Marketing is one of the few fields that is indispensible, regardless of the industry you’re in. It’s also a lucrative field, and for a certain type of creative, problem solver, or thrill seeker is a very rewarding field of work. Because marketing is such big business, and there are so many opportunities at every level of the field, we regularly get asked about the best way to enter into a marketing career. By proxy, the question often takes the form of “do I need a marketing degree?” Many of the best marketers i’ve met have degrees — often very rigorous ones — but not necessarily degrees in marketing. This might be because the academic discipline of marketing is relatively new, or because they work in settings that value results more than credentials. Take with this the fact that many of the top marketers in organizations hold a variety of degrees, and the picture becomes a bit more complex. In short, needing a marketing degree or not just depends…
Good marketing can mean the difference between having a product as popular as Coca-Cola and having a product as obscure as hundreds of other patent medicines that never made it out of the 1800s—that is, the difference between fame and infamy, fortune and financial obscurity. History is full of examples that showcase products that survive much longer and retain more market value than their competitors when they have the best marketers promoting them.
A bachelor’s degree in marketing can make the difference between those who market well and those who, well, market. Today’s modern marketer needs to know the foundations of current conversations about marketing, why it is important to study not only consumer behavior but also every aspect of business development, as well as how, when, and where to place content and advertisements in an ever-shifting digital landscape. And because so much of today’s advertising methods are practiced online, there has never been a time more ripe for busy students and working professionals to earn their bachelor’s in marketing entirely online. The virtual medium of delivery prepares such learners to work remotely and as a team in an increasingly digital field, as well as allows them the freedom to transfer earned credit to and from similarly accredited institutions nearly anywhere in the world. Gaining this competitive edge will lend a lot of value to marketing careers in the coming years, which the Bureau of Labor Statistics expects to grow at a faster-than-average rate of 9% between 2014 and 2024.
Fixing broken backlinks is one of the best ways to raise a site’s profile in our race for search engine optimization. That’s because Google, Bing, and other smaller search engines actually penalize sites with content that hosts dead links, while they reward sites with content that hosts links alive and well-connected to similar sites thriving with user activity.
Like Moz’s Broken Backlink Building Bible notes, we do good for the web when we help our fellow collaborators and competitors fix links that have stopped working. We are doing what essentially amounts to rebuilding broken infrastructure. Or, as I like to think of it in more organic terms, participating in a symbiotic relationship, one in which everybody’s back earns a pleasant scratch.
The 20 Best Online Masters in Marketing Degrees 2016-2017
A Master’s degree in marketing will provide you with a comprehensive understanding of brand development, strategic marketing systems, market research analytics, consumer behavior research, product management, and global marketing issues. Because these skillsets are valuable to any industry, and because marketing is essentially a universally valuable tool for any business or corporation, students with this degree may aim to work in whichever industry most aligns with their personal interests and career goals. Few degrees provide students with such freedom of choice. Further increasing the attractiveness of this degree is the fact that there is a steadily growing demand for advanced marketing professionals, especially those who specialize in analytics. The hiring growth rate for individuals with a specialization in marketing analytics is up more than 67% over last year and up 136% over the past three years.
By Tim Brown, Director of Strategy, Snap Agency – Minneapolis SEO
Because habits mean consistently doing something, almost mindlessly – they are powerful for getting results over time. Yes, they take time to establish at the beginning, but if you can wield them towards your goals and your ideal life you’ll see results that other people who rely on good old fashioned willpower won’t get.
In this spirit, I went in search of what some of my favorite minds in marketing touted as powerful habits, or principles that guided their day to day behavior so here they are – the 10 key habits of some of the best minds in marketing.
The habit of making promises and keeping them – Seth Godin
By doing this on a regular basis, even just of satisfying people’s attention with solid content and well-thought out information you leverage their trust of your information, your brand, and your company.
The average annual cost of attending one of the Top 25 Business Schools in 2017 is $55,593.
Compare that with the cost of attending courses that are comparable to (and sometimes even the same as) those provided by many of those institutions online? $837. That’s 1.5% of the cost of attending business school onsite at some some of the world’s most prestigious institutions.
