Marketing is the influential, evolving field where organizations and consumers intersect. At the heart of marketing is the drive to connect consumers to the right product or service to meet their needs. More than advertising, marketing is about knowing who buyers are, understanding their interests and behaviors, creating a corporate image and reaching target audiences with a corporate message.
Careers in marketing are lucrative, flexible and multidisciplinary. Thanks to the rise of e-commerce, careers in marketing are also increasingly global. The Bureau of Labor Statistics predicts a 9% growth in the industry by 2024 and reports an average salary of $124,850 in marketing, with top professionals in the field earning as much as $282,299 or more. Leading marketing professionals have a deep understanding of market segments and dynamics, of consumer behavior and psychology, and of economic forces and trends. Marketing executives must also command a broad skill set, from analytics and statistics to communication and leadership. A Master of Business Administration (MBA) degree with a focus on Marketing can help you launch or advance a career in marketing. Beyond academic training, a strong MBA program delivers hands-on marketing practice through internships and experiential learning, global immersion opportunities and the chance to tap into powerful alumni and professional networks.
With a values-centered approach, the online MBA program imparts a solid foundation of current business and management theory and practice that includes an understanding of the impacts of globalization, competition, technological innovation, and ethics in the workplace.
Immersive and experientially driven, the online MBA program from the University of Maryland’s Robert H. Smith School of Business offers a transformative learning experience dedicated to developing highly skilled business leaders and entrepreneurs.
An MBA with a specialization in marketing represents a significant investment of time, effort and, of course, money. Prospective students should consider each school’s tuition, the average salary of its graduates and their rate of employment. Some programs offer a well-rounded marketing education, others offer niche specializations. Some programs include internships and global immersions, and some MBA programs are delivered entirely online. To help you choose the best educational fit and return on investment, we’ve ranked the 20 MBA programs with a Marketing focus which offer the best all-around value, along with the 5 of these which offer equally strong, online marketing-rich MBAs.
Affordability (1/3): Average annual cost for out-of-state tuition.
Graduate Salary (1/3): The average salary of program graduates.
Employment (1/3): The percentage of students who have accepted job offers at the time of graduation.
1. Dartmouth University- Tuck School of Business
Dartmouth College is an Ivy League university located in the rural town of Hanover, New Hampshire. The school was founded in 1769, one of the nine Colonial Colleges chartered before the American Revolution. It is one of the nation’s oldest and most prestigious colleges, boasting sizable endowments, numerous amenities and impressive rankings. With 6,381 students and a student-to-faculty ratio of just 7 to one, Dartmouth provides students with the intimate personal attention of a small liberal arts college and the abundant resources of a large institution. Following a liberal arts curriculum, the university provides undergraduate instruction in 40 academic departments and interdisciplinary programs including 57 majors in the humanities, social sciences, natural sciences, and engineering, and enables students to design specialized majors and minors or engage in dual degree programs. Dartmouth is comprised of five colleges including a school of engineering, a school of medicine, and a school of business. The university also has affiliations with the Dartmouth–Hitchcock Medical Center, the Rockefeller Institute for Public Policy, and the Hopkins Center for the Arts. The Carnegie Foundation lists Dartmouth as the only “majority-undergraduate”, “arts-and-sciences focused”, “doctoral university” in the country that has “some graduate coexistence” and “very high research activity. U.S. News and World Report ranks Dartmouth 11th in National Universities and
The Tuck School of Business at Dartmouth offers a highly-ranked MBA program with the opportunity to specialize in marketing through selection of courses and projects. Founded in 1900 as the world’s first graduate school of business, Tuck has long been recognized among the leading business schools in the world. U.S. News and World Report ranks the department 8th in Best Business Schools. The MBA degree starts with a comprehensive, 17-class core, which covers statistics and decision science, corporate finance and capital markets, managerial and global economics, marketing, organizational behavior and personal leadership, strategy, communications, and operations. Students can then specialize in marketing through their choice of electives, with a selection of nine marketing classes including Marketing in the Network Economy, Strategic Brand Management and Retail Pricing Strategies and Tactics. Students are grouped into small study teams upon enrollment, allowing them to connect and collaborate closely. In addition to team-based work, students learn through experiential and global learning opportunities to case-based courses, independent study, and small-scale Research-to-Practice Seminars. All students are required to complete a first year project, applying classroom lessons to real-world business scenarios. Second year students can exercise the option to customize their study through an Independent Study option in an area of their choosing. Employment at time of graduation is 86.8% for Tuck students, the highest rate of any included in this ranking. Tuition costs $66,390 and graduates earn an average salary of $123,934, an impressive return on investment.
The Marketing Communication master’s concentration prompts you to analyze consumer behavior, conduct market research, and engage the power of brands and messages in order to develop powerful digital marketing strategies. Evaluate various tactics, measure their effectiveness, and explore the intricacies of working with or in complex, multi-functional teams to execute compelling marketing campaigns.
You’ll learn to:
Design, manage, and measure persuasive, integrated, digital marketing communication campaigns
Assess the current scope and predict future trends in traditional, social, mobile, email, search, and digital marketing
Measure traditional and digital marketing communication efforts and create plans to adjust future campaigns based on results
Create strategies to elevate an organization’s or client’s marketing and branding efforts
2. University of Pennsylvania- Wharton School of Business
The University of Pennsylvania (“Penn”) is an Ivy League research university located in Philadelphia, Pennsylvania. The school was founded in 1740 by Benjamin Franklin and is one of the nine original Colonial Colleges, pre-dating the American Revolution. Penn established the nation’s first medical school, the first university teaching hospital, the first business school, and the first student union. Penn continues to pioneer new developments through research activity and innovative educational programs, such as a global learning hub. The school combines world-class liberal arts coursework and pre-professional education, with offerings in law, nursing and engineering, among others. The Carnegie Foundation has designated Penn as a doctoral research university with “very high research activity”. U.S. News and World Report ranks Penn 8th in National Universities and 11th in Best Value Schools.
