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How to Get a Top Marketing Education for a Fraction of the Top Cost

The average annual cost of attending one of the Top 25 Business Schools in 2017 is $55,593.

Compare that with the cost of attending courses that are comparable to (and sometimes even the same as) those provided by many of those institutions online? $837. That’s 1.5% of the cost of attending business school onsite at some some of the world’s most prestigious institutions.

Too good to be true? In an education economy where public and private universities are working to bridge gaps in accessibility and help create opportunity for learners who don’t have the luxury of attending their schools, these courses are offered as potential goldmines of fast information tailor-made for practical application. In other words, they are the perfect resource for new skill seekers who are willing to make short-term investments of time and energy and financial resources, which can lead to jobs and careers in the long-term, especially for those who choose fields that have largely moved online, like marketing.

In this post, we’ve put together two tables for marketers interested in how it’s possible to cobble together a set of skills and bona fides in their field for a fraction of the cost of a comparable education at a top-tier, global university.

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Editor’s Choice: The 10 Best Books on Neuromarketing

Through times of critical hype and times of heightened criticism, neuromarketing has been with us since the late 1990s, and going strong. Countless strides have been made in psychiatric studies of consumer behavior since that time, especially in the realms of neuroimaging and Google Adwords, which in 2002, opened up a new world of consumer behavior studies. Coincidentally, 2002 was the same year the word “neuromarketing” made its premier. In marketing years, this means that neuromarketing is standing the test of time. For indeed, what started out as a theory of behavioral economics, a tentative branch of marketing whose research methods were commonly dismissed as pseudoscientific, has become one of the most practiced academic fields in the business discipline: a field which, instead of catching flack for supposed inaccuracy, has grown to be feared in some circles as almost too accurate.

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What is the Difference Between Paid Content Marketing and Display Banner Advertising?

Paid content marketing and display banner advertising (also paid for) are often thought to be at war with each other.

At first glance, their opposition seems obvious. With informative articles, free promotions, and interactivity that drives traffic inbound with users not even knowing it, content marketing appears far less intrusive than does display advertising, the old guard of online, outbound promotion, which gave us the Internet’s billboards: pop-ups, pop-unders, leaderboards, skyscrapers, and everything rectangular in between.

The reality is these forms are far less at war with each other than they are peace. In fact in recent years, they’ve merged through a combination of methods employed in the fields of both native advertising and social media marketing. In this post, we explore how these two forms of marketing emerged, evolved, and combined to form much of what we see today when we visit a commercial website, as well as what a good marketing degree should offer in the way of training for these fields.

So how did banner ads and paid content get their start? By trading notes, essentially.

In 1994, banner ads initiated a boom through the 90s. Largely due to novel clickability afforded by their debut on several popular early websites like Hotwired and Yahoo, they earned a place of prominence among users of the World Wide Web. Around 1996, at the same time these ads were allowing a huge surge in the number of content-driven publishers like Hotwired that were able to generate substantial revenue selling ad space, the novelty of banner ads wore off—just as paid content was starting to spread its wings. In 1999, after a large dip in market value when banner ad effectiveness was measured to find 0.1% conversion rates, a rise in fear surrounding y2k, and the bursting of the Dot com bubble, online ad revenues dropped 32%, and investors started tightening their pursestrings during the first two quarters of the year 2000.

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The 10 Funniest Infomercials To Grace Your Screen

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It was Rob Thomas from Matchbox 20 who once sang “It’s 3am, I must be lonely.” He forgot to add “because I’m watching infomercials, at least they’re funny.”

(We’ve all been there, Rob. Take a note from The Doors and break on through to the other side. Besides, they’re much funnier when you watch with others).

But much like these songs, infomercials increasingly feel like they come from another space and time—and that’s not just because they feature people who are so bad at doing things they could come from another planet. In fact, infomercials comprise a large part of the foundation on which modern content marketing was built. Before the Internet allowed this last decade’s content boom to surge in the direction of inbound marketing, infomercials were one of the first marketing genres to rely substantially on mixed media and persuasive appeals to logic and information rather than audience emotion, impulse, and whimsy.

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10 Awesome TED Talks About Marketing

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Being creative and different is what marketing is all about in the 21st century. People are immune to the same regurgitated material coming through the TV’s or airwaves, so in order to be different, you have to do things different. These videos are the perfect combination of resources to give you some solid ideas, and more importantly, get your creativity muscle pumping out new ways to market products and services.

1. How to Start a Movement – Derek Sivers

In this short video, Derek shows us how it’s not the leader who should get credit for starting a movement, but rather the first followers. It takes courage to be the first one to join a “nut” all by his or herself; however, soon enough everyone else then starts to pour in. The movement starts once there is no chance of ridicule since everyone else is doing it and it becomes the popular thing to do.

This translates to really treating your first customers or subscribers in business like they are essential to the life of your business, because they are. Simply put, if they stick around, more will follow.
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What Are Good Minors For Marketing Majors?

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After much deliberation and thought, you’ve finally narrowed it down and decided you want to pursue a major in marketing. You love the idea of being part of the business world and know that marketing offers many career options.

If choosing your major wasn’t difficult enough, now you need to pick a minor and aren’t sure which would be the best choices for you. Below you will find my thoughts on minors and a short list of good minors to go with your marketing major, as well as why I feel it would work well for you.
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What To Look For In A Marketing Internship

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No matter how much education you may attain, the field of marketing is all about who you know. This is why obtaining the right marketing internship is perhaps more important than attaining an internship in another discipline with a more scientific basis. Marketing is the study of monetizing the science of people; therefore, you need to begin your marketing career with people as an intern with a reputable company. Here are a few of the things that you should look for in your marketing internship.
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What Are The Highest Paying Marketing Jobs?

highest-paying-marketing-jobs

If you are working in marketing or advertising with the hopes of one day landing a position that pays well within your field of study, here is some valuable information about some top positions that pay very well in the field of marketing. This information is helpful if you are planning to one day acquire one of these top jobs. However, being selected for interviews and acquiring jobs within these fields may be fiercely competitive. With data compiled from websites like glassdoor.com, salary.com, and indeed.com, here is a list of those top paying jobs along with salaries and job descriptions.
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What Is Low Brow Marketing?

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Low Brow Marketing – The New Target Market
To understand low brow marketing, an understanding of the classification “low brow” is necessary. Most individuals recognize the classification, “high brow.” as meaning “upper class” or those with identifiable superiority. For example, classical music has often been referred to as “high brow.” Using this example, today’s rap and punk music might be referred to as “low brow.”
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What Is Mobile Marketing?

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Mobile marketing is a marketing technique that targets users on their mobile devices, including phones, tablets, iPods and more. Since the introduction of the Smart Phone and apps, businesses have been using mobile marketing techniques to advertise their businesses. Consumers are spending more time than ever on their mobile devices, making it the perfect place to showcase your business. Mobile marketing is the recent past, the present, and the future of both inbound and outbound marketing techniques.
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