Best Marketing Degrees http://www.bestmarketingdegrees.org Wed, 21 Jun 2017 22:22:04 +0000 en-US hourly 1 https://wordpress.org/?v=4.8 http://www.bestmarketingdegrees.org/wp-content/uploads/2017/02/bestmarketingdegrees-36x36.png Best Marketing Degrees http://www.bestmarketingdegrees.org 32 32 The 20 Best Marketing Departments Worldwide (With 5 Online Options) http://www.bestmarketingdegrees.org/best-marketing-departments-worldwide/ Wed, 21 Jun 2017 19:33:57 +0000 http://www.bestmarketingdegrees.org/?p=1554 Marketing is the influential, evolving field where organizations and consumers intersect. At the heart of marketing is the drive to connect consumers to the right product or service to meet […]

The post The 20 Best Marketing Departments Worldwide (With 5 Online Options) appeared first on Best Marketing Degrees.

]]>

Marketing is the influential, evolving field where organizations and consumers intersect. At the heart of marketing is the drive to connect consumers to the right product or service to meet their needs. More than advertising, marketing is about knowing who buyers are, understanding their interests and behaviors, creating a corporate image and reaching target audiences with a corporate message.

Careers in marketing are lucrative, flexible and multidisciplinary. Thanks to the rise of e-commerce, careers in marketing are also increasingly global. The Bureau of Labor Statistics predicts a 9% growth in the industry by 2024 and reports an average salary of $124,850 in marketing, with top professionals in the field earning as much as $282,299 or more. Leading marketing professionals have a deep understanding of market segments and dynamics, of consumer behavior and psychology, and of economic forces and trends. Marketing executives must also command a broad skill set, from analytics and statistics to communication and leadership. A Master of Business Administration (MBA) degree with a focus on Marketing can help you launch or advance a career in marketing. Beyond academic training, a strong MBA program delivers hands-on marketing practice through internships and experiential learning, global immersion opportunities and the chance to tap into powerful alumni and professional networks.

An MBA with a specialization in marketing represents a significant investment of time, effort and, of course, money. Prospective students should consider each school’s tuition, the average salary of its graduates and their rate of employment. Some programs offer a well-rounded marketing education, others offer niche specializations. Some programs include internships and global immersions, and some MBA programs are delivered entirely online. To help you choose the best educational fit and return on investment, we’ve ranked the 20 MBA programs with a Marketing focus which offer the best all-around value, along with the 5 of these which offer equally strong, online marketing-rich MBAs.

Methodology:
  • Affordability (1/3): Average annual cost for out-of-state tuition.
  • Graduate Salary (1/3): The average salary of program graduates.
  • Employment (1/3): The percentage of students who have accepted job offers at the time of graduation.

1. Dartmouth University- Tuck School of Business

Dartmouth College is an Ivy League university located in the rural town of Hanover, New Hampshire. The school was founded in 1769, one of the nine Colonial Colleges chartered before the American Revolution. It is one of the nation’s oldest and most prestigious colleges, boasting sizable endowments, numerous amenities and impressive rankings. With 6,381 students and a student-to-faculty ratio of just 7 to one, Dartmouth provides students with the intimate personal attention of a small liberal arts college and the abundant resources of a large institution. Following a liberal arts curriculum, the university provides undergraduate instruction in 40 academic departments and interdisciplinary programs including 57 majors in the humanities, social sciences, natural sciences, and engineering, and enables students to design specialized majors and minors or engage in dual degree programs. Dartmouth is comprised of five colleges including a school of engineering, a school of medicine, and a school of business. The university also has affiliations with the Dartmouth–Hitchcock Medical Center, the Rockefeller Institute for Public Policy, and the Hopkins Center for the Arts. The Carnegie Foundation lists Dartmouth as the only “majority-undergraduate”, “arts-and-sciences focused”, “doctoral university” in the country that has “some graduate coexistence” and “very high research activity. U.S. News and World Report ranks Dartmouth 11th in National Universities and

The Tuck School of Business at Dartmouth offers a highly-ranked MBA program with the opportunity to specialize in marketing through selection of courses and projects. Founded in 1900 as the world’s first graduate school of business, Tuck has long been recognized among the leading business schools in the world. U.S. News and World Report ranks the department 8th in Best Business Schools. The MBA degree starts with a comprehensive, 17-class core, which covers statistics and decision science, corporate finance and capital markets, managerial and global economics, marketing, organizational behavior and personal leadership, strategy, communications, and operations. Students can then specialize in marketing through their choice of electives, with a selection of nine marketing classes including Marketing in the Network Economy, Strategic Brand Management and Retail Pricing Strategies and Tactics. Students are grouped into small study teams upon enrollment, allowing them to connect and collaborate closely. In addition to team-based work, students learn through experiential and global learning opportunities to case-based courses, independent study, and small-scale Research-to-Practice Seminars. All students are required to complete a first year project, applying classroom lessons to real-world business scenarios. Second year students can exercise the option to customize their study through an Independent Study option in an area of their choosing. Employment at time of graduation is 86.8% for Tuck students, the highest rate of any included in this ranking. Tuition costs $66,390 and graduates earn an average salary of $123,934, an impressive return on investment.
  • Homepage
  • Tuition: $66,390
  • Average Graduate Salary: $123,934
  • Employment at Graduation: 86.8%
  • Online MBA Option: No

2. University of Pennsylvania- Wharton School of Business

The University of Pennsylvania (“Penn”) is an Ivy League research university located in Philadelphia, Pennsylvania. The school was founded in 1740 by Benjamin Franklin and is one of the nine original Colonial Colleges, pre-dating the American Revolution. Penn established the nation’s first medical school, the first university teaching hospital, the first business school, and the first student union. Penn continues to pioneer new developments through research activity and innovative educational programs, such as a global learning hub. The school combines world-class liberal arts coursework and pre-professional education, with offerings in law, nursing and engineering, among others. The Carnegie Foundation has designated Penn as a doctoral research university with “very high research activity”. U.S. News and World Report ranks Penn 8th in National Universities and 11th in Best Value Schools.

The Wharton School of Business at the University of Pennsylvania offers a prestigious MBA with a Major in Marketing Management as well as a Joint Major in Marketing and Operations Management. Wharton is the oldest collegiate school of business in the world, dating back to 1881. The distinguished MBA program is ranked 1st in the world by both Business Insider and U.S. News & World Report. The course of study begins with a year of required core courses in topics such as finance, marketing, statistics, and strategy. Students choose from a wide selection of electives in their second year, with choices that include Forecasting Methods for Marketing, Strategic Brand Management and Electronic Commerce. MBA students can advance their careers and professional connections through Wharton’s Marketing Club, which connect students, alumni, faculty and recruiters through panels, discussions and events. Employment at time of graduation is 85.8% for Wharton students, the second highest reviewed here. Tuition is priced at $67,516 and graduates can expect to earn an average salary of $130,161.

  • Homepage
  • Tuition: $67,516
  • Average Graduate Salary: $130,161
  • Employment at Graduation: 86.8%
  • Online MBA Option: No

3. Harvard University Business School

Founded in 1636, Harvard University is the nation’s oldest institution of higher learning and, arguably, its most prestigious. The school is based in Cambridge and has thirteen schools, including schools of law, medicine, engineering and government, with campuses throughout the Boston metropolitan area. It operates several arts, cultural, and scientific museums, alongside the Harvard Library, which is the world’s largest academic and private library system. Harvard has a large student body of 22,000 and a massive endowment of $34.5 billion, the highest of any academic institution in the world. Harvard is the most selective of the Ivy League schools. Eight U.S. presidents, including Franklin Delano Roosevelt and John F. Kennedy, are Harvard alumni. The Carnegie Foundation classifies Harvard as a doctoral university with “very high research activity”, and it is a founding member of the Association of American Universities. U.S. News and World Report awards Harvard 2nd place in National Universities, 14th in Most Innovative Schools, and 1st in Best value Schools.

Harvard University Business School offers an MBA in Marketing which is highly recognized for both status and value. The prestigious business department was founded back in 1908 and publishes the influential monthly Harvard Business Review. The MBA program is ranked 1st in the nation by U.S. News and World Report and belongs to the “M7” group of MBA programs, which includes such elite schools as Kellogg, MIT Sloan, Stanford, and Wharton. The marketing degree prepares students to thoroughly understand the role of marketing in the company, to explore the relationship of marketing to other functions, and to show how effective marketing creates value for targeted customers. Students practice small-team problem solving throughout the program. The first year is dedicated to required courses, and a wide selection of electives makes up the second. During their second year, students at Harvard have the option to participate in on-site learning through Immersive Field Experiences and to cross-register, taking graduate courses in fields related to their area of business expertise at partner schools such as MIT and Tufts. Employment at time of graduation is 79.3% for Harvard students. Tuition is priced at $63,675 and graduates can expect to earn an average salary of $134,071.

  • Homepage
  • Tuition: $63,675
  • Average Graduate Salary: $134,071
  • Employment at Graduation: 79.3%
  • Online MBA Option: No

4. University of Chicago- Booth School of Business

The University of Chicago (“UChicago” or “U of C”) is a highly-ranked private research university in Chicago, Illinois. The school was founded in 1890 and is home to 15,726 students. UChicago originated a number of breakthroughs in research and achievement. In 1942, Chicago’s physics department helped develop the world’s first man-made, self-sustaining nuclear reaction. The school boasts a wealth of on-campus resources and centers, including the Fermi National Accelerator Laboratory, the Smart Museum of Art, as well as the Marine Biological Laboratory and Yerkes Observatory. The university is also home to the University of Chicago Press, the largest university press in the United States and the Barack Obama Presidential Library, slated for completion in 2020. The school is known for rigorous academics, and has produced almost 100 Nobel laureates. UChicago is ranked 3rd in National Universities and 13th in Best value Schools by U.S. News and World Report.