The Wharton School of Business at the University of Pennsylvania offers a prestigious MBA with a Major in Marketing Management as well as a Joint Major in Marketing and Operations Management. Wharton is the oldest collegiate school of business in the world, dating back to 1881. The distinguished MBA program is ranked 1st in the world by both Business Insider and U.S. News & World Report. The course of study begins with a year of required core courses in topics such as finance, marketing, statistics, and strategy. Students choose from a wide selection of electives in their second year, with choices that include Forecasting Methods for Marketing, Strategic Brand Management and Electronic Commerce. MBA students can advance their careers and professional connections through Wharton’s Marketing Club, which connect students, alumni, faculty and recruiters through panels, discussions and events. Employment at time of graduation is 85.8% for Wharton students, the second highest reviewed here. Tuition is priced at $67,516 and graduates can expect to earn an average salary of $130,161.
Founded in 1636, Harvard University is the nation’s oldest institution of higher learning and, arguably, its most prestigious. The school is based in Cambridge and has thirteen schools, including schools of law, medicine, engineering and government, with campuses throughout the Boston metropolitan area. It operates several arts, cultural, and scientific museums, alongside the Harvard Library, which is the world’s largest academic and private library system. Harvard has a large student body of 22,000 and a massive endowment of $34.5 billion, the highest of any academic institution in the world. Harvard is the most selective of the Ivy League schools. Eight U.S. presidents, including Franklin Delano Roosevelt and John F. Kennedy, are Harvard alumni. The Carnegie Foundation classifies Harvard as a doctoral university with “very high research activity”, and it is a founding member of the Association of American Universities. U.S. News and World Report awards Harvard 2nd place in National Universities, 14th in Most Innovative Schools, and 1st in Best value Schools.
Harvard University Business School offers an MBA in Marketing which is highly recognized for both status and value. The prestigious business department was founded back in 1908 and publishes the influential monthly Harvard Business Review. The MBA program is ranked 1st in the nation by U.S. News and World Report and belongs to the “M7” group of MBA programs, which includes such elite schools as Kellogg, MIT Sloan, Stanford, and Wharton. The marketing degree prepares students to thoroughly understand the role of marketing in the company, to explore the relationship of marketing to other functions, and to show how effective marketing creates value for targeted customers. Students practice small-team problem solving throughout the program. The first year is dedicated to required courses, and a wide selection of electives makes up the second. During their second year, students at Harvard have the option to participate in on-site learning through Immersive Field Experiences and to cross-register, taking graduate courses in fields related to their area of business expertise at partner schools such as MIT and Tufts. Employment at time of graduation is 79.3% for Harvard students. Tuition is priced at $63,675 and graduates can expect to earn an average salary of $134,071.
4. University of Chicago- Booth School of Business
The University of Chicago (“UChicago” or “U of C”) is a highly-ranked private research university in Chicago, Illinois. The school was founded in 1890 and is home to 15,726 students. UChicago originated a number of breakthroughs in research and achievement. In 1942, Chicago’s physics department helped develop the world’s first man-made, self-sustaining nuclear reaction. The school boasts a wealth of on-campus resources and centers, including the Fermi National Accelerator Laboratory, the Smart Museum of Art, as well as the Marine Biological Laboratory and Yerkes Observatory. The university is also home to the University of Chicago Press, the largest university press in the United States and the Barack Obama Presidential Library, slated for completion in 2020. The school is known for rigorous academics, and has produced almost 100 Nobel laureates. UChicago is ranked 3rd in National Universities and 13th in Best value Schools by U.S. News and World Report.
The University of Chicago’s Booth School of Business offers a rigorous, multidisciplinary MBA with a concentration in Marketing Analytics or Marketing Management. Booth is the second-oldest business school in the nation, and has the third-largest endowment. The Economist ranks the school’s overall MBA program 1st in the world, and U.S. News and World Report ranks the Marketing MBA 7th in the nation. The school bills the program as “the world’s most flexible full-time MBA program,” and with good reason. Degree candidates can earn their MBA in 21 months at a rate of 3-4 courses per term. Students begin with three required foundation courses, one in each of three content areas: Microeconomics, Statistics and Accounting. Six more courses chosen from the areas of Management, Business Environments and Functions follow. Thereafter, students are free to select eleven elective courses from a wide variety of choices. Those specializing in Marketing Analytics take research-driven courses such as Digital and Algorithmic Marketing, while those specializing in Marketing Management choose classes such as Quantitative Marketing and Economics. Employment at time of graduation is 84.9%. Tuition is priced at $66,540 and graduates earn an average salary of $126,937.
5. University of Florida- Hough Graduate School of Business
Founded in 1835, the University of Florida (UF) is a large public university based in Gainsville, Florida and is the oldest institution of higher learning in the state. The university serves 54,854 students and is a senior member of the State University System of Florida. The sprawling campus measures over 2,000 acres and has some 900 buildings. UF offers numerous graduate professional programs, including business administration, engineering, law, dentistry, medicine, and veterinary medicine, and confers 123 master’s degrees and seventy-six doctoral degrees in 87 schools and departments. The school is notable for its diverse student body; it is ranked second in the nation for the number of bachelor’s degrees awarded to African-Americans, and third overall for Hispanics. UF is home to the Florida Gators, which are NCAA Division 1 and Southeastern Conference intercollegiate sports teams. The Carnegie Foundation classified UF as a research university with “very high research activity”. UF is ranked 40th in National Universities and 14th in Top Public Schools by U.S. News and World Report.
