Digital campaigns are completely omnipresent, incredibly personalized, and, at their best, highly engaging. Digital marketing goes way beyond banners and pop-ups, to encompass all audience engagement and customer relationships across all digital channels, from search engines and websites, to social media and mobile apps. And for every digital marketing campaign or promotion, there’s a major investment of behind-the-scenes digital marketing research and analysis to make sure the right message is reaching the right audience. Welcome to the complex, creative, and cutting-edge world of Digital Marketing.
If you’re new to the field, a Digital Marketing Certification is a great way to launch your career in this stimulating and fast-evolving field. If you’re an experienced professional, you know that Digital Marketing Certifications can develop a specialization and showcase your skill set for employers. Certifications are targeted, high-impact credentials, and are often available at a surprisingly low cost. Many of the most affordable Digital Marketing Certifications are offered in an online format, making them also a convenient option for busy professionals.
An online Digital Marketing Certification differs significantly from an associate’s, bachelor’s or master’s degree. An online associate’s degree in marketing is a two-year program (when taken full-time) to help new graduates get their foot in the door, usually while working towards a bachelor’s degree. An online bachelor’s degree in marketing is a four-year program generally designed for recent college graduates preparing for entry-level positions, and an online master’s degree is a two-year program generally aimed at mid-career professionals looking to advance their skills to gain a managerial or executive position. An online Digital Marketing Certification, on the other hand, is an affordable way to efficiently acquire specific skill sets, either as a way to launch a digital marketing career or to bolster an existing one. You’ll gain expertise specific to the digital domain, allowing you to become specialized in an efficient and affordable format. In fact, may students enrolled in an online degree in marketing at the associate’s, bachelor’s or master’s level choose to pursue a digital marketing certification at the same time as a way to specialize their skills and to demonstrate specific expertise to employers.
Our ranking of the 10 Most Affordable Digital Marketing Certification delivers the most budget-friendly online certifications available in this exciting and lucrative field. Each of these affordable programs is accredited and established, high in quality but low in price. Better still, each is designed for online delivery, you you’ll save valuable time as well as money while gaining marketable skills. Read on to find a fully-online and fully affordable Digital Marketing Certification to jumpstart your marketing career.
1. Depaul University
Based in Chicago, Illinois, DePaul University is a private, Roman Catholic institute which dates back to 1989, when it was established by an order of Vincentian monks. With a total of 23,110 students enrolled in its undergraduate, graduate, doctoral and law programs, it is the nation’s biggest Catholic university by enrollment, and the largest private university in Illinois. In spite of the school’s large size, it provides personal attention to each student through a small student to faculty ratio of just 16 to one. In accordance with the St. Vincent de Paul religious tradition, DePaul University makes a special effort to recruit and serve first-generation college students and low-income learners through outreach, scholarships and affordable tuition, and the student body is notably diverse in terms of ethnicity, religion, and national origin. The university also emphasizes experiential learning through partnerships with a range of local nonprofits, government organizations and of businesses. Almost 50% of the student body takes advantage of one of these professional internships during their college careers. DePaul’s excellent academic reputation and affordable tuition is reflected in its excellent rankings; U.S. News and World Report ranks DePaul 124th in National Universities and 70th in Best Value Schools.
DePaul University offers a remarkably affordable certificate in Integrated Marketing Communications. In this program, students learn to craft a clear, cooperative communication strategy by strategically aligning advertising, promotion and direct and digital marketing campaigns. The certificate requires the completion of five required courses (such as Building an Effective Marketing Plan), plus two selections from a choice of twelve possible electives (such as Customer Relationship Management (CRM) and Content Marketing Strategy). In addition, all students must take a seminar, with choices such as Marketing Return on Investment and Social Media Marketing). This highly certificate is highly affordable, at a cost of only $1,495, and select classes are even offered online. With a low price tag and high prestige, DePaul easily takes first place in our ranking for the #1 Most Affordable Digital Marketing Certification.
The Marketing Communication master’s concentration prompts you to analyze consumer behavior, conduct market research, and engage the power of brands and messages in order to develop powerful digital marketing strategies. Evaluate various tactics, measure their effectiveness, and explore the intricacies of working with or in complex, multi-functional teams to execute compelling marketing campaigns.