The University of Chicago’s Booth School of Business offers a rigorous, multidisciplinary MBA with a concentration in Marketing Analytics or Marketing Management. Booth is the second-oldest business school in the nation, and has the third-largest endowment. The Economist ranks the school’s overall MBA program 1st in the world, and U.S. News and World Report ranks the Marketing MBA 7th in the nation. The school bills the program as “the world’s most flexible full-time MBA program,” and with good reason. Degree candidates can earn their MBA in 21 months at a rate of 3-4 courses per term. Students begin with three required foundation courses, one in each of three content areas: Microeconomics, Statistics and Accounting. Six more courses chosen from the areas of Management, Business Environments and Functions follow. Thereafter, students are free to select eleven elective courses from a wide variety of choices. Those specializing in Marketing Analytics take research-driven courses such as Digital and Algorithmic Marketing, while those specializing in Marketing Management choose classes such as Quantitative Marketing and Economics. Employment at time of graduation is 84.9%. Tuition is priced at $66,540 and graduates earn an average salary of $126,937.

  • Homepage
  • Tuition: $66,540
  • Average Graduate Salary: $126,937
  • Employment at Graduation: 84.9%
  • Online MBA Option: No

5. University of Florida- Hough Graduate School of Business

Founded in 1835, the University of Florida (UF) is a large public university based in Gainsville, Florida and is the oldest institution of higher learning in the state. The university serves 54,854 students and is a senior member of the State University System of Florida. The sprawling campus measures over 2,000 acres and has some 900 buildings. UF offers numerous graduate professional programs, including business administration, engineering, law, dentistry, medicine, and veterinary medicine, and confers 123 master’s degrees and seventy-six doctoral degrees in 87 schools and departments. The school is notable for its diverse student body; it is ranked second in the nation for the number of bachelor’s degrees awarded to African-Americans, and third overall for Hispanics. UF is home to the Florida Gators, which are NCAA Division 1 and Southeastern Conference intercollegiate sports teams. The Carnegie Foundation classified UF as a research university with “very high research activity”. UF is ranked 40th in National Universities and 14th in Top Public Schools by U.S. News and World Report.

University of Florida’s Hough Graduate School of Business offers an MBA with a concentration in Marketing which is high in quality and exceptionally affordable. Students in the program examine consumer behavior, marketing management and marketplace phenomena, and work in an intensely collaborative environment. The MBA program consists of 48 credits: 28 core business credits and 28 credits in electives. For the marketing concentration, MBA students choose five classes in marketing from a selection of seven available courses, including Customer Analysis, Art and Science of Pricing, Web-Based Marketing and Building Brand Equity. Twenty-two months are typically required to earn the degree, but Hough also offers a one-year accelerated program (which includes a summer semester) and even a ten-month, 32-credit MBA program for those who have recently earned an undergraduate business degree. A minimum of two years of full-time, professional work experience is required for both options. Employment at time of graduation is 84.70% for Hough students. Tuition is priced at just $30,130, half the cost of some other programs, making it the most affordable school in this ranking. Graduates of Hough earn an average salary of $98,331. Hough also offers an Online MBA degree (see below).

  • Homepage
  • Tuition: $30,130
  • Average Graduate Salary: $98,331
  • Employment at Graduation: 84.7%
  • Online MBA Option: Yes

OFFERED ONLINE

Florida University’s Hough School of Business offers a prestigious Online MBA Option with a major in Marketing. U.S. News and World Report ranks Hough 5th in the nation for Best Online MBA. The program was launched in 1999, making it one of the oldest online graduate degree programs in the United States. As with Hough’s on-campus MBA program, two degree tracks are offered: a traditional 27-month program and an accelerated 16-month program open only to those with a bachelor’s in the filed of business. Students begin the program by building a foundation in core business areas such as finance, marketing, management, operations and economics. During their sixth term, students may specialize in marketing through their selection of electives, including such classes as Advanced Marketing Management Focus and Business to Business Marketing. The program is cohort-based, and involves a required initial on-campus orientation. Hough also hosts quarterly on-campus weekend intensives for online students, allowing for some face-to-face interaction with professors and peers.

6. Indiana University, Bloomington- Kelley School of Business

Indiana University, Bloomington (“IU Bloomington”) is a public research university located in Bloomington, Indiana. The school was originally founded in 1820 as a state seminary. With some 49,695 students, IU Bloomington is the flagship institution of the Indiana University system and its largest university. This large and illustrious institution boasts multiple on-campus museums and libraries, Big Ten Conference sports teams, top-rated medical and law schools, and some 650 student organizations. IU Bloomington has earned an outstanding academic reputation. U.S. News and World Report ranks it 86th in National Universities and 36th in Top Public Schools.

Indiana University, Bloomington’s Kelley School of Business offers an MBA with a Major in Marketing. Kelley is ranked 21st in Best Graduate Business Schools by U.S. News and World Report, and the MBA program itself is ranked 5th in the nation in producing Fortune 500 CEOs by Poets & Quants. The program is designed to give students a broad perspective and integrated understanding of diverse fields of business. The goal of each student’s first-semester curriculum is to weave together all disciplines related to business, providing a foundation for subsequent learning. Students frequently work in small teams to develop collaborative skills and apply themselves to real-world problems through experiential learning initiatives such as Bloomington Brands, a unique brand management work-study program. All MBA students begin with 15 credit hours of required coursework, generally 12 courses, followed by 11 elective classes. Those majoring in Marketing must take at least two of three available foundational marketing courses, such as Marketing Strategy. Seventeen electives in Marketing are offered, and include specialized offerings such as Global Marketing Management, Consumer Insights and New Products Management. At the time of graduation, some 83.9% of Kelley students are employed. Tuition is affordably priced at just $44,460 and graduates can expect to earn an average salary of $109,744. Kelley also offers an Online MBA degree (see below).

  • Homepage
  • Tuition: $44,460
  • Average Graduate Salary: $109,744
  • Employment at Graduation: 83.9%
  • Online MBA Option: Yes

OFFERED ONLINE

Indiana University, Bloomington’s Kelley School of Business offers an online MBA with a major in Marketing. Kelley is ranked an impressive 3rd in the nation for Best Online MBA by U.S. News and World Report. In addition to the flexibility inherent in an online program, students have 2-5 years to earn the MBA degree. Online courses are taught by the same high-caliber professors who teach on-campus graduate business classes, and Teaching quality in core classes has been ranked #1 in the nation by both the Princeton Review and Business Week. Online students experience the same small-team collaboration as their on-campus peers through video conferencing and group projects. A total of 5 credits are required for the degree: 39 in core courses and 11 in electives. Some 17 marketing electives are offered- including Global Marketing Management, Consumer Insights and New Products Management- giving students plenty of room to tailor their course of study to reflect their interests.

7. Duke University- Fuqua School of Business

Duke University is a prestigious private research university located in Durham, North Carolina. The school was founded by a group of Methodists and Quakers in 1838, and retains a focus on ethics and service while remaining officially nonsectarian. The university serves a total of 14,832 graduate and undergraduate students. Duke operates 12 departments, including a School of Engineering, a School of Medicine and a School of Law. With endowments topping $11.4 billion, Duke is the seventh-wealthiest private university in America. A number of scientific breakthroughs have been made by Duke researchers, including the first 3D ultrasound system and the first engineered blood vessels and stents. In addition to rigorous research and academics, Duke is known for stringent admission standards. Admission at Duke is considered “most selective” by U.S. News and World Report. The same source ranks Duke 8th in National Universities and 8th in Best Value Schools.

Duke University’s Fuqua School of Business offers an MBA with two available concentrations in Marketing: Product management and Market Analysis and Strategy. The program has earned recognition for academic excellence; U.S. News and World Report ranks it 4th in the nation for Best MBA with a Specialty in Marketing and the overall MBA program garners an impressive 12th in national rankings. The program is designed to be completed in 22 months. Students begin with a month-long orientation and Global Institute, a series focused on team-based learning and global perspectives. The remainder of the academic year is organized into four six-week terms. Unlike many programs, students in the MBA program at Fuqua are able to begin taking some electives midway through their first year and more during their second, typically three per term. Those interested in marketing can choose from two specializations within this concentration: Product management and Market Analysis and Strategy. The former focuses on the production and management of consumer goods, the latter on corporate and marketing strategy. Students of Fuqua can add to their business experience through participation in more than 50 extracurricular organizations, from the Luxury Brand & Retail Club to the Duke Startup Challenge. The school runs a number of research centers, such as the Fuqua/Coach K Center of Leadership & Ethics (COLE) and the Global Capital Markets Center. At graduation, 83.1% of program graduates are employed. Tuition is priced at $63,200 and graduates can expect to earn an average salary of $121,283. Fuqua also offers an Online MBA degree (see below).

  • Homepage
  • Tuition: $63,200
  • Average Graduate Salary: $121,283
  • Employment at Graduation: 83.1%
  • Online MBA Option: Yes

OFFERED ONLINE

Duke University’s Fuqua School of Business offers an online Cross Continent MBA with a Concentration in Marketing. This unique program is designed for full-time working professionals, and is both brief and highly focused. The Cross Continent MBA is intended to develop students’ global competence and prepare graduates for international job responsibilities. The 10-course core program is designed to be completed in just 17 months, with an additional 2-course term at the end for the optional Marketing concentration. Each term begins with a brief international residency session, followed by an academic term of 7-10 weeks, which is conducted online. Global residency locations include Berlin, Shanghai, New Delhi, Santiago and the home campus in Durham, North Carolina. All courses, from Managerial Economics to Marketing Management, are taught from a global perspective and make use of residency locations to develop an in-depth understanding of issues in international marketing.

8. University of Michigan, Ann Arbor- Ross School of Business

The University of Michigan (“Michigan”, or “UM”) is a public research university based in Ann Arbor, Michigan. The university dates back to 1817 and is the state’s oldest institution of higher learning, as well as its flagship university. UM is home to 44,718 students, yet maintains a relatively low student-to-faculty ratio of 15 to 1. The university offers over 200 undergraduate, and 100 doctoral and 90 master’s programs in such fields as architecture, business, medicine, law, pharmacy, nursing, social work, public health, and dentistry. UM is classified as a doctoral university with “very high research activity” by the Carnegie Foundation, and is widely considered to be a “Public Ivy”. A number of scientific advancements have been made at UM, notably in the fields of psychology, medicine and computing. The school has earned a world-class academic reputation. U.S. News and World Report ranks UM 27th in National Universities, 4th in Top Public Schools and 9th in Most Innovative Schools.

