Best Marketing Degrees https://www.bestmarketingdegrees.org Fri, 06 Oct 2017 16:34:15 +0000 en-US hourly 1 https://www.bestmarketingdegrees.org/wp-content/uploads/2017/02/bestmarketingdegrees-36x36.png Best Marketing Degrees https://www.bestmarketingdegrees.org 32 32 The 10 Best Online Associates in Marketing Degree Programs https://www.bestmarketingdegrees.org/best-online-associates-marketing-degree-programs/ Sat, 30 Sep 2017 22:04:22 +0000 https://www.bestmarketingdegrees.org/?p=5376 With the increasing prominence of a digital economy, marketing has changed considerably in the past two decades. For people looking to enter the field, this presents a golden opportunity to […]

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With the increasing prominence of a digital economy, marketing has changed considerably in the past two decades. For people looking to enter the field, this presents a golden opportunity to learn new skills that will be indispensable in a global marketplace, including social media marketing, digital branding, website maintenance, business to business marketing, and much, much more. If you’re interested in marketing, management, sales, or carving out a niche in the business world, a great place to start is with an Associate’s degree in marketing. Here we’ve ranked 10 of the best online Associate programs in that field for your perusal. These schools were chosen based on their affordability (weighted at 33%), the core content areas covered (another 33%), including whether the programs addressed information literacy, advertising, internet marketing, B2C marketing, and B2B marketing, and the final 33% based on their academic quality, defined by their retention rate.

1) Kennebec Valley Community College

KVCC is one of seven colleges that make up the Maine Community College System. It was founded in 1969, and is a public, two-year college conferring certificates (in less than a year or less than two year schedules) and Associates KVCC has over 30 degree, diploma and certificate programs. Over 2,500 students attend the school, which offers them an 18:1 student to faculty ratio. It focuses on education, business and industry outreach degree offerings. The College is accredited by the New England Association of Schools and Colleges, Inc. 89% of KVCC students receive financial aid.

Through its Business Administration Associate program KVCC offers a Marketing/Management program. It requires 63 credits and a C average throughout. The program focuses on “managerial positions in organizations operating in the marketing of a product or in a service capacity.” Students can collaborate with students from other program options (including Accounting and Computer Systems Integration) in a “simulated office environment.” This program utilizes a “Virtual Office” and an “incorporated internship program.” This program prepares students for a variety of positions in marketing, advertising, insurance, human relations, retail management, wholesale sales, among much more.

  • Homepage
  • Out-of-State Tuition Per Credit Hour: $8
  • Core Content Areas Covered: 5/6

2) Coastal Pines Technical College

Coastal Pines was founded recently, in 2014. It already has 2,775 students and educates students in thirteen counties in Georgia, as well as online through its distance programs. The school has seven campuses in Alma, Baxley, Brunswick, Hazlehurst, Jesup, Kingsland and Waycross in southeastern Georgia. The school offers associate’s degree, certificate or diploma programs in health, business and computer, personal services, and technical and industrial technology. It’s a member of the Technical College System of Georgia, made up of 28 technical colleges and 31 satellite campuses. It has a 13:1 student to faculty ratio, and 91% of its students receive financial aid.

Coastal Pines offers an Associate of Applied Science in Marketing. Its goal is to prepare students for a variety of marketing and management positions. Students 16 and older are eligible for the program with a high school diploma or GED. Sample courses include Financial Accounting, Principles of Marketing, Business Regulations and Compliance, Professional Selling, Integrated Marketing Communications, and Marketing Research. Students in this program can specialize in marketing management, entrepreneurship, or retail management. A major focus of the program is teaching students how to get jobs, keep them, and advance within them.

  • Homepage
  • Out-of-State Tuition Per Credit Hour: $4
  • Core Content Areas Covered: 4/6

3) Dakota County Technical College

DCTC is a public, two-year technical college founded in 1970. The school is headquartered out of Dakota County in the Minneapolis/St. Paul metro area. It’s part of the Minnesota State Colleges and Universities System and is one of five self-sufficient technical colleges in Minnesota. Over 2,500 students attend DCTC, which offers students a 19:1 student-to-faculty ratio. 78% of its students receive financial aid. It offers students 57 distinct instructional programs through six departments: Business and Information Systems, Business and Management, Design, Health and Human Services, Technical Careers, and Transportation Careers. It also offers a long list of universities it’s reached credit transfer agreements with.

DCTC offers a 60 credit A.S. Degree in Marketing. This program goes in depth on marketing and managerial strategies, business law, ethics, proposal writing, and much more. Graduates will be experienced managing related projects, using targeted strategies on desired markets, distributing products and content, research, and building/maintaining an alluring and efficient web presence. This program offers “Credits for Prior Learning,” which can include life experience that is used to hasten degree completion. Core courses include Marketing Research, Business Law, International Marketing, Public Relations, Digital Marketing, Consumer and Professional Buying Behavior, among others. This program is intended for those looking to seek a higher degree afterwards.

  • Homepage
  • Out-of-State Tuition Per Credit Hour: $12
  • Core Content Areas Covered: 4/6

4) Albany Technical College

Albany Technical College is a part of the Technical College System of Georgia (TCSG). It provides education online, and in seven counties in southwest Georgia. It was founded in 1961, and currently has over 3,250 students enrolled. It has a 15:1 student to faculty ratio. 99% of its students receive financial aid. Albang has programs in Agriculture, Business, Communication Technologies, Computer and Information Science, Construction, Education, Engineering Technology, Health, Homeland Security and much more. The school offers a breadth of certificate programs, and Associate degrees.

Albany’s Marketing Management Associate degree is a 62 credit hour program that requires students to have a high school diploma or GED for admission. The program’s goals are to get students ready to enter jobs in a number of positions in the marketing and management fields. Students can graduate with specializations in marketing management, entrepreneurship, and retail management. Students will also learn extensively about computers, digital technology, accounting, regulations and compliance, consumer behavior, marketing channels among many, many other topics covered.

  • Homepage
  • Out-of-State Tuition Per Credit Hour: $4
  • Core Content Areas Covered: 5/6

5) Atlanta Technical College

Like Albany Technical College, Atlanta Tech is part of the Technical College System of Georgia (TCSG). It was created after World War II in 1945 as an adult vocational school, then became a Technical School in 1967. 3,775 students are served by Atlanta Tech, and it has a 15:1 student to faculty ratio. 97% of students receive financial aid. It offers 39 one year certificate programs, 12 1 to 2 year certificate programs, and 11 Associate programs. It also allows students to take 2 to 4 year certificate programs. It is outspoken about its anti-discriminatory philosophy.

Under its Marketing and Entrepreneurship department, Atlanta Tech offers a Marketing Management Associate Degree Program. The program requires at least 5 semesters, and has an estimated cost of $10,256. Students may specialize in Entrepreneurship, Social Media Marketing, e-Business, Professional Selling and Sports Marketing. The curriculum encompasses 64-67 hours. After Gen Ed courses like College Algebra, Public Speaking, Composition and Rhetoric, Introductory Psychology and Intro to Humanities, students dive into an exciting and diverse 38-40 hours of occupational courses. Some standouts include Global Marketing, Marketing Research, Professional Selling, Hospitality Marketing and Project Management. Then students will spend 11-12 hours on the specialization of their choice.

  • Homepage
  • Out-of-State Tuition Per Credit Hour: $4
  • Core Content Areas Covered: 4/6

6) Northcentral Technical College

This technical college is based out of Wausau, Wisconsin, and was founded in 1912. It’s one of 16 schools in the Wisconsin Technical College System, and serves students online, as well as in Marathon, Lincoln, Taylor, Price, Langlade, Menominee, Clark, Portage, Shawano and Waupaca counties. It grants students associate degrees, technical diplomas, and over 100 certificates in agriculture, business, community services, general studies, health, public safety, tech and trades. Over 4,200 students attend NTC, which has a 18:1 student to faculty ratio. 78% of its students receive financial aid.

NTC offers a Digital Marketing Associates degree that can be accessed completely online. It prepares students to work as SEO Analysts, Managers, Social Networking Specialists, Digital Marketing Analysts, Ecommerce Managers, among much more. The approximate cost of the program is $12,693, according to NTC. It requires 68 credits, and sample classes include two courses in Social Media Campaigns, an Internet Marketing Strategies class, Email Marketing Campaigns, Mobile Marketing, Publishing on the Internet, and much more. The focus of the program is using digital media to attract and retain customers.

  • Homepage
  • Out-of-State Tuition Per Credit Hour: $9
  • Core Content Areas Covered: 4/6

7) Chattahoochee Technical College

Chattahoochee, (also known as Chattahoochee Tech, CTC, or Chatt Tech) was founded in 1963, in Marietta, Georgia. It now has 8 campuses in the north-northwest metro-Atlanta area, with one campus just outside that area. It confers technical certificates of credit, diplomas, and associate degrees to students. Its current incarnation was birthed in 2009 after the merging of Appalachian Technical College, Chattahoochee Technical College, and North Metro Technical College. Just under 10,000 students currently attend Chatt Tech, and it has a 23:1 student to faculty ratio. 86% of its students receive financial aid.

CTC offers a Marketing Management Associate’s degree that focuses on teaching students how to find, keep and get promoted in a variety of management and marketing positions. Students can choose to specialize in marketing management, entrepreneurship or social media. Sample courses include Integrated Marketing Communications, Global Marketing, Information Literacy, Business Regulations and Compliance, Professional Selling, but students also have a wide selection of electives in different areas. For example, they can take Music Appreciation, or World Literature, among other options in the General Education Core on Humanities. This program requires 63 total credit hours.

  • Homepage
  • Out-of-State Tuition Per Credit Hour: $4
  • Core Content Areas Covered: 4/6

8) Lakeshore Technical College

Lakeshore is a 2-year, public Technical school that was founded in 1967. It’s based out of Cleveland, Wisconsin, which is between the lakeshore cities of Sheboygan and Manitowoc, right on the banks of Lake Michigan. LTC confers Associate degrees, and has technical diploma programs, among other certifications and adult continuing education programs. The school has over 2,600 students, and an uncommonly low student to faculty ratio at 12:1. 70% of Lakeshore students receive financial aid. It has also invested in wind turbines, boasts a 154 acre campus in Cleveland, Wisconsin, as well as 5 other campuses and 9 community education centers.

LTC offers an Associate’s degree program in Marketing that can be taken entirely online. It requires 60 credits and 4 semesters to complete. It has two starts, in August and January. The program is intended for people curious about what drives consumers to make purchases, and who believe their career path will involve a deeper understanding of this drive. One class that stands out in comparison with comparable programs is Personal Branding, but also Marketing Field Study, Integrated Web Concepts, Promotion in the Social Media Campaign, and Research and Web Analytics. The program costs $140 per credit for Wisconsin residents, and $205 per credit for out-of-state residents.

  • Homepage
  • Out-of-State Tuition Per Credit Hour: $13
  • Core Content Areas Covered: 3/6

9) California Coast University

CCU is a for-profit, private university headquartered in Santa Ana, California. It is strictly a distance education school, offering online and correspondence studies but with no classroom attendance. It offers undergraduate and graduate programs in business administration, management, marketing, psychology, criminal justice, human resource management, health care management, and education. It began in the early 1970’s by accepting students who were in the middle of their careers, and had been employed in jobs related to their prospective major field. From that beginning, CCU has set out to be different from other nontraditional private, for-profit universities. It does so primarily by hiring experienced, respected faculty who hold doctorates from traditional universities. The school has approximately 8,000 students.

CCU offers an Associate’s degree program in Business Marketing through its School of Administration & Management. This program offers interest-free payment plans that may cost as little as $100 per month. Students won’t be expected to participate in group projects, or have set class, meeting or exam times. CCU is also flexible and open to granting academic credit for work experience and training through this program. This program requires 60 semester units, and focuses on “marketing theories and concepts utilized in the global economy. You will focus on implementing marketing strategies within an organization.”

  • Homepage
  • Out-of-State Tuition Per Credit Hour: $3
  • Core Content Areas Covered: 5/6

10) Columbus State Community College

Columbus State (CSCC) is a community college founded in 1963 in Columbus, Ohio. It began with 67 students that year, and now enrolls over 27,000 students over two campuses, nine learning centers and of course, online. 71% of its students receive financial aid, and it has a 19:1 student to faculty ratio. CSCC offers a huge breadth of academic programming, including two-year career programs in over 50 areas of business, health, public service, human service, engineering technologies, and facility maintenance. It also has transfer programs for students trying to complete the first two years of a Bachelor’s degree and then transfer to a four-year school, including Nursing, Architecture, Geographic Information Systems, and Nuclear Medicine Technology. Columbus State also offers Automotive Technology, Applied Technology, Aviation Technology, Real Estate, Law Enforcement, Paralegal Studies, Fire Science, Sport & Exercise Studies (five majors: Sport Management, Physical Education, Exercise Science, Recreation & Leisure Studies and Wellness & Health Promotion), Massage Therapy, Veterinary Technology, and Respiratory Care.

CSCC’s Marketing Associate’s degree is focused on teaching students how to get and keep customers. Graduates will be prepared to enter careers in product management, advertising, market research, public relations, Web-based businesses, customer service and sales. This program requires 5 semesters. Standout courses include Branding, Advertising and Promotion, Negotiation, Digital Media Preparation, Business to Business Marketing, Supply Chain Management Principles, among many others. This program offers a wide variety of learning outcomes, including graduates’ ability to “differentiate between the traditional role of advertising and promotion in marketing communications strategies for an organization and current trends which make use of interactive and digital media advertising and communications strategies in a global and competitive environment.”

  • Homepage
  • Out-of-State Tuition Per Credit Hour: $23
  • Core Content Areas Covered: 5/6

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A Guide to Scraping Contact Information For Sales and Marketing https://www.bestmarketingdegrees.org/guide-scraping-contact-information-sales-marketing/ Sat, 30 Sep 2017 21:15:29 +0000 https://www.bestmarketingdegrees.org/?p=5336 Web scraping or web data scraping is a host of techniques that allow users to extract data from web documents such as html or XML in an automated way. Data […]

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Web scraping or web data scraping is a host of techniques that allow users to extract data from web documents such as html or XML in an automated way. Data scraping has many uses encompassing any time you need data (particularly in bulk) that is published online. While data scraping may sound technical, there are many entry points ranging from a simple click to writing scripts or using entire suites of commercial software. In this walk through we’re going to be looking at a few of the more user-friendly tools for data scraping. All three of these tools may be used with but rudimentary knowledge of html, though users who are fluent in css and regular expressions will be able to use the following scrapers for a greater range of scenarios. Besides providing a basic tutorial on the following three data scraping tools, we’re going to focus on applying these data scrapers to common sales and marketing scenarios. Namely, using scrapers to locate contact information including email addresses, phone numbers, and comment boxes. Check out our three data scraping methods for contact information below!