Top 100 university
2. University of Vermont
The University of Vermont (officially “The University of Vermont and State Agricultural College”) is a public land-grant, sea-grant and space-grant research university. Established back in 1791, it is one of the nation’s oldest institutes of higher education. The university is located in the populous city of Burlington, and is home to some 11,196 graduate and undergraduate students, making it the fifth-largest university in New England. The school is considered to be one of the eight original “Public Ivy” institutions in the United States. The 450-acre campus is home to the nation’s first student center to be awarded a Leadership in Energy and Environmental Design (LEED) Gold certification, and the primary campus of the largest hospital complex in Vermont. U.S. News and World Report ranks this prestigious and affordable school 97th in National Universities and 41st in Top Public Schools, as well as 72nd in Best Value Schools.
The University of Vermont awards an incredibly affordable online certificate in Digital Marketing Fundamentals. In this affordable and accelerated program, students learn the holistic value of digital marketing through studying and practicing the research and development of an actionable marketing plan. The entire certificate can be completed in as little as 10 weeks at a rate of 8-10 hours’ coursework per week. Each week, the curriculum covers a new topic, such as Display Advertising, Social Marketing, and Mobile Marketing. The program culminates in a comprehensive capstone project. All classes are taught by accomplished digital marketing professionals, and the curriculum is updated frequently to reflect new developments in the professional space. This prestigious, up-to-date, and time-effective certificate is remarkably affordable, with a total cost of only $1,695.
Oregon State University (OSU) is a public research university which is based in Corvallis, Oregon. OSU was founded in 1868 and is the largest university in the state, with a total of 30,354 graduate and undergraduate students, though class sizes are relatively small, with a student to faculty ration of 18 to one. The school awards more than 200 undergraduate, graduate and doctoral degrees, and offers the most majors, minors and special programs of any college or university in the state. OSU has earned an outstanding reputation for not only the breadth but the quality of its academics; the Carnegie Foundation rates the school as a “doctoral university with highest research activity”, and U.S. News and World Report ranks OSU 143rd in National Universities, and 218th in Best Global Universities, and 71st in Top Public Schools. The university is also recognized for low tuition, and has earned a ranking of 107th in Best Value Schools from U.S. News and World Report.
Oregon State University awards an affordable and reputable online certificate in Digital Brand Management. Students in the certificate program are taught essential skills in digital strategy, technology, and content development, including maximizing the impact of branding, SEO, SEM and AdWords, and leveraging social media. This simple program consists of just four classes, which are meant to be taken over the course of a year: building a digital content strategy, search engine optimization and search engine marketing, social media and mobile marketing, and digital brand strategies. OSU’s online education programs have been ranked among the nation’s best by sources such as U.S. News and World Report, and all of their prestigious and affordable distance classes are taught by the same industry leaders and distinguished faculty who teach on campus.
The association with a respected institution also offers the opportunity for advanced professional networking. This reputable online certificate is very affordable, with a cost of $1,950.
Herzing University is a nonprofit, private university based in Milwaukee, Wisconsin, with 10 additional campus locations throughout the United States and an extensive online educational program. The school was originally founded in in 1965 as a computer training institute. Today, Herzing awards degrees in career-focused disciplines such as nursing, technology, business and healthcare at the Certificate, Diploma, Associate, Bachelor and Master’s levels. The university serves a noably diverse student body of over 6,000, and maintains small class sizes, with a student to faculty ratio of 14 to 1. The school bases its educational framework around a model dubbed” “P.R.I.C.E. of Success,” founded on core value of Professionalism, Respect, Integrity, Caring, and Engagement.” With many of their students employed full-time outside of school, Herzing prioritizes affordable tuition and efficient class delivery, and their accelerated degree programs allow students to earn a bachelor’s and master’s degree in just four years.
Herzing Univerrsity offers a flexible and affordable online Social Media and Digital Marketing Certificate. Students pursuing this online certificate can expect to learn how to use the theÊfundamentals of social media marketing and search engine optimizationÊto advance an organization’s online marketing strategy, and to acquire skills in social media best practices,Êlegal regulations, andÊmoderating feedback. Classes include a Search Engine Optimization and Analytics, Crisis Management and Legal Issues, and Social Media Fundamentals. In this flexible certificate program, 12 week Instructor-Led format or a 6 month Instructor-Supported format. The former provides course content and assignments (including discussions and live sessions via conference) on a set schedule, while students may progress through the latter program at their own pace while still enjoying the expert feedback and support of a dedicated professor. This flexible online digital marketing certificate has an affordable price tag of just $2495.