The University of Michigan, Ann Arbor’s Ross School of Business offers an MBA with the opportunity to specialize in Marketing through choice of electives and projects, including study abroad and the school’s signature Multidisciplinary Action Project. U.S. News and World Report ranks Ross 11th in the nation in Best Graduate Business Schools and 5th in the nation for Best Marketing Department. Ross was the first business school in the country to offer students full access to Nielsen’s Answers on Demand core platform and point-of-sale data, the gold standard used by marketing professionals around the world. Teaching at Ross stresses action-based learning, a concept designed to teach students to ask pertinent questions, identify important problems and become effective leaders. The 57-credit, two-year MBA program consists of one year of core courses and a second year of electives. Students interested in marketing can specialize through their choice in second-year electives, with options such as Strategic Brand Management, Pricing Strategy and Tactics and Marketing Research Design and Analysis. The first year of the MBA program includes a unique Multidisciplinary Action Project (“MAP”) course, an immersive 7-week project in which students solve real-world corporate problems for sponsor organizations such as Amazon and GeoPark. Participation in MAP helps students in developing leadership skills, group dynamics, and real-world application of classroom concepts. International MAP options are also available, with travel expenses paid by sponsoring organizations. During their second year, Ross students have the opportunity to study abroad at one of 15 partner schools. Ross is also home to a number of Marketing-related student organizations, such as the Marketing lab, Marketing Symposium and Michigan marketing Club. Employment at time of graduation is 85.6% for Ross students. Tuition costs $64,350 and graduates earn an average salary of $119,959.

  • Homepage
  • Tuition: $64,350
  • Average Graduate Salary: $119,959
  • Employment at Graduation: 85.6%
  • Online MBA Option: No

9. Northwestern University- Kellogg School of Management

Northwestern University is a private research university located in Evanston, Illinois, with campuses in Chicago, San Francisco and Qatar. Northwestern offers 124 undergraduate degrees and 145 graduate degrees, and has a total enrollment of 21,208. Students receive personal attention in small, intimate classes, where the student to faculty ratio is just 7 to 1. The school’s amenities include a private beach, one of the nation’s largest university libraries, extensive research laboratories, Big Ten Conference sports and a newly expanded recreation center. Northwestern students who wish to study abroad may choose from more than 130 programs in 50 countries. The university is home to nearly 1,500 research laboratories across two campuses, predominately in the medical and biological sciences. Northwestern is classified by the Carnegie Foundation as a research university with “very high research activity”. The school has earned a stellar academic reputation; U.S. News and World Report ranks it 12th in National Universities and 18th in Best Value Schools.

Northwestern University’s Kellogg School of Management offers a distinguished MBA with a major in Marketing. Kellogg has earned some of the highest possible academic distinctions; U.S. News and World Report ranks it 4th in the nation in Best Graduate Business Schools and 1st in Best Marketing Department. Students at Kellogg can explore global perspectives in business through 37 exchange programs across 20 countries, and the school’s Career management Center has consistently ranked among the most effective in the nation according to BusinessWeek. Two MBA tracks are offered: a traditional two-year MBA program and an accelerated one-year program for students who can satisfy core business requirements with undergraduate degrees or sufficient graduate credits in the field of business. The core curriculum for the two-year program consists of nine courses in fundamental areas, including accounting, management, marketing, finance managerial economics, decision sciences, and leadership. Second-year students in the Marketing have 18 marketing-related electives to choose from, including Strategic Brand Management, Marketing Channel Strategies, Retail Analytics, and Entrepreneurial Tools for Digital Marketing. The cost of tuition is $66,462. Graduates of Kellogg earn an impressive average salary of $123,998 and employment at the time of graduation is 82.8%.

  • Homepage
  • Tuition: $66,462
  • Average Graduate Salary: $123,998
  • Employment at Graduation: 82.8%
  • Online MBA Option: No

10. Cornell University- Samuel Curtis Johnson Graduate School of Management

Cornell University is a private, Ivy League doctoral university located in Ithaca, New York. The school is notable for its balance of distinguished scholarship, academic rigor and commitment to public service. Cornell is home to 21,904 undergraduate and graduate students, enrolled in 14 colleges and schools including a School of Management, College of Engineering, Law School, College of Veterinary Medicine and Medical College. Cornell consistently garners attention for liberal arts education, such as its esteemed design program, and is also highly active in scientific research. The university operates several interdisciplinary research centers in nanotechnology, biotechnology, supercomputing and genomics, and contributes to cutting-edge scientific endeavors such as the unmanned mission to Mars. U.S. News and World Report ranks Cornell 15th in National Universities and 16th in Best Value Schools.

Cornell University’s Samuel Curtis Johnson Graduate School of Management offers an MBA with a concentration in Marketing Analytics or Marketing Management. Johnson is a prestigious business school, ranked 16th in the country by U.S. News and World Report in Best Graduate Business Schools. The two-year MBA program consists of one semester of required core courses, one semester in an immersion, and a second year of concentration-related electives. First-year courses cover areas such as Microeconomics for Management, Financial Accounting, and Marketing Management, and the year culminates in an experiential learning component, the Integrative Case Competition, sponsored by Citi. Johnson is unique in that the school allows students to select more than one concentration out of the selection of 12 possible specializations. In addition to Marketing Analytics or Marketing Management, students may choose an additional concentration such as Sustainable Global Enterprise or Consulting. Students with a bachelor’s degree in business may enroll in the accelerated one-year MBA program, bypassing required business core classes and progressing more directly to concentration classes. Students without a background in business may attend an initial week-long “MBA math boot camp”. Orientation includes a two-week “outdoor adventure” leadership course in the Finger Lakes region. At the time of graduation, some 79.8% of Johnson students are employed. Tuition is reasonably priced at $61,584 and graduates can expect to earn an average salary of $121,228.

  • Homepage
  • Tuition: $61,584
  • Average Graduate Salary: $121,228
  • Employment at Graduation: 79.8%
  • Online MBA Option: No

11. University of Texas, Austin- McCombs School of Business

The University of Texas at Austin (“UT Austin”) is a public research university and the flagship institution of the University of Texas System. The university is based in Austin, Texas, and was founded in 1881. With 50,950 graduate and undergraduate students, UT Austin has the seventh-largest student body in the nation. The university offers over 350 degrees in 18 schools and colleges, including the McCombs School of Business, Cockrell School of Engineering and School of Nursing. Students can participate in more than 900 clubs and organizations. The sprawling, 1,438-acre campus houses seven museums and seventeen libraries, including the Lyndon Baines Johnson Library and Museum and the Blanton Museum of Art, and operates various auxiliary research facilities, such as the J. J. Pickle Research Campus and the McDonald Observatory. U.S. News and World Report ranks UT Austin 56th in National Universities, 18th in Top Public Schools and 14th in Most Innovative Schools.

The University of Texas, Austin’s McCombs School of Business offers an MBA with three available concentrations in Marketing: Brand and Product Management, High Technology Marketing , and Marketing Analytics and Consulting. U.S. News and World Report ranks McCombs 17th in the nation in Best Graduate Business Schools and 11th in the nation for Best Marketing Department. The first-year Foundational Core curriculum is comprised of 11 courses, including Financial Accounting, Statistics and Managerial Economics. Flexible Core Program Requirements follow, a customizable series of classes designed to develop leadership skills and global perspectives. Students choosing a concentration in Management can choose between a wide selection of 24 possible electives, including Managing and Marketing in the Global Arena, and Topics in Sustainable Development. MBA students with an interest in marketing can expand their experience outside the classroom through the Center for Customer Insights and Marketing Solutions (CCIMS), the Marketing Fellows program and the Graduate Marketing Network. MBA students can also gain additional training in leadership through workshop and micro-consulting projects in McCombs’ Leadership Program. The Princeton Review ranks the faculty at McCombs 6th in the nation for Best Professors. At graduation, 77.5% of graduates of the full-time program are employed. The average salary of graduates is $113,481 and tuition costs $50,296.

  • Homepage
  • Tuition: $50,296
  • Average Graduate Salary: $113,481
  • Employment at Graduation: 77.5%
  • Online MBA Option: No

12. The University of California, Berkeley- Haas School of Business

The University of California, Berkeley is a public research university located in Berkeley, California. Founded in 1868, Berkeley is the oldest of the ten research universities in the University of California system. Some 40,173 students are enrolled in the school’s many undergraduate, graduate and doctoral degree programs. The school is well known for its history of student activism, including the Free Speech Movement as well as the Anti-Vietnam War Movement. Berkley has earned a world-class academic reputation, consistently ranking as one of the finest institutions in the nation. The school is home to many world-renowned research institutes and organizations including Mathematical Sciences Research Institute and Space Sciences Laboratory. U.S News and World Report ranks Berkley 20th in National Universities, 23rd in Most Innovative Schools and 1st in Top Public Schools.

The University of California, Berkeley’s Haas School of Business offers an MBA with an Emphasis in Marketing. U.S. News and World Report ranks Haas 7th in the nation in Best Graduate Business Schools and 9th in the nation for Best Marketing Department. The Marketing Concentration curriculum is strategic, quantitative and innovative, and allows students to experience hands-on learning through internships at cutting-edge Bay Area businesses and global corporations. Students can gain further expertise through participation in the Haas Marketing Club and case competitions such as the Elite 8 and the Wake Forest Marketing Summit. The core curriculum provides a solid foundation, rooted in business fundamentals, such as marketing, finance, accounting, and operations. There are 12 core courses, and topics covered include Introduction to Finance, Strategic Leadership and Macroeconomics in the Global Economy. As part of the applied innovation requirement, students participate in a team performance module. Following completion of the core curriculum, students may select from hundreds of elective courses, both within and outside of the business school, to fulfill the remainder of their 51-unit requirement. Marketing electives include Marketing Analytics, Influencing Consumers, and High Technology Marketing Management. At graduation, 68.6% of program graduates are employed. Tuition is priced at $57,560 and graduates can expect to earn an average salary of $122,488.

  • Homepage
  • Tuition: $57,560
  • Average Graduate Salary: $122,488
  • Employment at Graduation: 68.6%
  • Online MBA Option: No

13. University of Wisconsin, Madison School of Business

The University of Wisconsin, Madison (“UW Madison”) is a public research university which was founded in 1848 and is based in Madison, Wisconsin. The school is the flagship campus of the University of Wisconsin System and, with its high-ranking academics, is considered a Public Ivy. It was the first public university established in Wisconsin and remains the oldest and largest public university in the state. UW Madison offers 130 undergraduate majors, 144 master’s, 109 doctoral and 14 professional degree programs, and serves a total of 43,536 students. The entire campus, including research stations throughout the state, measures over 10,600 acres, and the 933-acre main campus houses four National Historic Landmarks, the 12th-largest research library collection in North America, and separate museums of art, geology, zoology and physics. The Carnegie Foundation classifies UW Madison as a doctoral university with “highest research activity.” U.S. News and World Report ranks the school 44th in National Universities.