Tool 1: Scraper Extension offered by dvhtn

This Chrome plugin (also usable on Firefox, Vivaldi, and Opera) known simply as “Scraper” affords those with a complete lack of developer skills to grab a wide range of web page elements and quickly copy them to a clipboard. Intermediate and advanced users who know some XPath or jQuery will be capable of extending the range of items that Scraper can grab. First, navigate over to the Chrome Web Store and hit the “add to chrome” button. This step is the same for installing the extension on Chrome, Vivaldi, and Firefox. Unlike a number of other extensions, there’s no icon in the task bar for this extension. Rather you’ll notice that a new option has been added to your menu when you right click on a web page noting “scrape similar.”

For simplicity’s sake (and so as not to overload any one site’s point of contact) we’re going to look at scraping the Wikipedia page that is a list of sovereign states. This page has a large table of nation states from the around the world, with related information such as notes on if their sovereignty is disputed, if they are a member of the United Nations, and additional points of interest. If you start with a right click on the name of the first nation with a flag next to it — in my case that’s Afghanistan — you’ll notice the newly added option to “scrape similar.” After clicking “scrape similar” you should note a new popup window with a small spreadsheet inside of it. If the nation you clicked you “scraped similar” from was a link you should receive two columns and 206 rows: the name of the nation and a relative URL to the wikipedia entry on that nation.

For the most un-tailored scrapes that this scraper can achieve, that’s all there is to it. You can click the “copy to clipboard” button and continue in a spreadsheet with your newly scraped information. Without further tailoring your selection, many scrapes will work as you would have them with this extension. Many, however, will not. In what follows we will detail ways in which a total beginner or someone with a very basic knowledge of HTML can get most of what this scraper has to offer.

Once you’ve scraped this entry and the corresponding popup has emerged, note that the top left hand corner of the popup contains a section on the “selector” used to scrape the information we’ve selected. This may look foreign unless you have know XPath or have some HTML knowledge. But let me just step you through what is going on here as it should help to inform users without knowledge of those things why this scraper may sometimes work in ways they aren’t expecting.

The values in the “selector” box include “//td/b/a” which is an XPath query, and otherwise recognizable as three HTML elements. The text we originally selected was inside of a table, which in html is constructed using <td> elements (or table data), every “box” in the table is surrounded by <td></td> html tags, and so an initial XPath query of “//td” would return the values in every one of the boxes of the table. You can try this out by simply editing the “selector” box to hold “//td.”

In our initial scrape, however, note that we only received values for the first column in the table, as well as the the URLs of those nation entries. XPath works by traversing from a general query to a more specific query. Every ensuing page element after a slash will prompt the scraper to look for whatever that second element is from among the data gathered from the first element. The third element will search for data matching it’s type from within the second, and so forth. In this case the scraper located every element in a cell in the table (“//td”) and then looked for every one of those elements that was bolded (“<b></b>” in HTML). Quickly scrolling through the table one can see that only the first column of the table is visibly bolded. Thus the XPath query of “//td/b” actually returns what we were seeking. The additional element in the query (“/a”) refers to the HTML element for an anchor, or a link. In HTML this element looks like <a href=”YourLink.com”>Link Text</a>. In some ways this scraper is smart. Or at least opinionated, in that it decided to automatically query the element that contains all that we could possible want from right clicking on an entry that is a bolded link in the first column. Links are one of the few elements this scraper will automatically pull out if you originally right click and “scrape similar” from a link. Note that some email addresses are hidden in links in the form of <a href=”mailto:youremailaddress”>Email Me</a>. So if the first column of the table we’ve scraped thus far contained links meant to open an email window, we would receive the text of the link along with “mailto:youremailadress.” With a little spreadsheet knowledge it’s easy to remove “mailto:” and you’ve got your addresses.

For those with knowledge of HTML some basic syntax of XPath should be enough to carry you through to utilize most of the usefulness of this scraper. Here are two of the best cheat sheets on XPath we’ve found. Note that all queries start with a double forward slash, and may be used with only elements familiar to HTML or with a wide array of functions and regular expression-like syntax.

One further tip, that most users with some familiarity on how sites are structured probably know involves the use of developer tools. Developer tools are available in all modern browsers, and certainly available in all of the browsers that this web scraper works for. If your initial scrape does not work as expected due to the “selector” not latching on to what you think it should, your next best bet is to right click and “inspect element.” This open developer tools (also known as Firebug in Firefox) which provides an interactive view of the rendered HTML where you right clicked. Upon moving your mouse around the HTML elements in dev tools, portions of the page will become highlighted, giving you a view of what selectors may work to provide a selector that works for this scraper. As seen in the picture above, right clicking on the html element you would like to scrape as it is represented in developer tools provides the option to “copy selector.” If you’re familiar with jQuery and would rather use jQuery style selectors, simply toggle the drop down menu next to selector in the scraper popup window.

Tool 2: Web Scraper by Martins Balodis

Our second scraper bridges the gap between a (mostly) one-click scraper like the previous scraper and a more fully-functional scraper. Features included in this scraper include the ability to create a model of a sitemap that the scraper can traverse. This allows this scraper to click on elements and follow links, or trigger elements that may only show after a brief transition. Examples of scraping scenarios that this scraper can tackle that the previous scraper cannot include obtaining information from multiple paginated pages, or clicking every category on a page and scraping elements from each resulting page.

This scraper is also an extension, though only works on the Chrome Browser. Navigate to the extention’s homepage in the Chrome Web Store to integrate the extension with your browser. Once the extension is activated, proceed to the hub for portals on Wikipedia, where we will step through an example of using this scraper together. This scraper is located in the developer tools section of Chrome, so first right click on the page we’re scraping and select “inspect.” Alternatively, one can click ctrl+shift+i if on Windows.

If you’ve spent any time in developer tools you might notice that a new tab has been added titled “Web Scraper.” Click this tab to begin. The first step to using the Web Scraper is establishing a sitemap. Toggle the drop down menu from the “New Sitemap” tab and select “Create Sitemap.” Name your sitemap something recognizable in the event that you might want to utilize the site map again. Also, if you download elements locally such as images you’re scraping, the elements will be stored in a sub-directory of your downloads folder named after the sitemap. Then enter the URL where you would like to begin your scrape in the “Start URL” field. Click “Create Sitemap” and we’re ready to go.

Next we’re going to have to ascertain what we are trying to scrape. Presently there is a row of blue buttons relating to general portal topics close to the top center of the page. If you click through a few you will note that they are links to separate pages, and the resulting pages all follow the same general styling and format. This choice is arbitrary, yet you can probably imagine a fundamentally similar organizational scheme for scraping prices or details about products from an e-commerce site, or scraping email contacts from a directory of workers.

In the “Sitemap” drop down menu click on “selectors” (familiar from the last scraper, right?). You should see the header for a table with an “add selector” button. Note that we are at the “/root” of the scraper, and click “add selector.” The “/root” here means that we are starting from the most general node of the rendered HTML on the page you established as the “Start URL.” For this example, let’s make a scraper that clicks through all of the category links in the top-center of the page, and grabs the location of the first image in the description text.

To add our first selector, we’ll name it “button click” and we’ll toggle the “type” to “link.” Notice that there is also an “element click” option, which is similar though more tailored to clickable elements that change the page layout but keep you on the same page in the end. To fill out the remainder of the form, toggle “multiple” to denote we would like for there to be multiple clicks if they are available. Then click “element preview” then “select.” Note that a small input window pops up. If you know the selector you would like to use, you may manually enter it here. Otherwise, the “element preview” option allows you to move your mouse around the web page and see potentially selected elements. You’ll want to start by clicking on the button farthest left in the row we’re trying to select, and then click one button to the right. This should first provide a selector tailored to the first button of this type, but then generalize the selector to call for all buttons of this type. You should see all buttons in the row outlined in red, the visual product of the “element preview” option. One final note, you can specify the number of milliseconds you would like to wait between clicks in the “delay” option box. Particularly as scraping projects get larger or are downloading substantial amounts of information, this is important. Too many requests in specific time frames lead to servers cutting off your connection, or you may get faulty data if you do not allow enough time for each step of the scrape to load. For our purposes i’ll set this to 500, or half a second.

Click “save selector,” and we’ve got our first selector! To recap, this selector will find every button of the type specified, which happens to be the entire top-center row of categories on Wikipedia’s portal page. It will click all of them and load the page. Now to specify what happens on those newly opened pages.

First, click on the selector we just made in the selector screen. Note that we are now in the “/root/button click” segment of the sitemap. This means that whatever selectors we place here will only be triggered on the results of the “button click” selector. These results should be all of the sub pages of the Wikipedia portals page. So to find create and hone our next selector, direct your browser to one of the sub pages through the top menu. I’ll click on culture. From here we can see the initial content section similar to all of these sub pages, as well as the image we will try to scrape on the right. One technique for improving the predictability of this (and all) scrapers, is to first select an HTML element surrounding what we would like to select and then to traverse from that parent element to the element we would like. While at times you may want to select an element that is wholly distinct on a page and thus doesn’t need traversing, oftentimes, the structured honing in on an element through traversal helps keep results predictable.

In this case, let’s create a new selector. I’ll name mine “wrapper” and give it a type of element. Element types for Web Scraper are used to grab any generic section of html that contains elements of varying parts. The child selectors that are passed what is scraped from this element selector will only take information from that element. After toggling “element preview” and clicking “select” you can hover over and click the entire content box on the page we’re looking at. The ensuing selector should read “td > div > div:nth-of-type(3)”. Note that we do not have to toggle multiple as this selector will be separately called on every new page that is opened, and we are just trying to select one “wrapper” element from each page.

After clicking “save selector” we can click on our “wrapper” selector to dig down another level in the sitemap we’re creating. Click to create a new selector that we’ll use to grab the image on the right side of the screen. In this case i’ll title my selector “image” and select the type of image. After toggling “element preview” and “select” you can click on the image in the right side of the content block. Note that the ensuing path to the img is simply “img” as there are no other images within our parent selector that we need to differentiate from. Note on there are options for downloading the image we’ve selected, but for our purposes let’s just scrape the html img element. Once you’ve saved this selector, you can toggle the drop down menu for “sitemap” and click “scrape”.

The scraping for this project should just take a matter of seconds and you should see a popup opening all of the links from the menu clicks. Once the scrape is done, you will be redirected to a table in the web-scraper dashboard that contains the pages the scraper has clicked through as well as the url for the images we sought on each page. You can download this information into a csv, or copy and paste.

Note there are many other features of this scraper. A detailed documentation as well as several videos on different use cases may be found on the home page of the scraper under “learn.” Some final tips that might prove helpful include the ability to grab an unlimited number of elements at any stage of the sitemap. In our last example, we could have grabbed every separate paragraph element, every link, followed every link, obtained the raw html for a section (good for finding hidden email addresses) and downloaded the image. For how accessible this scraper is even to those with limited HTML, CSS, and Regular Expressions knowledge, this is our highest recommended scraper for a wide range of projects. Enjoy!

Tool 3: Scrapebox

Scrape Box is a paid commercial SEO tool known as the “Swiss Army Knife of SEO.” In some circles, Scrape Box has gotten a bad rap due to the large portion of it’s use that was used to automate the posting of comments on blogs. Like any tool, however, it can be used for good (non-spammy) purposes as well. And in this case, scrape box is one of the most powerful SEO and marketing intelligence tools out there. It basically does two things: scrapes search engine results or a list of URLs, and has the ability to automatically post comments. As you might expect, we’re just going to walk through some of the scraping capabilities of scrape box. The automated posting of comments really doesn’t work anymore for SEO or marketing anyway, and can be pretty detrimental to your brand’s image.

The first thing you’ll have to do is go download Scrape Box. It’s available for iOS and Windows, though as I noted it’s paid (and not cheap for software). At the time of posting this (and a while before) it’s been on sale for $97, though is marked as having a regular price of about double that.

Once you have scrape box installed and have opened the program, note the four main boxes. Starting from the upper left and moving counterclockwise those boxes include the following: keywords you would like to scrape search engine results for, the URLs you would like to scrape (often from the results of the keywords section to the left), the comment poster, and finally in the bottom left the search engine and proxy settings. In this tutorial, we’ll walk you quickly through three common scraping practices with Scrape Box. Then we’ll turn you over to your own devices with a few resources. Scrape Box has a ton of features, and you can even develop more of your own. So while this is only scratching the surface of Scrape Box, it’s easily the most powerful of the three scraping tools we’ve mentioned in our write up.

Adding Keywords and a Footprint

For the first step, let’s look at the keywords box. Unless you already have a list of URLs that you know you want data from, this is often where you you’ll get the URLs you would like to scrape. It is also a great tool for competitor analysis or finding new potential leads. So if you’re using Scrape Box, you should probably at least try out the keyword features (they’re awesome). Notice that in the keyword section there are two input boxes. The first that doesn’t have labels on either side of it is your “footprint.” Your footprint is something that you would like to appear on every site that shows up as a result. This is used if you would like to only return .gov sites, or WordPress sites, or sites with an address within a certain city. Note that the “Platforms” button opens a list of common platforms that you can use for your footprint. If you only want sites that are WordPress with a certain type of comment box, select them. For our purposes we’ll look at sites that end in .org. Enter “Site:.org” into the footprint bar. The Site: prefix is one of a few common prefixes for the footprint bar. They include:

  • Site:yoursite.yours— only returns pages that match the URL criteria, whether a whole domain name or a TLD.
  • AllinTitle: What you Want in the Title — only returns pages with all listed words in the title element of the page.
  • “Tuscaloosa, AL” — only returns pages that include the text between double quotes.

Next you can add your keywords. Note you can scrape a list of related keywords, or add them manually. For the sake of simplicity in getting you up and running, we’ll add a single keyword phrase manually. I’ll add “STEM Education” though feel free to experiment with whatever you would like. Adding one keyword is as simple as typing it into the first line of the keyword input pane. Hit “enter” to add a second on the line below. This is where Scrape Box really gives you an edge on other scrapers and definitely on manual keyword exploration and scraping. You can enter thousands of related keywords into the box. You can then remove duplicate domains, sort for page rank, and so forth. If you would like to try out scraping related keywords, proceed to the following step on harvesting proxies and then toggle the “scrape” drop down menu in the Harvester and Keyword corner of the screen and select “harvest keywords.”