University of Florida’s Hough Graduate School of Business offers an MBA with a concentration in Marketing which is high in quality and exceptionally affordable. Students in the program examine consumer behavior, marketing management and marketplace phenomena, and work in an intensely collaborative environment. The MBA program consists of 48 credits: 28 core business credits and 28 credits in electives. For the marketing concentration, MBA students choose five classes in marketing from a selection of seven available courses, including Customer Analysis, Art and Science of Pricing, Web-Based Marketing and Building Brand Equity. Twenty-two months are typically required to earn the degree, but Hough also offers a one-year accelerated program (which includes a summer semester) and even a ten-month, 32-credit MBA program for those who have recently earned an undergraduate business degree. A minimum of two years of full-time, professional work experience is required for both options. Employment at time of graduation is 84.70% for Hough students. Tuition is priced at just $30,130, half the cost of some other programs, making it the most affordable school in this ranking. Graduates of Hough earn an average salary of $98,331. Hough also offers an Online MBA degree (see below).
Florida University’s Hough School of Business offers a prestigious Online MBA Option with a major in Marketing. U.S. News and World Report ranks Hough 5th in the nation for Best Online MBA. The program was launched in 1999, making it one of the oldest online graduate degree programs in the United States. As with Hough’s on-campus MBA program, two degree tracks are offered: a traditional 27-month program and an accelerated 16-month program open only to those with a bachelor’s in the filed of business. Students begin the program by building a foundation in core business areas such as finance, marketing, management, operations and economics. During their sixth term, students may specialize in marketing through their selection of electives, including such classes as Advanced Marketing Management Focus and Business to Business Marketing. The program is cohort-based, and involves a required initial on-campus orientation. Hough also hosts quarterly on-campus weekend intensives for online students, allowing for some face-to-face interaction with professors and peers.
6. Indiana University, Bloomington- Kelley School of Business
Indiana University, Bloomington (“IU Bloomington”) is a public research university located in Bloomington, Indiana. The school was originally founded in 1820 as a state seminary. With some 49,695 students, IU Bloomington is the flagship institution of the Indiana University system and its largest university. This large and illustrious institution boasts multiple on-campus museums and libraries, Big Ten Conference sports teams, top-rated medical and law schools, and some 650 student organizations. IU Bloomington has earned an outstanding academic reputation. U.S. News and World Report ranks it 86th in National Universities and 36th in Top Public Schools.
Indiana University, Bloomington’s Kelley School of Business offers an MBA with a Major in Marketing. Kelley is ranked 21st in Best Graduate Business Schools by U.S. News and World Report, and the MBA program itself is ranked 5th in the nation in producing Fortune 500 CEOs by Poets & Quants. The program is designed to give students a broad perspective and integrated understanding of diverse fields of business. The goal of each student’s first-semester curriculum is to weave together all disciplines related to business, providing a foundation for subsequent learning. Students frequently work in small teams to develop collaborative skills and apply themselves to real-world problems through experiential learning initiatives such as Bloomington Brands, a unique brand management work-study program. All MBA students begin with 15 credit hours of required coursework, generally 12 courses, followed by 11 elective classes. Those majoring in Marketing must take at least two of three available foundational marketing courses, such as Marketing Strategy. Seventeen electives in Marketing are offered, and include specialized offerings such as Global Marketing Management, Consumer Insights and New Products Management. At the time of graduation, some 83.9% of Kelley students are employed. Tuition is affordably priced at just $44,460 and graduates can expect to earn an average salary of $109,744. Kelley also offers an Online MBA degree (see below).
Indiana University, Bloomington’s Kelley School of Business offers an online MBA with a major in Marketing. Kelley is ranked an impressive 3rd in the nation for Best Online MBA by U.S. News and World Report. In addition to the flexibility inherent in an online program, students have 2-5 years to earn the MBA degree. Online courses are taught by the same high-caliber professors who teach on-campus graduate business classes, and Teaching quality in core classes has been ranked #1 in the nation by both the Princeton Review and Business Week. Online students experience the same small-team collaboration as their on-campus peers through video conferencing and group projects. A total of 5 credits are required for the degree: 39 in core courses and 11 in electives. Some 17 marketing electives are offered- including Global Marketing Management, Consumer Insights and New Products Management- giving students plenty of room to tailor their course of study to reflect their interests.
Duke University is a prestigious private research university located in Durham, North Carolina. The school was founded by a group of Methodists and Quakers in 1838, and retains a focus on ethics and service while remaining officially nonsectarian. The university serves a total of 14,832 graduate and undergraduate students. Duke operates 12 departments, including a School of Engineering, a School of Medicine and a School of Law. With endowments topping $11.4 billion, Duke is the seventh-wealthiest private university in America. A number of scientific breakthroughs have been made by Duke researchers, including the first 3D ultrasound system and the first engineered blood vessels and stents. In addition to rigorous research and academics, Duke is known for stringent admission standards. Admission at Duke is considered “most selective” by U.S. News and World Report. The same source ranks Duke 8th in National Universities and 8th in Best Value Schools.
Duke University’s Fuqua School of Business offers an MBA with two available concentrations in Marketing: Product management and Market Analysis and Strategy. The program has earned recognition for academic excellence; U.S. News and World Report ranks it 4th in the nation for Best MBA with a Specialty in Marketing and the overall MBA program garners an impressive 12th in national rankings. The program is designed to be completed in 22 months. Students begin with a month-long orientation and Global Institute, a series focused on team-based learning and global perspectives. The remainder of the academic year is organized into four six-week terms. Unlike many programs, students in the MBA program at Fuqua are able to begin taking some electives midway through their first year and more during their second, typically three per term. Those interested in marketing can choose from two specializations within this concentration: Product management and Market Analysis and Strategy. The former focuses on the production and management of consumer goods, the latter on corporate and marketing strategy. Students of Fuqua can add to their business experience through participation in more than 50 extracurricular organizations, from the Luxury Brand & Retail Club to the Duke Startup Challenge. The school runs a number of research centers, such as the Fuqua/Coach K Center of Leadership & Ethics (COLE) and the Global Capital Markets Center. At graduation, 83.1% of program graduates are employed. Tuition is priced at $63,200 and graduates can expect to earn an average salary of $121,283. Fuqua also offers an Online MBA degree (see below).