The University of Wisconsin, Madison offers an MBA with a Specialization in Marketing Research or Brand and Product Management. U.S. News and World Report ranks Madison 1st in the nation for Return on Investment in Full Time MBA Programs, and 2nd in Most Affordable of Top 35 MBA Programs. Madison offers a distinctive boutique approach to deliver highly focused preparation in a number of career specializations, including marketing. More than a concentration, specializations at Madison involve immersive learning in a specific business field through work and study with others in the same area of specialty, including faculty, staff, fellow cohort students, alumni, mentors, and industry partners. Each career specialization also offers electives or tracks that allow students to further customize their education. The 22-course MBA curriculum begins with a yearlong required core covering principles of general business management such as Financial Accounting, Data to Decisions, and Economics for Managers. Second-year students in the Marketing Research specialization study topics such as Scaling, Factor and Cluster Analysis, and Consumer Behavior. Those in the Brand and Product Management specialization take courses such as Brand Strategy and Marketing Communications in their second year. Madison also offers a Leadership Catalyst program, comprised of a variety of leadership-focused co-curricular activities such as academic courses, assessment tools, seminars, and workshops. Employment at time of graduation is 76.3% for Madison students, and graduates earn an average salary of $96,531. Tuition is priced at $32,164, the second-lowest in this ranking.

  • Homepage
  • Tuition: $32,164
  • Average Graduate Salary: $96,531
  • Employment at Graduation: 76.3%
  • Online MBA Option: No

14. Stanford University School of Business

Founded in 1891, Stanford University is a private research university which is located in Stanford, California. The school is one of the nation’s most prestigious, and Stanford alumni include 30 living billionaires, 17 astronauts, 64 Nobel laureates, and 20 Turing Award laureates. Stanford’s student body numbers 16,336 undergraduate, graduate, doctoral and professional degree students, enrolled in seven schools and colleges, including a School of Education, School of Engineering, Law School, and a School of Medicine. Stanford emphasizes multidisciplinary approaches to teaching and research, and academic excellence crosses disciplines, ranging from humanities to social sciences to engineering and the sciences. Current faculty members have earned 20 Nobel Prizes and 4 Pulitzer Prizes. The Carnegie Foundation classifies Stanford as a doctoral university with “highest research activity”, and the school is has been the site of numerous breakthroughs, such as the synthesis of DNA and the development of nuclear magnetic precision measurements. U.S. News and World Report ranks Stanford 5th in National Universities, 4th in Best Value Schools and 2nd in Most Innovative Schools.

Stanford University offers an elite MBA program with extensive elective offerings in Marketing. U.S. News and World Report ranks Stanford 4th in the nation in Best Graduate Business Schools and 3rd in the nation for Best Marketing Department. Stanford’s graduate business school emphasizes leadership, offering numerous leadership training workshops, simulations and symposiums, such as the hosts the “View From the Top” corporate speaker series. The MBA curriculum includes a first year core which covers three content areas: General Management Perspectives, General Management Foundations, and Global Experiences. The Global Experience component can consist of an international internship, self-directed global study or faculty-led seminar in a foreign country. Students can then personalize their academic experiences in the second year through electives, seminars, a joint or dual degree, and courses at other Stanford schools. Second-year students are able to dedicate their entire schedule to electives; those wishing to specialize in marketing can take advantage of extensive offerings in this field. Marketing courses include Marketing Analytics, Consumer Behavior, Sports Marketing, and Marketing Research for Entrepreneurs. Employment at time of graduation is 62.8%, and tuition is priced at $66,540. Graduates of Stanford’s MBA program can expect to earn a lucrative salary, $140,553 on average, the highest for graduates of any school in this ranking.

  • Homepage
  • Tuition: $66,540
  • Average Graduate Salary: $140,553
  • Employment at Graduation: 62.8%
  • Online MBA Option: No

15. Columbia University Business School

Established in 1754, Columbia University is a private Ivy League research university located in the borough of Manhattan, in New York City. The school is one of the original Colonial Colleges, having been founded prior to the American Revolution, and is the oldest institution of higher learning in the state. Columbia is home to 27,942 students and is organized into twenty schools, including a School of Engineering and Applied Science, a School of General Studies, a Law School, a College of Physicians and Surgeons, and a Business School. Students enjoy access to the museums, corporations and governmental institutions of New York City, as well as Columbia’s study abroad locations and global research outposts in Amman, Beijing, Istanbul, Paris, Mumbai, Rio de Janeiro, Santiago, Asunción and Nairobi. The school’s many illustrious alumni include 10 Supreme Court Justices, 20 living billionaires, 123 Pulitzer Prize winners; 39 Academy Award winners, 3 United States Presidents, 101 National Academy members, 98 Nobel laureates, 77 National Medal of Science winners, and 23 National Humanities Medal recipients. U.S. News and World Report ranks Columbia 5th in National Universities and 6th in Best value Schools. Columbia has been the site of numerous innovations and research breakthroughs, such as the splitting of the first uranium atom and the publication of the seminal neuroscience text, Principles of Neural Science.

Columbia University’s Business School offers a highly-regarded MBA with a Career Path in Marketing. Columbia is ranked 9th in the nation by U.S. News and World Report in Best Graduate Business Schools and 8th in the nation for Best Marketing Department. Columbia belongs to the “M7” group of MBA programs, which includes such elite schools as Kellogg, MIT Sloan, Stanford, and Wharton. MBA students can take courses offered across Columbia University’s academic divisions as electives, which make up more than half the MBA curriculum. Columbia’s Business School is home to more than 100 graduate business organizations, and over 20 business centers, such as the Center for Decision Sciences and the Center on Japanese Economy and Business, where leaders in industry, finance and research leaders present regularly. The first year MBA core curriculum is designed to give students an in-depth mastery of the academic disciplines and applied functional areas necessary to every business leader’s success. Core classes include Operational Management, Business Analytics, and Global Economic Environment. Students who opt for the Marketing Career path can choose from a large selection of electives in their second year, such as New Product Development, Social Media and Entrepreneurship, and Strategic Consumer Insights. Tuition for Columbia’s MBA program costs $68,792. Employment at time of graduation is 77.3% and graduates earn an average salary of $129,379.

  • Homepage
  • Tuition: $68,792
  • Average Graduate Salary: $129,379
  • Employment at Graduation: 77.3%
  • Online MBA Option: No

16. The University of California, Los Angeles- Anderson School of Management

Established in 1919, the University of California, Los Angeles (UCLA) is a public research university in the Westwood district of Los Angeles, California. The school It offers 337 undergraduate and graduate degree programs and serves a total of 44,947 students. UCLA ‘s academic divisions include the undergraduate College of Letters and Sciences and a number of graduate schools, such as the Henry Samueli School of Engineering and Applied Science, School of Law and David Geffen School of Medicine. UCLA also has a highly-regarded School of Theater, Film & Television and School of Dentistry, and the university-affiliated Medical Center is one of the top-ranked hospitals in the country. Undergraduates also conduct research as early as their freshman year, with more than half of UCLA students graduating with research experience. Outside the classroom, UCLA students participate in over than 1,000 student organizations, visit the Pacific Coast beaches just 10 miles away, or can take part in Division I athletics. U.S. News and World Report ranks UCLA 24th in National Universities and 2nd in Top Public Schools.

The University of California, Los Angeles’ Anderson School of Management offers an MBA with a Specialization in Marketing Analytics or Brand management. U.S. News and World Report ranks Anderson 16th in Best Graduate Business Schools. MBA students complete a year of core business classes followed by a year of self-selected courses. The program emphasizes leadership and communication skills throughout the curriculum, and through groups and workshops such as the Parker Career Management Center Career Series. Students gain experiential learning through internships at the many corporations based in Los Angeles and those interested in global business studies can take advantage of exchange programs, immersion trips and global field studies. MBA students complete required core courses during their first year, such as Foundations of Finance and Business Strategy, and enjoy some choice as far as the order in which they choose to complete them, and can take two electives as well. The second year is comprised entirely of electives, as well as two capstone courses. Those wishing to specialize in Marketing Analytics will choose courses such as Digital Marketing, One-to-One Marketing, and Tools and Analysis for Business Strategy. Students opting for the specialization in Brand Management will enroll in courses such as Consumer Behavior, Marketing Strategy, and Price Policies. Employment at time of graduation is 73.8%. Tuition is affordably priced at $55,159 and graduates can expect to earn an average salary of $118,150.

  • Homepage
  • Tuition: $55,159
  • Average Graduate Salary: $118,150
  • Employment at Graduation: 73.8%
  • Online MBA Option: No

17. Michigan State University- Eli Broad School of Business

Michigan State University (MSU) is a public research university based in East Lansing, Michigan, which was founded in 1855. The university is home to 50,543 students and administers over 200 academic programs. MSU was one of the one of the nation’s first institutions of higher education to teach scientific agriculture and pioneered the studies of packaging, hospitality business, supply chain management, and communication sciences. The university’s campus is home to the National Superconducting Cyclotron Laboratory, the W. J. Beal Botanical Garden, the Abrams Planetarium, the Wharton Center for Performing Arts, the Eli and Edythe Broad Art Museum, the Facility for Rare Isotope Beams, and the country’s largest residence hall system. The school’s history of research includes the invention of homogenization for milk and hybridization for corn, and recent innovations include particle accelerator research and the discovery of new isotope of the element germanium. MSU is classified as a doctoral university with “highest research activity” by the Carnegie Foundation. U.S. News and World Report ranks MSU 82nd in National Universities and 33rd in Top Public Schools.