Harvesting Proxies

Once your footprint and keywords are set up, you’ll want to head to the search engine and proxy box in the lower left box. If you’re going to be using Scrape Box with any regularity (really even just more than once) you’ll want to use proxies. This is because Scrape Box sends out hundreds of bots at once to fulfill your query. If they all hail from the same IP (or the same few IP addresses) you’ll get banned from using the Search Engine. And that’s just a huge hassle.

Start by clicking “Manage” in the bottom left corner of the proxy box. In the window that opens click “Harvest Proxies.” This will open a new window where you should toggle all available sources of public proxies. Click “Start” and Scrape Box will start gathering proxies. This may take a while, but you don’t need every available proxy. Waiting for about thirty seconds as it gathers proxies is generally enough to gather thousands. Hit “Apply” and these proxies will be added to your proxy list. You’ll want to test the proxies before using them, so toggle the drop down menu under “Test Proxies” and select “Test All Proxies.” This may take a while, but if you’re doing a smaller scrape on Google you really only need 10-20 proxies to begin with. Wait until the “Google Test Proxies” notification in the bottom of the window reads somewhere between 10 and 20 then click “Stop.” If you’ll notice the “speed” column, this is registering how many milliseconds it takes individual proxies to respond. Many of them are often quite slow, and using proxies that are too slow will tend to lead to to timeout errors when scraping. So under the “filter” drop down menu you can proceed to “remove by speed” and remove slow speed proxies. This will probably lower your total number of proxies some, but as long as you’re in the range of working proxies we discussed earlier you should be good to go. If you’re planning on scraping Google results, toggle the “filter” and select “Keep Google Proxies.” For other search engines you can “Keep Anonymous Proxies” which will yield a higher number of remaining proxies. In my Scrape Box this had led to a total of 7 remaining proxies, which is an amount that would work for a small scrape. Toggle “Save Proxies” and then “Save Proxies to Proxy List” and you’re good to go! Close the popup window to return to the main screen for Scrape Box.

Generating URLs to Scrape Next we can use our keywords and footprint to generate a list of URLs to scrape. After the last two steps, this step is simple. First, enter the number of results you would like to scrape under “selected harvester and proxies.” For the sake of this tutorial we’re just going to scrape 10 results. Generally a useful scrape would contain a great deal more. It’s of note that for small groups of keywords, however, often just the first few hundred results are useful or of a notable page rank.

Next head over to the “Url’s Harvested” section of Scrape Box and click “scrape.” This will open a prompt that allows you to choose which search engine(s) you would like to scrape from. Select those that apply and hit “scrape.” If you kept your number of scraped results low, the results should be in almost instantaneously. If you close the results page as well as the “scrape” page and head back to the main page, you can see the newly harvested URLs in the “URL’s Harvested” pane. Next, some choices about what to do with those URLs!

How to Utilize URL Data Once you have a list of URLs that (presumably) have information you’re seeking to scrape, you have a number of options on how to proceed with Scrape Box. On the right-hand navigation menu the “grab/check” drop-down menu holds a number of common scrapers including the ability to grab emails, to grab phone numbers, to grab META data from sites, and to grab inbound and outbound links. Scrape Box also has a number of free and paid add-ons, which can be accessed by clicking “Add-ons” then “Show Available Add-ons” in the top bar of the program. These will enhance the number of pre-built scrapers at your disposal.

We’ll show the simple process of gathering exposed phone numbers in this tutorial. First toggle the “grab/check” drop-down menu then select “grab phone numbers from harvested URL list.” Once a new window opens, toggle “save URLs with extracted data.” Unless you are sure that every page will result in data that can be extracted this allows you to match up the extracted data with the domains it comes from. Then click “start.” Our short list of URLs yielded two results once it is completed. To see your results click “show data folder” which will direct you to where information from all similar scrapes is held organized by time. If you open one of the resulting files, it should hold a list of URLs paired with harvested phone numbers.

For many purposes, the pre-built scrapers in Scrape Box are fantastic, though the email and phone scrapers only find exposed data of that type, which does not regularly occur. For elements that are publicly available, like inbound and outbound links, META data, article titles and such, the pre-built scrapers are very effective.

If you’re seeking a data type that is harder to come by or hidden to site though included in the rendered HTML, a custom scraper is often the next best solution. Head back to the home screen for Scrape Box and toggle the “grab/check” drop-down menu. Proceed to “custom data grabber” and then “create or edit a custom grabber.” Before we begin, this section of Scrape Box is fully utilized with some knowledge or the ability to figure out Regular Expressions. A cheat sheet on common regular expressions may be found at Rex Egg’s Regex Cheat Sheet.

For simplicity’s sake i’ll show you how to make one of the most general grabbers, a grabber for all HTML on the page that you can then parse through using whatever methods you wish. To begin creating a custom grabber, start by giving the grabber a name for the menu. I’ll title mine “All-HTML.” What I entered for other required inputs may be seen in the image above. Note that again I checked “save URLs with data” for the purposes of eventually moving the scraped information into a spreadsheet. Next hit “save as a new module.”

You will see your new module added to the list in the left. Select your new module by clicking on it. Then click “edit module masks.” Masks are what specify what we will be grabbing from the page. Click “New Mask” and fill give your mask a name (I called mine “All HTML”). We next specify using Regex or “Before_After” format our selectors for data. “Before_After” format is quite easy to figure out with basic HTML knowledge, so i’ll give an example of this sort of selector. In the above example i’ve specific the HTML element I want before what is scraped, and the HTML element I want after what is scraped. In this case we want everything between HTML tags. As some HTML files have specific endings to an tag, I’ve only included the start of the tag (“.” Next click “save as a new mask” then “save as a new module” on the ensuing screen.

Back on the Scrape Box main page we can now toggle the drop down at “grab/check” and proceed to “custom data grabber.” In this expanded menu we should see our “All-HTML” module (or whatever you named your module). If you click the name of your module a pop-up similar to the phone scraper should appear. Click “Start” and your new custom scraper should begin. As our example scraper was so general, every page resulted in a single entry (basically the HTML of the entire page). Once you have all HTML of pages, there are a variety of ways you can parse the data. By searching with regular expressions in your favorite text editor you can tailor your search to certain tag types, or characters. If you’re trying to scrape all pages of a single domain, you can start by utilizing the “link extractor” (free) add-on for Scrape Box, or by simply adding a keyword in the format of “site:www.yoursite.com” and re-scraping your URL list.

We hope you’ve enjoyed our tutorial, and that it was enough to get you started on your path towards contact information and intelligence gathering superiority! Find more resources on our blog including up-to-date rankings on academic programs and certificates for marketing and intelligence degrees.

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The 12 Words You Need to Know If You Want to Work in Online Advertising (Glossary) https://www.bestmarketingdegrees.org/words-need-know-want-work-online-advertising-glossary/ Fri, 29 Sep 2017 00:03:05 +0000 https://www.bestmarketingdegrees.org/?p=5313 When it comes to online advertising, there are certain words you should know and there are certain words you need to know. The words you should know are the ones […]

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When it comes to online advertising, there are certain words you should know and there are certain words you need to know.

The words you should know are the ones that have been circulating for decades in the advertising industry, some of them for even a century. Words like full-page advertisement, words like direct mail marketing, words like television commercial, and words like public service announcement.

By and large, these words and the so-called “old media” they represent, are going by the wayside, as they are replaced by a glossy new set of new media terms, a glossary in online advertising.

You need to know your way around these terms to secure one of the best jobs in online advertising, an industry that is increasingly defined by the an online advertising vocabulary.

So using what we know about using that vocabulary in our own online working lives, we came up with this glossary of the words you need to know to secure one of the best jobs in online advertising, for 2017 and beyond.

Glossary of Online Advertising Terms

1. AdTech

(noun;adj) /ædtek/
  1. Short for “advertising technology.”
  2. Any tool or application for researching and delivering targeted online advertisements
  3. Group of platform or software that hosts automated buying and selling ads through a machine-based ad network (i.e. Adobe Advertising Cloud)
  4. AdTech companies work to add value to ad delivery process through consolidating and automating inventory and workflow processes, allowing them to reach targeted audiences at a larger scale.

2. Affiliate Marketing

(noun) /əˈfɪliˌeɪt ˈmɑrkətɪŋ/
  1. Process of earning a commission on profits through promoting another company’s products and services.
  2. Online advertising relationship consisting of 3 components: advertiser or company selling products or services; publisher or entity that promotes via links, banner ads, or phone numbers, the advertiser’s products in exchange for a share of profits; and consumer or the person buying the advertiser’s goods or services through the publisher’s promotion.

3. Branded Content

(noun) /ˈbrændɪd ˈkɑntɛnt/
  1. Also known as “branded entertainment,” not to be confused with Native Ads
  2. Form of online advertising that generates content to promote a brand that in turn funds the content’s production.
  3. Often presented as different from traditional marketing, as branded content most often appears online rather than on TV or in magazines. Typically must include the label “sponsored.”
  4. Example: An article written in the style of and to the audience of an online publisher, but by a separate company selling a product.

4. Customer Relationship Management

(noun) /ˈkʌstəmər riˈleɪʃənˌʃɪp ˈmænəʤmənt/
  1. Often shortened to “CRM”
  2. Practices, strategies, and technologies used to manage and analyze customer interactions and data during a customer’s lifecycle in order to improve business relationships, customer retention, and drive sales growth.
  3. Examples of CRM software include: Salesforce, Oracle, and Microsoft Dynamics

5. Direct Email Marketing

(noun) /dəˈrɛkt iˈmeɪl ˈmɑrkətɪŋ/
  1. Email-based marketing campaign in which advertisements are sent to targeted recipients using text, HTML, rich media, and Web-based ads.
  2. Used to keep business owners and consumers connected through persuasive arguments to purchase, subscribe, or download products

6. First Party, Second Party, and Third Party Data

(noun) /fɜrst ˈpɑrti, ˈsɛkənd ˈpɑrti, ænd θɜrd ˈpɑrti ˈdeɪtə/
  1. First Party Data: Retrieved from customer relationship management platforms, website and paid media content, and cross-platform data. Includes information about online customer behaviors, actions, or interests.
  2. Second Party Data: Statistics related to cookie pools collected from external publications and platforms, provided from an online source.
  3. Third Party Data: Sourced from external providers and aggregated from a number of websites; businesses sell third-party data through a variety of distribution avenues, both online and offline.

7. Google AdWords

(noun) /ˈgugəl æd wɜrdz/
  1. Advertising service developed by Google, where advertisers pay for copy, products, and video to be displayed within Google ad networks.
  2. Cookie and keyword based advertising system in which Google places paid online advertisements, including display ads, video ads, search ads, or app ads, on relevant pages at local or global levels.

8. MarTech

(noun;adj) /ˈmɑrˌtɛk/
  1. Short for “marketing technology.”
  2. Platforms or software that manage marketing data and automated marketing processes (i.e. Oracle Marketing Cloud)
  3. Refers to large number of tools, platforms, processes, applications used to market online products and services (i.e. social media marketing, content market, email marketing)

9. Media Kit

(noun) /ˈmidiə kɪt/
  1. Also known as a “press kit.”
  2. Promotional tool containing information about a business, product, or event used to give a company/event to present itself to the public
  3. Often includes: an introduction to the business, product, or event; mission or manifesto; testimonials; FAQs; notable clients; available services; rates and pricing; and contact information.

10. Mobile Ad

(noun) /ˈmoʊbəl æd/
  1. Also known as “mobile advertising.”
  2. Types of advertising designed for mobile devices that include push notifications, image text or banner ads, click-to-call ads, and click-to-download ads.
  3. Advertisements on mobile devices that direct users to Appstore (i..e iTunes or Google Play), to call a phone number, or to open and/or re-direct user’s browser.

11. Native Ad

(noun) /ˈneɪtɪv æd/
  1. Form of paid media advertising that maintains a natural user experience in regard to form and function.
  2. Improves on methods of product placement or embedded marketing by merging product with content.
  3. Categories of native ads include: in-feed ad units, search ads, recommendation widgets, promoted listings, or In-Ad (IAB Standard).

12. Search Ad

(noun) /sɜrʧ æd/
  1. Short for “search advertising;” alternative to SEO and SEM.
  2. Method of placing advertisements on websites within search engine results through targeted keywords.
  3. Revenue most commonly gained through cost-per-click revenue stream that requires keyword optimization.

Need to know more words to work in online advertising? Find an affordable bachelor’s, master’s, or certificate degree program that works for you.

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10 Fast Tools for Building Brokwn Backlinks and Marketing Broke Backlink Content https://www.bestmarketingdegrees.org/fast-tools-building-broken-backlinks-and-content-marketing/ Thu, 28 Sep 2017 22:02:39 +0000 https://www.bestmarketingdegrees.org/?p=5291 Fixing broken backlinks is one of the best ways to raise a site’s profile in our race for search engine optimization. That’s because Google, Bing, and other smaller search engines […]

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Fixing broken backlinks is one of the best ways to raise a site’s profile in our race for search engine optimization. That’s because Google, Bing, and other smaller search engines actually penalize sites with content that hosts dead links, while they reward sites with content that hosts links alive and well-connected to similar sites thriving with user activity.

In the event that you don’t know, here’s how link building with broken links works. Maybe a resource has moved, or a site has shut down, and it has left a backlink on another domain that no longer works. All of the following tools can help you to locate broken backlinks. So, you start by looking at sites likely to post the type of content that is topical to your domain. You then group broken backlinks, looking at what the largest single group of broken links were linked to. Then you make that content (or maybe your site already has it covered). You can then reach out to the domains with broken backlinks (which are a bad thing for SEO, as we mentioned in the first paragraph) and offer up your own content to replace the think. This tactic has been around for a while, but still gets good results.

Like Moz’s Broken Backlink Building Bible notes, we do good for the web when we help our fellow collaborators and competitors fix links that have stopped working. We are doing what essentially amounts to rebuilding broken infrastructure. Or, as I like to think of it in more organic terms, participating in a symbiotic relationship, one in which everybody’s back earns a pleasant scratch.

To meet these demands, several high-ranking blogs have dispensed with thousands of words, lists, and diagrams to provide step-by-step processes for how to build backlinks and target the right prospects.

But we don’t need loads of technical and methodological know-how to build broken backlinks and send relevant emails. Sometimes we just need to be aware of the right tools, and our creative minds can order the rest.

