Texas is home to the 12th largest economy in the world. It also hosts one of the largest small business labor markets in the nation, with 2.4 million businesses hiring 4.4 million employees that make up nearly 99% of the entire business workforce in the State of Texas. And with 19 schools offering at least one online marketing degree throughout the state, Texas houses some of the best online learning opportunities for marketing in the Southern half of the United States. Due to the ever-increasing size of the marketing and public relations infrastructure in almost every industry and governmental body, earning a degree from a top-tier Texas university goes a long way toward establishing one’s credentials as a professional marketer in fields like business administration, technical communication, consumer psychology, publishing, and public relations.
Average Salaries for Common Marketing Roles In Texas
As both a national and international leader in exports, agriculture, aeronautics, and energy, Texas values marketers and advertisers in all of its industries. This is evidenced by particularly high earnings for those with marketing manager roles in the State of Texas. But it is also true of other roles, all of which make salaries that are at or above Texas’s median household income of $55,653:
Social Media Analyst: $54,613
Marketing Specialist: $59,398
Marketing Manager: $86,895
Marketing Director: $122,171
Chief Marketing Officer: $204,578
Indeed, with Marketing Manager and Market Research Analyst jobs projected to grow by over 100,000 openings between now and 2024, jobs such as those above are some of the best an online learner can have, especially in a state where marketers and PR professionals are increasingly needed in every industry.
The 5 Best Online Marketing Degree Providers in Texas
There are a total of 19 schools offering marketing education online in Texas. From community colleges through graduate business schools (and even a doctoral program in communication), there are marketing degrees available at every level in Texas. While future students may find their interest piqued by the “best” universities in the state, they should first and foremost check to make sure that the institution offers the type of degree they’re looking for. After all, marketing roles can be reached through a wide variety of angles, from speech and communication degrees, to business degrees in marketing analytics. We looked at two factors to compile the ranking below: the number of full online marketing degrees offered by an institution of higher learning, and the academic prestige score of an institution. The academic prestige score took into account metrics including the average amount of financial aid met, the average size of classes, admissions standards, and the percentage of professors holding terminal degrees in their field. Check out our 5 favorite institutions for marketing education in Texas below!
Established in 1923 as Texas Technological College (TTU), Texas Tech University is a public, research university located in Lubbock, Texas. Texas Tech is particularly known for being one of the largest institutions of higher learning in the state of Texas, as well as for hosting one of the ten best public art collections in the United States. Texas Tech University also ranks consistently among the top 200 National Universities in the United States, and a growing portion of Tech students attend online classes and earn online degrees.
Texas Tech University’s 2 online degrees in areas related to digital marketing are some of the best graduate programs in technical communication in the state of Texas. The Master of Arts in Technical Communication (MATC) concentrates of the following 5 areas of expertise: Rhetoric, Composition, and Technology, Technical Communication, Rhetorics of Science and Healthcare, Technology, Culture, and Rhetoric, and Visual Rhetoric, New Media, and User-Centered Design. All of these areas are ideal for preparing digital marketers to enter into online marketing and editorial roles in new media with ample expertise in Internet marketing. For those looking to enter leadership roles in their capacity as online marketers, Texas Tech’s Doctorate of Philosophy in Technical Communication and Rhetoric also offers an excellent path to pursue administrative and leadership roles in public and private institutions’ marketing departments. All of these options, and their attendant flexibilities, make Texas Tech University a perfect fit for busy working Texans who are looking to add another bona fide line to the top of their marketing résumés.
Founded in 1972, Midland College (MC) is a bachelor’s degree-granting community college located in Midland, Texas. Midland College has one of the largest campuses of any community college in the United States, with over 224 acres, serving over 100,000 people in Texas’ Permian Basin. Having a host of professional and technical learning facilities off-campus and online as well, Midland College emphasizes the education and professionalization of its entire community, as well as that of Texas. As one of the state’s larger, more well-known community colleges, Midland College enrolls greater than 7,400 students, many of which are working professionals and online learners.
Midland College’s online degree programs in areas related to digital marketing are some of the best associate degree programs in the State of Texas. Midland College’s Associate of Applied Science in Communications is especially suited to students who want to start careers in corporate communication and marketing strategy, which can lead to careers as Management Consultants, Corporate Communications Officers, Directors of Marketing Communications, Public Relations Specialists, and Market Research Analysts. The Associate of Applied Science in Web/Multimedia Design is also sure to go a long way toward securing gainful employment at public organizations and private companies as entry-level digital marketing professionals. And of course, these degree programs’ practical emphasis on designing and communicating for real-world business situations will undoubtedly increase both the job prospects and earning potential of marketing professionals who want to enter any one of the top-earning industries in Texas.
