In today’s connected world, every organization needs a digital strategy. How do you stand out in a saturated online market? How do you develop an effective inbound marketing plan? How […]
Community management is a critical part of any organization’s marketing strategy. Whether it’s developing a blog presence, building social media channels, or monitoring discussion forums, community managers have a hand […]
While technology has radically changed marketing methodologies, basic practices and procedures remain the same, especially high-quality communication. Enter the marketing communications coordinator, whose responsibilities span everything from public relations and […]
In the 18th and 19th centuries, it was the the Industrial Revolution that launched professional marketing. Innovators like Josiah Wedgwood (and hucksters like Timothy Dexter), helped develop standard practices and […]
The sovereignty of the search engine remains unchallenged. In 2017, 47% of the global population accessed the internet. By 2021, that’s expected to reach 53%. Following analysis by Smart Insights, […]
Digital campaigns are completely omnipresent, incredibly personalized, and, at their best, highly engaging. Digital marketing goes way beyond banners and pop-ups, to encompass all audience engagement and customer relationships across […]
If you are a business professional or an entrepreneur at heart, you know that marketing in the cornerstone to success. In fact, without marketing, in the vast sea of online […]
Video content has been shown to drastically outperform social media posts that only feature text or images in terms of user engagement, retainment, and ROI. Marketers, influencers and posters everywhere […]
Advertising is the intersection between creativity and consumption. If you’re looking for a challenging, imaginative job that could potentially impact the buying habits of thousands or millions of people, this […]
Good news! Cold calling is dead. According to UNC’s Kenan Flagler Business School, more than 80% of decision makers simply won’t take a cold call. Less than 2% result in […]
