Best Marketing Degrees http://www.bestmarketingdegrees.org Tue, 01 Aug 2017 18:50:02 +0000 en-US hourly 1 http://www.bestmarketingdegrees.org/wp-content/uploads/2017/02/bestmarketingdegrees-36x36.png Best Marketing Degrees http://www.bestmarketingdegrees.org 32 32 The 10 Best Online Masters in Marketing Research http://www.bestmarketingdegrees.org/best-online-masters-marketing-research-degree-programs/ Tue, 01 Aug 2017 18:49:41 +0000 http://www.bestmarketingdegrees.org/?p=1767 Gone are the days when a hunch or an affable notion successfuly push a product or website to millions of consumers. Particularly with the surge in data about consumers avialable […]

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Gone are the days when a hunch or an affable notion successfuly push a product or website to millions of consumers. Particularly with the surge in data about consumers avialable in our connected world, marketing is research. Analyzing data, coming up with hypotheses, and testing those to funnel consumers to where they want to be (even if they don’t yet know it), is the strategic lifeblood of successful marketing endeavors. Thus the central role of marketing researcher in today’s connected world. Below we’ve looked at all online masters-level programs with strong marketing research components, and ranked them according to three metrics: affordability, flexibility, and academic quality in marketing research. Below you will find courses of study that can readily prepare you for jobs as a marketing analyst, a marketing manager, or a marketing research. Upgrade to your new marketing role today!

1.) Liberty University Online

Liberty University is a private non-profit Christian university with a main campus located in Lynchburg, Virginia. While the on-campus offerings of the university are sizable, and cater to over 20,000 students, the university is also largely known for a massive community of online learners. At present, over 100,000 students are pursuing online degrees with Liberty University. This makes Liberty the largest Evangelical Christian University in the world. Coupled with a commitment to practical career-centered programming, Liberty’s offerings are a great fit for many and particularly for Evangelical Christians.

The fully online Masters in Business Administration with a focus on marketing offered by Liberty University places highly in our ranking due to its affordability and flexibility-enhancing features. This business decision-making centered degree is great for those hoping to hone their market researcher skills, and to progressively move higher up the ladder of market research decision making. Courses include courses in business research, accounting decision making, and marketing research, leading to graduates who are well rounded researchers able to set up financial hypotheticals and test them through a variety of tools. Further program perks include the ability to transfer in up to half of the program’s worth of credits, as well as the ability to accelerate time-until degree through “intensives” (short on campus courses) and life experience credit.

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  • Estimated Tuition Per Credit Hour: $540

2.) American InterContinental University

American InterContinental University is a private for-profit university known for wide online offerings and a large service-member student base. Currently home to some 10,000 students at their online campus, the university offers programming at the associates through the masters level. Known for many support services for servicemembers and veterans, over 1,500 of it’s students currently recieve funding through the GI Bill, with an average aid amount of $7,855 per year for undergraduate or $9,771 for graduates. The University is also known for their open admission policy, through which any student who fulfills prerequisites may sign up for courses. American InterContinental University is regionally accredited (the highest form of accreditation) by the Higher Learning Commission.

The fully online Masters in Business Administration with a focus on marketing offered by American places highly in our ranking due to the flexibility of the program and the affordability. Intellipath technology allows for students to progress through modules of coursework according to what they do not already know. This allows for some students with experience to greatly accelerate their time-until degree. In fact, one common MBA path from AIU is the 12 month mba, one of the quickest we’ve seen at BestMarketingDegrees. Courses include must-have topics for marketing research, including advanced business research methods, advanced marketing research methods, strategic marketing, and strategic business, effectively blending the focus on marketing and business decision making. Tuition is also affordable, as the 6th most affordable program of those surveyed.

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  • Estimated Tuition Per Credit Hour: $582

3.) Regis University

Regis University is a private non-profit Catholic University (in the Jesuit Tradition) located in Denver, Colorado. Though a mid-sized university of 8,000+ students — and with many online offerings — markers of individual attention and support for students remain strong. Presently the student faculty ratio is 14 to 1, and retention of first year students is 80%. As previously stated, the university is also known for their online presence, including 231 majors, minors, and graduate degrees offered entirely online. Notable, many degrees are also specifically available at an accelerated or regular pace, a rarity for quality online universities. Additional student support services include Remedial services, Academic/career counseling service, and Placement services for completers.

The fully online Master of Business Administration in Marketing offered by Regis University places highly due to academic quality, and flexibility. Courses that are particularly important for marketing research roles and that are included in Regis’ program include market opportunity assessment, strategy formulation, and marketing research. As noted on the program’s page, the university also offers a degree very suitable to marketing researchers titled M.S. in Organizational Leadership. Though their MBA in marketing is more marketing research heavy. Also of note, the Master of Business Administration in Marketing degree offered by Regis is one of the few on our list that can be accelerated, leading to increased time-until degree.

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  • Estimated Tuition Per Credit Hour: $780

4.) Florida Institute of Technology

Florida Institute of Technology (henceforth, Florida Tech) is a private doctoral and research university with a main campus located in Melbourne, Florida. The university is primarily known for their STEM and Aviation offerings, and the counltless quality educations they’ve provided to members of the Florida Space Coast (an aviation and aerospace research corridor) and across the nation. Regarded as a top tier US university, Florida Tech is also known for great quality of investment (51st in the nation) and the large amount of research done on campus (particularly for a university with many online students). Student satisfaction metrics at the university are quality, with a 13 to 1 student faculty ratio and a 83% retention rate for first time students.

The fully online Masters in Business Administation with a focus on marketing offered by Florida Tech places highly in our ranking for flexibility and academic prestige. 8-week classes help working students to fit challenging coursework into their schedule. And many start dates per year help students to transition into the program when it is best for them to start. Courses in advanced market research, analyzing user behavior, and a strong finance and accounting component make this degree great for future researchers or market researchers.

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  • Estimated Tuition Per Credit Hour: $896

5.) Columbia Southern University

Columbia Southern University is a for-profit private university with a main campus located in Orange Beach, Alabama. Starting as a career-centered college in the early 90’s, Columbia Southern was able to expand rapidly through online offerings. Today the university offers degrees at the associates through doctoral levels to some 21,000 students. Currently 100% of students at the graduate and undergraduate levels are online students. A notable portion of the University are servicemembers who are able to utilize Department of Defense and GI Bill funding. A number of support services for veterans help to keep prices relatively low and retention rate high (89% for service members receiving government funding).

The fully online Masters in Business Administration with a focus on marketing offered by Columbia Southern University places highly in our ranking due to it’s affordability and academic quality. Marketing research courses include coursework in marketing research, advanced marketing, research methods, and organicational research. Coursework is moderately paced so as to fit into busy professionals lives, with the entire program currently taking 3 years to complete. The course of study really shines, however, with it’s affordability. Currently tuition per credit hour for the program is $290, the lowest of programs surveyed. Of all students in the program, only 26% of students end up borrowing money to attend the program. This is quite a low number for a masters in business administration degree.

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  • Estimated Tuition Per Credit Hour: $290

6.) Bellevue University

Bellevue University is a private non-profit university with a main campus located in Bellevue, Nebraska. The university is primarily known for their quality outreach to non-traditional and adult students, largely online. Today over 10,000 students call the university home at the undergraduate and graduate levels. A large minority of students are servicemembers recieving DoD or GI Bill funding, and for which there are good outcomes. The retention rate for service members recieving government funding, often a metric that shows quality support services at a university, is currently at 89%. Bellevue University has been regionally accredited by the Higher Learning Commission for more than 30 years.

The fully online Masters in Business Administration with a concentration in marketing offered by Bellevue University places highly in our ranking due to affordability and academic quality. Marketing research-centered courses in the MBA include courses in marketing research, financial reporting and analysis, business performance management, business analysis and decision making, and business strategy. We also love the wide range of specializations that are available in Bellevue’s program. While it might come in the form of auditing a class, a huge range of online graduate business courses may be chosen from to further tailor your education. Bellevue University’s program is also the 5th most affordable of those surveyed, coming in at $565 per credit hour.

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  • Estimated Tuition Per Credit Hour: $565

7.) Walsh University

Walsh University is a private, Catholic University with a main campus located in North Canton, Ohio. Currently the school offers many practical and innovative degree programs at the associates through doctoral levels. Accelerated degrees for working adults are available in many fields, and in practical disciplines are particularly good return on investment. Online offerings are varied, with a number of programs also being accelerated for additional flexibility. Presently 62% of graduate students and 20% of undergraduate students take some courses online. Retention and graduation rates are both strong at Walsh University, pointing to quality education and support services.

The fully online Master of Business Education with a concentration in marketing offered by Walsh University places highly in our ranking due to academic quality. Courses are flexible, and may be taken in 8-week bursts. For students who need to slow their programming down some, students may also enroll in as little as one course per year and still retain their place in the program. Six intake periods per year allow for working professionals to start their coursework whenever it best suites their schedule. Marketing research-specific courses in the curriculum include applied organizational research and analysis, marketing research, and marketing strategy. Walsh University is the 13th most affordable program of those surveyed, with a per tuition credit hour rate of $665.

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  • Estimated Tuition Per Credit Hour: $665

8.) Capella University

Capella University is a for-profit university with locations across the country and a main campus located in Minneapolis, Minnesota. Capella is known for their wide range of coursework available online, particularly in practical graduate level disciplines. Currently over 35,000 students attend Capella, largely at the graduate level and online. A unique entrance opportunity includes the ability for students to use credits already gained at other organizations to transfer into courses of study and begin immediately. For students who do not have credits to transfer into thier program of choice, they must complete an entrance exam to verify certain prerequisite areas of knowledge. Capella is also known for innovative competency–based and accelerated education, with high levels of customizability and flexibility. Capella University is regionnally accredited by the Higher Learning Commission.

The fully online Master of Business Administration with a focus on Marketing places highly in our ranking due to flexibility and academic quality. Flexibility-enhancing features of the program include many start dates yearly, a generous transfer policy, prior learning assessments through which students may turn on-the-job or life experience into credit. The “GuidedPath” courseware system is also innovative, in that it lets students accelerate through topics they already know, allowing students to only pay for new material and to accelerate time-until-degree. Presently Capella University’s program is the 22nd most affordable program of those surveyed.

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  • Estimated Tuition Per Credit Hour: $780

9.) Colorado Technical University

Colorado Technical University is a for-profit, private university with a main campus located in Colorado Springs, Colorado. As one might expect from the University’s name, the university primarily offers technology and career-related programming. 92% of the more than 25,000 student student body take courses online. This includes many servicemembers as well as professionals working in aerospace and tech fields related to government aerospace installations. In-person campuses are also available in Aurora, Denver, and Colorado Springs, Colorado. Colorado Technical University is annually included in many of the most prestigious rankings of the best online degree providers.

The fully online Master of Business Administration with a focus in Marketing offered by Colorado Technical University places highly in our ranking due to its affordability and academic quality. Affordability is preserved in the program through a number of ways to save if you have previous job or educational experience, generous transfer policies, and active duty as well as corporate arrangements for employers to help pay a portion of educational costs. Many start dates are available yearly, increasing flexibility for busy professionals seeking to further their education. Courses in marketing research in this degree include applied managerial decision making, marketing research methods, and a capstone research project.

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  • Estimated Tuition Per Credit Hour: $585

10.) University of Saint Mary

The University of Saint Mary is a private liberal arts school with a main campus located in Leavenworth, Kansas. The university offers a wide range of bachelors and masters-level programming. In line with the university’s mission “to educate students of diverse backgrounds … to prepare them for … careers that contribute to the well being of our global society” offerings are career-centered and offer many support services for non-traditional students. Notable, many degree completion options as well as practical online education options are available to students. Currently around 1,200 students attend the school, and the university’s student faculty ratio is quality at 11 to 1.

The fully online Master of Business Administration with a focus on marketing and advertising offered by the University of Saint Mary places highly in our ranking due to its affordability and academic quality. Also of note, the program may be completed in one year, a great flexibility-enhancing component for students looking to push through an advanced degree quickly. Marketing research-centered coursework includes a course on marketing research, finance and accounting courses, advanced marketing strategy, and advertising research. The program is currently the 8th most affordable of those surveyed, a feat for a quality private education!

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  • Estimated Tuition Per Credit Hour: $598

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The 9 Best Online Doctorates in Marketing http://www.bestmarketingdegrees.org/best-online-doctorates-marketing-degree-programs/ Tue, 01 Aug 2017 00:52:26 +0000 http://www.bestmarketingdegrees.org/?p=1745 Consumer behavior is ever-changing. Do you have your thumb on the pulse? From social media marketing to global markets and globalization of local products, understanding marketing in this ever-changing atmosphere […]

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Consumer behavior is ever-changing. Do you have your thumb on the pulse? From social media marketing to global markets and globalization of local products, understanding marketing in this ever-changing atmosphere is an exciting and new challenge. Now more than ever, corporations are looking for individuals who are coming straight out of the gate with the most advanced knowledge of the marketplace. Old had tricks of the trade are getting traded in for innovative thinking that constantly evolves. If you’re ready to lead the way, are self-driven, a great communicator, and someone with a strong grasp on today’s market it’s time to grab hold of an online doctoral degree that will help you skyrocket to the top. These programs have been selected for their affordable tuition rates, flexible online formats that in many cases are tailored specifically to the pace and styles of learning that work well for you. We also selected these courses for their strong dissertation preparation and support, advanced business research methodologies, on target advances marketing research methods and their heavy leaning on economics and business statistics. If you’re ready to get your finger on the pulse and start calling the shots, we recommend advancing your career with one of the following top online doctoral degrees in marketing.
Methodology:
  • Affordability(1/3):
    • The estimated out-of-state tuition per credit hour rate.
  • Flexibility (1/3):
    • The number and quality of the programs flexibility-enhancing components, including the ability to accelerate time-until-degree, the ability to garner credit for life or work experience, generous transfer policies, or competency-based crediting.
  • Core Curriculum Areas (1/3):
    • Dissertation required
    • Advanced Marketing Research Class
    • Economics and Statistics Work
    • Advanced Business Research Methods Class

1.) Grand Canyon University

Grand Canyon University is a private for-profit university located Phoenix, Arizona. There are 75,834 students enrolled and the student-to-faculty ratio is 19:1. The Higher Learning Commission accredits GCU to award bachelor’s, master’s, and doctoral degrees. GCU offers a wide range of programs in fields like the humanities, business, education, health care, engineering, and more. Online, Grand Canyon University offers an impressive number of degrees that range from the bachelor’s to doctoral level including a PhD in psychology, nursing practice, and management among several others. We not only value GCU for its fantastic online options but also for their student support services that include academic/career counseling as well as employment services. GCU also accepts dual credit, credit for life experience, and AP credits.