Founded in 1898, Dallas Baptist University (DBU) is a private, Christian liberal arts university located in Dallas, Texas. Dallas Baptist University is well-known for its Christ-centered educational experience, which places emphasis on integrating academic learning opportunities with spiritual learning opportunities. It is also known for ranking among U.S. News and World Report’s National Universities. A growing portion of DBU students attend online classes and earn online degrees.
Dallas Baptist University’s 2 online degrees related to business and marketing offer some of the best Christ-centered undergraduate programs in marketing in the State of Texas. The online Bachelor of Business Administration in Marketing places an emphasis on a Christ-centered education in marketing that will prepare students to become successful servant-leaders in the marketing profession. Meanwhile, the online Bachelor of Arts and Sciences in Communication focuses on providing students with the skills they need to start careers in public relations, social media marketing, corporate communications, or any area of study where many modern marketers are earning qualifications for careers across the marketing spectrum. All of these options, and their attendant flexibilities, make Dallas Baptist University a perfect fit for busy working Texans who are looking to add another bona fide line to the top of their marketing résumés.
Established in 1881, University of the Incarnate Word (UIW) is a private, coeducational, Roman Catholic university located in San Antonio, Texas. It is known for its forward-thinking Christian curriculum with an international reach, its roots in the Sisters of Charity of the Incarnate Word, and its population of online and professional students, which has been growing since 1995. With over 11,000 students, University of the Incarnate Word is the largest Catholic university in the State of Texas, the fourth-largest private university in the State of Texas, and one of the most diverse schools in the state, with 60% minority student body reflecting the diversity of South Texas.
University of the Incarnate Word has 2 online degrees with an emphasis on marketing: the Bachelor of Science in Business Administration with an emphasis in General Marketing and the Master of Arts in Administration in Communication Arts. These programs prepare online learners to enter managerial roles by teaching them an advanced set of management skills in advertising, brand management, consumer behavior, marketing management, market research, print media, and public relations, among many others. Blending theory and practice, each program’s ethics-based model for teaching the art of business and communication administration sets it apart from other BBA and MBA programs in that don’t place enough emphasis on the importance of social consciousness and personal integrity. The career preparation these degrees afford, along with its Christian influence and all the attendant flexibilities of the online degree, make them a perfect fit for busy working Texans who are looking to add another bona fide line to the top of their marketing résumés.
Founded in 1973, the University of Houston—Victoria (UHV) is a public, four-year university located in Southeast Texas in the City of Victoria. Since its founding, University of Houston—Victoria is known for making higher education accessible to the many people of Southeast Texas, as well as for educating working adults and professionals online at 2 out of its 3 schools. As the city of Victoria’s most well-known public institution of higher learning for online and adult learners, University of Houston—Victoria enrolls over 4,300 students, the majority of which are undergraduate students.
University of Houston—Victoria offers 3 online degree programs for marketing professionals: the Bachelor of Business Administration in Marketing (BBA), the Bachelor of Arts / Bachelor of Science in Communication (B.A. / B.S.), and the Master of Science in Publishing (M.S.). Bachelor of Business Administration in Marketing will undoubtedly increase the job prospects of marketing specialists who want to become marketing managers and administrators, while the Bachelor of Arts / Bachelor of Science in Communication is especially suited to students who want to start careers as Public Relations or Corporate Communications Specialists, which might lead to taking on leadership roles in public administrations or private Texas companies. The Master of Science in Publishing offers a unique opportunity for modern marketers to learn about the history and current trajectory of the publishing industry, which is especially relevant to those who want to enter careers in online or print publishing, both of which are powerhouses of the marketing industry. All of these degree programs are sure to go a long way toward securing gainful employment for prospective marketing leaders in one of Texas’s best schools for working professionals.
Directory of Online Marketing Degree Providers in Texas
Laredo Community College
Online M Degrees: 6
ADDRESS & CONTACT INFO(956) 722-0521
West End Washington St, Laredo, TX 78040
Associate of Applied Science in Web/Multimedia Design
Associate of Arts in Web/Multimedia Design
Associate of Applied Science in Business Communications