In this post, we’ve curated some of the fastest (free -est) and most popular tools for streamlining the broken backlink building process. Most of them have been mentioned in at least two of the three “How-To” guides that we sampled and which demonstrated broken backlink marketing, specifically those found on Ahrefs, Moz, and Neil Patel’s blog atQuicksprout. Some of you may recognize and already use these tools (or bloggers). Some of you may know even better ones—of you, we ask you to be in touch!

Whatever your present relationship with these tools may be, we guarantee using them will render your hunt for broken backlinks more efficient than scouting individual webpages with Ctrl + F, and your marketing campaigns better targeted than emailing every site that returns a 404 Error. Happy linking!

5 Fast Tools for Broken Backlink Building

1. Check My Links

Check My Links is the most popular free plugin for chasing down broken links at the scale of individual webpages. Developed primarily as a tool for developers, content editors, and online publishers to gloss faulty hyperlinks in their own published content, Check My Links can also be used to peruse content made public on most websites. It is an ideal tool for researchers cobbling together a list of resources to be linked in content that is currently or already in-the-works. This means that using Check My Links to verify connectivity in content that informs our own will go a long way toward ensuring topical relevance when requesting a site fix one of their broken links with a working one to our own. It also increases editorial interest in the fact that we have essentially “done our homework” by reading a site’s content and expressing a genuine interest in making it better. In other words, when paired with the usual link-cultivation stage for creating homegrown content, prospecting with Check My Links fertilizes the ground for growing those relationships that spring up when two sites fix a link together. And of course, it is a much faster tool than using a mouse and cursor to uncover broken links blindly.

2. ExpiredDomains.net

ExpiredDomains.netis a website containing a database of URLs for expired domains that can be sorted by backlink data. Drawing from thousands of domain names that expire every day, the site also gathers lists of deleted or dropped domains, many of which are bought and sold by sites like GoDaddy.com and are therefore unviewable unless purchased. However, many of these domains can also be viewed through Archive.org, where they can also be navigated via a series of snapshots taken during years when the domain was active. Expired Domains is perhaps best for inverting the process of broken backlink building, as it allows link prospectors to sift through backlinks at the scale of entire domains that are dead, meaning that every link to those domains is also dead, and therefore a good lead. Expired Domains also supports partnerships with a number of site surveyor services. These surveyors permit users to view URLs that link live domains to dead websites, so that users will know where they can go to find broken backlinks and contact information without a shadow of a doubt. Although most site surveyors provide their service for a fee, one offers a free option. With practice and in combination with the aforementioned services and other tools on this list, Expired Domain’s top-down approach from the domain perspective can render the process of finding dead links much faster than the bottom-up approach of sifting through individual pages.

3. Xenu’s Link Sleuth

Xenu’s Link Sleuth is a time-tested software program for finding broken links at the scale of hundreds of pages. True to its namesake of Xenu—the omnipotent Galactic Ruler from Scientology—this powerful tool works like an Internet detective to sleuth its way through every link on a given domain, follow them to their source pages, and test for connective errors. Although incompatible with OS X software, the program is ideal for self-teachers who have already learned (or are currently learning) the basics of web construction. This is because Link Sleuth ultimately spits out a report in HTML, a report that can be customized according to a number of filters, including Redirected URLs, Sitemaps, and of course Broken Links in a variety of forms. The larger a site, the more links it supports; and the more filters a user chooses, the longer a given sleuth will take. But the average time spent sifting through all links on a medium-to-small-sized website using the most basic filter, “Broken Links by page” is less than 5 minutes. That translates into 5 minutes that might have been spent looking for leads by clicking through links on one page rather than an entire domain. In addition, Link Sleuth was designed for checking and maintaining live links on a user’s own site, which makes it a perfect tool for writers and publishers who want to check links on multiple sites without the monotony of having to click through each and every one.

4. Linkody

Linkody is a unique and easy-to-use service designed specifically for tracking changes in backlink status. For a small monthly fee (and free trial), users can monitor whether their own links are dead or alive on all the domains that link to them, as well as many related domains that don’t. In fact, Linkody emails users when their competitors get a new backlink, permitting a window into competitors’ strategy for building backlinks, as well as clueing users to other domains that show interest in content like their own. Linkody’s other features include support for multiple users so broken backlink builders could work as a team; instant link location on source pages so users can locate the links they’re looking for fast and easy; as well as link analytics that can be used to pinpoint broken links on top-level domains and high-ranking websites. All of this, along with Linkody’s “Disavow” feature, permits users to spend more time making sure they’re cultivating the best links for their site instead of spending hours manually clicking, sifting, and weighing a prospective link’s value one-at-a-time. In other words, Linkody is a perfect fast tool for getting ahead in the game of building a list of fixable links.

5. Ahrefs

Ahrefs is a large-scale service for monitoring the status of backlinks on a practically unlimited number of domains. For a fee, users can avail themselves of a number of tools designed simply to perform the best backlink analysis available. These tools include Ahrefs’ popular Site Explorer, which provides an in-depth look at the backlink profile and search traffic of any website by producing lists of its backlinks, organic traffic, and paid traffic all in a single interface. Ahrefs’ tools also include Keyword Explorer, a database of keywords that places search terms according to a variety of ranking indicators that demonstrate a topic’s current relevance; as well as Link Intersect, a function that allows users to find out who is linking to their competitors but not themselves and is therefore ripe to check for topical broken backlinks. In other words, Ahrefs is the essential basket of tools for serious backlink builders who want to find broken links as fast (and with as little hair-tearing or relevance-questioning) as possible. And although it may come at a cost, the time saved using it will far outweigh the time spent learning and using almost any individual tool on the market, especially in the long term.

5 Fast Tools for Marketing Targeted Content

1. Gmail’s “Canned Responses” Lab

Gmail’s Canned Responses is a free lab offered by Google for drafting quick, template messages to send the same (or similar) message to large and varied audiences. An excellent function for speeding through an email marketing campaign, the tool allows users to save drafted emails as “canned responses” without the need to individually copy and paste drafted messages into a new window, target phrasing for a different audience, and type the subject line without error. Inasmuch, Canned Responses works to ensure quality copy transfer without the worry of subject line typos, misappropriated targeting, or signatures with unintended spacing for each and every email. This fast feature is a must-have for email marketers and especially broken backlink curators, as its ability to save time, control quality, and target messaging with appropriate links to various verticals is sure to impact the user’s bottom line in all the right ways.

2. Hemingway App

The Hemingway App is simple. It’s a website designed for writers to make their prose crisp and clean. Bold and clear. Like Ernest Hemingway’s. Hemingway App is ideal for testing email readability. It’s suited to email marketers who want their message to grip audience attention, like a bull charging a matador. Broken backlink curators will appreciate the tool’s breakdown of SEO influencers. It lets writers test what they’ve written for headlines, subheadings, and paragraphs, all with an eye toward cutting the fluff. And because all the tool demands is plugging your prose into a text box on the Internet, it’s faster and easier than waiting for editorial feedback, or sending messages to-and-from personal email accounts to see if you’d love to fix that link you’re telling yourself about. No matter what the mission is, if you’re writing something that will go public, Hemingway App is a fast, great tool for not only targeting a no-nonsense business audience but also holding their full, undivided attention.

3. MailChimp

MailChimp is an email service provider for designing message templates, sorting and sending message, as well as replying with auto-response technology. Offering free sign up and a free plan for those with under 2,000 subscribers, MailChimp is perfect for assembling an email marketing campaign all under one roof. Designer templates allow customization for a number of target audiences. And for broken backlink curators, MailChimp’s free reports on open rates and user engagement will come in handy when determining the success of a campaign that was targeted using broken backlink research. Targeting is MailChimp’s strongest suit, with custom forms, group segmentation, advanced segmentation, and subscriber profiles available to users who require a high level of tailoring and message management for individual audience members. Upgrades to features such as automated-reply messaging are available for as little as $10 per month, making MailChimp one of the most affordable email service providers on the market. It is also one of the most user-friendly, with a simple interface and mobile adaptability that makes message-sending process much more efficient than most free email service providers.

4. Facebook

Facebook is of course an excellent tool for audience research, targeting, and engagment, but it’s not often seen as the place to go for building an email list. Yet for those who maintain a company Facebook page, it is exactly that. That’s because if you use an email service provider (like MailChimp above), then it’s fast, free, and easy to set up an icon at the top of your page where users can click and sign up for your email list. Once they sign up, you’ll know they hold a certain level of esteem for the types of content you post. You’ll also know, that if they are web workers like yourself, they will almost certainly have or host links that may be broken and pertain to your own content. In other words, Facebook’s email sign-up option is a highly targeted way of building a contact list from which to follow leads to broken links, as well as an excellent gauge of interest in the type of content you could suggest to fix broken links on your users’ pages.

5. Raven URL Builder

Raven URL Builder is a tool from Google Analytics designed for building, tracking, and analyzing engagement with links across a number of platforms, including email. Although it comes at a cost, Raven is essentially a double-edged tool that comes with several functions to assist with both the backlink gathering and email marketing processes. These include the ability to gather data from an unlimited number of marketing campaigns, a Site Auditor, which crawls up to 10,000 pages per site to gather link data, as well as unlimited, automated, and branded reports on these crawls. True to its name, Raven essentially operates as an informant for its subscribers, flying across the web to observe exactly how targeted audience members engage with promotional content, then returning to report the link profiles of that audience. Raven thus helps marketers pinpoint domains their target audience tends to come from, and thus where marketers are likely to find support in the future for any any link they propose to fix that can be traced back to their audience’s most popular referring domains. In other words, Raven is an excellent tool for planning out a subscriber’s next broken backlink marketing campaign, because it allows the user to prospect by merely including a coded link in their email marketing message. All this makes Raven one of the best, fastest, and most forward-linking tools out there for building broken backlinks and marketing targeted content.

If you track down broken backlinks and conduct targeted marketing campaigns both well and often, keep us posted on the best fast tools you use!

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The 10 Most Affordable Online Master’s in Marketing Degree Programs https://www.bestmarketingdegrees.org/most-affordable-online-masters-marketing-degree-programs/ Wed, 27 Sep 2017 21:14:40 +0000 https://www.bestmarketingdegrees.org/?p=5283 As digital continues to disrupt every sector, business — and marketing, in particular — is seeing some of the most significant changes, from day-to-day responsibilities to long-term strategy and implementation. […]

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As digital continues to disrupt every sector, business — and marketing, in particular — is seeing some of the most significant changes, from day-to-day responsibilities to long-term strategy and implementation. On the one hand, it’s a tenuous, nervy situation, and yet the potential for growth is massive. Managerial roles in marketing, advertising, and promotions employment is expected to expand 9% through 2024, according to the BLS, and several roles are predicted even larger gains. In particular, employers are looking for professionals with at least 4-10 years of experience, per a recent report on marketing trends. Another way of looking at this: in addition to practical “hard skills,” companies need professionals with critical, analytical, and general problem-solving skills. One way to earning these credentials is simply through on-the-job experience, but for those who want a more formalized and résumé-savvy method, a master’s in marketing is an excellent option.

For your convenience, we’ve compiled the 10 most affordable online master’s degrees in marketing. As you’ll note, many are MBA’s with concentrations in marketing, which feature a broad-based business core. Still, for professionals who want a more marketing or management-specific track, the final two degrees may be the better fit. Keep reading to find which of these affordable degrees suits your needs!

Methodology:
  • The out-of-state tuition per credit hour, weighted for the percentage of the nation who live out-of-state.
  • The percentage of students in the program receiving financial aid.

1) University of Saint Mary

Founded in 1923, University of Saint Mary is a private Christian institution with a total enrollment of about 1,500, including undergraduate and graduate students. US News ranks it as a Tier 2 national university, and Princeton Review lists among their “Best Value Colleges.” Individualized, personal instruction is a major point of emphasis, and the 8:1 student-to-faculty ratio supports a tight-knit, intimate educational setting. Nearly 70% of classes have fewer than 20 students and less than 1% have 50. Per the university, Saint Mary’s mission is to “to educate students of diverse backgrounds to realize their God-given potential and prepare them for value-centered lives and careers that contribute to the well being of our global society.”

For students interested in a marketing graduate degree, Saint Mary offers a 36-credit MBA with a concentration in Marketing Advertising, which, in addition to 9 core business classes, features three concentration courses in Advertising Industry in the 21st Century, Buyer Behavior and Marketing Research, and Advanced Marketing Strategy and Planning. Designed for maximum flexibility, the program allows for self-paced course work, and students on an accelerated track can complete the degree in as little as 1 year. Additionally, students with previous graduate work may transfer up to 9 credits into the program, and many students are also working professionals. Upon completion, graduates will be prepared to: analyze business issues from a a cross-disciplinary perspective; assess global business influences on strategy; and apply business ethics in all aspects of decision-making. The program is accredited by the International Assembly for Collegiate Business Education (IACBE). GMAT/GRE are not required for admission.

2) Grand Canyon University

Founded in 1949, Grand Canyon University is a Christian university based in Phoenix with more than 75,000 enrolled, including 61,000 online students. Fortune ranks GCU in the top 5 online schools for entrepreneurs, and U.S. News ranks it among the best schools in the West region. Since 2009, the university has established several corporate and strategic educational alliances and lead the national push into online education to promote flexible, affordable, and customizable degrees. With a 17:1 student-to-faculty ratio, GCU fosters an intimate, tight-knit learning community despite its large size, combining the feel of a liberal arts school with the resources of a large research university. As a Christian school, Grand Canyon integrates religious concepts and values across all its programs and has a nationally recognized community service initiative.

For students pursuing a graduate marketing track, GCU offers an MBA in Marketing that totals 54 credits, including: Leadership and Organizations, Quantitative Methods, Marketing Management, Managerial Finance, Services Marketing, International Marketing, and Strategic Management, among others. Designed to accommodate working professionals and adult learners, career-oriented classes deliver in accelerated 8-week blocks, and Grand Canyon’s generous transfer policy allows up to 12 credits (1/3 of requirement) to be waived. Student services include 24/7 tech support, a learning lounge, library access, and dynamic learning platform and management system. The program holds accreditation from the Accreditation Council for Business Schools and Programs, and applicants with an adequate undergraduate GPA may not have to submit GRE/GMAT scores.