Grand Canyon University offers a Doctor of Business Administration with an emphasis in Marketing. This program is suitable for individuals who wish to specialize in consumer behaviors, market research, and those looking to create innovative solutions for a successful business. We selected this program because it’s affordable- just $640 per credit hour and requires 60 credit hours for completion. We also selected this program for its flexible online format and strong course content. The foci of this program includes emerging issues in financial management, statistics, data-driven marketing management, and and in-depth examination of consumer behavior. This program guides you through a variety of research methodologies and the process of creating a research proposal to help you effectively create your personalized dissertations.

2.)Liberty University

Liberty University is a private nonprofit Christian University loated in Lynchburg, Virginia. There are over 80,000 students enrolled at Liberty- the largest evangelical Christian university in the world. In fact, Liberty University is the largest nonprofit university in the world and offers over 245 distance learning degrees. Carnegie classifies Liberty University as a doctoral/research school. The Southern Association of Colleges and Schools Commission on Colleges accredits Liberty University to award associate, bachelor’s, mater’s, specialist, and doctoral degree programs. As you may have guessed, the largest non-profit university in the world offers a huge range of degrees. Degrees offered include everything from accounting to zoology for undergraduates, and master’s degrees include unique fields like design, theology and cyber security. Online degrees offered are completely comprehensive and range from high school programs to doctoral to post doctorate and certificate programs.

Liberty University offers a Doctor of Business Administration (D.B.A.) in Marketing. The format is 100% online. This program is aimed at working professionals who are looking to become leaders in their corporations. You will be able to analyze consumer behavior as well as analyze the market from both a local and international perspective. We selected this program for its affordable rate. The cost of this program is $650 per credit hour and requires 60 credit hours for completion. This program focuses on advanced business research methods and qualitative research methods. The marketing cognate is 12 of the 60 hours and include course material on strategic marketing management, marketing promotions, supply chain management, and marketing research. Three courses are devoted to the student’s dissertation.

3.)LIGS University

London International Graduate School (LIGS) University is an innovative online learning university headquartered in Honolulu, Hawaii. LIGS offers degrees in 5 languages. The Accreditation Service for International Schools accredits LIGS to award master’s and doctoral degrees. LIGS is currently seeking accreditation from the Western Association of Schools and Colleges. There are four degree programs offered in the field of business. These flexible programs allow students to enroll any time of the year, adjust programming to meet your needs, adjust the pace of your studies to match your schedule, and to pay tuition in installments. We like the tremendous levels of flexibility afforded to its students. For student support services, LIGS supplies tutors who serve as both academic support as well a professional and career support.

LIGS University offers a Doctorate of Business Administrations with a specialization in Marketing. We selected this program because it’s affordable. The cost of this program is $412 per credit hour and requires a minimum of 60 credit hours for completion. Students may pay for this program in installments- another aspect of this program we love, its flexibility. Students decide the time, length and intensity of their studies- making this program ideal for the working adult. For this specialization, students will gain in-depth knowledge of global marketing, marketing communication, communication with the media, and digital marketing. Four courses may come from their elective modules- giving you an even more tailored and specialized learning experience. Though this program is 100% online student will each have a personal study counselor to help during your their studies. The average students takes about 30 months to complete this program.

4.)Keiser University

Keiser University is a private 4-year university based in Fort Lauderdale, Florida with 16 locations scattered across the state. There are 19,688 students enrolled and the student-to-faculty ratio is 14:1. The Southern Association of College and Schools- a regional accrediting agency- the highest level of accreditation- accredits Keiser University to award associate, bachelor’s, master’s and doctoral degrees as well as professional certificates. There are over 100 degrees taught in fields that range from accounting to sports management. According to U.S. News Keiser University ranks as the 23rd best school in the South and 11th best value school.

Keiser University offer a Doctorate in Business Administration (D.B.A.) with a specialization in marketing. This program is targeted to individuals who are aiming to become leaders in the field of business marketing and will prepare you to make ethical informed business decisions using the most advanced research methods. We selected this program for its affordable tuition. The cost of this program is $808 per credit hour and requires 60 credit hours for completion. The D.B.A. in marketing is broken down into 4 components: 21 credit hours of D.B.A., 9 credit hours of research, 18 credit hours in your marketing specialization, and 12 credit hours for your dissertation. The marketing specialization component includes course material on emerging issues in marketing, a seminar in global marketing, marketing models and theory, consumer behavior and practice, strategic service marketing, an a seminar in research analysis in marketing.

5.) California Miramar University

California Miramar University is a private four-year university located in San Diego, California. There are 179 students enrolled, and the student to faculty ratio is just 13:1. The Distance Accrediting Commission accredits California Miramar University to award comprehensive degree pogramming. Students may select courses in the fields of business, computer and information sciences, and homeland security. The most popular degrees are in business management, and criminal justice. In addition to high quality academic education, CMU offers a wide range of student support services that include career and academic counseling, employment services, and placement services for its graduates.

California Miramar University offers an online Doctor of Business Administration (D.B.A.) with a concentration in Marketing. This program focuses on marketing management and marketing strategy. We selected this course for its affordable tuition rate which is $484 per credit hour. This course requires 66 credit hours for completion. This program is broken down into three core component parts: the D.B.A. core course material, marketing core, and the dissertation. For the marketing core, students examine international marketing, consumer behavior, strategic marketing, advanced marketing research, pricing theory and practice, and a practical training. CMU does a great job preparing students for the successful defense of their dissertations with dissertation process, research methods and design, as well as dissertation completion and defense preparation.

6.)Trident University

Trident University is a private 4-year distance learning institution located in Cypress, California. There are 6,948 students enrolled and the student to faculty ratio is 13:1. The Western Association of Schools and Colleges Senior College and University Commission accredits Trident to award bachelor’s, master’s, and doctoral degrees. This distance learning institution specializes in career-ready degrees for non-traditional learners. Some of the most popular online degrees are in the fields of business, education, health, and information technology. Online degrees range from the bachelor’s to doctoral level. In fact, Trident University offers 3 doctoral programs entirely online.

Trident University offer a Ph.D. in Business Administration with a concentration in Marketing. This program is for the individual who wishes to develop advanced research skills, acquire a comprehension of marketing and consumer behavior. This program is divided into components that include the business administration core and the marketing core. All Ph.D. students will examine organizations, data analysis, research design and field work, data management and more. The marketing component is 12 semester hours and includes marketing management strategy, buyer decision making and behavior, and strategic management. We selected this program for its affordable tuition rate which is just $975 per semester hour and requires a minimum of 56 credit hours for completion. We also like the level of preparation and support given to students for their dissertation. All Ph.D. students will focus 4 of their core classes on their dissertation experience.

7.)Northcentral University

Northcentral University (NCU) is a private 4-year distance learning institution located in San Diego, California. There are 10,916 students enrolled and the student-to-faculty ratio is 1:1. The Western Association of Schools and Colleges accredits Northcentral University to award bachelor’s, master’s, and doctoral degrees as well as professional certificates. NCU specializes in offering affordable online career-ready degrees for non-traditional learners. They offer degrees in the fields of business, education, health, and psychology. NCU is also Military-friendly offering a reduced tuition rate as well as a reduced rates on materials. We selected NCU not only for its affordability and flexible online options but also for their quality academic programming. NCU offers student support in the form of academic and career counseling, and will accept credit for life experience.

North Central University (NCU) offers a Ph.D. in Business Administration with a specialization in Marketing. The aim of this course is to expose students to the correct ethical and legal approaches taken in contemporary marketing practices as well as in research theory. We selected this program for its quality academics and flexible online format. Though our most expensive pick at $1000 per credit hour, this is a high value program. Value is defined as the cost of the program against the quality of its academic components. This course requires 60 credit hours for completions and may be completed in 45 months. This program is broken into component parts that include 15 credit hours of specialized marketing courses. Students may select from the following marketing courses to fulfill that requirement: marketing management, strategic service marketing, strategic sales force marketing, costumer relationship management strategies, advertising and promotion strategies, consumer behavior theory and practice, and brand and product management.

8.)Walden University

​Walden University is a for-profit Public Benefit Corporation based in Minneapolis, Minnesota. Walden is part of a global network of 80 universities located in 29 different countries and enrolls over 47,000 students world-wide. The student body represents over 150 nations. The Higher Learning Commission accredits Walden University to offer bachelor’s, master’s and doctoral degree programs. Walden’s stated mission wishes to supply programs that “reflect current market trends and promote positive change.” It does so by offering degrees in fields like business management, nursing, information technology, communication and new media, public health and education. There are over 163 degree programs offered in traditional and non traditional formats. Online learning is flexible and is designed to fit the schedule of the individual. We like Walden for its flexible relevant and career-oriented offerings.​

Walden University offers a fantastic online Doctor of Business Administration (D.B.A.) with a specialization in Marketing. This specialization focuses on marketing channels, competitive intelligence, integrated marketing and more. We selected this program for is affordable tuition rate. The cost of this program is $980 per credit hour and requires 60 credit hours for completion. We also selected this course for the quality of education and high levels of academic quality research. This course is broken down into 8 component parts: foundation, DBA core, business strategies course, research methods, marketing specialization, doctoral studies and a doctoral writing assessment. This course is taught entirely online but does require two 4-day academic residencies for a total of 8 days. Specialization course focus on marketing research, B2B marketing, and consumer behavior.

9.)Argosy University

Argosy University is a private for-profit system of universities located across the US and in Canada and online. The online division enrolls 7,117 students and maintains a student-to-faculty ratio of 23:1. Argosy was founded in 2001 with the merging of three separate institutions: the American Schools of Professional Psychology, the University of Sarasota, and the Medical Institute of Minnesota. These institutions had a long-term record of serving and working with professional adults who were returning to advance their education and their careers. Argosy University is committed to this goal today by offering programming at a wide range of institutions and through their accessible online degree offerings. When it comes to programs offering online, Argosy is offers comprehensive degrees in fields like business, information technology, education, health, homeland security and more.

Argosy University offers a Doctor of Business Administration with a concentration in Marketing. AU focuses on the following 6 learner outcomes: strategic thinking, divergent thinking, professional communication, informed decision-making, research, and marketing. When it comes to marketing the focus is on consumer behavior as well as a methodology towards marketing for 21st century organizations. We selected this program for its affordable tuition rate which is $980 per credit hour. This course requires a total of 60 credit hours for completion. Th component parts include the DBA core, marketing core, and research core. All students are required to fulfill 15 credit hours worth of research requirements. We selected this program for the research experience and opportunity gained at AU. Student are required to take an introduction to research methods, methods and analysis of quantitative research, methods and analysis of qualitative research, and advanced academic study and writing. There are multiple opportunities to apply research. The marketing core requirements include holistic management in organizations, managing global challenges, marketing and management, corporate and global finance, advanced operations management, strategy formulation, implementation and evaluation.

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What can I do with a Bachelors in Marketing? http://www.bestmarketingdegrees.org/can-bachelors-marketing/ Mon, 31 Jul 2017 20:58:28 +0000 http://www.bestmarketingdegrees.org/?p=1736 FACT: Bachelor’s Degrees in Marketing Have an Excellent Career Outlook Every website, company, and governing body you see has practiced the principles of marketing, whether they know it or not. […]

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FACT: Bachelor’s Degrees in Marketing Have an Excellent Career Outlook

Every website, company, and governing body you see has practiced the principles of marketing, whether they know it or not. And if they are consciously aware of these practices, then chances are they have a Marketing team or Public Relations (PR) department. And chances are that the people who are part of that team have a marketing education.

FYI: Job Prospects for Marketing Bachelor’s Degree-Holders

Because branded messaging is everywhere, the marketing profession is one of the fastest growing career paths in the world, with job outlook projected to grow 9% between now and 2024 for advertising, promotions and marketing managers. And because every institution that depends on revenue is striving to increase visibility of their public and online profiles, the demand for marketers will only grow, especially for those who possess fundamental skills in digital marketing, communications, market research, product development, and public relations, all of which learners can earn with a bachelor’s degree in marketing.

The Bureau of Labor Statistics projects a much faster than average job growth rate between now and 2024 for marketing jobs that require a bachelor’s degree to work. These include up-and-coming jobs titles like Market Research Analyst. Professionals who work marketing jobs like this will be on the fast track to the top of the marketing industry, working to study and provide actionable insights on marketing analytics with field-specific knowledge of data science. There are quite a number of other jobs that a bachelor’s degree in marketing can prepare learners to earn, including those on the following list:

5 Marketing Jobs that a Bachelor’s Degree Can Prepare You To Attain and their Median Salaries

Graphic Designer
  • Job Description: Create layouts for advertisements, craft company logos, and develop general design mockups for websites.
  • Median Salary: $47,640
Advertising Sales Agent
  • Job Description: Sell space for advertisements at online and print publications.
  • Median Salary: $50,380
Editor
  • Job Description: Plan, propose, revise, and post content to social media, blogs, and other publications.
  • Median Salary: $57,210
Public Relations Specialist
  • Job Description: Help Public Relations Managers shape and maintain a strong and favorable public image for their clients.
  • Median Salary: $58,020
Market Research Analyst*
  • Job Description: Research study, and propose ideas to affect market trends for products and services across an industry.
  • Median Salary: $62,560

Source: Bureau of Labor Statistics

3 Common Bachelor’s Degrees in Marketing

Bachelor of Science in Business Administration (B.S.B.A.) and Marketing

A Bachelor of Science in Business Administration and Marketing will arm learners with the range of knowledge they need to earn careers as marketing administrators across a number of industries, including but not limited to tech, finance, healthcare, higher education, and manufacturing. Some affordable and online bachelors programs in marketing may also provide the opportunity to study and earn a graduate certificate in subject areas such as e-commerce, consumer behavior, and multimedia channel development.

Bachelor of Arts (B.A.) in Communications

A Bachelor of Arts in Communications will typically train learners to enter the job market for online media and communications, which includes but is not limited to the industry of new media marketing, content marketing, journalism, and public relations. Some affordable and online B.A. programs in Communications also provide the opportunity to earn graduate certificates in digital media and digital marketing.

Bachelor of Science (B.S.) in Marketing Management

A Bachelor of Science in Marketing Management often requires learners to sample from a wide range of classes in business management, including but not limited to project management, quantitative analysis, and business law. This degree program is ideal for prospective marketing professionals who want to experience a full range of managerial awareness and build a strong foundation in the basics that form the foundation of marketing. Some affordable and online bachelors programs in marketing management may also offer certificates in digital or online marketing.

TIP: Earn Professional Certification and Specialized Graduate Certificates

With the future of marketing so bright and expansive—particularly via the online format that is becoming its natural habitat, considering marketing professionals work and communicate via connected computer systems—the skills that a bachelor’s degree in marketing will prepare online learners to possess are in high demand. The OMCP or certifying body for online marketing professionals, lists the following areas of expertise among their most high-demand skillsets for new employees and partners to possess:

  • Content Marketing
  • Conversion Rate Optimization
  • Email Marketing
  • Mobile Marketing
  • Paid Search
  • Search Engine Optimization
  • Social Media Marketing
  • Web Analytics

These skills are also highly tested, which has led marketing certifications to increase immensely in popularity over the past several years, with hundreds of digital marketing certification helping boost the job prospects of degree-holders who need professional credentials to kickstart their careers.