Duke University’s Fuqua School of Business offers an online Cross Continent MBA with a Concentration in Marketing. This unique program is designed for full-time working professionals, and is both brief and highly focused. The Cross Continent MBA is intended to develop students’ global competence and prepare graduates for international job responsibilities. The 10-course core program is designed to be completed in just 17 months, with an additional 2-course term at the end for the optional Marketing concentration. Each term begins with a brief international residency session, followed by an academic term of 7-10 weeks, which is conducted online. Global residency locations include Berlin, Shanghai, New Delhi, Santiago and the home campus in Durham, North Carolina. All courses, from Managerial Economics to Marketing Management, are taught from a global perspective and make use of residency locations to develop an in-depth understanding of issues in international marketing.
8. University of Michigan, Ann Arbor- Ross School of Business
The University of Michigan (“Michigan”, or “UM”) is a public research university based in Ann Arbor, Michigan. The university dates back to 1817 and is the state’s oldest institution of higher learning, as well as its flagship university. UM is home to 44,718 students, yet maintains a relatively low student-to-faculty ratio of 15 to 1. The university offers over 200 undergraduate, and 100 doctoral and 90 master’s programs in such fields as architecture, business, medicine, law, pharmacy, nursing, social work, public health, and dentistry. UM is classified as a doctoral university with “very high research activity” by the Carnegie Foundation, and is widely considered to be a “Public Ivy”. A number of scientific advancements have been made at UM, notably in the fields of psychology, medicine and computing. The school has earned a world-class academic reputation. U.S. News and World Report ranks UM 27th in National Universities, 4th in Top Public Schools and 9th in Most Innovative Schools.
The University of Michigan, Ann Arbor’s Ross School of Business offers an MBA with the opportunity to specialize in Marketing through choice of electives and projects, including study abroad and the school’s signature Multidisciplinary Action Project. U.S. News and World Report ranks Ross 11th in the nation in Best Graduate Business Schools and 5th in the nation for Best Marketing Department. Ross was the first business school in the country to offer students full access to Nielsen’s Answers on Demand core platform and point-of-sale data, the gold standard used by marketing professionals around the world. Teaching at Ross stresses action-based learning, a concept designed to teach students to ask pertinent questions, identify important problems and become effective leaders. The 57-credit, two-year MBA program consists of one year of core courses and a second year of electives. Students interested in marketing can specialize through their choice in second-year electives, with options such as Strategic Brand Management, Pricing Strategy and Tactics and Marketing Research Design and Analysis. The first year of the MBA program includes a unique Multidisciplinary Action Project (“MAP”) course, an immersive 7-week project in which students solve real-world corporate problems for sponsor organizations such as Amazon and GeoPark. Participation in MAP helps students in developing leadership skills, group dynamics, and real-world application of classroom concepts. International MAP options are also available, with travel expenses paid by sponsoring organizations. During their second year, Ross students have the opportunity to study abroad at one of 15 partner schools. Ross is also home to a number of Marketing-related student organizations, such as the Marketing lab, Marketing Symposium and Michigan marketing Club. Employment at time of graduation is 85.6% for Ross students. Tuition costs $64,350 and graduates earn an average salary of $119,959.
9. Northwestern University- Kellogg School of Management
Northwestern University is a private research university located in Evanston, Illinois, with campuses in Chicago, San Francisco and Qatar. Northwestern offers 124 undergraduate degrees and 145 graduate degrees, and has a total enrollment of 21,208. Students receive personal attention in small, intimate classes, where the student to faculty ratio is just 7 to 1. The school’s amenities include a private beach, one of the nation’s largest university libraries, extensive research laboratories, Big Ten Conference sports and a newly expanded recreation center. Northwestern students who wish to study abroad may choose from more than 130 programs in 50 countries. The university is home to nearly 1,500 research laboratories across two campuses, predominately in the medical and biological sciences. Northwestern is classified by the Carnegie Foundation as a research university with “very high research activity”. The school has earned a stellar academic reputation; U.S. News and World Report ranks it 12th in National Universities and 18th in Best Value Schools.
Northwestern University’s Kellogg School of Management offers a distinguished MBA with a major in Marketing. Kellogg has earned some of the highest possible academic distinctions; U.S. News and World Report ranks it 4th in the nation in Best Graduate Business Schools and 1st in Best Marketing Department. Students at Kellogg can explore global perspectives in business through 37 exchange programs across 20 countries, and the school’s Career management Center has consistently ranked among the most effective in the nation according to BusinessWeek. Two MBA tracks are offered: a traditional two-year MBA program and an accelerated one-year program for students who can satisfy core business requirements with undergraduate degrees or sufficient graduate credits in the field of business. The core curriculum for the two-year program consists of nine courses in fundamental areas, including accounting, management, marketing, finance managerial economics, decision sciences, and leadership. Second-year students in the Marketing have 18 marketing-related electives to choose from, including Strategic Brand Management, Marketing Channel Strategies, Retail Analytics, and Entrepreneurial Tools for Digital Marketing. The cost of tuition is $66,462. Graduates of Kellogg earn an impressive average salary of $123,998 and employment at the time of graduation is 82.8%.
10. Cornell University- Samuel Curtis Johnson Graduate School of Management
Cornell University is a private, Ivy League doctoral university located in Ithaca, New York. The school is notable for its balance of distinguished scholarship, academic rigor and commitment to public service. Cornell is home to 21,904 undergraduate and graduate students, enrolled in 14 colleges and schools including a School of Management, College of Engineering, Law School, College of Veterinary Medicine and Medical College. Cornell consistently garners attention for liberal arts education, such as its esteemed design program, and is also highly active in scientific research. The university operates several interdisciplinary research centers in nanotechnology, biotechnology, supercomputing and genomics, and contributes to cutting-edge scientific endeavors such as the unmanned mission to Mars. U.S. News and World Report ranks Cornell 15th in National Universities and 16th in Best Value Schools.