3) Columbia Southern University

Founded in 1993, Columbia Southern University specializes in online distance education, with over 21,400 students enrolled in associate, bachelor, master, doctorate, certificate, and post-baccalaureate programs. As a subsidiary of the Columbia Southern Education Group, all CSU programs are created for maximum flexibility to accommodate any schedule, whether you are full- or part-time, a working professional, or an adult learner with extra-classroom responsibilities. Despite its large size, CSU works to combine the resources of a large research university with the benefits of a tight-knit educational community, offering tailored instruction and collaborative learning.

Columbia Southern offers a 36-credit MBA in Marketing for students and professionals interested in pursuing a career in marketing, advertising, public relations, or any other business sector. Core classes cover Strategic Management & Business Policy, Management Information Systems, Organizational Research and Theory, International Business, and Human Resource Management Methods, among others. From there, the marketing module consists of Strategic Marketing, Marketing Research, New Product Marketing, and Business-to-Business Marketing. In particular, CSU’s program trains students to anticipate consumer needs, translate those needs into products and services, and develop and manage sales campaigns. Courses are flexible and integrate self-paced work, and average degree completion time is 3 years. CSU is accredited by he Distance Education Accrediting Commission (DEAC).

4) Saint Leo University

Saint Leo University, founded in 1889, is a private Benedictine school with a total enrollment of about 6,200, the majority of whom are graduate students. US News ranks Saint Leo in the top 65 schools in the region and 26th for overall value. In recent years, the university has expanded its Center for Online Learning to accommodate working professionals, adult learners, and non-traditional students pursuing flexible and affordable higher education. The university’s 15:1 student-to-faculty ratio helps to support a simultaneously intimate and collaborative environment, promoting personal instruction at every level. As an indicator of student satisfaction, 96% of Saint Leo graduates report they would recommend Saint Leo to friends.

Saint Leo offers a 36-credit MBA in Marketing for students looking to pursue a career (or earn a promotion) in a variety of fields, including sales, promotions, brand management, marketing research, and e-marketing. In addition to a traditional business core, the concentration module includes classes in Global Marketing, Sales Management, Advertising and Promotion, and Marketing Innovations and New Product Development. From there, students can customize the degree through an elective option or gain real-world experience through a for-credit internship. For maximum scheduling flexibility, there are 6 entry dates throughout the year, and ambitious students have the option to concentration in an additional area (e.g., Accounting, Cybersecurity, Data Analytics, Healthcare Management, HR Management, Project Management, Social Media Marketing, Sports Business, or Supply Chain Global Integration Management). The program is accredited by both the International Assembly for Collegiate Business Education (IACBE) and the Accreditation Council for Business Schools & Programs (ACBSP).

5) Liberty University

As a leader in distance education since 1985, Liberty University is a private Christian school with 100,000 online students, with an additional 14,000 at the Lynchburg, Virginia campus. All 250 online programs are designed for maximum flexibility, accommodating working professionals, adult learners, and non-traditional students with affordable tuition and tailored scheduling options. (Hybrid, intensive, and blended delivery options are available, as well.) The university’s generous transfer policy allows students to waive some course work through previous academic credits, work/life experience, military service, MOOC certifications, examinations, or portfolio work. Finally, Liberty’s low student-to-faculty ratio allows a third of classes to have less than 20 students.

A top-ranked program, Liberty’s 45-credit MBA in Marketing is a great fit for any number of career titles: among them, Market Researcher, Product Manager, Marketing Manager, Brand Manager, Account Executive, Merchandiser, and more. Core requirements include Strategic Marketing Management, Legal Issues in Business, International Business, Organizational Design & Structure, Operations Management, and Policy & Strategy in Global Competition. From there, the marketing cognate features classes in Marketing Promotions, Supply Chain Management, Marketing Research, and Consumer Behavior. Students have access to a variety of services —— library assistance, a writing center, tutoring, advising, career services —— and entry dates are available throughout the year. The program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

6) Walsh University

Founded in 1958, Walsh University is a private Catholic university in Canton with a total enrollment of about 2,900. (Satellite campuses are located in Akron, Medina, Canfield, and Castel Gandolfo, Italy). US News ranks Walsh among the best regional universities in the Midwest, and The Newman Guide to Choosing a Catholic College endorses it. With a 13:1 student-to-faculty ratio, students benefit from a highly intimate, personalized classroom experience that combines individualized instruction and collaborative learning opportunities. 75% of classes have fewer than 20 students and none have more than 49.

Walsh’s MBA in Marketing is highly-rated program —— for prestige, overall value, and veteran benefits —— and appropriate for students interested in professional roles like Product Marketing Manager, Branding Manager, Public Relations Executive, Advertising Executive, and Sales Professional, among others. In addition to an 18-credit core curriculum, students complete 15 credits in the specialization: Marketing Research, Integrated Marketing Communication, Social Media Marketing, Services Marketing, and one of the following electives: Global Business Conditions, Not-For-Profit Accounting, and Entrepreneurship/Innovation. A capstone course serves to offer a comprehensive overview. Courses deliver in accelerated 8-week blocks, and students can complete the degree in as little as 1 year or on a part-time basis in 2-2.5 years. It is accredited by the AACSB.

7) Post University

Founded in 1890, Post University is a private university in Waterbury, Connecticut, with a total enrollment of 7,700. With a recent major push into distance and online education, US News has ranked Post among the top online education centers in the country. In 2015, the university joined the American Council on Education (ACE) Alternative Credit Consortium in 2015. The 21:1 student-to-faculty ratio allows Post to combine the intimacy of a liberal arts school with the vibrant, collaborative atmosphere of a larger research university. Still, over 70% of classes have less than 20 students and none have more than 49.

For students and working professionals interested in managerial roles in marketing, Post offers an MBA in Marketing that requires 36 credits: for the major business core, Strategic Integrated Marketing Communications, Organizational Dynamics and Effectiveness, Business Analytics for Managers, Quantitative Analysis for Decision Making, Business Strategy and Planning, and more; for the specialization, Consumer Psychology and Buying Motivations, Advanced Marketing Research and Analytics, and Strategic Brand Management. In particular, the curriculum trains students to develop essential skills like writing marketing plans, developing new products and services, matching value propositions to buyers and organizations. Graduates have gone on to careers as sales supervisors or managers, business development managers, product researchers, directors, and executives. The program is nationally accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

8) Bellevue University

Bellevue University, founded in 1966, is a private Christian school that specializes in flexible, affordable online education for adult learners, working professionals, and non-traditional students through multiple delivery options, including accelerated cohorts, flex paths, MOOCs, certificates of completion, and course clusters. The school’s dynamic learning platform gives students access to course material 24/7, live chat rooms, and group discussion boards, promoting a collaborative learning environment. Further, even with an enrollment of 10,000, Bellevue maintains an impressive 11:1 student-to-faculty ratio, ensuring personal attention from instructors.

A top-ranked program, Bellevue offers a 36-credit MBA in Marketing that features 9 concentration credits: Internet Marketing, International Consumer Behavior, Sales Management, Global Brand Marketing, and Marketing Research. The program is designed for new and emerging business professionals, and course work is built for maximum flexibility to fit students’ unique schedules. Hands-on and applied learning opportunities are integrated throughout the curriculum, in consultation with business experts. Upon completion, graduates will be prepared to: assess business performance in an international context; enhance employee productivity, collaboration, and innovation through human capital and management tactics; and apply analytical and ethical practices to business decisions. Applicants with an adequate undergraduate GPA are not required to submit GRE/GMAT scores. The program is accredited by the International Accreditation Council for Business Education (IACBE).

9) St. Bonaventure University

Founded in 1858, St. Bonaventure University is private Christian school with a total enrollment of 2,050 students, the majority of whom are undergraduates. US News ranks the university among the top 20 in the North region and 5th for overall value. Balancing rigorous academics with career-oriented, practical learning, 96% of St. Bonaventure’s graduates are employed or pursuing further education within 6 months of graduation, and the university’s graduation rates are routinely 20% higher than the national average. The 11:1 student-to-faulty ratio promotes a tight-knit community, and over 60% of classes have fewer than 20 students, ensuring personalized instruction.

One of the few programs of its kind in the country, St. Bonaventure’s 33-credit MA in Integrated Marketing Communications prepares students for work in advertising, public relations, business communications, promotions, direct marketing, package design, and e-commerce. Core requirements include IMC Principles and Practices, Financial Tools for IMC and the International Economy, Strategic Marketing Management for IMC, Marketing Communications Research, Practice of Public Relations, and more. To provide a hands-on component to the track, several field work credits are required, and two elective options allow students to customize the curriculum to areas of professional interest. With accelerated 7-week block courses, full-time students can complete the degree in as little as 1 year. Applicants aren’t required to submit GRE/GMAT scores, and the program is accredited by the Association to Advance Collegiate Schools of Business (AACSB).

10) Lasell College

Founded in 1851, Lasell College has an enrollment of about 2,100. US News ranks Lasell as a Tier 1 regional university, and the Chronicle of Higher Education lists it as one of the 10 fastest-growing colleges in the country. The university places a special emphasis on experiential and immersive learning: nearly all students complete an internship, and 90% complete a service-based learning credit. For these efforts, it received a Carnegie Classification for Community Engagement. The 13:1 student-to-faculty ratio helps to foster an intimate educational community, combining peer-to-peer work with individual instruction. Nearly 70% of classes have fewer than 20 students.

For students and working professionals interested in marketing, sales, or product development, Lasell offers an MS in Management with a concentration in Marketing that consists of 36 credits: from the core, 21st Century Global Leadership, Strategic Information Management, Financial Management, Organizational Theory, Marketing Management, and Operations Strategy; and from the concentration, Consumer Behavior, Marketing Research, and Global Marketing. From there, students choose a capstone track, plus two elective courses to tailor the degree to areas of professional interest. Courses are designed for maximum flexibility, and the dynamic Moodle learning platform features group discussion threads, tech support, live chat rooms, and other useful multimedia tools. The program is accredited by the Association to Advance Collegiate Schools of Business (AACSB).

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The 10 Most Affordable Online Bachelors Degrees in Marketing https://www.bestmarketingdegrees.org/affordable-online-bachelors-degrees-marketing/ Wed, 27 Sep 2017 17:46:21 +0000 https://www.bestmarketingdegrees.org/?p=5268 As the digital age continues to force businesses across the globe to evolve, professional marketing is seeing major changes to once standard principles and practices. For marketers stuck in the […]

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As the digital age continues to force businesses across the globe to evolve, professional marketing is seeing major changes to once standard principles and practices. For marketers stuck in the past, these changes represent an existential threat —— as they do to anyone operating on outdated paradigms. But for the marketers who have adjusted to the digital revolution, the new normal is starting to pay off. Hiring is up in many sectors: advertising, promotions, and marketing management jobs are expected to increase 10% through 2024; market research analyst jobs —— comparably more entry-level —— are expected to increase 20%, which means 500,000 new jobs.

Of course, all of these roles require at least a bachelor’s —— either in marketing, or in business with a marketing focus —— to ensure employers that they’re hiring people with the most up-to-date, cutting-edge marketing skills and strategies. Below, we’ve compiled the 10 best bachelor’s with a special focus on affordability, so you don’t break the bank while you earn your degree. Keep reading to find the degree that best fits your needs!

Methodology
  • Out of State Tuition Per Credit Hour Adjusted for Percentage of the Nation Eligible for In-State Tuition
  • Percentage of Students Receiving Financial Aid

1) Sullivan University

Sullivan University, founded in 1962, is a private institution with a total enrollment of 3,500 students, the majority of whom are undergraduates. Sullivan promotes a career-focused curricular platform at every level —— associate, bachelor, master, and doctoral —— and is dedicated to rigorous academics, enhancing the intellectual, social, and professional development of its students. With a 13:1 student-to-faculty ratio, the university fosters a tight-knit learning community, and classes combine collaborative education and one-on-one, personalized instruction. It is accredited by the Southern Association of Colleges and Schools, Commission on Colleges.

Sullivan’s online BSBA in Marketing includes the following 16-credit hour module: Marketing Research, Sales Management, Building A Brand, and Senior Seminar in Marketing Topics. The program is designed for maximum flexibility, including a generous transfer policy for students with previous course work, and may be completed in as little as 18 months. Grounded in both business theory and real-world practice, the degree emphasizes a close relationship between students and instructors, each of whom brings years of business experience. Sullivan also offers among the most affordable BSBA tuition rates per credit, without sacrificing quality; and for those interested in financial aid opportunities, approximately 99% of full-time Sullivan undergrads receive some form of tuition assistance.

  • Homepage
  • Tuition Per Credit: $320
  • Students Receiving Financial Aid: 99%

2) Columbia Southern University

Columbia Southern University, founded in 1993, specializes in online education, with over 21,400 students enrolled in associate, bachelor, master, doctorate, certificate, and post-baccalaureate programs. As a subsidiary of the Columbia Southern Education Group, all CSU courses are designed for maximum scheduling flexibility to accommodate a diverse student population, including full- and part-time students, adult learners, and working professionals. Despite its size, CSU strives to balance its large and vibrant setting with collaborative learning and personalized instruction. For those interested in financial aid options, approximately 95% of CSU full-time undergraduates receive some form of assistance.

Columbia Southern’s BSBA features a traditional business core, plus an 12-credit marketing concentration block, with classes like Employment Law, Marketing Research, Advertising, Direct Marketing, Strategic Marketing, or Consumer Behavior (students choose 4 from a pool of options). In particular, the marketing concentration prepares students to develop the knowledge base, analytical skillset, and creativity to purse a career in professional marketing: projecting consumer needs, translating needs into products and services, and selling products for a profit in a dynamic global economy. Ideal for part-time enrollment, the average degree completion time is 5 years, and the program is built for self-paced opportunities. Students interested in related programs may consider CSU’s certificate in Marketing or the MBA in Marketing.

  • Homepage
  • Tuition Per Credit: $210
  • Students Receiving Financial Aid: 95%

3) University of Phoenix

Established in 1976, The University of Phoenix is a proprietary institution with a total enrollment of about 150,000, spread across 90 campuses and online, making it one of the largest education centers in the world. In particular, Phoenix specializes in adult learning; the average student is in their 30s. (Part-time enrollment is a popular.) All programs are designed for maximum flexibility to accommodate students’ schedules on a case-by-case basis, and, in addition to 100% online delivery, flex, blended, and hybrid tracks are available. The university’s open enrollment structure guarantees admission for any student holding a high school diploma or GED, and all students receive some form of financial aid. It is accredited by The Higher Learning Commission.