The University of La Verne (ULV) is a private, nonprofit university which is based outside Los Angeles in the town of La Verne, California. The university was established in 1891 as Lordsburg College by members of the Church of the Brethren, a German Christian sect. Today, La Verne is a non-sectarian institution serving students of all faiths, though it retains an affiliation with the Church. As such, the university emphasizes ethics, peace, justice and service in student life and across academic disciplines. The school awards degrees as the associate’s, bachelor’s and graduate levels, and has a student body of 8,517. Class sizes are remarkably small, with an average student to faculty ratio of 13 to 1. The school’s most popular areas of study are Business, Social Sciences, Communication, and Education. U.S. News and World Report ranks La Verne 159th in National Universities and 71st in Best Online Bachelor’s Programs.
The University of La Verne offers an efficient and affordable Certificate of Digital Marketing. Students in the program will learn skills essential to creating and managing effective websites and apps, along with advancing marketing objectives by promoting a companyÕs products and brand through various online channels. This fast-paced program can be completed in just 4 days (32 hours) of full-day coursework. The intensive format and curriculum are designed for marketing professionals with an existing background in the field to advance their credentials, and may be too involved for new professionals. Class topics include Digital Marketing(DM) Channels, Optimizing Websites, Optimizing Mobile Channels, and Optimizing Social Media. This concentrated certificate is very affordable at a total cost of only $2,499.
The University of Georgia (UGA) is an public research university located in Athens, Georgia. UGA is the flagship of the University System of Georgia, the nation’s oldest state-chartered institution of higher education, and the birthplace of the American system of public universities. The school dates back to 1785, and serves a student body of 37,606. UGA is a Land-grant, Sun Grant, Sea Grant and Space Grant university, and has been designated as a Public Ivy. Research at UGA is robust; the Carnegie Foundation classifies the school as a “doctoral university with highest research activity.” U.S. News & World Report gives the school a prestigious rank of 54th in National Universities, 16th in Top Public Schools, as well as 85th in Best Value Schools, in recognition of its superior academics and affordable tuition.
The University of Georgia awards a flexible, prestigious and affordable online certificate in Digital Marketing. Students may choose between three tracks: Digital Marketing for Executives, Marketing Professionals and New Media Professionals. The Executive track lasts just 3 months, and covers brief, foundation-level classes in all major digital marketing channels. The Digital Marketing for Marketing Professionals track lasts 6 months and covers studies in Search/PPC marketing, SEO, Conversion optimization, and Web analytics. The New Media Professionals track is for those just starting in the field, and classes include such foundational topics as Social media, Content strategy, Email marketing, and Mobile marketing. This comprehensive course of study satisfies the educational requirements for the Online Marketing Certified Associate (OMCA) or Online Marketing Certified Professional (OMCP) exams. With a flexible format and strong reputation, this online certificate in digital marketing is very affordable, at only $2890.
University of Illinois is a public research university system based in Illinois which comprises campuses in three cities: Chicago, Champaign-Urbana, and Springfield. It is the second-oldest institute of higher education in the state, and dates back to 1867. The Carnegie Foundation ranks U Illinois as a “research university with very high research activity,” and has been home to numerous breakthroughs, such as the invention of the LED, plasma screen, and integrated circuit. U.S. News and World Report ranks the three schools separately, and awards top-100 rankings to each in National Universities and in Top Public Schools, and also recognizes the schools’ affordable tuition with high rankings in the category of Best Value Schools. Across its three locations, the U Illinois system serves over 83,700 undergraduate and graduate students, and houses the nation’s second-largest university library.
The University of Illinois awards a prestigious and affordable online Certificate of Digital Marketing. Those enrolled in the program will learn to understand consumer behavior, address challenges in branding, communicate consumer-centric messages in a digital world, and conduct data analysis and visualization techniques. This advanced program follows a simple format of three sequential courses followed by a capstone project, which synthesizes and showcases acquired skills. Class topics include Marketing in a Digital World, Digital Analytics for Marketing, and Digital Marketing Channels. The program is entirely self-paced, giving students the opportunity to fully control their schedules and rate of completion. This flexible program from a respected institution is surprisingly affordable, costing a total of $2,974.
