What Marketers Need to Know about Data Science

Data science has been called many things, including the “sexiest job of the 21st century” and “the latest in-demand skill for marketers.” “Big data” has captivated the popular imagination. And […]

What is a Business Intelligence Analyst?

If you’re reading this, you’re likely aware that data is currency in marketing. Data is how you know your marketing worked, how you know it didn’t work, and how you […]

How Do I Become a Digital Strategist?

In today’s connected world, every organization needs a digital strategy. How do you stand out in a saturated online market? How do you develop an effective inbound marketing plan? How […]

How Do I Become a Community Manager?

Community management is a critical part of any organization’s marketing strategy. Whether it’s developing a blog presence, building social media channels, or monitoring discussion forums, community managers have a hand […]

How Do I Become a Marketing Communications Coordinator?

While technology has radically changed marketing methodologies, basic practices and procedures remain the same, especially high-quality communication. Enter the marketing communications coordinator, whose responsibilities span everything from public relations and […]