Phoenix offers an online BSBA with a Digital Marketing Certificate, including the following core courses (18 credits): Consumer Behavior, Social Media Marketing, Search Engine Optimization, Advertising and Creative Strategy, Web Analytics, Internet Marketing Strategy, and more. Business core requirements include studies in Accounting, Business Communications, Micro/Macroeconomics, Finance, Statistics For Decision Making, and Ethical And Legal Topics In Business. All students must also complete a final integrate capstone to demonstrate mastery of material. With a focus on academic rigor, skill development, and creativity, Phoenix’s career-oriented program bridges the gap between theory and practice with experienced faculty and hands-on work opportunities. A personal enrollment representative helps students plan their degree, and Phoenix’s generous transfer policy may accelerate course work for students with previous academic credits or prior learning experience.

  • Homepage
  • Tuition Per Credit: $410
  • Students Receiving Financial Aid: 100%

4) McKendree University

Founded in 1828, McKendree University has a total enrollment of 3,000. US News ranks McKendree in the top 75 colleges and universities in the region, and as a top 35 school for overall value. 99% of full-time undergraduates receive some form of financial aid. A broad-based, liberal arts-oriented curriculum serves to develop a wide range of knowledge and skills, while maintaining a firm focus on career and professional development through immersive opportunities, experiential learning, and hands-on course work. With a 14:1 student-to-faculty ratio, classes balance collaborative peer-work with one-on-one instruction, and more than 75% of classes have fewer than 20 students. None have more than 49.

McKendree’s BBA in Marketing requires 30 hours of major courses, including Marketing Research, Advertising & Promotion, Principles of Marketing, Consumer Behavior, and Business Strategy & Policy, among others. All courses are delivered in accelerated 8-week blocks designed for maximum flexibility through the Blackboard learning platform, which features group discussion boards, live chat rooms, streamlined communication, tech support, video conferencing, and more. Thanks to the university’s generous transfer policy, students with prior learning experience may transfer up to 90 credits into the program. Additional services include a student success center, academic advising, career services, and library access and assistance.

  • Homepage
  • Tuition Per Credit: $370
  • Students Receiving Financial Aid: 99%

5) Baker College

Founded in 1911, Baker College has thirteen campuses throughout Michigan – including Auburn Hills, Flint, Allen Park, Cadillac, and Port Huron – and one campus in Reading, Pennsylvania. Offering degrees ranging from associate’s to doctorate’s, all Baker programs are designed for maximum flexibility to accommodate working professionals and adult learners, which includes 24/7 access to course material, so you can work when and where you want. Further, for students who want the benefits of both on-campus and online classes, Baker offers offers hybrid delivery options. All online students must complete three weeks of orientation.) Finally, Baker’s 16:1 student-to-faculty ratio promotes intimate, personalized instruction in a vibrant, collaborative setting. It is accredited by The Higher Learning Commission and an Academic Quality Improvement Program (AQIP) participant.

Baker’s online BBA in Marketing that totals 36 major credits: Digital Media Software, Social Media Marketing, Work Experience, Consumer Behavior, Market Analytics, Marketing Research, International Marketing, Marketing Strategy and Design, and Sales Strategy. Students also complete a practicum requirement to gain valuable hands-on work and develop skills in a professional setting. Through the Blackboard learning platform, students have access to a variety of dynamic tools: from group discussion boards, to live chat rooms, to video conferencing and 24/7 tech support. Another unique feature of the program is the optional MBA add-on: for just two additional semesters, students can apply to Baker’s accelerated MBA track, boosting their academic credentials and solidifying business fundamentals. The BBA is accredited by the International Assembly for Collegiate Business Education.

  • Homepage
  • Tuition Per Credit: $250
  • Students Receiving Financial Aid: 92%

6) Regent University

Regent University is a private Christian university in Virginia Beach, Virginia. Founded in 1978, the school has a total enrollment of 7,400 and ranks among the best schools ranked by high school counselors, according to US News; it’s online undergraduate program has been ranked in the top 15. Best of all is Regent’s affordability: on average, annual tuition is $15,000 less than at other private schools, and most full-time undergraduates receive some form of financial aid. The 19:1 student-to-faculty ratio promotes a combination of vibrant, collaborative learning and tailored instruction, with intimate classrooms and one-on-one teaching. Over 60% of classes have fewer than 20 students and none have more than 49.

Regent offers an online BS in Business with a concentration in Marketing, featuring a range of diverse classes: Financial Management, Business Statistics, Business Law, Macro/Microeconomics, Sales Management, E-Commerce, Public Relations, Marketing Research, and others. Courses deliver in accelerated 8-week blocks, and built-in flexibility allows for self-paced work. As a broad-based curriculum, graduates of the program can pursue a number of marketing-related fields, from marketing management to PR, communications, and product management. Many attend grad school, as well. Student services include academic advising, registration and enrollment assistance, IT support, library access, career services, a generous transfer policy, and more. As a Christian university, the degree may integrate religious emphases throughout the curriculum.

  • Homepage
  • Tuition Per Credit: $395
  • Students Receiving Financial Aid: 99%

7) Fisher College

Fisher College, founded in 1903, has a total enrollment of about 2,000. Ranked 31st in the region by US News, Fisher makes a point to integrate a liberal arts-based education with career-oriented, pre-professional course work to help students develop a well-rounded background with which to pursue their careers and personal lives. The university’s 18:1 student-to-faculty ratio represents a tight-knit intellectual community that balances peer-to-peer course work with tailored, intimate instruction. More than 70% of classes have less than 20 students and none have over 49. For those interested in financial aid, most full-time undergrads receive some form of tuition assistance.

Fisher offers an online BS in Marketing that consists of 33 major requirements, including classes like Consumer Behavior, Marketing Research Analysis, Brand Strategy, Social Media and Digital Strategies, Integrated Marketing Communications, E-Marketing, Marketing Management, and Sports Marketing, Media, and Public Relations, among others. From there, students complete a senior project and two rounds of marketing internships to gain hands-on experience in real-world settings. Faculty combine academic credentials with business know-how to create a curriculum that’s equally grounded in theory and practice. Upon graduation, students will be prepared to: analyze data using quantitative and qualitative methods; demonstrate effective communication strategies in managerial roles; assess the effects of consumer psychology theory and practice on consumption and marketing; understand brand value and management; and complete a variety of essential professional skills. For those interested, Fisher also offers minors in Marketing and Social Media.

  • Homepage
  • Tuition Per Credit: $359
  • Students Receiving Financial Aid: 98%

8) University of West Alabama

University of West Alabama ranks as a Tier 2 national university with an enrollment of 4,000. Founded in 1835 as Livingston Female Academy, UWA offers more than 60 undergraduate and 10 graduate programs across a wide range of disciplines. While UWA maintains a strong on-campus presence, in recent years it has significantly expanded its online and distance education efforts to meet the rising demand for flexible and affordable learning from non-traditional students, including working professionals, adult learners, and others. The 13:1 student-to-faculty ratio is a point of pride, demonstrating UWA’s commitment to individualized, one-on-one instruction that prioritizes student-centered learning. Over half of classes have fewer than 20 students and just 2% have 50. The majority of full-time undergraduates receive some form of financial aid.

UWA’s Bachelor of Business Administration includes a Marketing track that requires 30 major credits, including Consumer Behavior, Advertising and Promotion, Marketing Management, Market Research, and Marketing Strategy. From there, students can customize the track through a variety of elective options like Services Marketing, e-Marketing and Social Media, and Entrepreneurship. To gain valuable hands-on experience, students are encouraged to complete an internship but aren’t required. All courses are designed to accommodate individual schedules on a case-by-case basis, and accelerated 8-week blocks deliver 6 times per year to fit your needs. Students who transfer into the program may be able to complete the major requirements in as little as 1 year; most students complete the degree in 18 months.

  • Homepage
  • Tuition Per Credit: $325
  • Students Receiving Financial Aid: 93%

9) Saint Leo University

Founded in 1889, Saint Leo University is a private Benedictine school with a total enrollment of about 6,200 students, split between undergraduates and graduates. Ranked among the top 65 schools in the region by US News, Saint Leo also places 26th for overall value. The university’s Center for Online Learning has significantly expanded to meet rising demand for flexible distance education, and 96% of graduates say they would recommend the Saint Leo to friends. With a 15:1 student-to-faculty ratio, classes maintain an intimate, tight-knit atmosphere that supports individualized instruction and collaborative learning. All Saint Leo undergrads receive some form of financial aid.

Saint Leo’s BA in Business includes a Marketing specialization that features 24 major credits: Essential Business Skills, International Business, Personal Selling, Integrated Marketing Communication, Marketing Research, Social Media Marketing, Consumer Behavior, and Marketing Policies and Strategies. From there, students take a general business curriculum —— including accounting, management, macro/microeconomics, etc. —— plus a range of liberal arts, humanities, and religious-focused course work to develop a broad-based educational background. All courses are 100% online, allowing for self-paced work, and include dynamic tools like group discussion boards to facilitate peer-to-peer education. Student services include academic advising, tech support, and career services. The program is accredited by the International Assembly for Collegiate Business Education (IACBE).

  • Homepage
  • Tuition Per Credit: $470
  • Students Receiving Financial Aid: 100%

10) Northwood University

Northwood University is a private institution founded in 1959, with a total enrollment of about 1,900. With an emphasis on experiential learning and innovation, Northwood’s mission is toward the development of future leaders in a globalized, free-enterprise society. As such, all curricula are broad-based, balancing academic theory with real-world practice in areas like business and management. The 21:1 student-to-faculty encourages the best of both liberal arts schools and larger public universities: a vibrant, tight-knit educational environment and personalized instruction. A third of classes have fewer than 20 students and none have more than 49. For students interested in financial aid opportunities, 98% of Northwood undergraduates receive some form of tuition assistance.

Northwood’s marketing program features 45 major credits: Principles of Selling, Principles of Marketing, E-Commerce, Consumer Behavior, International Marketing, Lean Distribution, Logistics, Sales Management, and Retail Management, among others. To give the degree a practical, grounded approach, students may also have the opportunity to complete internships or practicum work. Alumni can be found in leadership positions at some of the most prominent business in the world: Facebook, 20th Century Fox, 360 Degrees, JD Power and Associates, and Comcast Cable. The program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). For ambitious students, Northwood also offers a unique, accelerated BBA-MBA that can be completed in as little as 4 years (3 years undergraduate, 1 year graduate).

  • Homepage
  • Tuition Per Credit: $420
  • Students Receiving Financial Aid: 98%

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How do I Become a Business Analyst? https://www.bestmarketingdegrees.org/become-business-analyst/ Mon, 28 Aug 2017 14:51:42 +0000 https://www.bestmarketingdegrees.org/?p=5193 As telecommuting and remote work rise in popularity, many organizations use complex technology to do business across great distances, stay in touch with the consumer, and even communicate internally. Technology […]

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As telecommuting and remote work rise in popularity, many organizations use complex technology to do business across great distances, stay in touch with the consumer, and even communicate internally. Technology and business, especially in industries like finance and telecommunications, have become so intertwined that it’s hard to imagine one without the other. But how do organizations determine what software to use? Even once they determine that, who do they turn to for implementation? And how do they ensure they are using that technology in the most effective way? One role that can answer all those questions? The Business Analyst.

What is a Business Analyst?

Perhaps the best way to picture a Business Analyst is as the intermediary between an organization’s business side and its IT services, a professional liaison who makes everything flow smoothly and efficiently. A Business Analyst is someone who critically reviews an organization, its processes, and its systems to determine problems and offer improvements to the business model or the organization’s use of technology. Since Business Analysts can specialize in certain structures, you might also know them by other job titles, like Systems Analyst, Computer Systems Analyst, IT Business Analyst, or even Operations Research Analyst. Most often, Business Analysts work with IT to improve the quality of an organization’s services, as well as help integrate new technology, training materials, and post-implementation support into a company’s workflow. Business Analysts work in many industries, including but not limited to finance, banking, insurance, telecoms, utilities, software services, and the government. Due to the work’s high level of abstraction, however, Business Analysts also have the freedom to switch between industries with relative ease.

Business Analyst Salary and Job Prospects

The median salary for a Business Analyst is almost $59K a year, but that median salary can vary greatly depending on the industry. For certain specialists, like Computer Systems Analysts, job growth is booming, with the Bureau of Labor Statistics estimating 21% growth over the next 10 years. While jobs for Business Analyst in IT fields are growing exponentially, even Business Analysts that focus more on the business side, like Management Analysts, are looking at an estimated 14% growth. That’s double the expected growth for many other jobs. A Business Analyst’s median salary also varies by location. In certain cities, like San Francisco, Business Analysts can make almost 22% more than the national average. After gaining on-the-job experience, many Business Analysts have opportunities to move up into management positions, such as: Senior Business Analyst, Project Manager, Senior Project Manager, or Management Consultant.

Valuable Skills for Business Analysts to Have

  • Strategic Planning
  • Different Business Models
  • Process Design and Improvement
  • Systems Analysis
  • Project Management
  • Statistics and Data Modelling
  • Critical Thinking Skills
  • Data Analysis
  • Usability Tests

Education for Aspiring Business Analysts

Companies typically prefer Business Analyst to have a bachelor’s or master’s degree in business administration, economics, or finance. To help them gain more experience or even move up into management, Business Analysts might consider gaining additional knowledge through Marketing Bootcamps, MOOCs, or Certificates, many of which focus on new technological innovations, which Business Analysts can implement at their own organizations, like Enterprise Resources Planning Software and Development Environment Software.

Helpful Certifications for Business Analyst

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The 10 Best Online Masters in Social Media Marketing Degree Programs https://www.bestmarketingdegrees.org/best-online-masters-social-media-marketing-degree-programs/ Sat, 26 Aug 2017 21:06:59 +0000 https://www.bestmarketingdegrees.org/?p=5178  The field of marketing is extremely dynamic, influential, and constantly evolving so many companies find themselves having to expand or create positions in digital and social media to keep […]

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The field of marketing is extremely dynamic, influential, and constantly evolving so many companies find themselves having to expand or create positions in digital and social media to keep up with the consumer behavior. Marketing is all about communicating effectively with a targeted audience, with digital marketing focused on expressing ideas and engaging with consumers through the development of digital content. Basically, marketing is the creative side of business and creativity has been named the No. 1 leadership competency of the future by 1,500 chief executives featured in a Newsweek cover story. As a career, marketing is growing at a rate of 22%—well above the national average. According to the Bureau of Labor Statistics (BLS), the average salary for marketing professionals is $62,150 for Market Research Analysts and Marketing Specialists, and $128,750 for Marketing Managers. A marketing degree expands your options to almost any industry such as financial services, advertising, retailing, social media and/or marketing management. Look for job titles such as Digital Marketing Specialist, Web Developer/Webmaster, Content Manager, Public Relations Manager, Social Media Analyst, and Communications Coordinator to name a few.