Located in Durham, North Carolina, Duke University is a prestigious private research university. The university was originally established in 1838 by a group of Quakers and Methodists. Today, Duke is non-sectarian, but remains dedicated to ethics, justice and community service. Duke has a student body of 14,832 and is organized into 12 colleges, including a School of Engineering, a School of Medicine and a School of Law. A poll of executives by The New York Times found that graduates of Duke graduates were among the world’s most sought-after and valued, and Forbes ranked Duke 7th in the world for university “power factories.” The school’s endowments total over $11.4 billion, making Duke the seventh-wealthiest private university in the nation. Duke researchers have been responsible for numerous scientific breakthroughs including the first 3D ultrasound system and the completion of the human genome sequence. In addition, 11 Nobel laureates and 3 Turing Award winners have been affiliated with the university. U.S. News and World Report ranks Duke 9th in National Universities and 10th in Most Innovative Schools, as well as 10th in Best Value Schools, recognizing the school’s blend of affordable tuition relative to academic excellence.
Duke University offers a highly regarded and very affordable online certificate in Digital Media and Marketing through its Office of Continuing Studies and Summer Session. Those enrolled in the certificate program will learn the valuable and actionable skills necessary to be competitive online, taught directly by accomplished industry authors, speakers, and consultants via streaming video lessons and real-time curriculum. Each student will also have access to hands-on simulation labs and projects for practical learning, as well as downloadable study guides and PowerPoints for the majority of modules. Classes include titles such as Search Engine Optimization (SEO), Content Marketing,Social Medi, Mobile Marketing, and Website Conversion Rate Optimization. Students may also take a series of optional individual “short courses” to advance their specializations, including topics such as Social, Mobile Analytics and Cloud (SMAC), Twitter Marketing and Advertising, and Holiday PPC. The entire course of study can be completed in 350 hours, and students can choose their own sequence of modules as well as setting their own pace of completion. The curriculum may qualify certificate earners to sit for the OMCA orÊOMCP exams, earning an additional valuable credential. This rigorous online digital marketing certificate is an excellent value, with an affordable tuition of only $2,995.
The University of San Diego (USD) is a private, Roman Catholic university based in San Diego, California. The school was originally founded in 1952 as the San Diego College for Women, changing its name and becoming co-educational in 1972. The university awards over 60 bachelor’s, master’s, and doctoral degrees and serves a total of 7,514 students. USD is organized into six schools and colleges, including a College of Arts and Sciences and a School of Law. It’s striking campus sits on a mesa overlooking Mission Bay and has a distinctive 16th-century Spanish Renaissance architectural style, for which Travel & Liesure names it one of the nation’s “most beautiful campuses.” The university has earned a strong academic reputation, and has been cited for academic excellence by PayScale, U.S. News & World Report, Princeton Review, Bloomberg Businessweek, and Forbes. U.S. News & World Report ranks USD 90th in National Universities, and recognizes its relatively low tuition with a designation of 66th in Best Value Schools.
The University of San Diego confers a remarkably affordable certificate in Strategic Online Marketing. Those enrolled in the certificate program will gain insights on how to analyze a company’s online presence, develop effective SEO and keyword strategies, and generate website traffic through strategic linking, advertising, and marketing campaigns, social media, and video. The course requires 9 months to complete, at a pace of one class per week. Course titles include Building Your Brand and Website Foundation, Principles of SEO and Onsite Optimization, and Email, Blogging and Video Marketing. The course of study concludes with a comprehensive capstone project. In the capstone class, students use their acquired marketing strategies and tactics to develop a real-world working Online Marketing Plan to solve a problem in their workplace. Group sizes are small, classes are highly interactive, and instructors are seasoned professionals with extensive industry experience. With an affordable tuition of only $3,077, this digital marketing certificate is an excellent value.
