How to Use the New Linkedin for Marketing

Good news! Cold calling is dead. According to UNC’s Kenan Flagler Business School, more than 80% of decision makers simply won’t take a cold call. Less than 2% result in […]

The 10 Best Podcasts for Marketers

Podcasts have exploded in popularity in recent years. From widely popular series like Serial and This American Life, to niche products that are tailored for special interest groups, you can […]

The Most In-Demand Marketing Skills of 2018

Marketing is one of the most lucrative fields that utilizes creative skills. The internet has provided a dynamic platform for marketers, and requires a whole slew of skills that are […]

Great Marketers of the Industrial Revolution

By some historians’ measure, after the discovery of agriculture, the Industrial Revolution is the most important event in the history of civilization. It introduced the modern capitalist economy, established Great […]

What Can I Do with a Public Relations Degree?

Every company, or even many powerful individuals, need a public relations team. Public Relations differs from advertising and marketing in that public relations gains or creates exposure for their chosen […]

What is a Marketing Researcher?

In recent years the influx of data from digital sources, namely search engine queries and social media, have revolutionized marketing. Now, business have a wealth of data on potential consumers. […]

What is Content Marketing?

Content marketing is the the marketing strategy that engages potential consumers with informational, relevant, and interesting media that draws attention to products or services, but does not have a traditional […]

How to Market a Crowfunding Campaign

According to Entrepreneur, less than one third of crowdfunding campaigns meet their fundraising goals. A great many of these projects simply weren’t viable in the first place. But many more […]