With a degree in Marketing and Social Media, you will learn how to connect business strategy to crucial marketing communications techniques, implement and assess strategies for social media, and create digital and social media for effective marketing campaigns. If you are someone who is both creative and analytical, a great communicator, and have a keen eye for spotting trends, you need to major in the field of marketing. With a marketing degree, you will not only explore social media tools but other digital media including mobile platforms and SEO optimization strategies. Further, you will learn how to effectively develop social media tactics and integrate them into an organization’s overall communication strategy. Selected below is a selection of the 10 Best Online Bachelor’s degree programs that will best prepare you to excel in the marketing profession. The programs were chosen based on the factors of affordability, flexibility, and prestige.

1.) Arkansas State University

Arkansas State University (A-State), founded in 1909, is Arkansas’ cutting-edge research university committed to science-based economic development at affordable costs. A typical Midwestern town, Jonesville is the fifth-most populous city in Arkansas and serves as the regional center for manufacturing, agriculture, medicine, education, and trade. With institutional accreditation by the Higher Learning Commission of the North Central Association of Colleges and Schools, A-State ranks #59 Regional University South by U.S. News & World Report. A-State offers exceptional financial aid plans with 85% of full-time undergraduates receiving an average of $10,000 in need-based aid while 50% of all students have their financial aid needs fully met. The university enrolls approximately 14,000 students.

Arkansas State University’s Bachelor of Science in Strategic Communications with an emphasis in Social Media Management is a 100% online program that will prepare graduates to become communications industry professionals and to manage and improve any businesses’ online influence–specifically through Google Analytics and Hootsuite certification. The 120-credit-hour curriculum requires 35 hours of General Education courses, 20 hours of communications major requirements, 21 hours of social media management emphasis courses, 6 hours of additional courses, and 18-21 hours of minor courses to choose among political science, sociology, and criminology. Furthermore, to satisfy the requirements, between 14 and 17 hours of electives are also required. The program guarantees affordability due to a $223 credit-hour cost. Finally, the program promises flexibility thanks to a transfer credit policy that may fulfill the additional 14-17 credit-hours of electives.

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  • Affordability: $223
  • Flexibility Enhancing Components: Transfer credits may replace the additional 14-17 credit hours of electives

2.) Rasmussen College

Rasmussen College (RCO), founded in 1900, is a private, for profit, and a Public Benefit Corporation where 87% of students are employed within 2 years of graduation. The establishment can be found on an urban, 235-acre campus in St. Cloud, MN with and multiple campuses throughout Minnesota, North Dakota, Illinois, Wisconsin, Kansas and Florida. Regionally accredited By The Higher Learning Commission, RCO’s Fargo campus is ranked #13 Best Online Value College by BestValueSchools. Rasmussen College enrolls approximately 3,389 undergraduate students and promises a student-faculty ratio of 18:1.

Rasmussen College’s Marketing Bachelor is for students interested in a marketing or sales career across all industries. Self-paced competency-based education is available to save you time and money, so the program can be completed in as few as 18 months. The 120-credit-hour program requires courses in Marketing Channels, Market Research, Public Relations, Search Engine Optimization (SEO), and Product Management. Participants gain skills in building marketing campaigns, managing public relations and advertising, developing SEO strategies and techniques, and project management. To top it all off, students will develop a business plan using real-world business situations in capstone course. The program offers affordability because of a $354 credit-hour cost. Finally, the program guarantees flexibility due to an accelerated option.

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  • Affordability: $354
  • Flexibility Enhancing Components: Accelerated

3.) Southern New Hampshire University

Southern New Hampshire University (SNHU), started in 1932, is a private, non-profit institution with one of the largest student populations in the United States. The school occupies a suburban, 338-acre campus in Manchester, NH–the largest city in New Hampshire and about an hour outside Boston, MA. SNHU currently ranks #101 Regional Universities and #12 Regional University South by U.S. News & World Report. Southern New Hampshire registers approximately 3,029 undergraduate students on-campus, guarantees a student-faculty ratio of 15:1, and 54.6% of classes cater to fewer than 20 students.

Southern New Hampshire’s B.S in Marketing with an emphasis in Social Media Marketing will introduce students to the strategic aspect of both marketing and social media, but also implement and assess strategies for social media. Student will also learn to create digital and social media for effective marketing, explore and apply social media tools, and integrate them into an organization’s communication strategy. The 120-credit-hour program requires courses in general education, business core, 6 major courses including a strategic marketing planning capstone, and 1-5 marketing electives, but there are also internship options. The program offers prestige with an accreditation from the NEASC. Finally, the program provides affordability because of a $320 credit-hour cost.

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  • Affordability: $320
  • Flexibility Enhancing Components: N/A

4.) Kennesaw State University

Kennesaw State University (KSU), started in 1963, is a public institution. The establishment occupies a suburban 581-acre campus in Kennesaw, GA–only 20 miles from Atlanta. Accredited by the Southern Association Of Colleges and Schools Commission–KSU currently ranks as a Tier 2 National University and #150 Best Business Program by U.S. News & World Report. Kennesaw State University registers about 30,480 undergraduate students, promises a student-faculty ratio of 21:1, and 32.1% of classes cater to less than than 20 students.

Kennesaw State University’s Bachelor in Business Administration with an emphasis in Marketing from the Coles College of Business offers courses in Consumer Behavior, Market Research, and International Marketing with an emphasis on Social Media, Sales, and Advertising. The program prepares students to work in retail, advertising, social media and/or marketing management and has an estimated completion time of 2 years. To obtain a B.B.A, students must complete general education requirements, core business, and marketing major courses. The program offers great flexibility with three career paths and even the option to create your own. Minors are also available in Marketing, Sports Marketing, and Engagement Marketing. The program guarantees affordability due to a $257 credit-hour cost. Finally, the program offers flexibility thanks to multiple marketing concentrations.

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  • Affordability: $257
  • Flexibility Enhancing Components: Three marketing concentrations

5.) Granite State University

Granite State College (GSU), established in 1972, is a public, coed university known for offering accessible and affordable education. The establishment sits on a suburban campus in Concord, NH. Also accredited by the New England Association Of Schools And Colleges, GSU currently ranks #99 Best Online Bachelor’s Program and #63 Best Online Graduate Business Program by U.S. News & World Report. Granite State College registers approximately 1,870 undergraduate students, promises a student-faculty ratio of 12:1, and 80.1% of classes cater to less than than 20 students.

Granite State College’s Bachelor of Sciences in Digital and Social Media is available completely online and incorporates technical and creative practices with modern communications systems to prepare students for the fields of digital communications and social media in the public and private sector. Students will gain competencies in messaging and information management, emerging environments, and technology. Top-ranked by U.S. News & World Report for online bachelor’s degrees, GSU’s 120-credit-hour curriculum requires 15 degree-oriented courses–the rest are general core and electives. The program promises prestige due to a regional accreditation from the New England Association of Schools and Colleges (NEASC). Additionally, the program guarantees affordability with a $335 credit-hour cost, a generous transfer-credit policy–84% of students are transfer students–and recognition from the US Department of Education as the most affordable college in New England based on total tuition cost.

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  • Affordability: $335
  • Flexibility Enhancing Components: Generous transfer policy. 84% of students are transfer students

6.) Indiana Wesleyan University-Marion

Indiana Wesleyan University–Marion (IWU–M), established in 1920, is a private, evangelical Christian institution that blends academics and spiritual life. The establishment occupies an urban, 345-acre campus in Marion, IN–1.5 hours north of Indianapolis. Also accredited by The Higher Learning Commission, IWU–M currently ranks #27 Best Regional University Midwest by U.S. News & World Report. Indiana Wesleyan University–Marion registers approximately 2,933 undergraduate students, guarantees a student-faculty ratio of 14:1, and 66.3% of classes cater to less than than 20 students.

Indiana Wesleyan University–Marion’s Bachelor of Science in Marketing offers four industry-related specializations in Marketing Analytics, Social Media, Service & Non-Profit Marketing & Digital Branding, and Advertising & Promotions. The 120-credit-hour curriculum requires 8 core courses core and 4 specialization elective courses. Core BS Marketing courses may be completed in 12 months where students learn to apply business analysis and problem solving skills to marketing environments, use marketing communication methods in business environments, apply relevant marketing technologies–all within a biblical and ethical framework. The program offers affordability thanks to a $424 credit-hour cost.

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  • Affordability: $424
  • Flexibility Enhancing Components: Social media concentration

7.) Bellevue University

Bellevue University was founded in 1966 in Bellevue, Nebraska and has been a leader in adult education ever since. Bellevue is a private, non-profit, regionally accredited institution serving over 13,000 students. Since 1996, Bellevue University has been offering online degree programs, and the first in the country to offer a Master of Business Administration degree online. Today, the school has campuses throughout the American Midwest. As one of the most affordable online options, Bellevue offers many financing options such as financial aid, need-based scholarships and loans, included for part-time students. Bellevue University has received countless of accolades and has set the standards of excellence in a variety of categories relating to performance and results. To highlight just a few pertinent awards, the school was named among the most innovative universities and ranked #1 for “Most Generous Credit Transfer Policy” by Online Course Report in 2017. Moreover, it was ranked in the top 25 for “Best Affordable Online Masters in Computer Science” from OnlineU.org, and Best Online Master’s in Computer Science & IT Programs in 2015 by SuperScholar.org. Finally, Bellevue has received accreditation by The Higher Learning Commission through the U.S. Department of Education.

Bellevue University’s Bachelor of Science in Marketing offers a blend of theory and applied learning. Students will learn how to develop digital marketing strategies and manage marketing channels and resources while improving business performance. Moreover, students will learn how to develop marketing leadership strategies, perform market research, and use data analytics to analyze markets, market conditions, and consumer behavior. The 127-credit-hour program requires 27 general education credits, 51 elective credits, 40 major credits, and 9 Kirkpatrick Signature Series credits–a crucial part of the Bellevue undergraduate program. Furthermore, students will build an e-portfolio to showcase their proficiency in marketing strategies, including a comprehensive marketing plan. The program provides affordability because of a $410 credit-hour cost and a generous transfer-credit policy.

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  • Affordability: $410
  • Flexibility Enhancing Components: Focuses on digital marketing

8.) University of Phoenix

The University of Phoenix (UOPX), founded in 1976, is a proprietary, wholly-owned subsidiary of the Apollo Group–an S&P 500 corporation that provides higher learning and career-relevant education for working adults. The university is known for its “Corporate Articulation Agreements” where working students can earn college credit for the training they have completed at their jobs. The establishment occupies an urban campus headquartered in Phoenix, Arizona, but also maintains 91 campuses nationwide and offers courses online. Also accredited by the Higher Learning Commission, UOPX currently ranks #193 Best Online Bachelor’s Program by U.S. News & World Report. The University of Phoenix registers approximately 162,435 total undergraduate students.

The University of Phoenix’s Bachelor of Science in Business with a Digital Marketing Certificate equips students with skills in Digital Marketing, Search Engine Optimization, and Consumer Behavior delivered through a blend of theory and applied knowledge for a business setting. The 120-credit-hour program requires 21 core courses that cover the areas of Accounting, Critical Thinking, Problem Solving, Economics, Finance, Business Law & Ethics, Management, Marketing, Organizational Behavior, Business Statistics, and Information Systems. The program provides prestige with a highly experienced faculty. Finally, the program promises affordability with a $415 credit-hour cost.

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  • Affordability: $415
  • Flexibility Enhancing Components: N/A

9.) New England College of Business and Finance

New England College of Business and Finance (NECB), started in 1909, is a distance-education-only, private, for-profit university that offers credit for life experiences. The establishment can be found on a large urban campus headquartered in Boston, MA. Also accredited by the Higher Learning Commission, NECB is currently ranked #172 Best Online Bachelor’s Program and #55 Best Online graduate Business Program by U.S. News & World Report. The school promises flexibility with a very generous transfer policy with the possibility to transfer up to 90 hrs, the equivalent of 75% of the curriculum. New England College of Business and Finance enrolls roughly 910 undergraduate and 500 graduate students.

New England College of Business and Finance’s Bachelor of Science in Digital Marketing (BSDM) gives students the formal training to harness the power of digital marketing via mobile devices, social networks, graphic design, and the internet. The program is delivered in an interactive online learning environment designed to develop your creative, technical, and business competencies in order to excel in the marketing profession. The 121-credit-hour curriculum requires 8 degree courses in digital marketing, 9 core courses in business, a senior capstone, 12 elective courses, and 55 credit-hours of general core. Students will focus on how digital marketing aligns with business goals with an emphasis on Web Analytics, Mobile Technologies, Social Media & SEO, Email Marketing, Online Automated Tools, and Viral Marketing. The program offers prestige due to a 2014 Gold Award for Best Practices from the USDLA and an ACHE Award for Creative Use of Technology. Finally, the program offers affordability thanks to a $485 credit-hour cost.

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  • Affordability: 485
  • Flexibility Enhancing Components: Very generous transfer policy

10.) Franklin University

Franklin University (FU), started in 1902, is a private, not-for-profit institution designed for adult learners. The establishment occupies a campus in Columbus, OH–the largest city in and capital of Ohio which, in 2016, was ranked one of the 6 Best Big Cities, and best in the Midwest, for wage growth and a highly educated workforce (Money Magazine). Franklin University matriculates approximately 3,921 undergraduate students, promises a student-faculty ratio of 13:1.

Franklin University’s helps students gain expertise in the core areas of marketing strategy, market research, strategy & analysis, promotion, and digital advertising. The curriculum is taught using a simulated business environment and focuses on the areas of social media, analytics, and consumer behavior that will prepare students to work in a variety of industries. The 124-credit-hour program requires 24 general education courses, 28 credit-hours of business core, and 8 major-related elective courses. Core business courses include Financial Accounting, Managerial Accounting, Business Law, Microeconomics, Finance, Management, and Marketing. The program provides prestige due to a faculty full of industry and research experts. Finally, the program promises affordability with a $509 credit-hour cost and a transfer-credit policy that offers credit for prior experiences and advanced placement exams.

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  • Affordability: $509
  • Flexibility Enhancing Components: Credit for prior experiences

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How do I Become a Communications Planner? https://www.bestmarketingdegrees.org/become-communications-planner/ Sat, 26 Aug 2017 20:39:36 +0000 https://www.bestmarketingdegrees.org/?p=5173 How do I Become a Communications Planner? In today’s world of 24/7 content delivery, a poorly thought-out ad or a mistimed tweet can go viral, causing immediate backlash. At the […]

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How do I Become a Communications Planner?