The University of Washington (UW) is a public, flagship, research university based in Seattle, Washington. UW was established in 1861, and is one of the nation’s largest, oldest, and most prestigious universities. The university has a student body of 46,686, and awards bachelor’s, master’s and doctoral degrees through its 140 departments and colleges. The original 703-acre, main campus is located in the University District are of Downtown Seattle, and there are two, newer, additional campuses located in nearby Tacoma and Bothell, encompassing a total of over 500 buildings. UW is home to one of the world’s largest library systems, as well as numerous art centers, museums, laboratories, conference centers and stadiums. With some $1.2 billion in research funding, UW has the third-largest research budget of any university in the nation, and consistently ranks among the nation’s highest for research activity. It is considered a “Public Ivy” and is a member of the elite American Association of Universities. U.S. News and World Report ranks UW 56th in National Universities, 18th in Top Public Schools, and 134th in Best Value Schools, recognizing its combination of excellent academics and affordable tuition.
Washington University awards an affordable and fully online Certificate in Storytelling and Content Strategy. The aim of this certificate program is to convey effective corporate messaging strategies. Students will learn to deliver the clearest, cross-channel message to the targeted audience, in line with business objectives. In these hands-on modules, students will learn to use tools like Hootsuite and Google Analytics. Learners will gain insights and tools by carrying out a content audit of a brand and its competitors, developing a content strategy plan based on real data, creating a content strategy for a select online channel. The program consists of just three classes, lasting a total of 8 months. Learners stream courses online and interact with instructors and classmates in real time via chat, web conferencing or phone. Class topics include Content Creation: The Power of Storytelling, Content Strategy: Crafting the User Experience, and Content Science: Data Analysis and Understanding the Problem. This practical and hands-on program has an affordable tuition of $3,225.
Rutgers University was founded in 1766, and has campuses in New Brunswick, Newark and Camden, New Jersey. It is the nation’s eighth-oldest college, one of just nine which were chartered before the start of the American Revolution. Rutgers has a student body of 68,942, and awards over 100 bachelorsÕ, 100 mastersÕ, and 80 doctoral degrees. Though originally a liberal arts institute, Rutgers has expanded its research departments over time, and today has robust departments of agriculture, science, military science and engineering, and is considered by the Carnegie Foundation to be a “research university with very high research activity.” The campus spans 6,088 acres and boasts numerous special collections and museums, a renowned research libraries, a golf course, a botanical gardens, working agricultural, horse and dairy farms, a nature preserve, television and radio studios, and a number of advanced research laboratories. U.S. News and World Report ranks Rutgers 82nd in National Universities, and gives top-100 rankings to several of its individual academic departments.
Rutgers University awards a prestigious and affordable online Mini-MBA in Digital Marketing. Learners enrolled in the certificate program will gain the skills to design an effective digital strategy to support and track the discrete marketing efforts across an organization, and to measure return on investment by synthesizing the resulting data. The program is designed for executives, and l program, leadership and collaboration are emphasized throughout. The course of study comprises 10 modules, which are followed by a comprehensive final examination and culminating Capstone Project. Class topics include growing search engine rankings, mastering web analytics, managing organizational change to improve digital marketing, and digital innovation in the future of marketing. Students learn from professors, course materials, and from one another via video lectures, interactive course materials, and live chats and discussion boards. This elite online digital marketing certificate can be had for a surprisingly affordable price of just $3,495.
Based in Irvine, California, the University of California Irvine (UC Irvine) is a public research university and a member of the University of California System. The school is considered a Public Ivy and is the youngest member of the Association of American Universities. UC Irvine awards 80 undergraduate degrees and 98 graduate and professional degrees. The Carnegie Foundation classifies UC Irvine as a “research university with very high research activity,” and spent no less than $348 million on research and development in 2013. The university is home to a large teaching hospital, an affiliated health sciences system, an arboretum, and a share of the California Natural Reserve System. U.S. News and World Report ranks the school 42 in National Universities, 9th in Top Public School, and 121st in Best Value School, reflecting UC Irvine’s outstanding academics relative to affordable tuition.
UC Irvine confers an affordable online certificate in Digital Marketing. This online certificate program conveys practical techniques for using social media, mobile marketing, online analytics, and search engine marketing to achieve business goals such as acquiring, converting, and retaining online customers. Students learn to integrate key analytics and consumer browsing behavior, drive website traffic through SEO strategies, track online marketing campaigns, and leverage social media to launch and run promotions. The course of study comprises a total of 160 instructional hours, divided into 6 required classes and 4 electives, allowing students to develop a specialization. Classes include Social Media and Internet Audience Profiling, Online Analytics & Measurement, and Search Engine Marketing and Optimization. This affordable and flexible online digital marketing certificate is priced at just $3,765.