Too good to be true? In an education economy where public and private universities are working to bridge gaps in accessibility and help create opportunity for learners who don’t have the luxury of attending their schools, these courses are offered as potential goldmines of fast information tailor-made for practical application. In other words, they are the perfect resource for new skill seekers who are willing to make short-term investments of time and energy and financial resources, which can lead to jobs and careers in the long-term, especially for those who choose fields that have largely moved online, like marketing.
In this post, we’ve put together two tables for marketers interested in how it’s possible to cobble together a set of skills and bona fides in their field for a fraction of the cost of a comparable education at a top-tier, global university.
Through times of critical hype and times of heightened criticism, neuromarketing has been with us since the late 1990s, and going strong. Countless strides have been made in psychiatric studies of consumer behavior since that time, especially in the realms of neuroimaging and Google Adwords, which in 2002, opened up a new world of consumer behavior studies. Coincidentally, 2002 was the same year the word “neuromarketing” made its premier. In marketing years, this means that neuromarketing is standing the test of time. For indeed, what started out as a theory of behavioral economics, a tentative branch of marketing whose research methods were commonly dismissed as pseudoscientific, has become one of the most practiced academic fields in the business discipline: a field which, instead of catching flack for supposed inaccuracy, has grown to be feared in some circles as almost too accurate.
Paid content marketing and display banner advertising (also paid for) are often thought to be at war with each other.
At first glance, their opposition seems obvious. With informative articles, free promotions, and interactivity that drives traffic inbound with users not even knowing it, content marketing appears far less intrusive than does display advertising, the old guard of online, outbound promotion, which gave us the Internet’s billboards: pop-ups, pop-unders, leaderboards, skyscrapers, and everything rectangular in between.
The reality is these forms are far less at war with each other than they are peace. In fact in recent years, they’ve merged through a combination of methods employed in the fields of both native advertising and social media marketing. In this post, we explore how these two forms of marketing emerged, evolved, and combined to form much of what we see today when we visit a commercial website, as well as what a good marketing degree should offer in the way of training for these fields.
So how did banner ads and paid content get their start? By trading notes, essentially.
In 1994, banner ads initiated a boom through the 90s. Largely due to novel clickability afforded by their debut on several popular early websites like Hotwired and Yahoo, they earned a place of prominence among users of the World Wide Web. Around 1996, at the same time these ads were allowing a huge surge in the number of content-driven publishers like Hotwired that were able to generate substantial revenue selling ad space, the novelty of banner ads wore off—just as paid content was starting to spread its wings. In 1999, after a large dip in market value when banner ad effectiveness was measured to find 0.1% conversion rates, a rise in fear surrounding y2k, and the bursting of the Dot com bubble, online ad revenues dropped 32%, and investors started tightening their pursestrings during the first two quarters of the year 2000.
It was Rob Thomas from Matchbox 20 who once sang “It’s 3am, I must be lonely.” He forgot to add “because I’m watching infomercials, at least they’re funny.”
(We’ve all been there, Rob. Take a note from The Doors and break on through to the other side. Besides, they’re much funnier when you watch with others).
But much like these songs, infomercials increasingly feel like they come from another space and time—and that’s not just because they feature people who are so bad at doing things they could come from another planet. In fact, infomercials comprise a large part of the foundation on which modern content marketing was built. Before the Internet allowed this last decade’s content boom to surge in the direction of inbound marketing, infomercials were one of the first marketing genres to rely substantially on mixed media and persuasive appeals to logic and information rather than audience emotion, impulse, and whimsy.
Being creative and different is what marketing is all about in the 21st century. People are immune to the same regurgitated material coming through the TV’s or airwaves, so in order to be different, you have to do things different. These videos are the perfect combination of resources to give you some solid ideas, and more importantly, get your creativity muscle pumping out new ways to market products and services.
1. How to Start a Movement – Derek Sivers
In this short video, Derek shows us how it’s not the leader who should get credit for starting a movement, but rather the first followers. It takes courage to be the first one to join a “nut” all by his or herself; however, soon enough everyone else then starts to pour in. The movement starts once there is no chance of ridicule since everyone else is doing it and it becomes the popular thing to do.
This translates to really treating your first customers or subscribers in business like they are essential to the life of your business, because they are. Simply put, if they stick around, more will follow.