And as more marketing programs emerge to meet growing demand, the certification and regulation processes become more rigorous, meaning it’s more important than ever to earn a bachelor’s degree that will prepare you for certification properly.

Want a little more job security? See What Can I Do with a Master’s in Marketing? for more information on how completing a master’s degree in marketing can help ensure you secure the job you want.

*Job titles with an asterisk can also require a master’s degree.

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What can I do with a Masters in Marketing? http://www.bestmarketingdegrees.org/can-masters-marketing/ Mon, 31 Jul 2017 20:50:36 +0000 http://www.bestmarketingdegrees.org/?p=1731 FACT: Master’s Degrees in Marketing Have an Excellent Career Outlook Every website, company, and governing body that expects financial growth has practiced the principles of marketing, researched consumer behavior, and […]

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FACT: Master’s Degrees in Marketing Have an Excellent Career Outlook

Every website, company, and governing body that expects financial growth has practiced the principles of marketing, researched consumer behavior, and engaged in promotional advertising, whether they know it or not. And if they are consciously aware of these practices, then chances are they have a Chief Marketing Officer (CMO), Marketing team, and Public Relations (PR) department, and that the people who run that team have a marketing education.

FYI: Job Prospects for Marketing Master’s Degree-Holders

Because branded messaging is everywhere, the marketing profession is one of the fastest growing career paths in the world, with job outlook projected to grow 9% between now and 2024 for advertising, promotions and marketing managers. And because every institution that depends on revenue is striving to increase visibility of their public and online profiles, the demand for marketers will only grow, especially for those who possess fundamental skills in digital marketing, communications, market research, product development, and public relations, all of which learners can earn with a master’s degree in marketing.

The Bureau of Labor Statistics projects a much faster than average job growth rate between now and 2024 for marketing jobs that require a master’s degree to work. These include up-and-coming jobs titles like Market Research Analyst. Professionals who work marketing jobs like this will be on the fast track to the top of the marketing industry, working to study and provide actionable insights on marketing analytics with field-specific knowledge of data science. There are quite a number of high-paying jobs that a master’s degree in marketing can prepare learners to earn, including those on the following list:

5 Marketing Jobs that a Master’s Degree Can Prepare You To Attain and their Median Salaries

Marketing Research Analyst
  • Job Description: Research study, and propose ideas to affect market trends for products and services across an industry.
  • Median Salary: $62,560
Art Director
  • Job Description: Oversee and direct graphic designers while working to ensure consistency and artistic integrity of packaging for products and services.
  • Median Salary: $89,820
Public Relations or Fundraising Manager
  • Job Description: Oversee team of public relations personnel to shape and maintain a strong and favorable public image for their clients. Plan and coordinate donation campaigns.
  • Median Salary: $107,320
Sales Manager
  • Job Description: Organize and direct sales teams with the goal of researching and developing new strategies to maximize sales revenues.
  • Median Salary: $117,960
Financial Manager
  • Job Description: Shape and maintain the financial health of organizations to maximize growth, expansion, and favorability in the public eye.
  • Median Salary: $121,750

Source: Bureau of Labor Statistics

3 Common master’s Degrees in Marketing

Master of Business Administration (MBA) in Marketing

A Master of Business Administration in Marketing will arm learners with the range of industry-specific knowledge they need to earn careers as marketing leaders for a number of industries, including but not limited to tech, finance, healthcare, higher education, and manufacturing. Some affordable and online MBA programs in marketing may also provide the opportunity to study and earn a graduate certificate in subject areas such as global business, e-commerce, Internet marketing, and market research.

Master of Science (M.S.) in Communications

A Master of Science in Communications will arm learners with the field-specific skills they need to ascend the job market for online media and communications, which includes but is not limited to the industry of new media marketing, content marketing, journalism, and public relations. Some affordable and online master’s programs in communications also provide the opportunity to earn graduate certificates in digital media and digital marketing.

Master of Arts (M.A.) in Public Relations

A Master of Arts in Public Relations often requires learners to sample from a wide range of classes in writing for public relations, new media and content marketing, and research methods for media relations. This degree program is ideal for prospective marketing professionals who want to get the full range of awareness for the principles of marketing in the digital age and build a strong foundation in the basics that form the foundation of marketing. Some affordable and online master’s programs in public relations might also provide the opportunity to earn graduate certificates in writing, new media, and media relations.

TIP: Earn Professional Certification and Specialized Graduate Certificates

With the future of marketing so bright and expansive—particularly via the online format that is becoming its natural habitat, considering marketing professionals work and communicate via connected computer systems—the skills that a master’s degree in marketing will prepare online learners to possess are in high demand. The OMCP or certifying body for online marketing professionals, lists the following areas of expertise among their most high-demand skillsets for new employees and partners to possess:

  • Content Marketing
  • Conversion Rate Optimization
  • Email Marketing
  • Mobile Marketing
  • Paid Search
  • Search Engine Optimization
  • Social Media Marketing
  • Web Analytics

These skills are also highly tested, which has led marketing certifications to increase immensely in popularity over the past several years, with hundreds of digital marketing certification helping boost the job prospects of degree-holders who need professional credentials to kickstart their careers.

And as more marketing programs emerge to meet growing demand, the certification and regulation processes become more rigorous, meaning it’s more important than ever to earn a master’s degree that will prepare you for certification properly.

Want a little more job security? See The 20 Best Online Digital Marketing Certificates 2016-2017 for more information on how completing an online graduate certificate marketing can help ensure you secure the job you want.

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How do I Become a Digital Marketing Executive? http://www.bestmarketingdegrees.org/become-digital-marketing-executive/ Fri, 28 Jul 2017 21:06:35 +0000 http://www.bestmarketingdegrees.org/?p=1683 Marketing, perhaps more than any other industry, has been upended by digital. On the one hand, the internet has created an unprecedented platform for product visibility, but engagement is increasingly […]

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What is a Digital Marketing Executive? A Digital Marketing Executive plans and executes all aspects of a company’s online marketing strategy, including market research and targeting, social media outreach, search engine optimization, newsletters and direct campaigns, lead generation, brand building, and conversion. (Typically, digital marketing executives liaise with IT for bug fixes, as well.) The digital marketing executive will also direct big picture operations, so keeping up-to-date with industry news and trends is a major responsibility.

Salaries and Job Prospects for Digital Marketing Executive?

Digital marketing executive salaries will vary by organization (and the role’s seniority), but median pay for advertising, marketing, and promotions managers is about $130k according to the U.S. Bureau of Labor Statistics. Further, the sector is growing: the BLS predicts 225,000 more jobs through 2024, a 9% increase from current levels, which is almost twice as fast as the national average. According to Indeed.com, New York, California, and Chicago appear to have the largest concentration of high-paying jobs, but cities like Atlanta, Austin, and Charlotte offer similar salaries with lower cost-of-living expenses. (For a full rundown, check out our best cities for marketing jobs ranking.)

Valuable Skills for Digital Marketing Executives

  • Excellent written and verbal communication skills
  • Proficiency in web analytics tools, i.e., Google Analytics, NetInsight, WebTrends, etc.
  • Proficiency in a CRM software, i.e., Salesforce, Oracle, Microsoft Dynamics CRM, SAP, etc.
  • SEO/SEM
  • Experience with B2C social media content creation
  • Experience with CMS and database driven websites
  • Creative and innovative thinker
  • Google AdWords
  • Understanding of marketing theory and practice (traditional and emerging)
  • Working knowledge of ad serving tools, i.e, DART, Atlas
  • HTML and CSS
  • Flash, action script, and JavaScript coding

Education for Aspiring Digital Marketing Executives

Ideally digital marketing executives have earned either a bachelor’s or master’s in marketing. Public Relations and Communications tracks are equally helpful, especially for demonstrating more specific expertise. If a full two- or four-year degree doesn’t fit your needs, you might consider alternatives like marketing-related digital bootcamps or MOOCs, which offer flexibility, affordability, and experiential learning opportunities.    

Helpful Certifications for Digital Marketing Executives

  • Certified Product Marketing Manager (CPMM)
  • AMA Certified Professional Marketer
  • DMA Certified Marketing Professional
  • Google AdWords
  • Google Analytics
  • Facebook Blueprint
  • HootSuite
  • HubSpot
  • Bing Ads
  • W3Schools
  • Code Academy

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How do I Become a Brand Manager? http://www.bestmarketingdegrees.org/become-brand-manager/ Fri, 28 Jul 2017 19:30:18 +0000 http://www.bestmarketingdegrees.org/?p=1677 The digital age has changed consumers’ relationships with brands on an unprecedented scale. Thirty years ago the average person saw approximately 2,000 ads per day. That seems like a lot…until […]

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5,000 today. But are ads any more effective? A saturated market doesn’t mean a savvy market, nor does it mean a sympathetic one. Instead, ubiquity begets inflation and often annoyance — just think of all those pop-ups. But there’s another, bigger problem: brands are more exposed than ever. One misstep — however sleight — can be catastrophic. You see it every day on the news (or on social media). Ten years ago, such a scenario would’ve been unlikely; thirty years ago, it might’ve been impossible. Given this corporate catch-22 — in which companies must keep a high, but not too high, but not too low profile — brand managers are more than ever. They’re also in high demand. But first things first…

What is a Brand Manager?

A brand manager is essentially a specialized marketing manager who focuses exclusively on the promotion and protection of their client’s public image. (Unlike the generally big-picture responsibilities of marketing managers, i.e., sales, HR, business strategy, forecasting.) Leading a team that includes market researchers, analysts, and creatives, brand managers support, control, and enhance clients’ brands through projects like marketing campaigns and PR management. Anything that concerns public perception the brand manager oversees.

Salaries and Job Prospects for Brand Manager?

According to CNN, brand manager ranks among the best jobs in America. Median pay is just below $90k per year, nearly double the US median household income, and top earners can make up to $135k. Better yet, the U.S. Bureau of Labor Statistics predicts 9% job growth over the next decade, or twice the average rate. In other words, while digital has made brand managers’ jobs harder, it’s also expanded job opportunities.

Valuable Skills for Brand Managers

  • Strategic Marketing
  • Marketing Management
  • Product Marketing
  • Product Development
  • Crisis Management
  • Excellent written and verbal communication skills
  • Understanding of marketing theory and practice (traditional and emerging)
  • Proficiency in a CRM software, i.e., Salesforce, Oracle, Microsoft Dynamics CRM, SAP, etc.
  • Familiarity with web design, graphic design, and production
  • Creative and innovative thinking
   

Education for Aspiring Brand Managers

Depending on experience, aspiring brand managers have either a bachelor’s or master’s in marketing, of which there are high-quality and affordable options online. Public Relations and Communications tracks are equally helpful, especially for demonstrating more specific expertise. If a full two- or four-year degree doesn’t fit your needs, you might consider alternatives like marketing-related digital bootcamps or MOOCs, which offer flexibility and affordability, plus a built-in experiential learning angle.

Helpful Certifications for Brand Managers

  • Certified Product Marketing Manager (CPMM)
  • AMA Certified Professional Marketer
  • DMA Certified Marketing Professional
  • Google AdWords
  • Google Analytics
  • Facebook Blueprint
  • HootSuite
  • HubSpot
  • Bing Ads
  • W3Schools
  • Code Academy

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How do I Become a Marketing Manager? http://www.bestmarketingdegrees.org/become-marketing-manager/ Thu, 20 Jul 2017 20:32:08 +0000 http://www.bestmarketingdegrees.org/?p=1667 At a time when the marketing world is undergoing radical changes, the industry needs leaders to tackle the day’s most pressing challenges. How do you attract new consumers? How do […]

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Salary and Job Prospects for Marketing Managers According to the U.S. Bureau of Labor Statistics, advertising, promotions, and marketing managers can expect nearly 20,000 new jobs to arrive between 2014-2024, representing an above average 9% sector growth. Salary numbers look good, too. Median pay stands at just over $130k, with upper-tier salaries above $180k. New York, California, and Chicago appear to have the largest concentration of high-paying jobs, according to Indeed.com, but places like Atlanta, Austin, and Charlotte offer similar salaries with lower cost-of-living expenses. (For a full rundown, check out our best cities for marketing jobs ranking.)

Marketing Manager Job Description

The marketing manager position is among the most coveted positions in the industry and holds the most important responsibility: developing and implementing the organization’s overall marketing strategy to attract new clients and maintain and strengthen existing ones. Compared to related roles like advertising manager, the marketing manager assumes a big-picture focus and must consider a wide range of factors, including macro and microeconomic factors, like estimating demand, determining price, and generally keeping an eye on economic trends which may affect strategy-making.

Valuable Skills for Marketing Managers

  • Excellent written and verbal communication skills
  • Understanding of marketing theory and practice (traditional and emerging)
  • Proficiency in a CRM software, i.e., Salesforce, Oracle, Microsoft Dynamics CRM, SAP, etc.
  • Budget management
  • Product Development
  • Financial planning and strategy
  • Creative and innovative thinking
  • Sales planning
  • Familiarity with web design, graphic design, and production
   

Education for Aspiring Marketing Managers

Depending on experience, aspiring marketing managers ideally have either a bachelor’s or master’s in marketing, of which there are plenty of high-quality and affordable options online. That said, businesses are starting to appreciate alternative learning experiences, which carry their own advantages: for instance, digital bootcamps or MOOCs offer a combination of flexibility, intensiveness, and expertise that match traditional degrees (and sometimes exceed them). Of course, select certifications will go along way too, and some are considered all but compulsory for marketing managers.

Helpful Certifications for Marketing Managers

  • AMA Certified Professional Marketer
  • DMA Certified Marketing Professional
  • Google AdWords
  • Google Analytics
  • Facebook Blueprint
  • HootSuite
  • HubSpot
  • Bing Ads
  • W3Schools
  • Code Academy

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The 20 Best Marketing Departments Worldwide (With 5 Online Options) http://www.bestmarketingdegrees.org/best-marketing-departments-worldwide/ Wed, 21 Jun 2017 19:33:57 +0000 http://www.bestmarketingdegrees.org/?p=1554 Marketing is the influential, evolving field where organizations and consumers intersect. At the heart of marketing is the drive to connect consumers to the right product or service to meet […]

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Marketing is the influential, evolving field where organizations and consumers intersect. At the heart of marketing is the drive to connect consumers to the right product or service to meet their needs. More than advertising, marketing is about knowing who buyers are, understanding their interests and behaviors, creating a corporate image and reaching target audiences with a corporate message.

Careers in marketing are lucrative, flexible and multidisciplinary. Thanks to the rise of e-commerce, careers in marketing are also increasingly global. The Bureau of Labor Statistics predicts a 9% growth in the industry by 2024 and reports an average salary of $124,850 in marketing, with top professionals in the field earning as much as $282,299 or more. Leading marketing professionals have a deep understanding of market segments and dynamics, of consumer behavior and psychology, and of economic forces and trends. Marketing executives must also command a broad skill set, from analytics and statistics to communication and leadership. A Master of Business Administration (MBA) degree with a focus on Marketing can help you launch or advance a career in marketing. Beyond academic training, a strong MBA program delivers hands-on marketing practice through internships and experiential learning, global immersion opportunities and the chance to tap into powerful alumni and professional networks.