Michigan State University’s Eli Broad School of Business offers an MBA with a Concentration in Marketing. Broad promotes experiential learning by offering a corporate speakers series, consulting clubs, hand-on labs, case competitions, and the Institute for Entrepreneurship and Innovation. Students can also gain global business awareness through Broad offers study abroad, international courses, and access to a top-rated International Business Center. The MBA program is designed to be completed in 21 months, and gives students a holistic, multicultural, up-to-date understanding of the world of business. The first year covers 30 credits in core business courses. A total of 15 credits in Marketing Concentration courses are taken in the second year, and include Market Research for Decision Making, Brand Strategy, and Consumer Insights. Marketing students can join the MBA Marketing Association and participate in corporate consulting projects including the Deloitte Generation Y Automotive Survey, developing brand strategy and planning market growth. By taking 4-6 additional courses, students can add an additional Competency in Business Analytics or Consulting. Employment at time of graduation is 76.1%. Tuition is affordably priced at $46,660 and Broad graduates earn, on average, an annual salary of $103,306.

  • Homepage
  • Tuition: $46,66
  • Average Graduate Salary: $103,306
  • Employment at Graduation: 76.1%
  • Online MBA Option: No

18. The University of Southern California- Marshall School of Business

Founded in 1880, the University of Southern California (USC) is a large, private research university serving 42,469 students. The main campus is located in downtown Los Angeles’s Arts and Education Corridor, and satellite campuses are located in other areas of California and Washington. Graduate students outnumber undergraduate students at USC; the school has a total of 18 graduate and professional schools, including colleges of business, law, engineering, cinematic arts, social work, and medicine. Graduate students can choose from 481 master’s, certificate, doctoral and professional degree programs, and with 199 different academic and professional minors, USC offers the broadest undergraduate selection in the nation. Research, scholarship and innovation are paramount at this distinguished school. USC is home to the world’s most powerful quantum computer, and has been the birthplace of such cutting edge-technologies as DNA computing, dynamic programming, image compression, VoIP, and antivirus software. The school is also one of the nation’s most selective, with an acceptance rate of just 16 percent. This prestigious school is ranked 23rd in National Universities by U.S. News and World Report, as well 19th in Innovation and 56th in Best Value.

The University of Southern California’s Marshall School of Business offers an MBA with well-developed electives in Marketing, along with many opportunities for customization. U.S. News and World Report ranks Marshall 24th in Best Graduate Business Schools, and the Marketing Department at Marshall is a national leader in research in the fields of consumer behavior, and advertising and psychology. First year MBA students complete a three-term required core built on foundational business concepts: accounting concepts, data analysis and modeling, operations management, strategy, marketing, communications, and finance. At the end of the first term students undertake a seven-week consulting assignment with a Los Angeles-based corporate client, practicing real-world problem solving. First year students can also select as many as four elective classes during spring semester, allowing them to specialize prior to their summer internships. Second-year students interested in marketing can take electives such as Advertising and Social Media Strategy, New Product Development and Consumer Behavior. Students can also earn credit in their second year by completing an independent study project in the field of marketing. At the time of graduation, 75.2% of Marshall graduates are employed. Tuition is reasonably priced at $55,474 and graduates of the MBA program earn an average salary of $115,309. Marshall also offers an online MBA degree (see below).

  • Homepage
  • Tuition:
  • Average Graduate Salary: $115,309
  • Employment at Graduation: 75.2%
  • Online MBA Option: Yes

OFFERED ONLINE

The University of Southern California’s Marshall School of Business offers a high-ranking online MBA. U.S. News and World Report ranks the school #12 in Best Online MBA Programs. The program’s curriculum designers have been honored by the Online Learning Consortium and its video content has earned two Telly Awards. The online classroom experience combines self-paced, asynchronous coursework with live weekly video class sessions. Students gain hands-on practice working with state-of-the-art analytics and metrics technologies and compile a digital portfolio of course projects. The program takes 18-36 months to complete, depending on scheduling, and consists of five cross-disciplinary courses of about 9 credits each. Course topics include Fundamentals of Business, Role of the Manager and Business Environment and Leadership. Each course incorporates and builds on the same key content areas: marketing, finance, management, accounting, and entrepreneurship.

19. New York University- Leonard N . Stern School of Business

New York University (NYU) is a private nonprofit research university based in the borough of Manhattan in New York City. The school was founded in 1831 and has a student body of 50,027. NYU operates additional campuses throughout New York City, as well as canters in Abu Dhabi, Shanghai, Accra, Berlin, Buenos Aires, Florence, London, Madrid, Paris, Prague, Sydney, Tel Aviv, and Washington, D.C. NYU is divided into 20 schools and colleges, the largest of which is the College of Arts and Sciences, and which includes the highly-ranked Silver School of Social Work, School of Law, and School of Medicine, and Tisch School of the Arts. NYU has one of the largest collegiate research budgets in the nation, and is recognized for research in supercomputing, aeronautics and medicine. According to The Princeton Review, NYU is consistently named by students and parents as a “Top Dream College”. U.S. News and World Report ranks NYU 36th in National Universities and 13th in Most Innovative Schools.

New York University’s Leonard N. Stern School of Business offers and MBA with a Specialization in Marketing, Digital Marketing, Sports Marketing, or Luxury Marketing. U.S. News and World Report ranks Stern 12th in the nation for Best Graduate Business Schools and 9th in Best Marketing Departments. Stern offers a high degree of flexibility, beginning in the first year, when students can choose five of their seven required courses, “menu-style” from a core selection. Marketing classes include Advertising Management, The Business of Sports Marketing, and Competitive Strategy in the Marketplace. The second year focuses on electives, and includes only one required course, giving students a high degree of flexibility. Up to 25% of second-year courses may be taken at other NYU graduate schools, including the Wagner School of Public Service and the Tisch School of the Arts. In addition to Marketing, Digital Marketing, Sports Marketing and Luxury Marketing, students may choose a second specialization from a selection of 20, such as Supply Chain Management and Global Sourcing, Business Analytics and Product Management. Employment at time of graduation is 82.1%. Stern graduates earn an average salary of $120,924, and tuition costs $66,588.

  • Homepage
  • Tuition:
  • Average Graduate Salary: $120,924
  • Employment at Graduation: 82.1%
  • Online MBA Option: No

20. The University of North Carolina at Chapel Hill- Kenan-Flagler Business School

The University of North Carolina at Chapel Hill (UNC) is a public research university located in Chapel Hill, North Carolina. UNC was established in 1789, making it one of three schools with a claim to the title of oldest institution of higher education in the United States. The university offers 71 bachelor’s, 107 master’s and 74 doctoral degree degrees. UNC has 29,084 students enrolled in over 70 courses of study through fourteen colleges and the College of Arts and Sciences. Class sizes are small, with a student –to-faculty ratio of just 14 to one. Students can participate in top-rated research programs and study abroad in more than 70 countries. The school is widely considered a Public Ivy, with highly selective admissions and rigorous academics. U.S. News and World Report ranks UNC 30th in National Universities and 12th in Best Value Schools.

The University of North Carolina at ?Chapel Hill’s Kenan-Flagler Business School offers an MBA with a Concentration in Marketing. U.S. News and World Report ranks Kenan-Flagler 18th in Best Business Schools. The full-time MBA program features flexible classes that place an emphasis on global perspectives and the business process model, which organizes the first year of study to simulate the cycle of running a business. The school has campuses in Chapel Hill, N.C.; Bangkok, Thailand; Hong Kong; Rotterdam, The Netherlands; São Paulo, Brazil; and Monterrey, Mexico. The first year MBA curriculum includes 15 required courses and 3 additional core requirements, such as Microeconomics and Financial Tools. Students enroll in elective courses beginning in their first year, with a selection of 125 available. The Marketing Concentration at Kenan-Flagler focuses on four key areas: Customer Management, Product Management, Marketing Strategy, and Market Analysis. There are eleven electives available within this concentration, and choices include Retail and Channel Management, Global Marketing Strategy, and Digital Marketing. In addition to general concentrations, Enrichment Concentrations allow students to further specialize. Such sub-specialties include Entrepreneurship and Sustainable Enterprise. Students may also earn credit through self-directed independent study and business projects. Tuition at Kenan-Flagler costs $56,138 and graduates earn an average salary of $111,922. At the time of graduation, 75.1% of graduates are employed. Kenan-Flagler also offers an Online MBA (see below).

  • Homepage
  • Tuition: $56,138
  • Average Graduate Salary: $111,922
  • Employment at Graduation: 75.1%
  • Online MBA Option: Yes

OFFERED ONLINE

University of North Carolina, ?Chapel Hill’s Kenan-?Flagler Business School offers an online MBA with a concentration in Marketing. The program is notably flexible and emphasizes strategic leadership across all classes. The course of study consists of 66 credits and can be completed in 18-36 months. The core consists of nine 4-credit courses, including Analytical Tools and Business Communication. The remainder of the program is comprised of electives, 2-4 credits each. Students pursuing the Marketing Concentration take electives such as Global Marketing, Information for Decision making, and Digital Marketing. Class sizes are small, with 15 or fewer students per instructor, and weekly live video discussions strengthen connections and encourage collaborative learning. With four start dates per year, students can begin working towards their online MBA as soon as they are ready. Distance students enjoy support services such as online career management and have the option to attend global immersions.

  • Homepage
    • The post The 20 Best Marketing Departments Worldwide (With 5 Online Options) appeared first on Best Marketing Degrees.

      ]]> The 10 Most Affordable Online Masters in Marketing http://www.bestmarketingdegrees.org/most-affordable-online-masters-in-marketing/ Tue, 30 May 2017 18:40:04 +0000 http://www.bestmarketingdegrees.org/?p=1489 Information about consumer markets is of great value to any business. Therefore, understanding the motivation behind consumer’s decisions to purchase certain products, and how advertising influences decision-making is a key […]

      The post The 10 Most Affordable Online Masters in Marketing appeared first on Best Marketing Degrees.

      ]]>

      Information about consumer markets is of great value to any business. Therefore, understanding the motivation behind consumer’s decisions to purchase certain products, and how advertising influences decision-making is a key part of the marketing and advertising process. Marketing has become a critical function of every organization, especially in today’s global marketplace. As technologies continue to advance, and the ways consumers connect with brands continuously evolve, skilled market research managers who can navigate through the consumer landscape, study market conditions, and plan programs to generate interest for brands are important assets to organizations across all industries. Marketing management explores basic marketing principles, policies, and data collection through targeted marketing research. Special emphasis is placed on marketing strategy planning, and the integration of marketing with other business activities. For those with a master’s degree in the field, job prospects should be great. According to the Bureau of Labor Statistics, this profession has an excellent employment outlook: employment rate in marketing and advertising management is slated to grow 32 percent from 2012 to 2022, and will continue to be in demand given that this unique integrated marketing business combination is applicable to diverse organizations. There are many career opportunities in the world of advertising and marketing management. Marketing professionals can be found in a variety of industries. These include research analyst, marketing director, brand manager and advertising, to name a few. Additionally, the rise of digital media and an increased use of data in market research have created many new job titles and career paths.

