Online Marketing Education Opportunities in New York
New York’s economy ranks third in the United States, with an annual GDP of $1.2 trillion. Of course, Wall Street makes up a significant portion of the state’s economy, and New York City is widely regarded as the banking, finance, and media capital of the world. But the State of New York boasts one of the most diverse economies in the country: publishing, technology, logistics, transportation, healthcare, manufacturing, and agriculture are all major sectors, several of which have rapidly expanded in recent years. As with any healthy economy, New York’s marketing sector is one of the largest in the country, from top-tier advertising agencies on Madison Avenue to cutting-edge digital startups in “Silicon Alley.” Thankfully, the state is also home to some of the best universities in the country, which are offering innovative online programs in marketing to keep pace with the job market.
Average Salaries for Common Marketing Roles In New York
While New York can be an expensive place to live, marketing professionals enjoy high-paying salaries and an exceptional job market. In each of the common roles listed below, New York marketing professionals earn above the national median salary. In upper-level roles, New Yorker marketers rank near the top 25% of earners.
Social Media Analyst: $64,996
Marketing Specialist: $70,686
Marketing Manager: $103,415
Marketing Director: $145,686
Chief Marketing Officer: $243,940
Job competition can be fierce in New York, but current or prospective professionals with a specialized degree in marketing will have a major advantage, both during the recruiting process and on the job. Not only will you earn the credentials, you’ll also develop and hone your marketing skills with the help of expert instructors and innovative technologies. With the Bureau of Labor Statistics projecting a 10% increase in marketing jobs over the next decade, now is the time to get your degree and start (or advance) your career in marketing.
The 5 Best Online Marketing Degree Providers in New York
There are a total of 8 schools offering marketing education online in New York. From community colleges through graduate business schools, there are marketing degrees available at every level in New York. While future students may find their interest piqued by the “best” universities in the state, they should first and foremost check to make sure that the institution offers the type of degree they’re looking for. After all, marketing roles can be reached through a wide variety of angles, from speech and communication degrees, to business degrees in marketing analytics. We looked at two factors to compile the ranking below: the number of full online marketing degrees offered by an institution of higher learning, and the academic prestige score of an institution. The academic prestige score took into account metrics including the average amount of financial aid met, the average size of classes, admissions standards, and the percentage of professors holding terminal degrees in their field. Check out our 5 favorite institutions for marketing education in New York below!
Founded in 1831, New York University has a total enrollment of about 50,500, split between undergraduate and graduate students. Among the top universities in the world and a so-called “New Ivy,” NYU has been ranked highly by Forbes, Washington Monthly, and US News, and ranked 1st in America’s “Dream Schools” for four straight years, according to the Princeton Review. US News ranks it 10th for veteran services and in the top 60 for value. The 10:1 student-to-faculty ratio supports a highly collaborative, intimate learning environment, despite the school’s size, and 60% of classes have fewer than 20 students.
Current or aspiring marketing professionals may want to consider NYU’s online MS in Professional Writing, which include 36 credits and can be completed in as little as three semesters on a full-time schedule (part-time enrollment is also available). Core courses include Principles of Professional Writing, Writing for Digital Media, Business and Organizational Writing, Style and Rhetoric, Document Design and Media Presentation, and Principles of Information Architecture. From there, students choose from a variety of electives to tailor the degree to areas of professional interest. The program is designed for maximum flexibility to accommodate adult learners and working professionals, and immersive experiences like the onsite internship and portfolio capstone provide the curriculum with a real-world component. Student resources include career services, resume workshops, alumni support, and more.
Berkeley College, founded in 1931, has a total enrollment of about 4,300. With a range of career-focused programs, Berkeley emphasizes professional training and experiential learning opportunities to prepare students for life after graduation. The school also offers several military and veteran friendly benefits, and was recently ranked 7th in international student enrollment among 40 specialized institutions. US News has ranked its online programs among the best in the country for five consecutive years. With a 23:1 student-to-faculty ratio, classes are vibrant and collaborative, balancing individualized instruction with dynamic educational community. Nearly a third of all classes have fewer than 20 students and less than 1% have 50.
For those interested in potential marketing degrees, Berkeley offers one online associate in Marketing Communications as well as a bachelor’s in Marketing Communications and bachelor’s in Graphic Design. Core courses for the marketing programs include Marketing Research, Consumer Behavior, Branding, Services Marketing, Strategic Marketing, and a set of business fundamentals. The BFA in Graphic Design features studies in Web Design, Digital Filmmaking, Branding and Information Design, 3D Design and Modeling, and Digital Photography and Creative Media, among others. Capstones are required for both bachelor’s programs, and elective options are available to customize the degree to fit areas of professional interest. Student support resources include career services, academic advising, tech support, and more.
Founded in 1883, Houghton College is a private Christian school with a total enrollment just over 1,000 students. US News ranks Houghton among the best national liberal arts schools and places it highly on its high school counselor list. With a 13:1 student-to-faculty ratio, the college supports a tight-knit educational community that combines personalized instruction from expert faculty with collaborative course work and experiential learning opportunities. Nearly 60% of classes have fewer than 20 students and just 1% have 50. For those interested in financial aid, 80% of full-time undergrads receive some form of tuition assistance.