An MBA with a specialization in marketing represents a significant investment of time, effort and, of course, money. Prospective students should consider each school’s tuition, the average salary of its graduates and their rate of employment. Some programs offer a well-rounded marketing education, others offer niche specializations. Some programs include internships and global immersions, and some MBA programs are delivered entirely online. To help you choose the best educational fit and return on investment, we’ve ranked the 20 MBA programs with a Marketing focus which offer the best all-around value, along with the 5 of these which offer equally strong, online marketing-rich MBAs.

Methodology:
  • Affordability (1/3): Average annual cost for out-of-state tuition.
  • Graduate Salary (1/3): The average salary of program graduates.
  • Employment (1/3): The percentage of students who have accepted job offers at the time of graduation.

1. Dartmouth University- Tuck School of Business

Dartmouth College is an Ivy League university located in the rural town of Hanover, New Hampshire. The school was founded in 1769, one of the nine Colonial Colleges chartered before the American Revolution. It is one of the nation’s oldest and most prestigious colleges, boasting sizable endowments, numerous amenities and impressive rankings. With 6,381 students and a student-to-faculty ratio of just 7 to one, Dartmouth provides students with the intimate personal attention of a small liberal arts college and the abundant resources of a large institution. Following a liberal arts curriculum, the university provides undergraduate instruction in 40 academic departments and interdisciplinary programs including 57 majors in the humanities, social sciences, natural sciences, and engineering, and enables students to design specialized majors and minors or engage in dual degree programs. Dartmouth is comprised of five colleges including a school of engineering, a school of medicine, and a school of business. The university also has affiliations with the Dartmouth–Hitchcock Medical Center, the Rockefeller Institute for Public Policy, and the Hopkins Center for the Arts. The Carnegie Foundation lists Dartmouth as the only “majority-undergraduate”, “arts-and-sciences focused”, “doctoral university” in the country that has “some graduate coexistence” and “very high research activity. U.S. News and World Report ranks Dartmouth 11th in National Universities and

The Tuck School of Business at Dartmouth offers a highly-ranked MBA program with the opportunity to specialize in marketing through selection of courses and projects. Founded in 1900 as the world’s first graduate school of business, Tuck has long been recognized among the leading business schools in the world. U.S. News and World Report ranks the department 8th in Best Business Schools. The MBA degree starts with a comprehensive, 17-class core, which covers statistics and decision science, corporate finance and capital markets, managerial and global economics, marketing, organizational behavior and personal leadership, strategy, communications, and operations. Students can then specialize in marketing through their choice of electives, with a selection of nine marketing classes including Marketing in the Network Economy, Strategic Brand Management and Retail Pricing Strategies and Tactics. Students are grouped into small study teams upon enrollment, allowing them to connect and collaborate closely. In addition to team-based work, students learn through experiential and global learning opportunities to case-based courses, independent study, and small-scale Research-to-Practice Seminars. All students are required to complete a first year project, applying classroom lessons to real-world business scenarios. Second year students can exercise the option to customize their study through an Independent Study option in an area of their choosing. Employment at time of graduation is 86.8% for Tuck students, the highest rate of any included in this ranking. Tuition costs $66,390 and graduates earn an average salary of $123,934, an impressive return on investment.
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  • Tuition: $66,390
  • Average Graduate Salary: $123,934
  • Employment at Graduation: 86.8%
  • Online MBA Option: No
   

2. University of Pennsylvania- Wharton School of Business

The University of Pennsylvania (“Penn”) is an Ivy League research university located in Philadelphia, Pennsylvania. The school was founded in 1740 by Benjamin Franklin and is one of the nine original Colonial Colleges, pre-dating the American Revolution. Penn established the nation’s first medical school, the first university teaching hospital, the first business school, and the first student union. Penn continues to pioneer new developments through research activity and innovative educational programs, such as a global learning hub. The school combines world-class liberal arts coursework and pre-professional education, with offerings in law, nursing and engineering, among others. The Carnegie Foundation has designated Penn as a doctoral research university with “very high research activity”. U.S. News and World Report ranks Penn 8th in National Universities and 11th in Best Value Schools.

The Wharton School of Business at the University of Pennsylvania offers a prestigious MBA with a Major in Marketing Management as well as a Joint Major in Marketing and Operations Management. Wharton is the oldest collegiate school of business in the world, dating back to 1881. The distinguished MBA program is ranked 1st in the world by both Business Insider and U.S. News & World Report. The course of study begins with a year of required core courses in topics such as finance, marketing, statistics, and strategy. Students choose from a wide selection of electives in their second year, with choices that include Forecasting Methods for Marketing, Strategic Brand Management and Electronic Commerce. MBA students can advance their careers and professional connections through Wharton’s Marketing Club, which connect students, alumni, faculty and recruiters through panels, discussions and events. Employment at time of graduation is 85.8% for Wharton students, the second highest reviewed here. Tuition is priced at $67,516 and graduates can expect to earn an average salary of $130,161.

  • Homepage
  • Tuition: $67,516
  • Average Graduate Salary: $130,161
  • Employment at Graduation: 86.8%
  • Online MBA Option: No

3. Harvard University Business School

Founded in 1636, Harvard University is the nation’s oldest institution of higher learning and, arguably, its most prestigious. The school is based in Cambridge and has thirteen schools, including schools of law, medicine, engineering and government, with campuses throughout the Boston metropolitan area. It operates several arts, cultural, and scientific museums, alongside the Harvard Library, which is the world’s largest academic and private library system. Harvard has a large student body of 22,000 and a massive endowment of $34.5 billion, the highest of any academic institution in the world. Harvard is the most selective of the Ivy League schools. Eight U.S. presidents, including Franklin Delano Roosevelt and John F. Kennedy, are Harvard alumni. The Carnegie Foundation classifies Harvard as a doctoral university with “very high research activity”, and it is a founding member of the Association of American Universities. U.S. News and World Report awards Harvard 2nd place in National Universities, 14th in Most Innovative Schools, and 1st in Best value Schools.

Harvard University Business School offers an MBA in Marketing which is highly recognized for both status and value. The prestigious business department was founded back in 1908 and publishes the influential monthly Harvard Business Review. The MBA program is ranked 1st in the nation by U.S. News and World Report and belongs to the “M7” group of MBA programs, which includes such elite schools as Kellogg, MIT Sloan, Stanford, and Wharton. The marketing degree prepares students to thoroughly understand the role of marketing in the company, to explore the relationship of marketing to other functions, and to show how effective marketing creates value for targeted customers. Students practice small-team problem solving throughout the program. The first year is dedicated to required courses, and a wide selection of electives makes up the second. During their second year, students at Harvard have the option to participate in on-site learning through Immersive Field Experiences and to cross-register, taking graduate courses in fields related to their area of business expertise at partner schools such as MIT and Tufts. Employment at time of graduation is 79.3% for Harvard students. Tuition is priced at $63,675 and graduates can expect to earn an average salary of $134,071.

  • Homepage
  • Tuition: $63,675
  • Average Graduate Salary: $134,071
  • Employment at Graduation: 79.3%
  • Online MBA Option: No

4. University of Chicago- Booth School of Business

The University of Chicago (“UChicago” or “U of C”) is a highly-ranked private research university in Chicago, Illinois. The school was founded in 1890 and is home to 15,726 students. UChicago originated a number of breakthroughs in research and achievement. In 1942, Chicago’s physics department helped develop the world’s first man-made, self-sustaining nuclear reaction. The school boasts a wealth of on-campus resources and centers, including the Fermi National Accelerator Laboratory, the Smart Museum of Art, as well as the Marine Biological Laboratory and Yerkes Observatory. The university is also home to the University of Chicago Press, the largest university press in the United States and the Barack Obama Presidential Library, slated for completion in 2020. The school is known for rigorous academics, and has produced almost 100 Nobel laureates. UChicago is ranked 3rd in National Universities and 13th in Best value Schools by U.S. News and World Report.

The University of Chicago’s Booth School of Business offers a rigorous, multidisciplinary MBA with a concentration in Marketing Analytics or Marketing Management. Booth is the second-oldest business school in the nation, and has the third-largest endowment. The Economist ranks the school’s overall MBA program 1st in the world, and U.S. News and World Report ranks the Marketing MBA 7th in the nation. The school bills the program as “the world’s most flexible full-time MBA program,” and with good reason. Degree candidates can earn their MBA in 21 months at a rate of 3-4 courses per term. Students begin with three required foundation courses, one in each of three content areas: Microeconomics, Statistics and Accounting. Six more courses chosen from the areas of Management, Business Environments and Functions follow. Thereafter, students are free to select eleven elective courses from a wide variety of choices. Those specializing in Marketing Analytics take research-driven courses such as Digital and Algorithmic Marketing, while those specializing in Marketing Management choose classes such as Quantitative Marketing and Economics. Employment at time of graduation is 84.9%. Tuition is priced at $66,540 and graduates earn an average salary of $126,937.

  • Homepage
  • Tuition: $66,540
  • Average Graduate Salary: $126,937
  • Employment at Graduation: 84.9%
  • Online MBA Option: No

5. University of Florida- Hough Graduate School of Business

Founded in 1835, the University of Florida (UF) is a large public university based in Gainsville, Florida and is the oldest institution of higher learning in the state. The university serves 54,854 students and is a senior member of the State University System of Florida. The sprawling campus measures over 2,000 acres and has some 900 buildings. UF offers numerous graduate professional programs, including business administration, engineering, law, dentistry, medicine, and veterinary medicine, and confers 123 master’s degrees and seventy-six doctoral degrees in 87 schools and departments. The school is notable for its diverse student body; it is ranked second in the nation for the number of bachelor’s degrees awarded to African-Americans, and third overall for Hispanics. UF is home to the Florida Gators, which are NCAA Division 1 and Southeastern Conference intercollegiate sports teams. The Carnegie Foundation classified UF as a research university with “very high research activity”. UF is ranked 40th in National Universities and 14th in Top Public Schools by U.S. News and World Report.

University of Florida’s Hough Graduate School of Business offers an MBA with a concentration in Marketing which is high in quality and exceptionally affordable. Students in the program examine consumer behavior, marketing management and marketplace phenomena, and work in an intensely collaborative environment. The MBA program consists of 48 credits: 28 core business credits and 28 credits in electives. For the marketing concentration, MBA students choose five classes in marketing from a selection of seven available courses, including Customer Analysis, Art and Science of Pricing, Web-Based Marketing and Building Brand Equity. Twenty-two months are typically required to earn the degree, but Hough also offers a one-year accelerated program (which includes a summer semester) and even a ten-month, 32-credit MBA program for those who have recently earned an undergraduate business degree. A minimum of two years of full-time, professional work experience is required for both options. Employment at time of graduation is 84.70% for Hough students. Tuition is priced at just $30,130, half the cost of some other programs, making it the most affordable school in this ranking. Graduates of Hough earn an average salary of $98,331. Hough also offers an Online MBA degree (see below).

  • Homepage
  • Tuition: $30,130
  • Average Graduate Salary: $98,331
  • Employment at Graduation: 84.7%
  • Online MBA Option: Yes

OFFERED ONLINE

Florida University’s Hough School of Business offers a prestigious Online MBA Option with a major in Marketing. U.S. News and World Report ranks Hough 5th in the nation for Best Online MBA. The program was launched in 1999, making it one of the oldest online graduate degree programs in the United States. As with Hough’s on-campus MBA program, two degree tracks are offered: a traditional 27-month program and an accelerated 16-month program open only to those with a bachelor’s in the filed of business. Students begin the program by building a foundation in core business areas such as finance, marketing, management, operations and economics. During their sixth term, students may specialize in marketing through their selection of electives, including such classes as Advanced Marketing Management Focus and Business to Business Marketing. The program is cohort-based, and involves a required initial on-campus orientation. Hough also hosts quarterly on-campus weekend intensives for online students, allowing for some face-to-face interaction with professors and peers.

6. Indiana University, Bloomington- Kelley School of Business

Indiana University, Bloomington (“IU Bloomington”) is a public research university located in Bloomington, Indiana. The school was originally founded in 1820 as a state seminary. With some 49,695 students, IU Bloomington is the flagship institution of the Indiana University system and its largest university. This large and illustrious institution boasts multiple on-campus museums and libraries, Big Ten Conference sports teams, top-rated medical and law schools, and some 650 student organizations. IU Bloomington has earned an outstanding academic reputation. U.S. News and World Report ranks it 86th in National Universities and 36th in Top Public Schools.

Indiana University, Bloomington’s Kelley School of Business offers an MBA with a Major in Marketing. Kelley is ranked 21st in Best Graduate Business Schools by U.S. News and World Report, and the MBA program itself is ranked 5th in the nation in producing Fortune 500 CEOs by Poets & Quants. The program is designed to give students a broad perspective and integrated understanding of diverse fields of business. The goal of each student’s first-semester curriculum is to weave together all disciplines related to business, providing a foundation for subsequent learning. Students frequently work in small teams to develop collaborative skills and apply themselves to real-world problems through experiential learning initiatives such as Bloomington Brands, a unique brand management work-study program. All MBA students begin with 15 credit hours of required coursework, generally 12 courses, followed by 11 elective classes. Those majoring in Marketing must take at least two of three available foundational marketing courses, such as Marketing Strategy. Seventeen electives in Marketing are offered, and include specialized offerings such as Global Marketing Management, Consumer Insights and New Products Management. At the time of graduation, some 83.9% of Kelley students are employed. Tuition is affordably priced at just $44,460 and graduates can expect to earn an average salary of $109,744. Kelley also offers an Online MBA degree (see below).

  • Homepage
  • Tuition: $44,460
  • Average Graduate Salary: $109,744
  • Employment at Graduation: 83.9%
  • Online MBA Option: Yes

OFFERED ONLINE

Indiana University, Bloomington’s Kelley School of Business offers an online MBA with a major in Marketing. Kelley is ranked an impressive 3rd in the nation for Best Online MBA by U.S. News and World Report. In addition to the flexibility inherent in an online program, students have 2-5 years to earn the MBA degree. Online courses are taught by the same high-caliber professors who teach on-campus graduate business classes, and Teaching quality in core classes has been ranked #1 in the nation by both the Princeton Review and Business Week. Online students experience the same small-team collaboration as their on-campus peers through video conferencing and group projects. A total of 5 credits are required for the degree: 39 in core courses and 11 in electives. Some 17 marketing electives are offered- including Global Marketing Management, Consumer Insights and New Products Management- giving students plenty of room to tailor their course of study to reflect their interests.

