VS

What is the Difference Between Paid Content Marketing and Display Banner Advertising?

Paid content marketing and display banner advertising (also paid for) are often thought to be at war with each other.

At first glance, their opposition seems obvious. With informative articles, free promotions, and interactivity that drives traffic inbound with users not even knowing it, content marketing appears far less intrusive than does display advertising, the old guard of online, outbound promotion, which gave us the Internet’s billboards: pop-ups, pop-unders, leaderboards, skyscrapers, and everything rectangular in between.

The reality is these forms are far less at war with each other than they are peace. In fact in recent years, they’ve merged through a combination of methods employed in the fields of both native advertising and social media marketing. In this post, we explore how these two forms of marketing emerged, evolved, and combined to form much of what we see today when we visit a commercial website, as well as what a good marketing degree should offer in the way of training for these fields.

So how did banner ads and paid content get their start? By trading notes, essentially.

In 1994, banner ads initiated a boom through the 90s. Largely due to novel clickability afforded by their debut on several popular early websites like Hotwired and Yahoo, they earned a place of prominence among users of the World Wide Web. Around 1996, at the same time these ads were allowing a huge surge in the number of content-driven publishers like Hotwired that were able to generate substantial revenue selling ad space, the novelty of banner ads wore off—just as paid content was starting to spread its wings. In 1999, after a large dip in market value when banner ad effectiveness was measured to find 0.1% conversion rates, a rise in fear surrounding y2k, and the bursting of the Dot com bubble, online ad revenues dropped 32%, and investors started tightening their pursestrings during the first two quarters of the year 2000.

Read more

as_seen_on_tv

The 10 Funniest Infomercials To Grace Your Screen

as_seen_on_tv
It was Rob Thomas from Matchbox 20 who once sang “It’s 3am, I must be lonely.” He forgot to add “because I’m watching infomercials, at least they’re funny.”

(We’ve all been there, Rob. Take a note from The Doors and break on through to the other side. Besides, they’re much funnier when you watch with others).

But much like these songs, infomercials increasingly feel like they come from another space and time—and that’s not just because they feature people who are so bad at doing things they could come from another planet. In fact, infomercials comprise a large part of the foundation on which modern content marketing was built. Before the Internet allowed this last decade’s content boom to surge in the direction of inbound marketing, infomercials were one of the first marketing genres to rely substantially on mixed media and persuasive appeals to logic and information rather than audience emotion, impulse, and whimsy.

Read more

ted-talks-marketing

10 Awesome TED Talks About Marketing

ted-talks-marketing

Being creative and different is what marketing is all about in the 21st century. People are immune to the same regurgitated material coming through the TV’s or airwaves, so in order to be different, you have to do things different. These videos are the perfect combination of resources to give you some solid ideas, and more importantly, get your creativity muscle pumping out new ways to market products and services.

1. How to Start a Movement – Derek Sivers

In this short video, Derek shows us how it’s not the leader who should get credit for starting a movement, but rather the first followers. It takes courage to be the first one to join a “nut” all by his or herself; however, soon enough everyone else then starts to pour in. The movement starts once there is no chance of ridicule since everyone else is doing it and it becomes the popular thing to do.

This translates to really treating your first customers or subscribers in business like they are essential to the life of your business, because they are. Simply put, if they stick around, more will follow.
Read more

marketing-minors

What Are Good Minors For Marketing Majors?

marketing-minors

After much deliberation and thought, you’ve finally narrowed it down and decided you want to pursue a major in marketing. You love the idea of being part of the business world and know that marketing offers many career options.

If choosing your major wasn’t difficult enough, now you need to pick a minor and aren’t sure which would be the best choices for you. Below you will find my thoughts on minors and a short list of good minors to go with your marketing major, as well as why I feel it would work well for you.
Read more

marketing-internships

What To Look For In A Marketing Internship

marketing-internships

No matter how much education you may attain, the field of marketing is all about who you know. This is why obtaining the right marketing internship is perhaps more important than attaining an internship in another discipline with a more scientific basis. Marketing is the study of monetizing the science of people; therefore, you need to begin your marketing career with people as an intern with a reputable company. Here are a few of the things that you should look for in your marketing internship.
Read more

highest-paying-marketing-jobs

What Are The Highest Paying Marketing Jobs?

highest-paying-marketing-jobs

If you are working in marketing or advertising with the hopes of one day landing a position that pays well within your field of study, here is some valuable information about some top positions that pay very well in the field of marketing. This information is helpful if you are planning to one day acquire one of these top jobs. However, being selected for interviews and acquiring jobs within these fields may be fiercely competitive. With data compiled from websites like glassdoor.com, salary.com, and indeed.com, here is a list of those top paying jobs along with salaries and job descriptions.
Read more

low-brow-marketing

What Is Low Brow Marketing?

low-brow-marketing

Low Brow Marketing – The New Target Market
To understand low brow marketing, an understanding of the classification “low brow” is necessary. Most individuals recognize the classification, “high brow.” as meaning “upper class” or those with identifiable superiority. For example, classical music has often been referred to as “high brow.” Using this example, today’s rap and punk music might be referred to as “low brow.”
Read more

mobile-marketing

What Is Mobile Marketing?

mobile-marketing

Mobile marketing is a marketing technique that targets users on their mobile devices, including phones, tablets, iPods and more. Since the introduction of the Smart Phone and apps, businesses have been using mobile marketing techniques to advertise their businesses. Consumers are spending more time than ever on their mobile devices, making it the perfect place to showcase your business. Mobile marketing is the recent past, the present, and the future of both inbound and outbound marketing techniques.
Read more

inbound-outbound-marketing

What Is Inbound vs. Outbound Marketing?

inbound-outbound-marketing

The fate of every business’s success lies in the hands of a working marketing strategy. Marketing is crucial to spread the word about your products or services and gain potential customers. If you aren’t bringing in new customers, your business isn’t going to be making the profits it needs to stay afloat. Every successful business owner knows the importance of a good marketing method and it’s ability to bring many new customers to the business. This almost always results in driving profits way up and making the business a success.
Read more

marketing-mba

What Is A Marketing MBA?

marketing-mba

For a business to succeed, they must have an effective marketing strategy. Large corporations hire people who have a marketing MBA to help promote the company, and help them stand out from the competition.

What the Degree Entails

When you enter the program for a Master of Business Administration, you will have the option to select specialties. The marketing specialty gives you the skills necessary to take the company you work for through the ever-changing commerce environment. It is first necessary for you to take the standard MBA courses that will help you make the best business decisions possible. You will also develop skills to motivate other employees and utilize the diversity in the workplace to build a stronger company.
Read more