      Graduates with an MBA in Marketing Management will be able to develop effective and fiscally sound marketing strategies and plans, analyze the various fundamental marketing concepts, understand and implement research design, evaluate how branding works, and apply ethical principles in business situations. It is paramount to have knowledge of proper research techniques, and the ability to analyze data to succeed in this field. An MBA program in marketing will equip graduates with the managerial skills and business knowledge that are necessary to successfully handle the complex management challenges in advertising today, anticipate consumer needs, translate those needs into products and services and plan campaigns to sell their products successfully. Topics generally include price policies and controls, diverse trade channels, campaign planning, merchandising, market research, competitive practices, and social media planning. Furthermore, a marketing MBA will give you a concrete understanding of marketing important channels, such as branding, social media, advertising, digital marketing, communication, and public relations. No matter which career path you choose, an online education in marketing can give you the edge and creative skills necessary to shine in this competitive arena. The programs evaluated below are a great return on investment, and they offer affordability without sacrificing quality.

      Methodology
      • Affordability (100%):The out-of-state (if applicable) tuition per credit hour rate multiplied by the number of credit hours required to complete the program of study.

      1. California Coast University

      California Coast University, established in 1973, is a for-profit, private institution that offers only distance learning with an emphasis on self-paced learning. For instance, there are no classroom attendance requirements, and students can choose between getting their degree in as little as 9 months or take 1 course every 6 months. A primary goal is to offer affordable, flexible, comprehensive, and up-to-date curricula via online or correspondence studies. While the school does not have a physical campus, the headquarters are based in downtown Santa Ana, CA. Accredited by the Distance Education Accrediting Commission (DEAC)–the agency that sets the standards for all distance education institutions–California Coast University registers about total of 8,000 students total, including undergraduate and graduate students.

      California Coast University’s Master in Business Administration (MBA) is designed for students with a Bachelor’s degree in either, Business Administration, Leadership, or Management. The 39-credit-hour curriculum requires 13 core courses including a capstone project on strategic management. The program’s objective is to provide business professionals with the key concepts, theories, and best practices to be competitive in the contemporary business environment. Students will examine various business theories, research international trade and the global market, and compare legal and ethical issues. The program emphasizes affordability with 3 different flexible payment options as low as $100 per month, interest free. Moreover, textbooks are not included in tuition price but can be rented directly from the library at a nominal cost. Finally, members of the military and veterans receive a 10% discount on tuition, a company tuition reimbursement program is available; not to mention the estimated program cost is already less than $9,000. The program also offers flexibility because of a transfer-credit policy for prior educational and/or professional experience.

      • Homepage
      • Total Tuition Cost for Program: 8970
         

      2. Columbia Southern University

      Columbia Southern University (CSU), founded in 1993, is a for-profit, online-only institution and a sister school of Waldorf University as well as an institutional member of the American Council on Education (ACE)–a major higher education coordinating body. While almost half of the CSU student body is made up of active military members, CSU is a student-centered university with a relevant, innovative curriculum that addresses the best practices of the industry and can boast a 98% student satisfaction rate. Columbia Southern guarantees a high quality education by implementing Quality Matters (QM) standards–rigorous, research-supported standards–into their online courses. Quality Matters is a nationally recognized, faculty-centered, peer-review process that certifies the quality of online courses. While the school does not have a physical campus, the headquarters are based in Orange Beach, Alabama. Also accredited by the DEAC, Columbia Southern University registers approximately 29,000 undergraduate students.

      Columbia Southern University’s Master of Business Administration in Marketing prepares students for management and leadership positions in the field of marketing in an estimated completion time of 3 years. Emphasis is on the managerial skills and business knowledge that are necessary to successfully understanding the unique challenges of an evolving global marketplace, anticipating consumer needs, developing new products and services, developing a systematic process for decision making, and achieving a competitive advantage. The 36-credit-hour curriculum requires 8 core and 4 elective courses, where the marketing concentration (worth 12 hours) focuses on marketing strategies, marketing research, new product marketing, and business-to-business marketing. The program is highly affordable because of a $275 credit-hour cost, giving the program a total estimated cost of $9,900.

      • Homepage
      • Total Tuition Cost for Program: 9900

      3. Colorado Technical University

      Colorado Technical University (CTU) was founded in 1965 in Colorado Springs in a building originally used as a roller rink. CTU is a private for-profit institution with campuses in Colorado Springs and Denver. Since its beginning in 1965, Colorado Technical University has been serving career focused adults by promoting industry-relevant higher education and fostering the development of their professional goals. CTU received a WCET Outstanding Work (WOW) award for its intellipath adaptive learning technology and is accredited by the Higher Learning Commission. Students can save up to 30% on tuition and time by using a free assessment module called Fast Track. Moreover, most faculty members are leaders in their fields and hold advanced degrees in the subjects they teach. With a total enrollment of 26,330 students, the school provides real world, industry-current programs in a variety of subjects.

      Colorado Technical University’s MBA with a concentration in Marketing (MBA-M) builds on a foundation of core management concepts with industry-relevant practices in the areas of marketing research and digital marketing. In order to be successful in this MBA program, candidates must have prior foundational knowledge in business, but after that, students will study how to construct global marketing strategies using critical thinking, ethics, and cross-cultural strategization. The 48-credit-hour program requires 10 core and 4 elective courses where core focus is on Applied Managerial Accounting, Leadership & Ethical Decision-Making, and Strategic Human Capital Management. The marketing concentration addresses a range of marketing strategies and concepts and includes the following: Marketing Research Methods, Marketing in the Digital Age, and International Marketing. At the end of the program, students complete a management capstone project relevant to their chosen industry. The program provides prestige thanks to CTU’s MBA degree program being named a Tier One program among North American universities in 2015 by CEO Magazine; furthermore, the online MBA program is ranked among the Best Online Programs by U.S. News and World Report. Finally, the program provides affordability due to a $325 credit-hour cost and a total cost, giving the program a total estimated cost of $15,600.

      • Homepage
      • Total Tuition Cost for Program: 15600
         

      4. Bellevue University

      Bellevue University was founded in 1966 in Bellevue, Nebraska and has been a leader in adult education ever since. Bellevue is a private, non-profit, regionally accredited institution serving over 13,000 students. Since 1996, Bellevue University has been offering online degree programs, and the first in the country to offer a Master of Business Administration degree online. Today, the school has campuses throughout the American Midwest. As one of the most affordable online options, Bellevue offers many financing options such as financial aid, need-based scholarships and loans, included for part-time students. Bellevue University has received countless of accolades and has set the standards of excellence in a variety of categories relating to performance and results. To highlight just a few pertinent awards, the school was named among the most innovative universities and ranked #1 for “Most Generous Credit Transfer Policy” by Online Course Report in 2017. Moreover, it was ranked in the top 25 for “Best Affordable Online Masters in Computer Science” from OnlineU.org, and Best Online Master’s in Computer Science & IT Programs in 2015 by SuperScholar.org. Finally, Bellevue has received accreditation by The Higher Learning Commission through the U.S. Department of Education.

      Bellevue University’s Performance MBA program is built on acquiring the technical and decision-making skills–and the team-oriented mindset–necessary to achieve measurable success in the area of finance, strategy, and human capital management. In other words, the curriculum is focused on the professional knowledge, hard skills, and relevant soft skills that employers look for. The 36-credit-hour curriculum requires 9 core and 3 elective courses where students get a global perspective of the marketing field by selecting at least 9 credit hours among the following: internet marketing, international consumer behavior, sales management, global brand marketing, and marketing research. The program offers prestige thanks to an accreditation from the International Assembly for Collegiate Business Education (IACBE). Finally, the program is affordable because of a generous transfer-credit policy, minimal fees, and a reasonable $525 credit-hour cost–giving the program a total estimated cost of $18,900.

      • Homepage
      • Total Tuition Cost for Program: 18900

      5. University of Massachusetts

      The University Of Massachusetts Lowell (UMass-L), started in 1894, is a nonprofit research university that has been recognized by Forbes and Payscale for offering a great value education and a high ROI. The establishment can be found on an urban 142-acre campus in heart of Lowell, MA–just 30 miles from Boston–on the Merrimack River. Accredited by the New England Association of Schools and Colleges (NEASC)–the regional authority of all levels of educational quality–UMass-L currently ranks #152 National Universities and #78 Top Public Schools by U.S. News & World Report. University Of Massachusetts enrolls approximately 13,266 undergraduate students, guarantees a student-faculty ratio of 17:1, and 59.4% of classes cater to less than 20 students.

      University Of Massachusetts’s MBA integrates theory and practice so students gain real-world and relevant experience applicable to every industry in both for-profit and nonprofit settings. The 30-42 credit-hour program requires 7 core and 3 elective courses and an additional 6 foundational courses are required but may be waived depending on student background. When selecting the marketing option, you can choose 3 electives among 7 courses in Market Research, New Product Development, International Marketing, Sales Management, and more. The program guarantees prestige because of its AACSB accreditation–something less than 5% of international business schools can claim. Moreover, the program was ranked as one of the Best Online MBA Programs by U.S. News & World Report, and ranked by GetEducated.com as a Best Buy in Accredited Online MBA Programs. Finally, the program guarantees affordability thanks to a $630 credit-hour cost.

      • Homepage
      • Total Tuition Cost for Program: 18900

      6. University of St. Mary

      The University of St. Mary, founded in 1923, is a private Roman Catholic institution founded by the Sisters of Charity to provide value-centered education. The school occupies a suburban campus in Leavenworth, KS. Accredited by the Higher Learning Commission and the State Of Kansas Department Of Education, St. Mary has been consistently named by The Princeton Review as one of the Best Midwestern Colleges since 2005–a distinction given only to institutions with high standards of academic excellence. The University of St. Mary matriculates roughly 875 undergraduate students, guarantees a student-faculty ratio of 8:1, and 67.8% of classes cater to fewer than 20 students.