7. Duke University- Fuqua School of Business

Duke University is a prestigious private research university located in Durham, North Carolina. The school was founded by a group of Methodists and Quakers in 1838, and retains a focus on ethics and service while remaining officially nonsectarian. The university serves a total of 14,832 graduate and undergraduate students. Duke operates 12 departments, including a School of Engineering, a School of Medicine and a School of Law. With endowments topping $11.4 billion, Duke is the seventh-wealthiest private university in America. A number of scientific breakthroughs have been made by Duke researchers, including the first 3D ultrasound system and the first engineered blood vessels and stents. In addition to rigorous research and academics, Duke is known for stringent admission standards. Admission at Duke is considered “most selective” by U.S. News and World Report. The same source ranks Duke 8th in National Universities and 8th in Best Value Schools.

Duke University’s Fuqua School of Business offers an MBA with two available concentrations in Marketing: Product management and Market Analysis and Strategy. The program has earned recognition for academic excellence; U.S. News and World Report ranks it 4th in the nation for Best MBA with a Specialty in Marketing and the overall MBA program garners an impressive 12th in national rankings. The program is designed to be completed in 22 months. Students begin with a month-long orientation and Global Institute, a series focused on team-based learning and global perspectives. The remainder of the academic year is organized into four six-week terms. Unlike many programs, students in the MBA program at Fuqua are able to begin taking some electives midway through their first year and more during their second, typically three per term. Those interested in marketing can choose from two specializations within this concentration: Product management and Market Analysis and Strategy. The former focuses on the production and management of consumer goods, the latter on corporate and marketing strategy. Students of Fuqua can add to their business experience through participation in more than 50 extracurricular organizations, from the Luxury Brand & Retail Club to the Duke Startup Challenge. The school runs a number of research centers, such as the Fuqua/Coach K Center of Leadership & Ethics (COLE) and the Global Capital Markets Center. At graduation, 83.1% of program graduates are employed. Tuition is priced at $63,200 and graduates can expect to earn an average salary of $121,283. Fuqua also offers an Online MBA degree (see below).

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  • Tuition: $63,200
  • Average Graduate Salary: $121,283
  • Employment at Graduation: 83.1%
  • Online MBA Option: Yes

OFFERED ONLINE

Duke University’s Fuqua School of Business offers an online Cross Continent MBA with a Concentration in Marketing. This unique program is designed for full-time working professionals, and is both brief and highly focused. The Cross Continent MBA is intended to develop students’ global competence and prepare graduates for international job responsibilities. The 10-course core program is designed to be completed in just 17 months, with an additional 2-course term at the end for the optional Marketing concentration. Each term begins with a brief international residency session, followed by an academic term of 7-10 weeks, which is conducted online. Global residency locations include Berlin, Shanghai, New Delhi, Santiago and the home campus in Durham, North Carolina. All courses, from Managerial Economics to Marketing Management, are taught from a global perspective and make use of residency locations to develop an in-depth understanding of issues in international marketing.

8. University of Michigan, Ann Arbor- Ross School of Business

The University of Michigan (“Michigan”, or “UM”) is a public research university based in Ann Arbor, Michigan. The university dates back to 1817 and is the state’s oldest institution of higher learning, as well as its flagship university. UM is home to 44,718 students, yet maintains a relatively low student-to-faculty ratio of 15 to 1. The university offers over 200 undergraduate, and 100 doctoral and 90 master’s programs in such fields as architecture, business, medicine, law, pharmacy, nursing, social work, public health, and dentistry. UM is classified as a doctoral university with “very high research activity” by the Carnegie Foundation, and is widely considered to be a “Public Ivy”. A number of scientific advancements have been made at UM, notably in the fields of psychology, medicine and computing. The school has earned a world-class academic reputation. U.S. News and World Report ranks UM 27th in National Universities, 4th in Top Public Schools and 9th in Most Innovative Schools.

The University of Michigan, Ann Arbor’s Ross School of Business offers an MBA with the opportunity to specialize in Marketing through choice of electives and projects, including study abroad and the school’s signature Multidisciplinary Action Project. U.S. News and World Report ranks Ross 11th in the nation in Best Graduate Business Schools and 5th in the nation for Best Marketing Department. Ross was the first business school in the country to offer students full access to Nielsen’s Answers on Demand core platform and point-of-sale data, the gold standard used by marketing professionals around the world. Teaching at Ross stresses action-based learning, a concept designed to teach students to ask pertinent questions, identify important problems and become effective leaders. The 57-credit, two-year MBA program consists of one year of core courses and a second year of electives. Students interested in marketing can specialize through their choice in second-year electives, with options such as Strategic Brand Management, Pricing Strategy and Tactics and Marketing Research Design and Analysis. The first year of the MBA program includes a unique Multidisciplinary Action Project (“MAP”) course, an immersive 7-week project in which students solve real-world corporate problems for sponsor organizations such as Amazon and GeoPark. Participation in MAP helps students in developing leadership skills, group dynamics, and real-world application of classroom concepts. International MAP options are also available, with travel expenses paid by sponsoring organizations. During their second year, Ross students have the opportunity to study abroad at one of 15 partner schools. Ross is also home to a number of Marketing-related student organizations, such as the Marketing lab, Marketing Symposium and Michigan marketing Club. Employment at time of graduation is 85.6% for Ross students. Tuition costs $64,350 and graduates earn an average salary of $119,959.

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  • Tuition: $64,350
  • Average Graduate Salary: $119,959
  • Employment at Graduation: 85.6%
  • Online MBA Option: No

9. Northwestern University- Kellogg School of Management

Northwestern University is a private research university located in Evanston, Illinois, with campuses in Chicago, San Francisco and Qatar. Northwestern offers 124 undergraduate degrees and 145 graduate degrees, and has a total enrollment of 21,208. Students receive personal attention in small, intimate classes, where the student to faculty ratio is just 7 to 1. The school’s amenities include a private beach, one of the nation’s largest university libraries, extensive research laboratories, Big Ten Conference sports and a newly expanded recreation center. Northwestern students who wish to study abroad may choose from more than 130 programs in 50 countries. The university is home to nearly 1,500 research laboratories across two campuses, predominately in the medical and biological sciences. Northwestern is classified by the Carnegie Foundation as a research university with “very high research activity”. The school has earned a stellar academic reputation; U.S. News and World Report ranks it 12th in National Universities and 18th in Best Value Schools.

Northwestern University’s Kellogg School of Management offers a distinguished MBA with a major in Marketing. Kellogg has earned some of the highest possible academic distinctions; U.S. News and World Report ranks it 4th in the nation in Best Graduate Business Schools and 1st in Best Marketing Department. Students at Kellogg can explore global perspectives in business through 37 exchange programs across 20 countries, and the school’s Career management Center has consistently ranked among the most effective in the nation according to BusinessWeek. Two MBA tracks are offered: a traditional two-year MBA program and an accelerated one-year program for students who can satisfy core business requirements with undergraduate degrees or sufficient graduate credits in the field of business. The core curriculum for the two-year program consists of nine courses in fundamental areas, including accounting, management, marketing, finance managerial economics, decision sciences, and leadership. Second-year students in the Marketing have 18 marketing-related electives to choose from, including Strategic Brand Management, Marketing Channel Strategies, Retail Analytics, and Entrepreneurial Tools for Digital Marketing. The cost of tuition is $66,462. Graduates of Kellogg earn an impressive average salary of $123,998 and employment at the time of graduation is 82.8%.

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  • Tuition: $66,462
  • Average Graduate Salary: $123,998
  • Employment at Graduation: 82.8%
  • Online MBA Option: No

10. Cornell University- Samuel Curtis Johnson Graduate School of Management

Cornell University is a private, Ivy League doctoral university located in Ithaca, New York. The school is notable for its balance of distinguished scholarship, academic rigor and commitment to public service. Cornell is home to 21,904 undergraduate and graduate students, enrolled in 14 colleges and schools including a School of Management, College of Engineering, Law School, College of Veterinary Medicine and Medical College. Cornell consistently garners attention for liberal arts education, such as its esteemed design program, and is also highly active in scientific research. The university operates several interdisciplinary research centers in nanotechnology, biotechnology, supercomputing and genomics, and contributes to cutting-edge scientific endeavors such as the unmanned mission to Mars. U.S. News and World Report ranks Cornell 15th in National Universities and 16th in Best Value Schools.

Cornell University’s Samuel Curtis Johnson Graduate School of Management offers an MBA with a concentration in Marketing Analytics or Marketing Management. Johnson is a prestigious business school, ranked 16th in the country by U.S. News and World Report in Best Graduate Business Schools. The two-year MBA program consists of one semester of required core courses, one semester in an immersion, and a second year of concentration-related electives. First-year courses cover areas such as Microeconomics for Management, Financial Accounting, and Marketing Management, and the year culminates in an experiential learning component, the Integrative Case Competition, sponsored by Citi. Johnson is unique in that the school allows students to select more than one concentration out of the selection of 12 possible specializations. In addition to Marketing Analytics or Marketing Management, students may choose an additional concentration such as Sustainable Global Enterprise or Consulting. Students with a bachelor’s degree in business may enroll in the accelerated one-year MBA program, bypassing required business core classes and progressing more directly to concentration classes. Students without a background in business may attend an initial week-long “MBA math boot camp”. Orientation includes a two-week “outdoor adventure” leadership course in the Finger Lakes region. At the time of graduation, some 79.8% of Johnson students are employed. Tuition is reasonably priced at $61,584 and graduates can expect to earn an average salary of $121,228.

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  • Tuition: $61,584
  • Average Graduate Salary: $121,228
  • Employment at Graduation: 79.8%
  • Online MBA Option: No

11. University of Texas, Austin- McCombs School of Business

The University of Texas at Austin (“UT Austin”) is a public research university and the flagship institution of the University of Texas System. The university is based in Austin, Texas, and was founded in 1881. With 50,950 graduate and undergraduate students, UT Austin has the seventh-largest student body in the nation. The university offers over 350 degrees in 18 schools and colleges, including the McCombs School of Business, Cockrell School of Engineering and School of Nursing. Students can participate in more than 900 clubs and organizations. The sprawling, 1,438-acre campus houses seven museums and seventeen libraries, including the Lyndon Baines Johnson Library and Museum and the Blanton Museum of Art, and operates various auxiliary research facilities, such as the J. J. Pickle Research Campus and the McDonald Observatory. U.S. News and World Report ranks UT Austin 56th in National Universities, 18th in Top Public Schools and 14th in Most Innovative Schools.

The University of Texas, Austin’s McCombs School of Business offers an MBA with three available concentrations in Marketing: Brand and Product Management, High Technology Marketing , and Marketing Analytics and Consulting. U.S. News and World Report ranks McCombs 17th in the nation in Best Graduate Business Schools and 11th in the nation for Best Marketing Department. The first-year Foundational Core curriculum is comprised of 11 courses, including Financial Accounting, Statistics and Managerial Economics. Flexible Core Program Requirements follow, a customizable series of classes designed to develop leadership skills and global perspectives. Students choosing a concentration in Management can choose between a wide selection of 24 possible electives, including Managing and Marketing in the Global Arena, and Topics in Sustainable Development. MBA students with an interest in marketing can expand their experience outside the classroom through the Center for Customer Insights and Marketing Solutions (CCIMS), the Marketing Fellows program and the Graduate Marketing Network. MBA students can also gain additional training in leadership through workshop and micro-consulting projects in McCombs’ Leadership Program. The Princeton Review ranks the faculty at McCombs 6th in the nation for Best Professors. At graduation, 77.5% of graduates of the full-time program are employed. The average salary of graduates is $113,481 and tuition costs $50,296.

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  • Tuition: $50,296
  • Average Graduate Salary: $113,481
  • Employment at Graduation: 77.5%
  • Online MBA Option: No

12. The University of California, Berkeley- Haas School of Business

The University of California, Berkeley is a public research university located in Berkeley, California. Founded in 1868, Berkeley is the oldest of the ten research universities in the University of California system. Some 40,173 students are enrolled in the school’s many undergraduate, graduate and doctoral degree programs. The school is well known for its history of student activism, including the Free Speech Movement as well as the Anti-Vietnam War Movement. Berkley has earned a world-class academic reputation, consistently ranking as one of the finest institutions in the nation. The school is home to many world-renowned research institutes and organizations including Mathematical Sciences Research Institute and Space Sciences Laboratory. U.S News and World Report ranks Berkley 20th in National Universities, 23rd in Most Innovative Schools and 1st in Top Public Schools.

The University of California, Berkeley’s Haas School of Business offers an MBA with an Emphasis in Marketing. U.S. News and World Report ranks Haas 7th in the nation in Best Graduate Business Schools and 9th in the nation for Best Marketing Department. The Marketing Concentration curriculum is strategic, quantitative and innovative, and allows students to experience hands-on learning through internships at cutting-edge Bay Area businesses and global corporations. Students can gain further expertise through participation in the Haas Marketing Club and case competitions such as the Elite 8 and the Wake Forest Marketing Summit. The core curriculum provides a solid foundation, rooted in business fundamentals, such as marketing, finance, accounting, and operations. There are 12 core courses, and topics covered include Introduction to Finance, Strategic Leadership and Macroeconomics in the Global Economy. As part of the applied innovation requirement, students participate in a team performance module. Following completion of the core curriculum, students may select from hundreds of elective courses, both within and outside of the business school, to fulfill the remainder of their 51-unit requirement. Marketing electives include Marketing Analytics, Influencing Consumers, and High Technology Marketing Management. At graduation, 68.6% of program graduates are employed. Tuition is priced at $57,560 and graduates can expect to earn an average salary of $122,488.

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  • Tuition: $57,560
  • Average Graduate Salary: $122,488
  • Employment at Graduation: 68.6%
  • Online MBA Option: No

13. University of Wisconsin, Madison School of Business

The University of Wisconsin, Madison (“UW Madison”) is a public research university which was founded in 1848 and is based in Madison, Wisconsin. The school is the flagship campus of the University of Wisconsin System and, with its high-ranking academics, is considered a Public Ivy. It was the first public university established in Wisconsin and remains the oldest and largest public university in the state. UW Madison offers 130 undergraduate majors, 144 master’s, 109 doctoral and 14 professional degree programs, and serves a total of 43,536 students. The entire campus, including research stations throughout the state, measures over 10,600 acres, and the 933-acre main campus houses four National Historic Landmarks, the 12th-largest research library collection in North America, and separate museums of art, geology, zoology and physics. The Carnegie Foundation classifies UW Madison as a doctoral university with “highest research activity.” U.S. News and World Report ranks the school 44th in National Universities.

The University of Wisconsin, Madison offers an MBA with a Specialization in Marketing Research or Brand and Product Management. U.S. News and World Report ranks Madison 1st in the nation for Return on Investment in Full Time MBA Programs, and 2nd in Most Affordable of Top 35 MBA Programs. Madison offers a distinctive boutique approach to deliver highly focused preparation in a number of career specializations, including marketing. More than a concentration, specializations at Madison involve immersive learning in a specific business field through work and study with others in the same area of specialty, including faculty, staff, fellow cohort students, alumni, mentors, and industry partners. Each career specialization also offers electives or tracks that allow students to further customize their education. The 22-course MBA curriculum begins with a yearlong required core covering principles of general business management such as Financial Accounting, Data to Decisions, and Economics for Managers. Second-year students in the Marketing Research specialization study topics such as Scaling, Factor and Cluster Analysis, and Consumer Behavior. Those in the Brand and Product Management specialization take courses such as Brand Strategy and Marketing Communications in their second year. Madison also offers a Leadership Catalyst program, comprised of a variety of leadership-focused co-curricular activities such as academic courses, assessment tools, seminars, and workshops. Employment at time of graduation is 76.3% for Madison students, and graduates earn an average salary of $96,531. Tuition is priced at $32,164, the second-lowest in this ranking.