The University of Wisconsin – Milwaukee (UWÐMilwaukee) is a public research university which is based in Milwaukee, Wisconsin. It is a member of the University of Wisconsin System, and with 26,037 students, it is the second-largest university in the state of Wisconsin. The university awards 191 degrees, including 94 bachelor’s, 64 master’s and 33 doctorate’s. UW-Milwaukee comprises 14 colleges, including the nation’s only graduate school of freshwater science, the state’s first CEPH-accredited school of public health, and its only school of architecture. The Carnegie Foundation has awarded the school it’s highest ranking of “Doctoral University with Highest research activity,” and UW-Milwaukee’s research expenditures recently exceeded $62 million.
The University of Wisconsin – Milwaukee confers an affordable Digital Marketing Certificate online, with select courses offered on campus. In this program, students learn to develop an effective digital content strategy and to thoroughly understand digital advertising and marketing analytics and their application in strategic decision-making. Students have 2 years to complete the program, which consists of just 3 required courses and 2 electives. Core courses include Building an Effective Digital Content Strategy, Foundations for Effective Digital Marketing, and Improve Marketing Results Using Advanced Analytics Techniques. There are 8 electives to choose from, with topics like SEO Ð The When, What and How, Advertising on Facebook, Twitter and Other Social Platforms, and Essentials of Leadership. This flexible and affordable certificate is reasonably priced at just $4,344.
The University of Saint Thomas is a private, Catholic, liberal arts university with campuses in the Twin Cities of St. Paul and Minneapolis, Minnesota. The university was originally founded in 1885 as a seminary, with St. Thomas Aquinas, the patron saint of students, as its patron saint. Today, Saint Thomas serves a total of 9,878 students, and is the state’s largest private, non-profit university. In spite of the university’s size, classes are remarkably small, with an average student-to-faculty ratio of 14 to 1. The school offers 88 undergraduate majors and 59 minors, 7 pre-professional programs, 41 master’s degrees, two education specialist, oneÊjuris doctorÊand five doctorates. Saint Thomas is recognized for affordable tuition and robust academics. U.S. News and World Report ranks Saint Thomas 115th in National Universities 63rd in Best Value Schools.
The University of Saint Thomas awards an affordable online certificate in Digital Experience. Students pursuing this online certificate can expect to gain expertise in digital strategy, marketing analytics, digital marketing platforms, and digital project management. Practical skills and tools are delivered, including creating and managing email campaigns, evaluating return on investment, and using social media to build relationships with a target audience. The certificate requires three components: Internet Marketing Essentials, Digital Advertising Solutions, and Marketing Data Analysis: Design, Dissect, Decide. Instructors are experienced digital marketing professionals, and students have the opportunity to both view lessons and to interact with their professors via virtual classroom interfaces. This dynamic certificate program is available at an affordable price of $4,695.
The University of Toronto (U of T) is a public research university which is located in Toronto, Ontario, Canada in the area immediately surrounding Queen’s Park, and has two additional campuses in Scarborough and Mississauga. The university was originally established in 1827 as King’s College, as the first school of higher learning in the colony of Upper Canada. Though U of T was originally associated with the Anglican Church, it became a secular university when it assumed its current name in 1850. The university comprises ten colleges, and serves a total of 60,595 undergraduate and graduate students. The school is especially well-known for its influential scholarship in the areas of literary criticism and communication theory, which has come to be known as the “Toronto School.” U of T has also been the site of groundbreaking scientific research, as the birthplace of insulin and stem cell research, the first practical electron microscope, and the identification of the first black hole Cygnus X-1. Accordingly, the university receives more funding for scientific research and development than any other Canadian university by a significant margin. This prestigious school is one of only two non-U.S. members of the elite It is one of two members of the Association of American Universities.