      The University of St. Mary’s MBA with a Marketing and Advertising Management Concentration places strong Catholic values at the core of the program, so emphasis is on ethics and corporate responsibility. The 36-credit-hour curriculum can take as little as 1 year to complete and requires 9 core and 3 elective courses. Available course options include: The Advertising Industry in the 21st Century, Buyer Behavior, Marketing Research, and Advanced Marketing Strategy & Planning.

      • Homepage
      • Total Tuition Cost for Program: 21528

      7. Lasell College

      Lasell College, founded in 1851, is a private university offering professional-oriented studies where 100% of all students participate in an internship. Lasell College was recognized with the distinguished Carnegie Classification for Community Engagement–an honor that only 10% of colleges nationwide are granted. The establishment occupies a suburban 53-acre campus full of Victorian architecture in Newton, MA–only 10 miles from Boston. Also accredited by Higher Learning Commission, Lasell is currently ranked #131 Regional Universities North. Lasell College matriculates roughly 1,815 undergraduate students, guarantees a student-faculty ratio of 14:1, and 66.1% of classes cater to less than than 20 students.

      Lasell College’s Master of Science in Management with an integrated marketing concentration will prepare students to plan marketing strategies, analyze buyer behavior, and perform strategic information and financial management in the 21st century. The 36-credit-hour program requires 6 core, 2 elective, and 3 marketing concentration courses along with a capstone internship or research project. The available concentration courses are Consumer Behavior, Marketing Research, and Global Marketing. The program offers prestige thanks to an accreditation by the Accreditation Council for Business Schools and Programs (ACBSP).

      • Homepage
      • Total Tuition Cost for Program: 21600

      8. University of Maryland University College

      The University of Maryland University College (UMUC), established in 1947, is a public research university sitting on a 1,250-acre campus in Adelphi, MD–a suburb of Washington, D.C. UMUC is one of the largest online universities in the United States, offering 17 graduate online programs and enrolling over 90,000 students around the world. With a long-time commitment to active-duty military personnel, UMUC offers reduced tuition rates for members of the military and federal government employees. The University of Maryland University College offers a student-faculty ratio of 22:1, and 64.8% of its classes cater to fewer than 20 students.

      University Of Maryland University College’s Master of Science in Management with a specialization in Marketing prepares students for leadership positions with a focus on the latest marketing strategies as well as the foundations of solid management practice to be competitive in the job market. The program covers, first and foremost, topics such as brand management, consumer behavior, international marketing, and financial decision making for managers. Though not required, it is recommended to have strong writing and analytical skills as well as a background in statistics, finance, and accounting. The 36-credit-hour curriculum requires 3 core and 7 elective courses designed with input from professionals in the field. The curriculum will cover topics such as Marketing Principles, Regulation & Ethical Issues, Marketing Management, Legal & Ethical Issues in Global Communications, and Statistics for Managerial Decision Making.

      • Homepage
      • Total Tuition Cost for Program: 21747

      9. Brandman University

      Brandman University, started in 1958, is a private, nonprofit, coed institution that is affiliated with the Chapman University system and serves mature students and members of the military. The school occupies a suburban 7-acre campus in Irvine, CA–the main campus–with over 25 campuses throughout California and Washington as well as a virtual campus. Accredited by the Western Association Of Schools & Colleges (WASC)–the regional authority on higher educational effectiveness on the West coast–Brandman tied for #63 in Best Online Bachelor’s Programs by U.S. News & World Report. Brandman University registers about 5,000 undergraduate and 6,000 graduate students.

      Brandman University’s MBA focuses on strategy, leadership, and global perspectives while stressing the importance of sustainability and innovation. The 36-48 credit-hour program requires 6-8 core and 4 elective courses where the curriculum covers market research tools for consumers, industrial applications, and new product development strategies. Further, the designated marketing emphasis offers 4 seminars in Marketing Research, New Product Development, Advertising & Promotion, and International Marketing. Students will examine ethics, sociology, and culture within global marketing environments and the role of advertising and promotion in the marketplace. The program guarantees prestige because of its #152 ranking for Best Online MBA Program by U.S. News and World Report and an accreditation from the International Assembly for Collegiate Business Education (IACBE).

      • Homepage
      • Total Tuition Cost for Program: 21960

      10. Marist College

      Marist College is a private, coeducation college located in Poughkeepsie, New York. Traditionally a liberal arts college operating in the Catholic tradition of the Marist Brothers, the university has grown in recent years to serve over 6,500 students. Today the university is not associated with the Catholic Church. Marist College is routinelly ranked among the top regional colleges in the Northeast, as well as a top value private school nationwide. A second campus has also been recently opened in Florence, Italy, which allows students to study in the disciplines of Art History, Conservation Studies/Restoration, Digital Media, Interior Design, Fashion Design, Studio Art (B.A.) and Studio Art (B.S.). Other particularly noteworthy facets of the university include a longtime partnership with IBM, through which the university has had access to high powered computer mainframes of the scale normally only ever operated at larger research institutions or Fortune 500 companies. Marist is also home to the Marist Institute of Public Opinion, which is known nationally for their Marist Polls (political).

      The fully online Masters in Integrated Marketing Communications offered by Marist is the 10th most affordable program of those we surveyed. The degree programming is noteworthy for its compilation with the aid of leaders in the integrated marketing communications field. Besides being leaders in their field, all faculty members also hold advanced degrees in integrated marketing communications and related fields. The course of study is customizable, allowing students to take ten courses in a wide variety of disciplines: branding, social media, advertising, digital marketing, communication, and public relations. A wide range of support services are avialable to online students as well, including financial aid, career management/placement, counseling, and academic events, all online. The tuition per credit hour rate for the program is $750, which multipled by the 30 credit hours required in the program brings total tuition cost to slightly more than $22,000.

      • Homepage
      • Total Tuition Cost for Program: 22500

      The post The 10 Most Affordable Online Masters in Marketing appeared first on Best Marketing Degrees.

      ]]>
      The Five Best Skills to Have as an Online Marketer http://www.bestmarketingdegrees.org/best-skills-for-online-marketers/ Mon, 29 May 2017 21:09:12 +0000 http://www.bestmarketingdegrees.org/?p=1480 The access is unfettered, but not only is the market saturated, marketers have to deal with an increasingly disillusioned, skeptical public whose ability to discern the difference between desirable, relevant […]

      The post The Five Best Skills to Have as an Online Marketer appeared first on Best Marketing Degrees.

      ]]>
      The access is unfettered, but not only is the market saturated, marketers have to deal with an increasingly disillusioned, skeptical public whose ability to discern the difference between desirable, relevant content and disguised or blatant advertising grows savvier by the day.

      Online marketing gives anyone the ability to reach limitless consumers with nothing more than an internet connection. The access is unfettered, but not only is the market saturated, marketers have to deal with an increasingly disillusioned, skeptical public whose ability to discern the difference between desirable, relevant content and disguised or blatant advertising grows savvier by the day. In order to be effective marketers need to package and create their content in a way that serves their purposes and appeals to consumers. It’s a difficult, grueling balancing act, but one that can be aided by certain skills and philosophies. Here we’ll explore what it takes to identify an appropriate audience, build a marketing blueprint, strategy, define your product/brand, draw attention to your content and turn an audience into customers.

      These tools will be helpful whether you’re trying to start your own business, develop an existing one, build a personal brand and built in audience, or simply build online marketing skills for a future endeavor. Keep in mind throughout how you’ve felt when bombarded with online content that didn’t appeal to your interests. No matter your professional background, this guide will give you a foundation to use in all future marketing endeavors. The order in which you build these skills is entirely dictated by your particular business, and what stage you’re at in building it.

      1) Identifying and Catering to an Audience

      Before you can do this, you have to know what you do, what problems you solve, and how to communicate this in less than a paragraph. Practice the 30 second pitch, both to better understand your business/brand yourself, and how you communicate it. Now that you know what you have to offer, first ask yourself, who do you believe will be best served by it? What are their habits and interests? How will their lives be improved by what you’re presenting? Depending how far along you are in your endeavor, you may want to invest in a CRM (customer relationship management) system in order to analyze date about anyone you’ve reached out to/or has already visited your content or platform. If you have a CRM, you can compile hard data about your audience. Another resource is Google Analytics, which lets you track where traffic is coming from, what content performs best, which keywords are drawing the most attention, and much more. If you don’t have an existing platform, you’ll have to work off of your own analysis and guess work on who your audience might be, which is a fine place to start.

      Either using hard data, or your own beliefs/analysis, filter the larger populace into groups based on income, age, gender, geography, and how these factors increase or decrease interest in what you’re creating and/or contributing. Remember that while these factors give a helpful outline, they’re not definitive. Access breeds greater interest, and the democratization of consumption in the Internet era is an exceedingly blooming phenomenon. Limiting yourself by demographics can help focus your message, but more importantly than that, are the hopes, imagination, pains and unmet needs of your audience. Start talking to people you know and don’t know about their lives, what you offer, and what they find compelling or off-putting about it. Take careful notes on these conversations, and create profiles that help you figure out what kind of personality is excited by what you do. If you have actual customers, survey them. If you think a survey would be invasive or annoying, consider offering something to entice participation. Information that helps you refine and improve your outreach is invaluable. Then, test your findings against traffic measurements, interest of new respondents, even what you offer. Here’s a good resource for this process.


         

      2) Build Your Marketing Strategy

      The first factor in a marketing strategy is cost. How much can you spend? Even if your marketing budget is very small, getting a good return on that investment will allow you to continue, and you should have a consistent strategy that you’re building on independently. Spending money on marketing can manifest as social media ad buys, commercial productions, hiring experts to create content, and more. Marketing was classically criticized by businesses as an imprecise method that costs lots of money, with indeterminable direct results. Now, online marketing is so ubiquitous because of its successful track record. Using analytical tools, it’s possible to chart the direct effects of your outreach.