Cornell University’s Samuel Curtis Johnson Graduate School of Management offers an MBA with a concentration in Marketing Analytics or Marketing Management. Johnson is a prestigious business school, ranked 16th in the country by U.S. News and World Report in Best Graduate Business Schools. The two-year MBA program consists of one semester of required core courses, one semester in an immersion, and a second year of concentration-related electives. First-year courses cover areas such as Microeconomics for Management, Financial Accounting, and Marketing Management, and the year culminates in an experiential learning component, the Integrative Case Competition, sponsored by Citi. Johnson is unique in that the school allows students to select more than one concentration out of the selection of 12 possible specializations. In addition to Marketing Analytics or Marketing Management, students may choose an additional concentration such as Sustainable Global Enterprise or Consulting. Students with a bachelor’s degree in business may enroll in the accelerated one-year MBA program, bypassing required business core classes and progressing more directly to concentration classes. Students without a background in business may attend an initial week-long “MBA math boot camp”. Orientation includes a two-week “outdoor adventure” leadership course in the Finger Lakes region. At the time of graduation, some 79.8% of Johnson students are employed. Tuition is reasonably priced at $61,584 and graduates can expect to earn an average salary of $121,228.
11. University of Texas, Austin- McCombs School of Business
The University of Texas at Austin (“UT Austin”) is a public research university and the flagship institution of the University of Texas System. The university is based in Austin, Texas, and was founded in 1881. With 50,950 graduate and undergraduate students, UT Austin has the seventh-largest student body in the nation. The university offers over 350 degrees in 18 schools and colleges, including the McCombs School of Business, Cockrell School of Engineering and School of Nursing. Students can participate in more than 900 clubs and organizations. The sprawling, 1,438-acre campus houses seven museums and seventeen libraries, including the Lyndon Baines Johnson Library and Museum and the Blanton Museum of Art, and operates various auxiliary research facilities, such as the J. J. Pickle Research Campus and the McDonald Observatory. U.S. News and World Report ranks UT Austin 56th in National Universities, 18th in Top Public Schools and 14th in Most Innovative Schools.
The University of Texas, Austin’s McCombs School of Business offers an MBA with three available concentrations in Marketing: Brand and Product Management,
High Technology Marketing , and Marketing Analytics and Consulting. U.S. News and World Report ranks McCombs 17th in the nation in Best Graduate Business Schools and 11th in the nation for Best Marketing Department. The first-year Foundational Core curriculum is comprised of 11 courses, including Financial Accounting, Statistics and Managerial Economics. Flexible Core Program Requirements follow, a customizable series of classes designed to develop leadership skills and global perspectives. Students choosing a concentration in Management can choose between a wide selection of 24 possible electives, including Managing and Marketing in the Global Arena, and Topics in Sustainable Development. MBA students with an interest in marketing can expand their experience outside the classroom through the Center for Customer Insights and Marketing Solutions (CCIMS), the Marketing Fellows program and the Graduate Marketing Network. MBA students can also gain additional training in leadership through workshop and micro-consulting projects in McCombs’ Leadership Program. The Princeton Review ranks the faculty at McCombs 6th in the nation for Best Professors. At graduation, 77.5% of graduates of the full-time program are employed. The average salary of graduates is $113,481 and tuition costs $50,296.
12. The University of California, Berkeley- Haas School of Business
The University of California, Berkeley is a public research university located in Berkeley, California. Founded in 1868, Berkeley is the oldest of the ten research universities in the University of California system. Some 40,173 students are enrolled in the school’s many undergraduate, graduate and doctoral degree programs. The school is well known for its history of student activism, including the Free Speech Movement as well as the Anti-Vietnam War Movement. Berkley has earned a world-class academic reputation, consistently ranking as one of the finest institutions in the nation. The school is home to many world-renowned research institutes and organizations including Mathematical Sciences Research Institute and Space Sciences Laboratory. U.S News and World Report ranks Berkley 20th in National Universities, 23rd in Most Innovative Schools and 1st in Top Public Schools.
The University of California, Berkeley’s Haas School of Business offers an MBA with an Emphasis in Marketing. U.S. News and World Report ranks Haas 7th in the nation in Best Graduate Business Schools and 9th in the nation for Best Marketing Department. The Marketing Concentration curriculum is strategic, quantitative and innovative, and allows students to experience hands-on learning through internships at cutting-edge Bay Area businesses and global corporations. Students can gain further expertise through participation in the Haas Marketing Club and case competitions such as the Elite 8 and the Wake Forest Marketing Summit. The core curriculum provides a solid foundation, rooted in business fundamentals, such as marketing, finance, accounting, and operations. There are 12 core courses, and topics covered include Introduction to Finance, Strategic Leadership and Macroeconomics in the Global Economy. As part of the applied innovation requirement, students participate in a team performance module. Following completion of the core curriculum, students may select from hundreds of elective courses, both within and outside of the business school, to fulfill the remainder of their 51-unit requirement. Marketing electives include Marketing Analytics, Influencing Consumers, and High Technology Marketing Management. At graduation, 68.6% of program graduates are employed. Tuition is priced at $57,560 and graduates can expect to earn an average salary of $122,488.
13. University of Wisconsin, Madison School of Business
The University of Wisconsin, Madison (“UW Madison”) is a public research university which was founded in 1848 and is based in Madison, Wisconsin. The school is the flagship campus of the University of Wisconsin System and, with its high-ranking academics, is considered a Public Ivy. It was the first public university established in Wisconsin and remains the oldest and largest public university in the state. UW Madison offers 130 undergraduate majors, 144 master’s, 109 doctoral and 14 professional degree programs, and serves a total of 43,536 students. The entire campus, including research stations throughout the state, measures over 10,600 acres, and the 933-acre main campus houses four National Historic Landmarks, the 12th-largest research library collection in North America, and separate museums of art, geology, zoology and physics. The Carnegie Foundation classifies UW Madison as a doctoral university with “highest research activity.” U.S. News and World Report ranks the school 44th in National Universities.