The University of Toronto offers an affordable certificate in Digital Marketing Management. Those pursuing the online certificate can expect to learn the fundamentals of general digital marketing, and specific tools for search engine marketing and social media marketing, as well as how to leverage these skills to maximize return on investment (ROI). Students will also learn about new and emerging social media platforms, community management, metrics and reporting practices. Modules are taught through an engaging blend of lectures, readings, case studies, exercises and assignments. The course of study covers three classes: Foundations of Digital Marketing Management, Search Engine Marketing, and Social Media Strategy. Experienced or trained digital marketing professionals will be pleased to learn that a Prior Learning Assessment may be substituted for one of the three courses. Enrollment in this focused and affordable digital marketing certificate program costs $4,990.
The University of Notre Dame University is a private, non-profit, Roman Catholic research university located just outside of South Bend, Indiana. The school was founded by Brothers of the Holy Cross from France and Ireland in 1842. Originally a men’s college, the school became co-educational in 1972, and today serves a student body of 8,448 undergraduates and 3,731 graduates. The university has a singularly low student to faculty ratio of just 8 to 1, allowing each student to enjoy personal attention and small class sizes. Notre Dame is widely considered one of the most prestigious universities in the world, and has been the site of numerous innovations and inventions. The first American wireless message was sent on the campus, an early wind tunnel prototype was built on site, as was aÊnuclear accelerator, and current research is ongoing in fluid mechanics,Êgenome mapping, and studies on family conflict and child development. U.S. News and World Report ranks Notre Dame an incredible 18th in National Universities, and recognizes the school’s relatively affordable tuition with a designation of 20th in Best Value Schools.
Notre Dame awards an affordable certificate in Digital Marketing as a collaboration between the school’s Mendoza College of Business and Rutgers’ Business School of Executive Education. The program is designed to give students an understanding of the fundamentals of building a market strategy, personalizing the digital experience to win over customers, to perform analytics and to maximize return on investment. Content is taught through a combination of case studies, interactive sessions, and class exercises. The entire program is designed to be completed in a single intensive week. Module topics include Digital Marketing Strategy, Social Medial Marketing, Search Engine marketing, and Mobile & Marketing Innovation. This affordable and intensive certificate program is priced at $4,995.
The University of California, Los Angeles (UCLA) is a public research university which is based Los Angeles, California. Founded in 1919, it is the
second-oldest undergraduate school in the University of California system. UCLA awards 337 undergraduate and graduate degrees, and serves a total of 44,947. The school receives more applications than any other university in the country. UCLA researchers, faculty and alumni have won a great number of prestigious accolades and awards, including 24 Nobel prizes, 3 Fields Medals, and 5 Turing Awards. The university is a member of the elite Association of American Universities, and is ranked by the Times Higher Education World University Rankings as the #1 national Public University for academics, and 13th in the world for reputation, and US News & World Report also ranks UCLA #1 in Top Public Schools. The same source ranks the school 21 in National Universities, and recognizes its affordable tuition with a designation of 88th in Best Value Schools.
The University of California Los Angeles awards an affordable certificate in Marketing Certificate with concentration in Social Media and Web Analytics. Students can expect to acquire a comprehensive foundation in digital marketing through all types of new media, and a thorough understanding of digital analytics. The curriculum is designed with current digital marketing professionals and students in mind, rather than those entirely new to the field, as the content is somewhat advanced. There are a minimum of 5 required courses, such as Marketing Principles and Practices, Brand Management, and Integrated Marketing Communications. Students also select 10 academic units in electives from among 12 available options, such as Advanced Digital and Social Media Marketing, Personal Branding and Becoming an Influencer, and Predictive Analytics for Marketing. This advanced digital marketing certificate is quite affordable at a cost of $5800.
Located in the Georgetown neighborhood of Washington, D.C, Georgetown University is a private research university. The school was established in 1789 as Georgetown College by America’s first Bishop, and is the Georgetown is the oldest Catholic and Jesuit-affiliated university in the nation. Today, the school is governed independently of the church, though the Jesuits remain active in its administration. Georgetown is made up of nine undergraduate and graduate schools, including Medical Center and a Law School, and awards degrees in forty-eight distinct majors. The school serves a student body of 17,849 in all. Some 50% of students participate in one of the university’s many study abroad opportunities at some point during their enrollment. The school’s location in the nation’s capital positions it as a leader in the study of government and international affairs, and many politicians (including presidents and supreme court justices) claim the school as their alma mater. Many graduates also go on to pursue careers on Wall Street in s in finance and investment banking. The Carnegie Foundation considers Georgetown a “doctoral research university with very high research activity” and U.S. News and World Report gives the school an impressive rank of 20th in national Universities.