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  • Tuition: $32,164
  • Average Graduate Salary: $96,531
  • Employment at Graduation: 76.3%
  • Online MBA Option: No

14. Stanford University School of Business

Founded in 1891, Stanford University is a private research university which is located in Stanford, California. The school is one of the nation’s most prestigious, and Stanford alumni include 30 living billionaires, 17 astronauts, 64 Nobel laureates, and 20 Turing Award laureates. Stanford’s student body numbers 16,336 undergraduate, graduate, doctoral and professional degree students, enrolled in seven schools and colleges, including a School of Education, School of Engineering, Law School, and a School of Medicine. Stanford emphasizes multidisciplinary approaches to teaching and research, and academic excellence crosses disciplines, ranging from humanities to social sciences to engineering and the sciences. Current faculty members have earned 20 Nobel Prizes and 4 Pulitzer Prizes. The Carnegie Foundation classifies Stanford as a doctoral university with “highest research activity”, and the school is has been the site of numerous breakthroughs, such as the synthesis of DNA and the development of nuclear magnetic precision measurements. U.S. News and World Report ranks Stanford 5th in National Universities, 4th in Best Value Schools and 2nd in Most Innovative Schools.

Stanford University offers an elite MBA program with extensive elective offerings in Marketing. U.S. News and World Report ranks Stanford 4th in the nation in Best Graduate Business Schools and 3rd in the nation for Best Marketing Department. Stanford’s graduate business school emphasizes leadership, offering numerous leadership training workshops, simulations and symposiums, such as the hosts the “View From the Top” corporate speaker series. The MBA curriculum includes a first year core which covers three content areas: General Management Perspectives, General Management Foundations, and Global Experiences. The Global Experience component can consist of an international internship, self-directed global study or faculty-led seminar in a foreign country. Students can then personalize their academic experiences in the second year through electives, seminars, a joint or dual degree, and courses at other Stanford schools. Second-year students are able to dedicate their entire schedule to electives; those wishing to specialize in marketing can take advantage of extensive offerings in this field. Marketing courses include Marketing Analytics, Consumer Behavior, Sports Marketing, and Marketing Research for Entrepreneurs. Employment at time of graduation is 62.8%, and tuition is priced at $66,540. Graduates of Stanford’s MBA program can expect to earn a lucrative salary, $140,553 on average, the highest for graduates of any school in this ranking.

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  • Tuition: $66,540
  • Average Graduate Salary: $140,553
  • Employment at Graduation: 62.8%
  • Online MBA Option: No

15. Columbia University Business School

Established in 1754, Columbia University is a private Ivy League research university located in the borough of Manhattan, in New York City. The school is one of the original Colonial Colleges, having been founded prior to the American Revolution, and is the oldest institution of higher learning in the state. Columbia is home to 27,942 students and is organized into twenty schools, including a School of Engineering and Applied Science, a School of General Studies, a Law School, a College of Physicians and Surgeons, and a Business School. Students enjoy access to the museums, corporations and governmental institutions of New York City, as well as Columbia’s study abroad locations and global research outposts in Amman, Beijing, Istanbul, Paris, Mumbai, Rio de Janeiro, Santiago, Asunción and Nairobi. The school’s many illustrious alumni include 10 Supreme Court Justices, 20 living billionaires, 123 Pulitzer Prize winners; 39 Academy Award winners, 3 United States Presidents, 101 National Academy members, 98 Nobel laureates, 77 National Medal of Science winners, and 23 National Humanities Medal recipients. U.S. News and World Report ranks Columbia 5th in National Universities and 6th in Best value Schools. Columbia has been the site of numerous innovations and research breakthroughs, such as the splitting of the first uranium atom and the publication of the seminal neuroscience text, Principles of Neural Science.

Columbia University’s Business School offers a highly-regarded MBA with a Career Path in Marketing. Columbia is ranked 9th in the nation by U.S. News and World Report in Best Graduate Business Schools and 8th in the nation for Best Marketing Department. Columbia belongs to the “M7” group of MBA programs, which includes such elite schools as Kellogg, MIT Sloan, Stanford, and Wharton. MBA students can take courses offered across Columbia University’s academic divisions as electives, which make up more than half the MBA curriculum. Columbia’s Business School is home to more than 100 graduate business organizations, and over 20 business centers, such as the Center for Decision Sciences and the Center on Japanese Economy and Business, where leaders in industry, finance and research leaders present regularly. The first year MBA core curriculum is designed to give students an in-depth mastery of the academic disciplines and applied functional areas necessary to every business leader’s success. Core classes include Operational Management, Business Analytics, and Global Economic Environment. Students who opt for the Marketing Career path can choose from a large selection of electives in their second year, such as New Product Development, Social Media and Entrepreneurship, and Strategic Consumer Insights. Tuition for Columbia’s MBA program costs $68,792. Employment at time of graduation is 77.3% and graduates earn an average salary of $129,379.

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  • Tuition: $68,792
  • Average Graduate Salary: $129,379
  • Employment at Graduation: 77.3%
  • Online MBA Option: No

16. The University of California, Los Angeles- Anderson School of Management

Established in 1919, the University of California, Los Angeles (UCLA) is a public research university in the Westwood district of Los Angeles, California. The school It offers 337 undergraduate and graduate degree programs and serves a total of 44,947 students. UCLA ‘s academic divisions include the undergraduate College of Letters and Sciences and a number of graduate schools, such as the Henry Samueli School of Engineering and Applied Science, School of Law and David Geffen School of Medicine. UCLA also has a highly-regarded School of Theater, Film & Television and School of Dentistry, and the university-affiliated Medical Center is one of the top-ranked hospitals in the country. Undergraduates also conduct research as early as their freshman year, with more than half of UCLA students graduating with research experience. Outside the classroom, UCLA students participate in over than 1,000 student organizations, visit the Pacific Coast beaches just 10 miles away, or can take part in Division I athletics. U.S. News and World Report ranks UCLA 24th in National Universities and 2nd in Top Public Schools.

The University of California, Los Angeles’ Anderson School of Management offers an MBA with a Specialization in Marketing Analytics or Brand management. U.S. News and World Report ranks Anderson 16th in Best Graduate Business Schools. MBA students complete a year of core business classes followed by a year of self-selected courses. The program emphasizes leadership and communication skills throughout the curriculum, and through groups and workshops such as the Parker Career Management Center Career Series. Students gain experiential learning through internships at the many corporations based in Los Angeles and those interested in global business studies can take advantage of exchange programs, immersion trips and global field studies. MBA students complete required core courses during their first year, such as Foundations of Finance and Business Strategy, and enjoy some choice as far as the order in which they choose to complete them, and can take two electives as well. The second year is comprised entirely of electives, as well as two capstone courses. Those wishing to specialize in Marketing Analytics will choose courses such as Digital Marketing, One-to-One Marketing, and Tools and Analysis for Business Strategy. Students opting for the specialization in Brand Management will enroll in courses such as Consumer Behavior, Marketing Strategy, and Price Policies. Employment at time of graduation is 73.8%. Tuition is affordably priced at $55,159 and graduates can expect to earn an average salary of $118,150.

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  • Tuition: $55,159
  • Average Graduate Salary: $118,150
  • Employment at Graduation: 73.8%
  • Online MBA Option: No

17. Michigan State University- Eli Broad School of Business

Michigan State University (MSU) is a public research university based in East Lansing, Michigan, which was founded in 1855. The university is home to 50,543 students and administers over 200 academic programs. MSU was one of the one of the nation’s first institutions of higher education to teach scientific agriculture and pioneered the studies of packaging, hospitality business, supply chain management, and communication sciences. The university’s campus is home to the National Superconducting Cyclotron Laboratory, the W. J. Beal Botanical Garden, the Abrams Planetarium, the Wharton Center for Performing Arts, the Eli and Edythe Broad Art Museum, the Facility for Rare Isotope Beams, and the country’s largest residence hall system. The school’s history of research includes the invention of homogenization for milk and hybridization for corn, and recent innovations include particle accelerator research and the discovery of new isotope of the element germanium. MSU is classified as a doctoral university with “highest research activity” by the Carnegie Foundation. U.S. News and World Report ranks MSU 82nd in National Universities and 33rd in Top Public Schools.

Michigan State University’s Eli Broad School of Business offers an MBA with a Concentration in Marketing. Broad promotes experiential learning by offering a corporate speakers series, consulting clubs, hand-on labs, case competitions, and the Institute for Entrepreneurship and Innovation. Students can also gain global business awareness through Broad offers study abroad, international courses, and access to a top-rated International Business Center. The MBA program is designed to be completed in 21 months, and gives students a holistic, multicultural, up-to-date understanding of the world of business. The first year covers 30 credits in core business courses. A total of 15 credits in Marketing Concentration courses are taken in the second year, and include Market Research for Decision Making, Brand Strategy, and Consumer Insights. Marketing students can join the MBA Marketing Association and participate in corporate consulting projects including the Deloitte Generation Y Automotive Survey, developing brand strategy and planning market growth. By taking 4-6 additional courses, students can add an additional Competency in Business Analytics or Consulting. Employment at time of graduation is 76.1%. Tuition is affordably priced at $46,660 and Broad graduates earn, on average, an annual salary of $103,306.

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  • Tuition: $46,66
  • Average Graduate Salary: $103,306
  • Employment at Graduation: 76.1%
  • Online MBA Option: No

18. The University of Southern California- Marshall School of Business

Founded in 1880, the University of Southern California (USC) is a large, private research university serving 42,469 students. The main campus is located in downtown Los Angeles’s Arts and Education Corridor, and satellite campuses are located in other areas of California and Washington. Graduate students outnumber undergraduate students at USC; the school has a total of 18 graduate and professional schools, including colleges of business, law, engineering, cinematic arts, social work, and medicine. Graduate students can choose from 481 master’s, certificate, doctoral and professional degree programs, and with 199 different academic and professional minors, USC offers the broadest undergraduate selection in the nation. Research, scholarship and innovation are paramount at this distinguished school. USC is home to the world’s most powerful quantum computer, and has been the birthplace of such cutting edge-technologies as DNA computing, dynamic programming, image compression, VoIP, and antivirus software. The school is also one of the nation’s most selective, with an acceptance rate of just 16 percent. This prestigious school is ranked 23rd in National Universities by U.S. News and World Report, as well 19th in Innovation and 56th in Best Value.

The University of Southern California’s Marshall School of Business offers an MBA with well-developed electives in Marketing, along with many opportunities for customization. U.S. News and World Report ranks Marshall 24th in Best Graduate Business Schools, and the Marketing Department at Marshall is a national leader in research in the fields of consumer behavior, and advertising and psychology. First year MBA students complete a three-term required core built on foundational business concepts: accounting concepts, data analysis and modeling, operations management, strategy, marketing, communications, and finance. At the end of the first term students undertake a seven-week consulting assignment with a Los Angeles-based corporate client, practicing real-world problem solving. First year students can also select as many as four elective classes during spring semester, allowing them to specialize prior to their summer internships. Second-year students interested in marketing can take electives such as Advertising and Social Media Strategy, New Product Development and Consumer Behavior. Students can also earn credit in their second year by completing an independent study project in the field of marketing. At the time of graduation, 75.2% of Marshall graduates are employed. Tuition is reasonably priced at $55,474 and graduates of the MBA program earn an average salary of $115,309. Marshall also offers an online MBA degree (see below).

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  • Tuition:
  • Average Graduate Salary: $115,309
  • Employment at Graduation: 75.2%
  • Online MBA Option: Yes

OFFERED ONLINE

The University of Southern California’s Marshall School of Business offers a high-ranking online MBA. U.S. News and World Report ranks the school #12 in Best Online MBA Programs. The program’s curriculum designers have been honored by the Online Learning Consortium and its video content has earned two Telly Awards. The online classroom experience combines self-paced, asynchronous coursework with live weekly video class sessions. Students gain hands-on practice working with state-of-the-art analytics and metrics technologies and compile a digital portfolio of course projects. The program takes 18-36 months to complete, depending on scheduling, and consists of five cross-disciplinary courses of about 9 credits each. Course topics include Fundamentals of Business, Role of the Manager and Business Environment and Leadership. Each course incorporates and builds on the same key content areas: marketing, finance, management, accounting, and entrepreneurship.

19. New York University- Leonard N . Stern School of Business

New York University (NYU) is a private nonprofit research university based in the borough of Manhattan in New York City. The school was founded in 1831 and has a student body of 50,027. NYU operates additional campuses throughout New York City, as well as canters in Abu Dhabi, Shanghai, Accra, Berlin, Buenos Aires, Florence, London, Madrid, Paris, Prague, Sydney, Tel Aviv, and Washington, D.C. NYU is divided into 20 schools and colleges, the largest of which is the College of Arts and Sciences, and which includes the highly-ranked Silver School of Social Work, School of Law, and School of Medicine, and Tisch School of the Arts. NYU has one of the largest collegiate research budgets in the nation, and is recognized for research in supercomputing, aeronautics and medicine. According to The Princeton Review, NYU is consistently named by students and parents as a “Top Dream College”. U.S. News and World Report ranks NYU 36th in National Universities and 13th in Most Innovative Schools.

New York University’s Leonard N. Stern School of Business offers and MBA with a Specialization in Marketing, Digital Marketing, Sports Marketing, or Luxury Marketing. U.S. News and World Report ranks Stern 12th in the nation for Best Graduate Business Schools and 9th in Best Marketing Departments. Stern offers a high degree of flexibility, beginning in the first year, when students can choose five of their seven required courses, “menu-style” from a core selection. Marketing classes include Advertising Management, The Business of Sports Marketing, and Competitive Strategy in the Marketplace. The second year focuses on electives, and includes only one required course, giving students a high degree of flexibility. Up to 25% of second-year courses may be taken at other NYU graduate schools, including the Wagner School of Public Service and the Tisch School of the Arts. In addition to Marketing, Digital Marketing, Sports Marketing and Luxury Marketing, students may choose a second specialization from a selection of 20, such as Supply Chain Management and Global Sourcing, Business Analytics and Product Management. Employment at time of graduation is 82.1%. Stern graduates earn an average salary of $120,924, and tuition costs $66,588.