In today’s world of 24/7 content delivery, a poorly thought-out ad or a mistimed tweet can go viral, causing immediate backlash. At the same time, a well executed hashtag can bring a lot of positive attention. Avoiding the former and achieving the latter requires careful planning and execution. How do organizations stay attune to their audiences? How do they maintain consistent messaging that goes viral for the right reasons? And what steps can organizations take to market their brand to different audiences and for different events? To answer those questions, many organizations turn to Communication Planners.

What is a Communications Planner?

If you haven’t heard of a Communications Planner, you probably know the job as something else, like a Communications Coordinator, Public Relations Specialist, or Media Specialist. No matter the job title, the work entails handling an organization’s marketing communications, both inside and out. Communications Planners work to improve their organization’s internal communication strategy and external reputation with multiple audiences, and they often work closely with the Communications Manager to create marketing materials or events. A Communications Planner that works primarily with their company’s clients might collaborate with external personnel to ensure they effectively communicate with the public and maintain their chosen brand image.

Communications Planner Salaries and Job Prospects

Communications Planners and their related positions vary greatly in the salary they receive depending on the type of organization they work for, their professional experience, and their level of seniority, but median pay hovers around $47,000. According to the Bureau of Labor Statistics, positions similar to a Communications Planner, like a Public Relations Specialist, are on the rise. They are expected to grow by 6% in the coming years. The biggest factor in job growth for this area is in social media and digital marketing. Common jobs for Communication Planners to be promoted to include but are not limited to: Communications Specialist, Communications Manager, Marketing Manager, Communications Director, and other related senior level marketing and communications positions.

Valuable Skills for Communications Planners to Have

  • Social Media Marketing
  • Media and Public Relations
  • Web Content Management
  • Event Management
  • Strategic Planning
  • Corporate Communications
  • Familiarity with web design and graphic design
  • Excellent written and verbal communication skills
  • Knowledge of multiple genres and audiences according to marketing theory

Education for Aspiring Communications Planners

Most aspiring Communications Planners have a bachelor’s degree in public relations, journalism, communications, English, or business, and need to develop a portfolio of work that demonstrates their abilities. A great way to build that portfolio is through internships, a number of which are available fully online. As the field increases its engagement in the digital realm, more businesses expect their Communication Planners to gain additional digital marketing certificates. After gaining some experience, many Communication Planners also go on to earn their master’s so they can move up to managerial or director positions.

Helpful Certifications for Communications Planners

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The 10 Best Online Masters in Marketing Research https://www.bestmarketingdegrees.org/best-online-masters-marketing-research-degree-programs/ Tue, 01 Aug 2017 18:49:41 +0000 https://www.bestmarketingdegrees.org/?p=1767 Gone are the days when a hunch or an affable notion successfuly push a product or website to millions of consumers. Particularly with the surge in data about consumers avialable […]

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Gone are the days when a hunch or an affable notion successfuly push a product or website to millions of consumers. Particularly with the surge in data about consumers avialable in our connected world, marketing is research. Analyzing data, coming up with hypotheses, and testing those to funnel consumers to where they want to be (even if they don’t yet know it), is the strategic lifeblood of successful marketing endeavors. Thus the central role of marketing researcher in today’s connected world. Below we’ve looked at all online masters-level programs with strong marketing research components, and ranked them according to three metrics: affordability, flexibility, and academic quality in marketing research. Below you will find courses of study that can readily prepare you for jobs as a marketing analyst, a marketing manager, or a marketing research. Upgrade to your new marketing role today!

1.) Liberty University Online

Liberty University is a private non-profit Christian university with a main campus located in Lynchburg, Virginia. While the on-campus offerings of the university are sizable, and cater to over 20,000 students, the university is also largely known for a massive community of online learners. At present, over 100,000 students are pursuing online degrees with Liberty University. This makes Liberty the largest Evangelical Christian University in the world. Coupled with a commitment to practical career-centered programming, Liberty’s offerings are a great fit for many and particularly for Evangelical Christians.

The fully online Masters in Business Administration with a focus on marketing offered by Liberty University places highly in our ranking due to its affordability and flexibility-enhancing features. This business decision-making centered degree is great for those hoping to hone their market researcher skills, and to progressively move higher up the ladder of market research decision making. Courses include courses in business research, accounting decision making, and marketing research, leading to graduates who are well rounded researchers able to set up financial hypotheticals and test them through a variety of tools. Further program perks include the ability to transfer in up to half of the program’s worth of credits, as well as the ability to accelerate time-until degree through “intensives” (short on campus courses) and life experience credit.

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  • Estimated Tuition Per Credit Hour: $540

2.) American InterContinental University

American InterContinental University is a private for-profit university known for wide online offerings and a large service-member student base. Currently home to some 10,000 students at their online campus, the university offers programming at the associates through the masters level. Known for many support services for servicemembers and veterans, over 1,500 of it’s students currently recieve funding through the GI Bill, with an average aid amount of $7,855 per year for undergraduate or $9,771 for graduates. The University is also known for their open admission policy, through which any student who fulfills prerequisites may sign up for courses. American InterContinental University is regionally accredited (the highest form of accreditation) by the Higher Learning Commission.

The fully online Masters in Business Administration with a focus on marketing offered by American places highly in our ranking due to the flexibility of the program and the affordability. Intellipath technology allows for students to progress through modules of coursework according to what they do not already know. This allows for some students with experience to greatly accelerate their time-until degree. In fact, one common MBA path from AIU is the 12 month mba, one of the quickest we’ve seen at BestMarketingDegrees. Courses include must-have topics for marketing research, including advanced business research methods, advanced marketing research methods, strategic marketing, and strategic business, effectively blending the focus on marketing and business decision making. Tuition is also affordable, as the 6th most affordable program of those surveyed.

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  • Estimated Tuition Per Credit Hour: $582

3.) Regis University

Regis University is a private non-profit Catholic University (in the Jesuit Tradition) located in Denver, Colorado. Though a mid-sized university of 8,000+ students — and with many online offerings — markers of individual attention and support for students remain strong. Presently the student faculty ratio is 14 to 1, and retention of first year students is 80%. As previously stated, the university is also known for their online presence, including 231 majors, minors, and graduate degrees offered entirely online. Notable, many degrees are also specifically available at an accelerated or regular pace, a rarity for quality online universities. Additional student support services include Remedial services, Academic/career counseling service, and Placement services for completers.

The fully online Master of Business Administration in Marketing offered by Regis University places highly due to academic quality, and flexibility. Courses that are particularly important for marketing research roles and that are included in Regis’ program include market opportunity assessment, strategy formulation, and marketing research. As noted on the program’s page, the university also offers a degree very suitable to marketing researchers titled M.S. in Organizational Leadership. Though their MBA in marketing is more marketing research heavy. Also of note, the Master of Business Administration in Marketing degree offered by Regis is one of the few on our list that can be accelerated, leading to increased time-until degree.

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  • Estimated Tuition Per Credit Hour: $780

4.) Florida Institute of Technology

Florida Institute of Technology (henceforth, Florida Tech) is a private doctoral and research university with a main campus located in Melbourne, Florida. The university is primarily known for their STEM and Aviation offerings, and the counltless quality educations they’ve provided to members of the Florida Space Coast (an aviation and aerospace research corridor) and across the nation. Regarded as a top tier US university, Florida Tech is also known for great quality of investment (51st in the nation) and the large amount of research done on campus (particularly for a university with many online students). Student satisfaction metrics at the university are quality, with a 13 to 1 student faculty ratio and a 83% retention rate for first time students.

The fully online Masters in Business Administation with a focus on marketing offered by Florida Tech places highly in our ranking for flexibility and academic prestige. 8-week classes help working students to fit challenging coursework into their schedule. And many start dates per year help students to transition into the program when it is best for them to start. Courses in advanced market research, analyzing user behavior, and a strong finance and accounting component make this degree great for future researchers or market researchers.

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  • Estimated Tuition Per Credit Hour: $896

5.) Columbia Southern University

Columbia Southern University is a for-profit private university with a main campus located in Orange Beach, Alabama. Starting as a career-centered college in the early 90’s, Columbia Southern was able to expand rapidly through online offerings. Today the university offers degrees at the associates through doctoral levels to some 21,000 students. Currently 100% of students at the graduate and undergraduate levels are online students. A notable portion of the University are servicemembers who are able to utilize Department of Defense and GI Bill funding. A number of support services for veterans help to keep prices relatively low and retention rate high (89% for service members receiving government funding).

The fully online Masters in Business Administration with a focus on marketing offered by Columbia Southern University places highly in our ranking due to it’s affordability and academic quality. Marketing research courses include coursework in marketing research, advanced marketing, research methods, and organicational research. Coursework is moderately paced so as to fit into busy professionals lives, with the entire program currently taking 3 years to complete. The course of study really shines, however, with it’s affordability. Currently tuition per credit hour for the program is $290, the lowest of programs surveyed. Of all students in the program, only 26% of students end up borrowing money to attend the program. This is quite a low number for a masters in business administration degree.

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  • Estimated Tuition Per Credit Hour: $290

6.) Bellevue University

Bellevue University is a private non-profit university with a main campus located in Bellevue, Nebraska. The university is primarily known for their quality outreach to non-traditional and adult students, largely online. Today over 10,000 students call the university home at the undergraduate and graduate levels. A large minority of students are servicemembers recieving DoD or GI Bill funding, and for which there are good outcomes. The retention rate for service members recieving government funding, often a metric that shows quality support services at a university, is currently at 89%. Bellevue University has been regionally accredited by the Higher Learning Commission for more than 30 years.

The fully online Masters in Business Administration with a concentration in marketing offered by Bellevue University places highly in our ranking due to affordability and academic quality. Marketing research-centered courses in the MBA include courses in marketing research, financial reporting and analysis, business performance management, business analysis and decision making, and business strategy. We also love the wide range of specializations that are available in Bellevue’s program. While it might come in the form of auditing a class, a huge range of online graduate business courses may be chosen from to further tailor your education. Bellevue University’s program is also the 5th most affordable of those surveyed, coming in at $565 per credit hour.

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  • Estimated Tuition Per Credit Hour: $565

7.) Walsh University

Walsh University is a private, Catholic University with a main campus located in North Canton, Ohio. Currently the school offers many practical and innovative degree programs at the associates through doctoral levels. Accelerated degrees for working adults are available in many fields, and in practical disciplines are particularly good return on investment. Online offerings are varied, with a number of programs also being accelerated for additional flexibility. Presently 62% of graduate students and 20% of undergraduate students take some courses online. Retention and graduation rates are both strong at Walsh University, pointing to quality education and support services.

The fully online Master of Business Education with a concentration in marketing offered by Walsh University places highly in our ranking due to academic quality. Courses are flexible, and may be taken in 8-week bursts. For students who need to slow their programming down some, students may also enroll in as little as one course per year and still retain their place in the program. Six intake periods per year allow for working professionals to start their coursework whenever it best suites their schedule. Marketing research-specific courses in the curriculum include applied organizational research and analysis, marketing research, and marketing strategy. Walsh University is the 13th most affordable program of those surveyed, with a per tuition credit hour rate of $665.

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  • Estimated Tuition Per Credit Hour: $665

8.) Capella University

Capella University is a for-profit university with locations across the country and a main campus located in Minneapolis, Minnesota. Capella is known for their wide range of coursework available online, particularly in practical graduate level disciplines. Currently over 35,000 students attend Capella, largely at the graduate level and online. A unique entrance opportunity includes the ability for students to use credits already gained at other organizations to transfer into courses of study and begin immediately. For students who do not have credits to transfer into thier program of choice, they must complete an entrance exam to verify certain prerequisite areas of knowledge. Capella is also known for innovative competency–based and accelerated education, with high levels of customizability and flexibility. Capella University is regionnally accredited by the Higher Learning Commission.

The fully online Master of Business Administration with a focus on Marketing places highly in our ranking due to flexibility and academic quality. Flexibility-enhancing features of the program include many start dates yearly, a generous transfer policy, prior learning assessments through which students may turn on-the-job or life experience into credit. The “GuidedPath” courseware system is also innovative, in that it lets students accelerate through topics they already know, allowing students to only pay for new material and to accelerate time-until-degree. Presently Capella University’s program is the 22nd most affordable program of those surveyed.

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  • Estimated Tuition Per Credit Hour: $780

9.) Colorado Technical University

Colorado Technical University is a for-profit, private university with a main campus located in Colorado Springs, Colorado. As one might expect from the University’s name, the university primarily offers technology and career-related programming. 92% of the more than 25,000 student student body take courses online. This includes many servicemembers as well as professionals working in aerospace and tech fields related to government aerospace installations. In-person campuses are also available in Aurora, Denver, and Colorado Springs, Colorado. Colorado Technical University is annually included in many of the most prestigious rankings of the best online degree providers.

The fully online Master of Business Administration with a focus in Marketing offered by Colorado Technical University places highly in our ranking due to its affordability and academic quality. Affordability is preserved in the program through a number of ways to save if you have previous job or educational experience, generous transfer policies, and active duty as well as corporate arrangements for employers to help pay a portion of educational costs. Many start dates are available yearly, increasing flexibility for busy professionals seeking to further their education. Courses in marketing research in this degree include applied managerial decision making, marketing research methods, and a capstone research project.

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  • Estimated Tuition Per Credit Hour: $585

10.) University of Saint Mary

The University of Saint Mary is a private liberal arts school with a main campus located in Leavenworth, Kansas. The university offers a wide range of bachelors and masters-level programming. In line with the university’s mission “to educate students of diverse backgrounds … to prepare them for … careers that contribute to the well being of our global society” offerings are career-centered and offer many support services for non-traditional students. Notable, many degree completion options as well as practical online education options are available to students. Currently around 1,200 students attend the school, and the university’s student faculty ratio is quality at 11 to 1.

The fully online Master of Business Administration with a focus on marketing and advertising offered by the University of Saint Mary places highly in our ranking due to its affordability and academic quality. Also of note, the program may be completed in one year, a great flexibility-enhancing component for students looking to push through an advanced degree quickly. Marketing research-centered coursework includes a course on marketing research, finance and accounting courses, advanced marketing strategy, and advertising research. The program is currently the 8th most affordable of those surveyed, a feat for a quality private education!

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  • Estimated Tuition Per Credit Hour: $598

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