Data science has been called many things, including the “sexiest job of the 21st century” and “the latest in-demand skill for marketers.” “Big data” has captivated the popular imagination. And […]
Marketing is awash in data. Every step you take in a big box store, the hundreds of ads you see every day, what your hobbies are, and where you live, […]
To succeed in Public Relations, you’ll need to have a very full toolbox. You’ll need the soft skills required to manage relationships, communicate across cultures, and craft a convincing organizational […]
From political parties, to news outlets, from charities to corporations, every organization wants to reach an audience. But capturing a viewer’s attention, holding their interest, and convincing them to form […]
Image is everything, and a great marketing campaign can make all the difference in a brand’s visibility, relevance, and reputation. But what’s in the “secret sauce” of a successful marketing […]
If you’re reading this, you’re likely aware that data is currency in marketing. Data is how you know your marketing worked, how you know it didn’t work, and how you […]
The digital economy has disrupted nearly every industry, but none more than media and marketing. Traditional “analog” campaigns are all but irrelevant; and if you don’t have a digital strategy, […]
In today’s connected world, every organization needs a digital strategy. How do you stand out in a saturated online market? How do you develop an effective inbound marketing plan? How […]
Community management is a critical part of any organization’s marketing strategy. Whether it’s developing a blog presence, building social media channels, or monitoring discussion forums, community managers have a hand […]
While technology has radically changed marketing methodologies, basic practices and procedures remain the same, especially high-quality communication. Enter the marketing communications coordinator, whose responsibilities span everything from public relations and […]