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  • Tuition:
  • Average Graduate Salary: $120,924
  • Employment at Graduation: 82.1%
  • Online MBA Option: No

20. The University of North Carolina at Chapel Hill- Kenan-Flagler Business School

The University of North Carolina at Chapel Hill (UNC) is a public research university located in Chapel Hill, North Carolina. UNC was established in 1789, making it one of three schools with a claim to the title of oldest institution of higher education in the United States. The university offers 71 bachelor’s, 107 master’s and 74 doctoral degree degrees. UNC has 29,084 students enrolled in over 70 courses of study through fourteen colleges and the College of Arts and Sciences. Class sizes are small, with a student –to-faculty ratio of just 14 to one. Students can participate in top-rated research programs and study abroad in more than 70 countries. The school is widely considered a Public Ivy, with highly selective admissions and rigorous academics. U.S. News and World Report ranks UNC 30th in National Universities and 12th in Best Value Schools.

The University of North Carolina at ?Chapel Hill’s Kenan-Flagler Business School offers an MBA with a Concentration in Marketing. U.S. News and World Report ranks Kenan-Flagler 18th in Best Business Schools. The full-time MBA program features flexible classes that place an emphasis on global perspectives and the business process model, which organizes the first year of study to simulate the cycle of running a business. The school has campuses in Chapel Hill, N.C.; Bangkok, Thailand; Hong Kong; Rotterdam, The Netherlands; São Paulo, Brazil; and Monterrey, Mexico. The first year MBA curriculum includes 15 required courses and 3 additional core requirements, such as Microeconomics and Financial Tools. Students enroll in elective courses beginning in their first year, with a selection of 125 available. The Marketing Concentration at Kenan-Flagler focuses on four key areas: Customer Management, Product Management, Marketing Strategy, and Market Analysis. There are eleven electives available within this concentration, and choices include Retail and Channel Management, Global Marketing Strategy, and Digital Marketing. In addition to general concentrations, Enrichment Concentrations allow students to further specialize. Such sub-specialties include Entrepreneurship and Sustainable Enterprise. Students may also earn credit through self-directed independent study and business projects. Tuition at Kenan-Flagler costs $56,138 and graduates earn an average salary of $111,922. At the time of graduation, 75.1% of graduates are employed. Kenan-Flagler also offers an Online MBA (see below).

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  • Tuition: $56,138
  • Average Graduate Salary: $111,922
  • Employment at Graduation: 75.1%
  • Online MBA Option: Yes

OFFERED ONLINE

University of North Carolina, ?Chapel Hill’s Kenan-?Flagler Business School offers an online MBA with a concentration in Marketing. The program is notably flexible and emphasizes strategic leadership across all classes. The course of study consists of 66 credits and can be completed in 18-36 months. The core consists of nine 4-credit courses, including Analytical Tools and Business Communication. The remainder of the program is comprised of electives, 2-4 credits each. Students pursuing the Marketing Concentration take electives such as Global Marketing, Information for Decision making, and Digital Marketing. Class sizes are small, with 15 or fewer students per instructor, and weekly live video discussions strengthen connections and encourage collaborative learning. With four start dates per year, students can begin working towards their online MBA as soon as they are ready. Distance students enjoy support services such as online career management and have the option to attend global immersions.

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      ]]> The 10 Most Affordable Online Masters in Marketing http://www.bestmarketingdegrees.org/most-affordable-online-masters-in-marketing/ Tue, 30 May 2017 18:40:04 +0000 http://www.bestmarketingdegrees.org/?p=1489 Information about consumer markets is of great value to any business. Therefore, understanding the motivation behind consumer’s decisions to purchase certain products, and how advertising influences decision-making is a key […]

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      Information about consumer markets is of great value to any business. Therefore, understanding the motivation behind consumer’s decisions to purchase certain products, and how advertising influences decision-making is a key part of the marketing and advertising process. Marketing has become a critical function of every organization, especially in today’s global marketplace. As technologies continue to advance, and the ways consumers connect with brands continuously evolve, skilled market research managers who can navigate through the consumer landscape, study market conditions, and plan programs to generate interest for brands are important assets to organizations across all industries. Marketing management explores basic marketing principles, policies, and data collection through targeted marketing research. Special emphasis is placed on marketing strategy planning, and the integration of marketing with other business activities. For those with a master’s degree in the field, job prospects should be great. According to the Bureau of Labor Statistics, this profession has an excellent employment outlook: employment rate in marketing and advertising management is slated to grow 32 percent from 2012 to 2022, and will continue to be in demand given that this unique integrated marketing business combination is applicable to diverse organizations. There are many career opportunities in the world of advertising and marketing management. Marketing professionals can be found in a variety of industries. These include research analyst, marketing director, brand manager and advertising, to name a few. Additionally, the rise of digital media and an increased use of data in market research have created many new job titles and career paths.

      Graduates with an MBA in Marketing Management will be able to develop effective and fiscally sound marketing strategies and plans, analyze the various fundamental marketing concepts, understand and implement research design, evaluate how branding works, and apply ethical principles in business situations. It is paramount to have knowledge of proper research techniques, and the ability to analyze data to succeed in this field. An MBA program in marketing will equip graduates with the managerial skills and business knowledge that are necessary to successfully handle the complex management challenges in advertising today, anticipate consumer needs, translate those needs into products and services and plan campaigns to sell their products successfully. Topics generally include price policies and controls, diverse trade channels, campaign planning, merchandising, market research, competitive practices, and social media planning. Furthermore, a marketing MBA will give you a concrete understanding of marketing important channels, such as branding, social media, advertising, digital marketing, communication, and public relations. No matter which career path you choose, an online education in marketing can give you the edge and creative skills necessary to shine in this competitive arena. The programs evaluated below are a great return on investment, and they offer affordability without sacrificing quality.

      Methodology
      • Affordability (100%):The out-of-state (if applicable) tuition per credit hour rate multiplied by the number of credit hours required to complete the program of study.

      1. California Coast University

      California Coast University, established in 1973, is a for-profit, private institution that offers only distance learning with an emphasis on self-paced learning. For instance, there are no classroom attendance requirements, and students can choose between getting their degree in as little as 9 months or take 1 course every 6 months. A primary goal is to offer affordable, flexible, comprehensive, and up-to-date curricula via online or correspondence studies. While the school does not have a physical campus, the headquarters are based in downtown Santa Ana, CA. Accredited by the Distance Education Accrediting Commission (DEAC)–the agency that sets the standards for all distance education institutions–California Coast University registers about total of 8,000 students total, including undergraduate and graduate students.

      California Coast University’s Master in Business Administration (MBA) is designed for students with a Bachelor’s degree in either, Business Administration, Leadership, or Management. The 39-credit-hour curriculum requires 13 core courses including a capstone project on strategic management. The program’s objective is to provide business professionals with the key concepts, theories, and best practices to be competitive in the contemporary business environment. Students will examine various business theories, research international trade and the global market, and compare legal and ethical issues. The program emphasizes affordability with 3 different flexible payment options as low as $100 per month, interest free. Moreover, textbooks are not included in tuition price but can be rented directly from the library at a nominal cost. Finally, members of the military and veterans receive a 10% discount on tuition, a company tuition reimbursement program is available; not to mention the estimated program cost is already less than $9,000. The program also offers flexibility because of a transfer-credit policy for prior educational and/or professional experience.

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      • Total Tuition Cost for Program: 8970
         

      2. Columbia Southern University

      Columbia Southern University (CSU), founded in 1993, is a for-profit, online-only institution and a sister school of Waldorf University as well as an institutional member of the American Council on Education (ACE)–a major higher education coordinating body. While almost half of the CSU student body is made up of active military members, CSU is a student-centered university with a relevant, innovative curriculum that addresses the best practices of the industry and can boast a 98% student satisfaction rate. Columbia Southern guarantees a high quality education by implementing Quality Matters (QM) standards–rigorous, research-supported standards–into their online courses. Quality Matters is a nationally recognized, faculty-centered, peer-review process that certifies the quality of online courses. While the school does not have a physical campus, the headquarters are based in Orange Beach, Alabama. Also accredited by the DEAC, Columbia Southern University registers approximately 29,000 undergraduate students.

      Columbia Southern University’s Master of Business Administration in Marketing prepares students for management and leadership positions in the field of marketing in an estimated completion time of 3 years. Emphasis is on the managerial skills and business knowledge that are necessary to successfully understanding the unique challenges of an evolving global marketplace, anticipating consumer needs, developing new products and services, developing a systematic process for decision making, and achieving a competitive advantage. The 36-credit-hour curriculum requires 8 core and 4 elective courses, where the marketing concentration (worth 12 hours) focuses on marketing strategies, marketing research, new product marketing, and business-to-business marketing. The program is highly affordable because of a $275 credit-hour cost, giving the program a total estimated cost of $9,900.

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      • Total Tuition Cost for Program: 9900

      3. Colorado Technical University

      Colorado Technical University (CTU) was founded in 1965 in Colorado Springs in a building originally used as a roller rink. CTU is a private for-profit institution with campuses in Colorado Springs and Denver. Since its beginning in 1965, Colorado Technical University has been serving career focused adults by promoting industry-relevant higher education and fostering the development of their professional goals. CTU received a WCET Outstanding Work (WOW) award for its intellipath adaptive learning technology and is accredited by the Higher Learning Commission. Students can save up to 30% on tuition and time by using a free assessment module called Fast Track. Moreover, most faculty members are leaders in their fields and hold advanced degrees in the subjects they teach. With a total enrollment of 26,330 students, the school provides real world, industry-current programs in a variety of subjects.

      Colorado Technical University’s MBA with a concentration in Marketing (MBA-M) builds on a foundation of core management concepts with industry-relevant practices in the areas of marketing research and digital marketing. In order to be successful in this MBA program, candidates must have prior foundational knowledge in business, but after that, students will study how to construct global marketing strategies using critical thinking, ethics, and cross-cultural strategization. The 48-credit-hour program requires 10 core and 4 elective courses where core focus is on Applied Managerial Accounting, Leadership & Ethical Decision-Making, and Strategic Human Capital Management. The marketing concentration addresses a range of marketing strategies and concepts and includes the following: Marketing Research Methods, Marketing in the Digital Age, and International Marketing. At the end of the program, students complete a management capstone project relevant to their chosen industry. The program provides prestige thanks to CTU’s MBA degree program being named a Tier One program among North American universities in 2015 by CEO Magazine; furthermore, the online MBA program is ranked among the Best Online Programs by U.S. News and World Report. Finally, the program provides affordability due to a $325 credit-hour cost and a total cost, giving the program a total estimated cost of $15,600.

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      • Total Tuition Cost for Program: 15600
         

      4. Bellevue University

      Bellevue University was founded in 1966 in Bellevue, Nebraska and has been a leader in adult education ever since. Bellevue is a private, non-profit, regionally accredited institution serving over 13,000 students. Since 1996, Bellevue University has been offering online degree programs, and the first in the country to offer a Master of Business Administration degree online. Today, the school has campuses throughout the American Midwest. As one of the most affordable online options, Bellevue offers many financing options such as financial aid, need-based scholarships and loans, included for part-time students. Bellevue University has received countless of accolades and has set the standards of excellence in a variety of categories relating to performance and results. To highlight just a few pertinent awards, the school was named among the most innovative universities and ranked #1 for “Most Generous Credit Transfer Policy” by Online Course Report in 2017. Moreover, it was ranked in the top 25 for “Best Affordable Online Masters in Computer Science” from OnlineU.org, and Best Online Master’s in Computer Science & IT Programs in 2015 by SuperScholar.org. Finally, Bellevue has received accreditation by The Higher Learning Commission through the U.S. Department of Education.

      Bellevue University’s Performance MBA program is built on acquiring the technical and decision-making skills–and the team-oriented mindset–necessary to achieve measurable success in the area of finance, strategy, and human capital management. In other words, the curriculum is focused on the professional knowledge, hard skills, and relevant soft skills that employers look for. The 36-credit-hour curriculum requires 9 core and 3 elective courses where students get a global perspective of the marketing field by selecting at least 9 credit hours among the following: internet marketing, international consumer behavior, sales management, global brand marketing, and marketing research. The program offers prestige thanks to an accreditation from the International Assembly for Collegiate Business Education (IACBE). Finally, the program is affordable because of a generous transfer-credit policy, minimal fees, and a reasonable $525 credit-hour cost–giving the program a total estimated cost of $18,900.

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      • Total Tuition Cost for Program: 18900

      5. University of Massachusetts

      The University Of Massachusetts Lowell (UMass-L), started in 1894, is a nonprofit research university that has been recognized by Forbes and Payscale for offering a great value education and a high ROI. The establishment can be found on an urban 142-acre campus in heart of Lowell, MA–just 30 miles from Boston–on the Merrimack River. Accredited by the New England Association of Schools and Colleges (NEASC)–the regional authority of all levels of educational quality–UMass-L currently ranks #152 National Universities and #78 Top Public Schools by U.S. News & World Report. University Of Massachusetts enrolls approximately 13,266 undergraduate students, guarantees a student-faculty ratio of 17:1, and 59.4% of classes cater to less than 20 students.

      University Of Massachusetts’s MBA integrates theory and practice so students gain real-world and relevant experience applicable to every industry in both for-profit and nonprofit settings. The 30-42 credit-hour program requires 7 core and 3 elective courses and an additional 6 foundational courses are required but may be waived depending on student background. When selecting the marketing option, you can choose 3 electives among 7 courses in Market Research, New Product Development, International Marketing, Sales Management, and more. The program guarantees prestige because of its AACSB accreditation–something less than 5% of international business schools can claim. Moreover, the program was ranked as one of the Best Online MBA Programs by U.S. News & World Report, and ranked by GetEducated.com as a Best Buy in Accredited Online MBA Programs. Finally, the program guarantees affordability thanks to a $630 credit-hour cost.

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      • Total Tuition Cost for Program: 18900

      6. University of St. Mary

      The University of St. Mary, founded in 1923, is a private Roman Catholic institution founded by the Sisters of Charity to provide value-centered education. The school occupies a suburban campus in Leavenworth, KS. Accredited by the Higher Learning Commission and the State Of Kansas Department Of Education, St. Mary has been consistently named by The Princeton Review as one of the Best Midwestern Colleges since 2005–a distinction given only to institutions with high standards of academic excellence. The University of St. Mary matriculates roughly 875 undergraduate students, guarantees a student-faculty ratio of 8:1, and 67.8% of classes cater to fewer than 20 students.

      The University of St. Mary’s MBA with a Marketing and Advertising Management Concentration places strong Catholic values at the core of the program, so emphasis is on ethics and corporate responsibility. The 36-credit-hour curriculum can take as little as 1 year to complete and requires 9 core and 3 elective courses. Available course options include: The Advertising Industry in the 21st Century, Buyer Behavior, Marketing Research, and Advanced Marketing Strategy & Planning.

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      • Total Tuition Cost for Program: 21528

      7. Lasell College

      Lasell College, founded in 1851, is a private university offering professional-oriented studies where 100% of all students participate in an internship. Lasell College was recognized with the distinguished Carnegie Classification for Community Engagement–an honor that only 10% of colleges nationwide are granted. The establishment occupies a suburban 53-acre campus full of Victorian architecture in Newton, MA–only 10 miles from Boston. Also accredited by Higher Learning Commission, Lasell is currently ranked #131 Regional Universities North. Lasell College matriculates roughly 1,815 undergraduate students, guarantees a student-faculty ratio of 14:1, and 66.1% of classes cater to less than than 20 students.

