What Marketers Need to Know about Data Science

Data science has been called many things, including the “sexiest job of the 21st century” and “the latest in-demand skill for marketers.” “Big data” has captivated the popular imagination. And […]

What is a Business Intelligence Analyst?

If you’re reading this, you’re likely aware that data is currency in marketing. Data is how you know your marketing worked, how you know it didn’t work, and how you […]