The University of Wisconsin, Madison offers an MBA with a Specialization in Marketing Research or Brand and Product Management. U.S. News and World Report ranks Madison 1st in the nation for Return on Investment in Full Time MBA Programs, and 2nd in Most Affordable of Top 35 MBA Programs. Madison offers a distinctive boutique approach to deliver highly focused preparation in a number of career specializations, including marketing. More than a concentration, specializations at Madison involve immersive learning in a specific business field through work and study with others in the same area of specialty, including faculty, staff, fellow cohort students, alumni, mentors, and industry partners. Each career specialization also offers electives or tracks that allow students to further customize their education. The 22-course MBA curriculum begins with a yearlong required core covering principles of general business management such as Financial Accounting, Data to Decisions, and Economics for Managers. Second-year students in the Marketing Research specialization study topics such as Scaling, Factor and Cluster Analysis, and Consumer Behavior. Those in the Brand and Product Management specialization take courses such as Brand Strategy and Marketing Communications in their second year. Madison also offers a Leadership Catalyst program, comprised of a variety of leadership-focused co-curricular activities such as academic courses, assessment tools, seminars, and workshops. Employment at time of graduation is 76.3% for Madison students, and graduates earn an average salary of $96,531. Tuition is priced at $32,164, the second-lowest in this ranking.
Founded in 1891, Stanford University is a private research university which is located in Stanford, California. The school is one of the nation’s most prestigious, and Stanford alumni include 30 living billionaires, 17 astronauts, 64 Nobel laureates, and 20 Turing Award laureates. Stanford’s student body numbers 16,336 undergraduate, graduate, doctoral and professional degree students, enrolled in seven schools and colleges, including a School of Education, School of Engineering, Law School, and a School of Medicine. Stanford emphasizes multidisciplinary approaches to teaching and research, and academic excellence crosses disciplines, ranging from humanities to social sciences to engineering and the sciences. Current faculty members have earned 20 Nobel Prizes and 4 Pulitzer Prizes. The Carnegie Foundation classifies Stanford as a doctoral university with “highest research activity”, and the school is has been the site of numerous breakthroughs, such as the synthesis of DNA and the development of nuclear magnetic precision measurements. U.S. News and World Report ranks Stanford 5th in National Universities, 4th in Best Value Schools and 2nd in Most Innovative Schools.
Stanford University offers an elite MBA program with extensive elective offerings in Marketing. U.S. News and World Report ranks Stanford 4th in the nation in Best Graduate Business Schools and 3rd in the nation for Best Marketing Department. Stanford’s graduate business school emphasizes leadership, offering numerous leadership training workshops, simulations and symposiums, such as the hosts the “View From the Top” corporate speaker series. The MBA curriculum includes a first year core which covers three content areas: General Management Perspectives, General Management Foundations, and Global Experiences. The Global Experience component can consist of an international internship, self-directed global study or faculty-led seminar in a foreign country. Students can then personalize their academic experiences in the second year through electives, seminars, a joint or dual degree, and courses at other Stanford schools. Second-year students are able to dedicate their entire schedule to electives; those wishing to specialize in marketing can take advantage of extensive offerings in this field. Marketing courses include Marketing Analytics, Consumer Behavior, Sports Marketing, and Marketing Research for Entrepreneurs. Employment at time of graduation is 62.8%, and tuition is priced at $66,540. Graduates of Stanford’s MBA program can expect to earn a lucrative salary, $140,553 on average, the highest for graduates of any school in this ranking.
Established in 1754, Columbia University is a private Ivy League research university located in the borough of Manhattan, in New York City. The school is one of the original Colonial Colleges, having been founded prior to the American Revolution, and is the oldest institution of higher learning in the state. Columbia is home to 27,942 students and is organized into twenty schools, including a School of Engineering and Applied Science, a School of General Studies, a Law School, a College of Physicians and Surgeons, and a Business School. Students enjoy access to the museums, corporations and governmental institutions of New York City, as well as Columbia’s study abroad locations and global research outposts in Amman, Beijing, Istanbul, Paris, Mumbai, Rio de Janeiro, Santiago, Asunción and Nairobi. The school’s many illustrious alumni include 10 Supreme Court Justices, 20 living billionaires, 123 Pulitzer Prize winners; 39 Academy Award winners, 3 United States Presidents, 101 National Academy members, 98 Nobel laureates, 77 National Medal of Science winners, and 23 National Humanities Medal recipients.
U.S. News and World Report ranks Columbia 5th in National Universities and 6th in Best value Schools. Columbia has been the site of numerous innovations and research breakthroughs, such as the splitting of the first uranium atom and the publication of the seminal neuroscience text, Principles of Neural Science.
Columbia University’s Business School offers a highly-regarded MBA with a Career Path in Marketing. Columbia is ranked 9th in the nation by U.S. News and World Report in Best Graduate Business Schools and 8th in the nation for Best Marketing Department. Columbia belongs to the “M7” group of MBA programs, which includes such elite schools as Kellogg, MIT Sloan, Stanford, and Wharton. MBA students can take courses offered across Columbia University’s academic divisions as electives, which make up more than half the MBA curriculum. Columbia’s Business School is home to more than 100 graduate business organizations, and over 20 business centers, such as the Center for Decision Sciences and the Center on Japanese Economy and Business, where leaders in industry, finance and research leaders present regularly. The first year MBA core curriculum is designed to give students an in-depth mastery of the academic disciplines and applied functional areas necessary to every business leader’s success. Core classes include Operational Management, Business Analytics, and Global Economic Environment. Students who opt for the Marketing Career path can choose from a large selection of electives in their second year, such as New Product Development, Social Media and Entrepreneurship, and Strategic Consumer Insights. Tuition for Columbia’s MBA program costs $68,792. Employment at time of graduation is 77.3% and graduates earn an average salary of $129,379.