      Lasell College’s Master of Science in Management with an integrated marketing concentration will prepare students to plan marketing strategies, analyze buyer behavior, and perform strategic information and financial management in the 21st century. The 36-credit-hour program requires 6 core, 2 elective, and 3 marketing concentration courses along with a capstone internship or research project. The available concentration courses are Consumer Behavior, Marketing Research, and Global Marketing. The program offers prestige thanks to an accreditation by the Accreditation Council for Business Schools and Programs (ACBSP).

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      • Total Tuition Cost for Program: 21600

      8. University of Maryland University College

      The University of Maryland University College (UMUC), established in 1947, is a public research university sitting on a 1,250-acre campus in Adelphi, MD–a suburb of Washington, D.C. UMUC is one of the largest online universities in the United States, offering 17 graduate online programs and enrolling over 90,000 students around the world. With a long-time commitment to active-duty military personnel, UMUC offers reduced tuition rates for members of the military and federal government employees. The University of Maryland University College offers a student-faculty ratio of 22:1, and 64.8% of its classes cater to fewer than 20 students.

      University Of Maryland University College’s Master of Science in Management with a specialization in Marketing prepares students for leadership positions with a focus on the latest marketing strategies as well as the foundations of solid management practice to be competitive in the job market. The program covers, first and foremost, topics such as brand management, consumer behavior, international marketing, and financial decision making for managers. Though not required, it is recommended to have strong writing and analytical skills as well as a background in statistics, finance, and accounting. The 36-credit-hour curriculum requires 3 core and 7 elective courses designed with input from professionals in the field. The curriculum will cover topics such as Marketing Principles, Regulation & Ethical Issues, Marketing Management, Legal & Ethical Issues in Global Communications, and Statistics for Managerial Decision Making.

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      • Total Tuition Cost for Program: 21747

      9. Brandman University

      Brandman University, started in 1958, is a private, nonprofit, coed institution that is affiliated with the Chapman University system and serves mature students and members of the military. The school occupies a suburban 7-acre campus in Irvine, CA–the main campus–with over 25 campuses throughout California and Washington as well as a virtual campus. Accredited by the Western Association Of Schools & Colleges (WASC)–the regional authority on higher educational effectiveness on the West coast–Brandman tied for #63 in Best Online Bachelor’s Programs by U.S. News & World Report. Brandman University registers about 5,000 undergraduate and 6,000 graduate students.

      Brandman University’s MBA focuses on strategy, leadership, and global perspectives while stressing the importance of sustainability and innovation. The 36-48 credit-hour program requires 6-8 core and 4 elective courses where the curriculum covers market research tools for consumers, industrial applications, and new product development strategies. Further, the designated marketing emphasis offers 4 seminars in Marketing Research, New Product Development, Advertising & Promotion, and International Marketing. Students will examine ethics, sociology, and culture within global marketing environments and the role of advertising and promotion in the marketplace. The program guarantees prestige because of its #152 ranking for Best Online MBA Program by U.S. News and World Report and an accreditation from the International Assembly for Collegiate Business Education (IACBE).

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      • Total Tuition Cost for Program: 21960

      10. Marist College

      Marist College is a private, coeducation college located in Poughkeepsie, New York. Traditionally a liberal arts college operating in the Catholic tradition of the Marist Brothers, the university has grown in recent years to serve over 6,500 students. Today the university is not associated with the Catholic Church. Marist College is routinelly ranked among the top regional colleges in the Northeast, as well as a top value private school nationwide. A second campus has also been recently opened in Florence, Italy, which allows students to study in the disciplines of Art History, Conservation Studies/Restoration, Digital Media, Interior Design, Fashion Design, Studio Art (B.A.) and Studio Art (B.S.). Other particularly noteworthy facets of the university include a longtime partnership with IBM, through which the university has had access to high powered computer mainframes of the scale normally only ever operated at larger research institutions or Fortune 500 companies. Marist is also home to the Marist Institute of Public Opinion, which is known nationally for their Marist Polls (political).

      The fully online Masters in Integrated Marketing Communications offered by Marist is the 10th most affordable program of those we surveyed. The degree programming is noteworthy for its compilation with the aid of leaders in the integrated marketing communications field. Besides being leaders in their field, all faculty members also hold advanced degrees in integrated marketing communications and related fields. The course of study is customizable, allowing students to take ten courses in a wide variety of disciplines: branding, social media, advertising, digital marketing, communication, and public relations. A wide range of support services are avialable to online students as well, including financial aid, career management/placement, counseling, and academic events, all online. The tuition per credit hour rate for the program is $750, which multipled by the 30 credit hours required in the program brings total tuition cost to slightly more than $22,000.

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      • Total Tuition Cost for Program: 22500

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      The Five Best Skills to Have as an Online Marketer http://www.bestmarketingdegrees.org/best-skills-for-online-marketers/ Mon, 29 May 2017 21:09:12 +0000 http://www.bestmarketingdegrees.org/?p=1480 The access is unfettered, but not only is the market saturated, marketers have to deal with an increasingly disillusioned, skeptical public whose ability to discern the difference between desirable, relevant […]

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      The access is unfettered, but not only is the market saturated, marketers have to deal with an increasingly disillusioned, skeptical public whose ability to discern the difference between desirable, relevant content and disguised or blatant advertising grows savvier by the day.

      Online marketing gives anyone the ability to reach limitless consumers with nothing more than an internet connection. The access is unfettered, but not only is the market saturated, marketers have to deal with an increasingly disillusioned, skeptical public whose ability to discern the difference between desirable, relevant content and disguised or blatant advertising grows savvier by the day. In order to be effective marketers need to package and create their content in a way that serves their purposes and appeals to consumers. It’s a difficult, grueling balancing act, but one that can be aided by certain skills and philosophies. Here we’ll explore what it takes to identify an appropriate audience, build a marketing blueprint, strategy, define your product/brand, draw attention to your content and turn an audience into customers.

      These tools will be helpful whether you’re trying to start your own business, develop an existing one, build a personal brand and built in audience, or simply build online marketing skills for a future endeavor. Keep in mind throughout how you’ve felt when bombarded with online content that didn’t appeal to your interests. No matter your professional background, this guide will give you a foundation to use in all future marketing endeavors. The order in which you build these skills is entirely dictated by your particular business, and what stage you’re at in building it.

      1) Identifying and Catering to an Audience

      Before you can do this, you have to know what you do, what problems you solve, and how to communicate this in less than a paragraph. Practice the 30 second pitch, both to better understand your business/brand yourself, and how you communicate it. Now that you know what you have to offer, first ask yourself, who do you believe will be best served by it? What are their habits and interests? How will their lives be improved by what you’re presenting? Depending how far along you are in your endeavor, you may want to invest in a CRM (customer relationship management) system in order to analyze date about anyone you’ve reached out to/or has already visited your content or platform. If you have a CRM, you can compile hard data about your audience. Another resource is Google Analytics, which lets you track where traffic is coming from, what content performs best, which keywords are drawing the most attention, and much more. If you don’t have an existing platform, you’ll have to work off of your own analysis and guess work on who your audience might be, which is a fine place to start.

      Either using hard data, or your own beliefs/analysis, filter the larger populace into groups based on income, age, gender, geography, and how these factors increase or decrease interest in what you’re creating and/or contributing. Remember that while these factors give a helpful outline, they’re not definitive. Access breeds greater interest, and the democratization of consumption in the Internet era is an exceedingly blooming phenomenon. Limiting yourself by demographics can help focus your message, but more importantly than that, are the hopes, imagination, pains and unmet needs of your audience. Start talking to people you know and don’t know about their lives, what you offer, and what they find compelling or off-putting about it. Take careful notes on these conversations, and create profiles that help you figure out what kind of personality is excited by what you do. If you have actual customers, survey them. If you think a survey would be invasive or annoying, consider offering something to entice participation. Information that helps you refine and improve your outreach is invaluable. Then, test your findings against traffic measurements, interest of new respondents, even what you offer. Here’s a good resource for this process.


         

      2) Build Your Marketing Strategy

      The first factor in a marketing strategy is cost. How much can you spend? Even if your marketing budget is very small, getting a good return on that investment will allow you to continue, and you should have a consistent strategy that you’re building on independently. Spending money on marketing can manifest as social media ad buys, commercial productions, hiring experts to create content, and more. Marketing was classically criticized by businesses as an imprecise method that costs lots of money, with indeterminable direct results. Now, online marketing is so ubiquitous because of its successful track record. Using analytical tools, it’s possible to chart the direct effects of your outreach.

      Here’s how to make sure you get a return on your marketing strategy. The same way you asked yourself who you are and what you do, set clear goals for your marketing mission. Is it to raise awareness? Draw new customers? What is the biggest objective you want your marketing effort to achieve? If you’ve done previous online marketing campaigns, use KPIs (Key Performance Indicators) to measure how they’ve performed, and compare your current campaign. You could use Google Analytics to measure your conversions, social media network analytics to measure engagement or a tool like BuzzSumo measure content marketing results, or all of them. Central to your strategies’ meaty substance are what you worked on in skill 1: who your audience are, what they want, and how and why you meet those needs. Study your competitors, and see how they market towards your target audience. Make sure that your approach has multiple avenues to draw and capture potential customers/audience members. Engaging social media posts, SEO articles with popular keywords related to your brand, focused email lists/blasts, video content and ad buys are all tools that can be integrated to help build your marketing strategy. Then use the same measuring tools you tracked previous campaigns with to maintain consistency. Most importantly, chart the direct traffic and sales conversions from the aspects of your marketing strategy they came from. Make sure to stay within your budget so you can get maximum ROI. And most importantly, be open to tinkering with your strategy as much as possible once you measure its strengths and weaknesses.

      3) Define Your Brand’s Story

      Knowing who you are and what you do is just part of defining your brand. The story of what you’ve created can be manifested in many ways. It’s why you exist, it’s what inspires your work, it’s subtle but succinct. It can encompass aesthetics and content that represent the spirit of what you’re creating without necessarily spelling it out. It’s focused, digestible and appealing to your audience. You can start by gathering yours and others content that you feel represents you. Making a mood board of what influences you, and what you see as your contributions is a great place to start. While many messages can be used to define your brand, you should be able to describe it in three words or traits. Once you’ve done that, ask yourself, how do these traits appear when you reach out to your audience? Where are they represented in your content?

      Your brand definition should encompass the aspects of your venture that you find most unique and appealing to your audience. It should address your customer’s needs, and fulfill them. And most importantly, it should be clearly separate from your competition. Sometimes it’s best to borrow from influences outside of your sphere, to voice and discover the spirit of what you offer in a different arena without mimicking the identity of your competitors. Your brand definition should be less focused on you than those you’re trying to reach. They’re the stars of your brand’s definition, and you are a vehicle that delivers what they were already looking for. As a species, we’ve evolved to tell our stories, so this should come naturally, just make sure it prizes the yearning of your audience. Your brand’s story should be natural and riveting, and should never feel like an ad, sales pitch or marketing scheme. It’s honest, clear and conversational. Brainstorm keywords, images and representations of your work, then build from there.

      4) Draw the Right Traffic

      Having a product, brand or web presence is not a strategy to draw traffic. And even if you are taking measures to draw traffic, it’s meaningless if the people who visit aren’t going to become paying customers, or patronize what you offer in an engaged, mutually beneficial way. As always you need to ask yourself, who do I want to reach? Where do these people congregate on the Internet? Are people likely to get value out of what I offer more likely to congregate on Facebook? Twitter? LinkedIn? These are important questions that will dictate how you look for and lure traffic. You’re likely to have your content in one place, which is good. A central location for what you’re offering is an important landing spot for what traffic can come. Now you need to find audiences that are larger than yours, and make a significant connection between other platforms and yours. You can advertise on social media platforms, share branded content with a larger publisher, or draw outside interest from other platforms in what you’re doing by reaching out to individual tastemakers, bloggers, reporters, etc.

      Try to look at the people who visit your platform as free and paid. Free traffic comes from people who found what you’re offering on their own, whether from other members of your audience, social media, content you’ve put out there, or places that have covered what you’ve done. Paid traffic comes from people who responded directly to ads/sponsored content, essentially anything you put money into that led to new visitors. Free traffic isn’t better than paid traffic. Both require time (and thus money) to cultivate. Paid traffic can have the downside of costing money, and potentially luring people who aren’t interested in what you offer, and don’t convert to patrons. However, the right paid placement can result in a lot more traffic than your efforts through PR, SEO, social media, blogging, video marketing, email lists, etc. Striking the right balance between paid and free traffic-driving will be an ongoing balance, but one thing you should have on your mind throughout is inbound marketing. This buzzword means one thing: marketing that pulls people in rather than feels shoved at them. This is engaging content that’s relatable, has something in it for them (think give aways) and is otherwise a no-brainer to explore further. You’ve been putting yourself in the position of your audience. What would they (or you) see that’s related to what you do that would make you excited to learn more? Focus on creating real value, to the people who want what you offer, and you’ll be generating the right traffic in no time.

      5) Monetize Traffic

      For some, this will mean turning visitors into customers. For others, it will mean converting visiting traffic into repeatedly visiting traffic, and monetizing those page views by another means. Regardless of your business model, taking a curious, or potentially reluctant audience and convincing them to enjoy what you do, return to it, and/or patronize it (for best results, repeatedly) is key to a successful, sustainable marketing effort and lasting business. You’re looking to shepherd your audience through a process of awareness, perusal, conversion, loyalty and advocacy for your brand. Over the course of that process, people will drop out. For some it won’t be the right fit, or their current financial situation will block them from patronizing your business. Things like this happen no matter what, but there are things you can do to affect your conversion rate, and maintain those you convert. For example, no one should be dropping out because you seem untrustworthy.

      You should prioritize customer and prospective customers needs. Figure out where they’re coming from, and set different expectation/tailor marketing accordingly. For example, a returning customer won’t have the same level of skepticism that someone who clicked on an ad will. and priorities. Think back on the process of awareness to advocacy, and build different marketing tools for each level. Someone who’s only aware should be treated gently, and given pertinent, useful, low-pressure information. Someone who’s showing interest, perusing, or is in the process of conversion should be pushed slightly harder towards loyalty and advocacy. Make sure your marketing messages build on each other, and make sense. You want a cohesive approach, not one that confuses or turns off potential clients. You can also take a different approach, if you’re not selling anything directly, and focus on selling ad space to monetize increasing web traffic. In this model, honing in on what draws your audience to your website, and making sure to provide that for them will translate into profits. A good resource on different ways to do that can be found here. Obviously, there’s a lot to online marketing, but here are skills that will help you, whether you’re starting a business, working for someone else’s, or building a brand or web presence for yourself or others.

      The post The Five Best Skills to Have as an Online Marketer appeared first on Best Marketing Degrees.

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