Houghton offers an online bachelor’s in Marketing Communication (either BS or BBA), which can be completed in as little as 18 months. Consisting of 37 major credits, core courses include Business Writing, Fundamentals of Management, Quantitative Decision Making, and Organizational Development. From there, students take Marketing Principles, Advertising Principles, Marketing Research, and Integrated Marketing and Communication. Asynchronous courses deliver in accelerated 8-week blocks, and full- and part-time enrollment are available to accommodate working professionals and adult learners. In particular, you’ll learn to develop marketing plans, formulate marketing strategies for a variety of environments, and leverage marketing principles to lead product management, pricing, promotion, and distribution activities.
Bryant & Stratton College, established in 1854, is a private institution with campuses in New York, Ohio, Virginia, Wisconsin, and online. With an emphasis on career-oriented learning, B&S combines rigorous academic training with professional development in areas like critical thinking, interpersonal skills, problem solving, team work, and time management. With over 3,400 online students, Bryant & Stratton maintains a 21:1 student-to-faculty ratio, balancing intimate classes with personalized, expert instruction and collaborative learning.
For current and aspiring marketers, Bryant & Stratton offers either an associate’s or bachelor’s in Digital Marketing (BBA). Example courses include Global Marketing, Marketing Management, Marketing & Sales, Consumer Behavior, Project Management, Marketing Communications, Content & Social Media Marketing, Web Analytics & Reporting, Search Engine Marketing & Optimization, and Strategic Digital Marketing Management. Bachelor’s students will also have the opportunity complete practicum, internship, and/or capstone experiences to develop practical skills. In particular, graduates will be prepared to: evaluate digital marketing campaigns at the local, national, and global level; leverage traditional and digital marketing strategies to enhance brand visibility, web traffic, and sales conversions; build brand loyalty, and analyze consumer behavior and marketing campaign results. All courses are designed for maximum flexibility to fit students’ schedules.
Founded in 1944, New York’s Fashion Institute of Technology has a total enrollment of 9,300. With a focus on art and design, the college offers associate’s, bachelor’s, and master’s degrees in a wide variety of specialized fields and has deep ties to New York City’s fashion, advertising and marketing, arts and design, business, and communications industries. Graduates include designers Calvin Klein, Michael Kors, Norma Kamali, and Nanette Lepore; the chief marketing officer and president of Conde Nast Media Group; and the executive chairman of Bare Escentuals. With a 17:1 student-to-faculty ratio, FIT combines a vibrant, collaborative learning environment with tailored instruction. Over 40% of classes have fewer than 20 students and less than 1% have 50.
At the undergraduate level, the Fashion Institute offers an online BS in International Trade and Marketing that includes courses in Global Sourcing in the Textile Industries, International Business Transactions, Compliance Management in International Trade, Import/Export Regulations, Global Marketing of Luxury Brands, International Management, and International Business Strategies and Fashion Law, among others. All students also have the opportunity to apply for an international trade practicum that includes traveling to a foreign country to conduct international field research and source international contacts. Online courses are designed for maximum flexibility to accommodate a variety of non-traditional students, and the faculty includes experienced industry professionals. Alumni of the program have go on to careers at Bergdorf Goodman, the U.S. Department of Commerce, the European Textile Trading Corp, Vogue Italy, and Prada, among others.
Directory of Online Marketing Degree Providers in New York
New York University
New York, NY
Online M Degrees: 1
ADDRESS & CONTACT INFO (212) 998-1212 70 Washington Sq South, New York, New York 10012-1091
Master’s in Professional Writing
Berkeley College-New York
New York, NY
Online M Degrees: 3
ADDRESS & CONTACT INFO (212) 986-4343 3 East 43 Street, New York, New York 10017
Associates in Marketing CommunicationsBachelor’s in Marketing Communications, Bachelor’s in Graphic Design
Online M Degrees: 1
ADDRESS & CONTACT INFO (585) 567-9200 1 Willard Ave, Houghton, New York 14744
Bachelor’s in Integrated Marketing and Communications
Bryant & Stratton College-Online
Orchard Park, NY
Online M Degrees: 2
ADDRESS & CONTACT INFO (716) 884-9120 180 Redtail Rd, Orchard Park, New York 14127
Associates in Digital Marketing Bachelor’s in Digital Marketing
Fashion Institute of Technology
New York, NY
Online M Degrees: 1
ADDRESS & CONTACT INFO (212) 217-7999 227 W 27th St, New York, New York 10001-5992
Bachelor’s in International Trade and Marketing
Herkimer County Community College
Online M Degrees: 1
ADDRESS & CONTACT INFO (315) 866-0300 100 Reservoir Rd, Herkimer, New York 13350-1598
Associates in Marketing
New York, NY
Online M Degrees: 1
ADDRESS & CONTACT INFO (800) 677-1323 12 E 53rd St, New York, New York 10022-5268