16. The University of California, Los Angeles- Anderson School of Management
Established in 1919, the University of California, Los Angeles (UCLA) is a public research university in the Westwood district of Los Angeles, California. The school It offers 337 undergraduate and graduate degree programs and serves a total of 44,947 students. UCLA ‘s academic divisions include the undergraduate College of Letters and Sciences and a number of graduate schools, such as the Henry Samueli School of Engineering and Applied Science, School of Law and David Geffen School of Medicine. UCLA also has a highly-regarded School of Theater, Film & Television and School of Dentistry, and the university-affiliated Medical Center is one of the top-ranked hospitals in the country. Undergraduates also conduct research as early as their freshman year, with more than half of UCLA students graduating with research experience. Outside the classroom, UCLA students participate in over than 1,000 student organizations, visit the Pacific Coast beaches just 10 miles away, or can take part in Division I athletics. U.S. News and World Report ranks UCLA 24th in National Universities and 2nd in Top Public Schools.
The University of California, Los Angeles’ Anderson School of Management offers an MBA with a Specialization in Marketing Analytics or Brand management. U.S. News and World Report ranks Anderson 16th in Best Graduate Business Schools.
MBA students complete a year of core business classes followed by a year of self-selected courses. The program emphasizes leadership and communication skills throughout the curriculum, and through groups and workshops such as the Parker Career Management Center Career Series. Students gain experiential learning through internships at the many corporations based in Los Angeles and those interested in global business studies can take advantage of exchange programs, immersion trips and global field studies. MBA students complete required core courses during their first year, such as Foundations of Finance and Business Strategy, and enjoy some choice as far as the order in which they choose to complete them, and can take two electives as well. The second year is comprised entirely of electives, as well as two capstone courses. Those wishing to specialize in Marketing Analytics will choose courses such as Digital Marketing, One-to-One Marketing, and
Tools and Analysis for Business Strategy. Students opting for the specialization in Brand Management will enroll in courses such as Consumer Behavior, Marketing Strategy, and Price Policies. Employment at time of graduation is 73.8%. Tuition is affordably priced at $55,159 and graduates can expect to earn an average salary of $118,150.
17. Michigan State University- Eli Broad School of Business
Michigan State University (MSU) is a public research university based in East Lansing, Michigan, which was founded in 1855. The university is home to 50,543 students and administers over 200 academic programs. MSU was one of the one of the nation’s first institutions of higher education to teach scientific agriculture and pioneered the studies of packaging, hospitality business, supply chain management, and communication sciences. The university’s campus is home to the National Superconducting Cyclotron Laboratory, the W. J. Beal Botanical Garden, the Abrams Planetarium, the Wharton Center for Performing Arts, the Eli and Edythe Broad Art Museum, the Facility for Rare Isotope Beams, and the country’s largest residence hall system. The school’s history of research includes the invention of homogenization for milk and hybridization for corn, and recent innovations include particle accelerator research and the discovery of new isotope of the element germanium. MSU is classified as a doctoral university with “highest research activity” by the Carnegie Foundation. U.S. News and World Report ranks MSU 82nd in National Universities and 33rd in Top Public Schools.
Michigan State University’s Eli Broad School of Business offers an MBA with a Concentration in Marketing. Broad promotes experiential learning by offering a corporate speakers series, consulting clubs, hand-on labs, case competitions, and the Institute for Entrepreneurship and Innovation. Students can also gain global business awareness through Broad offers study abroad, international courses, and access to a top-rated International Business Center. The MBA program is designed to be completed in 21 months, and gives students a holistic, multicultural, up-to-date understanding of the world of business. The first year covers 30 credits in core business courses. A total of 15 credits in Marketing Concentration courses are taken in the second year, and include Market Research for Decision Making, Brand Strategy, and Consumer Insights. Marketing students can join the MBA Marketing Association and participate in corporate consulting projects including the Deloitte Generation Y Automotive Survey, developing brand strategy and planning market growth. By taking 4-6 additional courses, students can add an additional Competency in Business Analytics or Consulting. Employment at time of graduation is 76.1%. Tuition is affordably priced at $46,660 and Broad graduates earn, on average, an annual salary of $103,306.
18. The University of Southern California- Marshall School of Business
Founded in 1880, the University of Southern California (USC) is a large, private research university serving 42,469 students. The main campus is located in downtown Los Angeles’s Arts and Education Corridor, and satellite campuses are located in other areas of California and Washington. Graduate students outnumber undergraduate students at USC; the school has a total of 18 graduate and professional schools, including colleges of business, law, engineering, cinematic arts, social work, and medicine. Graduate students can choose from 481 master’s, certificate, doctoral and professional degree programs, and with 199 different academic and professional minors, USC offers the broadest undergraduate selection in the nation. Research, scholarship and innovation are paramount at this distinguished school. USC is home to the world’s most powerful quantum computer, and has been the birthplace of such cutting edge-technologies as DNA computing, dynamic programming, image compression, VoIP, and antivirus software. The school is also one of the nation’s most selective, with an acceptance rate of just 16 percent. This prestigious school is ranked 23rd in National Universities by U.S. News and World Report, as well 19th in Innovation and 56th in Best Value.
The University of Southern California’s Marshall School of Business offers an MBA with well-developed electives in Marketing, along with many opportunities for customization. U.S. News and World Report ranks Marshall 24th in Best Graduate Business Schools, and the Marketing Department at Marshall is a national leader in research in the fields of consumer behavior, and advertising and psychology. First year MBA students complete a three-term required core built on foundational business concepts: accounting concepts, data analysis and modeling, operations management, strategy, marketing, communications, and finance. At the end of the first term students undertake a seven-week consulting assignment with a Los Angeles-based corporate client, practicing real-world problem solving. First year students can also select as many as four elective classes during spring semester, allowing them to specialize prior to their summer internships. Second-year students interested in marketing can take electives such as Advertising and Social Media Strategy, New Product Development and Consumer Behavior. Students can also earn credit in their second year by completing an independent study project in the field of marketing. At the time of graduation, 75.2% of Marshall graduates are employed. Tuition is reasonably priced at $55,474 and graduates of the MBA program earn an average salary of $115,309. Marshall also offers an online MBA degree (see below).