Georgetown University offers a prestigious, advanced and affordable certificate in Digital Marketing. The program is designed with mid-level marketing professionals in mind, and requires that applicants hold a bachelorÕs degree or possess 3-5 years’ relevant marketing experience. Students can expect to cover advanced content, and to learn to identify, engage, and develop relationships with customers in the digital environment through multichannel marketing strategies. Content is conveyed through lectures, class exercises, individual and group assignments, and a final capstone project. Required classes include Digital Marketing Strategy, Customer Relationship and Database Marketing, Applied Marketing Analytics and Reporting. Students can also specialize through their choice of electives, such as Web and Mobile Design and Usability, and Building Strong Brands. This highly targeted program can be completed in as little as 6 months or as long as 2 years, and is quite affordable at a price of $5970.
Simon Fraser University (SFU) is a public research university in which is located in British Columbia, Canada, and has campuses in Burnaby, Surrey, and Vancouver. The school serves a student body of 34,990 graduate an undergraduate students. The university is home to several advanced research centers, and boasts a renowned Marine Biology Station and a powerful cyclotron for subatomic physics and chemistry research. SFU researchers, alumni and faculty have been awarded 43 fellowships to the Royal Society of Canada, three Rhodes Scholarships and one Pulitzer Prize. Maclean’s magazine is ranked SFU as Canada’s best comprehensive university and 8th for reputation, and is ranked 12th in Canada by U.S. News & World Report. SFU is the only Canadian university which competes in the National Collegiate Athletic Association (NCAA).
Simon Fraser University offers a Digital Communications Certificate with advanced English training. The program delivers a comprehensive background in digital communications and integrated marketing, as well as hands-on practice with English language workplace communications, geared towards thoroughly orienting non-native speakers. Students will learn digital marketing principles in Social media networking, E-commerce, search engine optimization (SEO), Content marketing, Online display advertising and pay-per-click platforms, and the basics of Website mechanics. The digital marketing program consists of 13 weeks of classes and a practicum lasting 3 weeks. Classes include Best Practices and Emerging Platforms in Social Media, Branding and Marketing in the Digital Age, and Social Outreach and Media Integration. The practicum involves a full-time, unpaid, internship performing digital communications within a Metro Vancouver organization. This up-to-date and hands-on digital marketing certificate is relatively affordable at a price of $7,125.
Our ranking of the Most Affordable Certificates in Digital Marketing concludes with what is perhaps the nation’s most prestigious school, Harvard University. The school is based in Cambridge, Massachusetts, and is comprised of thirteen colleges, including schools of law, medicine, engineering and government. The school is home to a number of museums or art, science and culture, as well as the largest private academic library system in the world. Harvard also has the world’s largest university endowment, a total of $34.5 billion. The university has 22,000 undergraduate and graduate students, and ranks eight U.S. Presidents among its many illustrious alumni. Harvard is a founding member of the elite Association of American Universities, and the Carnegie Foundation has designated it as a “doctoral university with very high research activity. U.S. News and World Report awards Harvard 2nd place in National Universities, 14th in Most Innovative Schools. Its tuition is relatively affordable thanks to large endowments allowing generous financial aid, and return on investment is high, resulting in a ranking of 1st in Best value Schools.
Harvard University awards an affordable and elite certificate in Marketing Management. Those enrolled in the program will acquire skills in digital marketing strategy, research and analysis, and integrated marketing communication, enabling them to engage audiences and inspire action in today’s complex, multichannel arena. The curriculum covers a broad range of topics, including consumer behavior, target market selection, marketing communication, market research design, data-driven analysis, and leadership. The course of study consists of 4 required classes plus three electives, and generally takes 1.5 years to complete. Class topics include Corporate Sustainability Marketing and Communications, Video Storytelling for Social Media, Branding Strategy, and Business-to-Business Marketing. For such a rigorous, long and comprehensive program from an elite institution, this digital marketing certificate is also relatively affordable at a cost of $9,600.