The University of Southern California’s Marshall School of Business offers a high-ranking online MBA. U.S. News and World Report ranks the school #12 in Best Online MBA Programs. The program’s curriculum designers have been honored by the Online Learning Consortium and its video content has earned two Telly Awards. The online classroom experience combines self-paced, asynchronous coursework with live weekly video class sessions. Students gain hands-on practice working with state-of-the-art analytics and metrics technologies and compile a digital portfolio of course projects. The program takes 18-36 months to complete, depending on scheduling, and consists of five cross-disciplinary courses of about 9 credits each. Course topics include Fundamentals of Business, Role of the Manager and Business Environment and Leadership. Each course incorporates and builds on the same key content areas: marketing, finance, management, accounting, and entrepreneurship.
19. New York University- Leonard N . Stern School of Business
New York University (NYU) is a private nonprofit research university based in the borough of Manhattan in New York City. The school was founded in 1831 and has a student body of 50,027. NYU operates additional campuses throughout New York City, as well as canters in Abu Dhabi, Shanghai, Accra, Berlin, Buenos Aires, Florence, London, Madrid, Paris, Prague, Sydney, Tel Aviv, and Washington, D.C. NYU is divided into 20 schools and colleges, the largest of which is the College of Arts and Sciences, and which includes the highly-ranked Silver School of Social Work, School of Law, and School of Medicine, and Tisch School of the Arts. NYU has one of the largest collegiate research budgets in the nation, and is recognized for research in supercomputing, aeronautics and medicine. According to The Princeton Review, NYU is consistently named by students and parents as a “Top Dream College”. U.S. News and World Report ranks NYU 36th in National Universities and 13th in Most Innovative Schools.
New York University’s Leonard N. Stern School of Business offers and MBA with a Specialization in Marketing, Digital Marketing, Sports Marketing, or Luxury Marketing. U.S. News and World Report ranks Stern 12th in the nation for Best Graduate Business Schools and 9th in Best Marketing Departments. Stern offers a high degree of flexibility, beginning in the first year, when students can choose five of their seven required courses, “menu-style” from a core selection. Marketing classes include Advertising Management, The Business of Sports Marketing, and Competitive Strategy in the Marketplace. The second year focuses on electives, and includes only one required course, giving students a high degree of flexibility. Up to 25% of second-year courses may be taken at other NYU graduate schools, including the Wagner School of Public Service and the Tisch School of the Arts. In addition to Marketing, Digital Marketing, Sports Marketing and Luxury Marketing, students may choose a second specialization from a selection of 20, such as Supply Chain Management and Global Sourcing, Business Analytics and Product Management. Employment at time of graduation is 82.1%. Stern graduates earn an average salary of $120,924, and tuition costs $66,588.
20. The University of North Carolina at Chapel Hill- Kenan-Flagler Business School
The University of North Carolina at Chapel Hill (UNC) is a public research university located in Chapel Hill, North Carolina. UNC was established in 1789, making it one of three schools with a claim to the title of oldest institution of higher education in the United States. The university offers 71 bachelor’s, 107 master’s and 74 doctoral degree degrees. UNC has 29,084 students enrolled in over 70 courses of study through fourteen colleges and the College of Arts and Sciences. Class sizes are small, with a student –to-faculty ratio of just 14 to one. Students can participate in top-rated research programs and study abroad in more than 70 countries. The school is widely considered a Public Ivy, with highly selective admissions and rigorous academics. U.S. News and World Report ranks UNC 30th in National Universities and 12th in Best Value Schools.
The University of North Carolina at ?Chapel Hill’s Kenan-Flagler Business School offers an MBA with a Concentration in Marketing. U.S. News and World Report ranks Kenan-Flagler 18th in Best Business Schools. The full-time MBA program features flexible classes that place an emphasis on global perspectives and the business process model, which organizes the first year of study to simulate the cycle of running a business. The school has campuses in Chapel Hill, N.C.; Bangkok, Thailand; Hong Kong; Rotterdam, The Netherlands; São Paulo, Brazil; and Monterrey, Mexico. The first year MBA curriculum includes 15 required courses and 3 additional core requirements, such as Microeconomics and Financial Tools. Students enroll in elective courses beginning in their first year, with a selection of 125 available. The Marketing Concentration at Kenan-Flagler focuses on four key areas: Customer Management, Product Management, Marketing Strategy, and Market Analysis. There are eleven electives available within this concentration, and choices include Retail and Channel Management, Global Marketing Strategy, and Digital Marketing. In addition to general concentrations, Enrichment Concentrations allow students to further specialize. Such sub-specialties include Entrepreneurship and Sustainable Enterprise. Students may also earn credit through self-directed independent study and business projects. Tuition at Kenan-Flagler costs $56,138 and graduates earn an average salary of $111,922. At the time of graduation, 75.1% of graduates are employed. Kenan-Flagler also offers an Online MBA (see below).
University of North Carolina, ?Chapel Hill’s Kenan-?Flagler Business School offers an online MBA with a concentration in Marketing. The program is notably flexible and emphasizes strategic leadership across all classes. The course of study consists of 66 credits and can be completed in 18-36 months. The core consists of nine 4-credit courses, including Analytical Tools and Business Communication. The remainder of the program is comprised of electives, 2-4 credits each. Students pursuing the Marketing Concentration take electives such as Global Marketing, Information for Decision making, and Digital Marketing. Class sizes are small, with 15 or fewer students per instructor, and weekly live video discussions strengthen connections and encourage collaborative learning. With four start dates per year, students can begin working towards their online MBA as soon as they are ready. Distance students enjoy support services such as online career management and have the option to attend global immersions.