      Here’s how to make sure you get a return on your marketing strategy. The same way you asked yourself who you are and what you do, set clear goals for your marketing mission. Is it to raise awareness? Draw new customers? What is the biggest objective you want your marketing effort to achieve? If you’ve done previous online marketing campaigns, use KPIs (Key Performance Indicators) to measure how they’ve performed, and compare your current campaign. You could use Google Analytics to measure your conversions, social media network analytics to measure engagement or a tool like BuzzSumo measure content marketing results, or all of them. Central to your strategies’ meaty substance are what you worked on in skill 1: who your audience are, what they want, and how and why you meet those needs. Study your competitors, and see how they market towards your target audience. Make sure that your approach has multiple avenues to draw and capture potential customers/audience members. Engaging social media posts, SEO articles with popular keywords related to your brand, focused email lists/blasts, video content and ad buys are all tools that can be integrated to help build your marketing strategy. Then use the same measuring tools you tracked previous campaigns with to maintain consistency. Most importantly, chart the direct traffic and sales conversions from the aspects of your marketing strategy they came from. Make sure to stay within your budget so you can get maximum ROI. And most importantly, be open to tinkering with your strategy as much as possible once you measure its strengths and weaknesses.

      3) Define Your Brand’s Story

      Knowing who you are and what you do is just part of defining your brand. The story of what you’ve created can be manifested in many ways. It’s why you exist, it’s what inspires your work, it’s subtle but succinct. It can encompass aesthetics and content that represent the spirit of what you’re creating without necessarily spelling it out. It’s focused, digestible and appealing to your audience. You can start by gathering yours and others content that you feel represents you. Making a mood board of what influences you, and what you see as your contributions is a great place to start. While many messages can be used to define your brand, you should be able to describe it in three words or traits. Once you’ve done that, ask yourself, how do these traits appear when you reach out to your audience? Where are they represented in your content?

      Your brand definition should encompass the aspects of your venture that you find most unique and appealing to your audience. It should address your customer’s needs, and fulfill them. And most importantly, it should be clearly separate from your competition. Sometimes it’s best to borrow from influences outside of your sphere, to voice and discover the spirit of what you offer in a different arena without mimicking the identity of your competitors. Your brand definition should be less focused on you than those you’re trying to reach. They’re the stars of your brand’s definition, and you are a vehicle that delivers what they were already looking for. As a species, we’ve evolved to tell our stories, so this should come naturally, just make sure it prizes the yearning of your audience. Your brand’s story should be natural and riveting, and should never feel like an ad, sales pitch or marketing scheme. It’s honest, clear and conversational. Brainstorm keywords, images and representations of your work, then build from there.

      4) Draw the Right Traffic

      Having a product, brand or web presence is not a strategy to draw traffic. And even if you are taking measures to draw traffic, it’s meaningless if the people who visit aren’t going to become paying customers, or patronize what you offer in an engaged, mutually beneficial way. As always you need to ask yourself, who do I want to reach? Where do these people congregate on the Internet? Are people likely to get value out of what I offer more likely to congregate on Facebook? Twitter? LinkedIn? These are important questions that will dictate how you look for and lure traffic. You’re likely to have your content in one place, which is good. A central location for what you’re offering is an important landing spot for what traffic can come. Now you need to find audiences that are larger than yours, and make a significant connection between other platforms and yours. You can advertise on social media platforms, share branded content with a larger publisher, or draw outside interest from other platforms in what you’re doing by reaching out to individual tastemakers, bloggers, reporters, etc.

      Try to look at the people who visit your platform as free and paid. Free traffic comes from people who found what you’re offering on their own, whether from other members of your audience, social media, content you’ve put out there, or places that have covered what you’ve done. Paid traffic comes from people who responded directly to ads/sponsored content, essentially anything you put money into that led to new visitors. Free traffic isn’t better than paid traffic. Both require time (and thus money) to cultivate. Paid traffic can have the downside of costing money, and potentially luring people who aren’t interested in what you offer, and don’t convert to patrons. However, the right paid placement can result in a lot more traffic than your efforts through PR, SEO, social media, blogging, video marketing, email lists, etc. Striking the right balance between paid and free traffic-driving will be an ongoing balance, but one thing you should have on your mind throughout is inbound marketing. This buzzword means one thing: marketing that pulls people in rather than feels shoved at them. This is engaging content that’s relatable, has something in it for them (think give aways) and is otherwise a no-brainer to explore further. You’ve been putting yourself in the position of your audience. What would they (or you) see that’s related to what you do that would make you excited to learn more? Focus on creating real value, to the people who want what you offer, and you’ll be generating the right traffic in no time.

      5) Monetize Traffic

      For some, this will mean turning visitors into customers. For others, it will mean converting visiting traffic into repeatedly visiting traffic, and monetizing those page views by another means. Regardless of your business model, taking a curious, or potentially reluctant audience and convincing them to enjoy what you do, return to it, and/or patronize it (for best results, repeatedly) is key to a successful, sustainable marketing effort and lasting business. You’re looking to shepherd your audience through a process of awareness, perusal, conversion, loyalty and advocacy for your brand. Over the course of that process, people will drop out. For some it won’t be the right fit, or their current financial situation will block them from patronizing your business. Things like this happen no matter what, but there are things you can do to affect your conversion rate, and maintain those you convert. For example, no one should be dropping out because you seem untrustworthy.

      You should prioritize customer and prospective customers needs. Figure out where they’re coming from, and set different expectation/tailor marketing accordingly. For example, a returning customer won’t have the same level of skepticism that someone who clicked on an ad will. and priorities. Think back on the process of awareness to advocacy, and build different marketing tools for each level. Someone who’s only aware should be treated gently, and given pertinent, useful, low-pressure information. Someone who’s showing interest, perusing, or is in the process of conversion should be pushed slightly harder towards loyalty and advocacy. Make sure your marketing messages build on each other, and make sense. You want a cohesive approach, not one that confuses or turns off potential clients. You can also take a different approach, if you’re not selling anything directly, and focus on selling ad space to monetize increasing web traffic. In this model, honing in on what draws your audience to your website, and making sure to provide that for them will translate into profits. A good resource on different ways to do that can be found here. Obviously, there’s a lot to online marketing, but here are skills that will help you, whether you’re starting a business, working for someone else’s, or building a brand or web presence for yourself or others.

      The post The Five Best Skills to Have as an Online Marketer appeared first on Best Marketing Degrees.

      ]]>
      How to Nail Email Correspondence During Your Digital Marketing Career http://www.bestmarketingdegrees.org/nail-email-correspondence-digital-marketing-career/ Mon, 22 May 2017 21:23:14 +0000 http://www.bestmarketingdegrees.org/?p=1462 The art of writing persuasive email copy is arguably the most important skill an online marketer can have in a world of growing connections and digital proportions. That’s not only […]

      The post How to Nail Email Correspondence During Your Digital Marketing Career appeared first on Best Marketing Degrees.

      ]]>
      The art of writing persuasive email copy is arguably the most important skill an online marketer can have in a world of growing connections and digital proportions. That’s not only because websites and marketing agencies have relied on email since before the Internet to get the word out, but also because clear, concise communication is vital to the success of every professional’s career, especially a marketing career.

      Learning how to nail email with any precision during your marketing career involves overcoming a whole host of obstacles. These include but are not limited to avoiding the obvious mistakes like hitting caps lock for subject lines, sending one-word replies as if email were personal text, or the end-all-be-all of putting our digital foot in our mouth—accidentally Replying All.

      As brand ambassadors and first responders to customer questions, marketing professionals also have to think about how their emails look and sound from a PR standpoint. The last place a marketer wants their email to wind up is on the virtual trash heap, or worse: as a screenshot on someone else’s Twitter or Facebook feed, complete with lol emojis and angry comments to boot.

      The best way to ensure that PR nightmares like this don’t happen, that you are learning how to correspond via email professionally, and are communicating with people in a way that is not only generating interest but also growing your business, is to continue your education. Taking a marketing course , completing a marketing certificate, or earning a marketing degree from an accredited college or university will teach you how to email like a professional, not just in theory but in practice.

      That’s why we think that good marketing courses, certificates, and degree programs tend to model the following principles, which we have extrapolated and distilled from Chris Fralic (who is arguably the Internet’s most prolific email marketing guru) and his professional advice about the 10 Rules of Emailing Busy People.

      Clarify Your Context

      Your audience, scope, and purpose should be transparently clear, especially your audience.

      You don’t want to send an email offering social media marketing services to someone who has no Facebook, Twitter, or Instagram—unless of course you’re offering to create those accounts for them. The key piece of advice here is that the more background you know about your audience, the easier it will be to write an email that appeals to them. Draw up a description of your target audience. What do they do in their day-to-day job? How could they use help? When would they want to hear from someone like you? Why should they choose you?


         

      Once you know a few things about your audience, write a message that ensures they will fully understand why you’re contacting them (i.e., your purpose) and the extent of what you’re asking them to do (i.e., your scope). You’d be surprised how far a short email with a clear purpose and scope can take you, when sent to the right audience. Make sure that any marketing course, marketing certificate, and marketing degree program that you enroll in covers how to make the context of your emails perfectly clear.

      The only question you want your audience asking after they read your email is “Where has this person or service been all my life?”

      Be Human

      And by “be human,” we mean be genuine, friendly, and personable.

      Unless you’re a standup comedian with an email list and following like Louis CK—or you personally know that the person you’re messaging can hear your tone of voice—try to avoid jokes. Unlike in TV advertising, humor doesn’t translate well to the medium of email. This is because tone often gets lost in translation for a medium of communication that’s almost always associated with work. The catch is, you don’t want your message to be completely void of voice. The last thing you want to do is come across as an automated response that doesn’t require a response from your audience.

      You’d actually be surprised how writing like you speak and allowing yourself a typo in the responses you send people (as long as it’s not a misspelling of the recipient’s name) can actually work to establish your authenticity as a humble, human communicator. Make sure that every marketing course, marketing certificate, and marketing degree program that you enroll in covers how to be a human communicator.

      To increase open rates and avoid receiving automated responses, prospect for and send to email addresses that are created for named persons rather than role titles.

      Communicate to Connect

      There is a piece of advice for people who are trying to fit in with a new group of friends: look for the similarities, not the differences.

      The same can be said to apply to email in your digital marketing career. When you’re starting an email thread for continued correspondence, and especially if cold-messaging a new lead, you should always strive to establish points of contact and similarity between yourself and your audience. This sort of goes along with our second piece of advice to “be human.” Much like starting a conversation with an influential person by showing them something that demonstrates appreciation of their work, introducing yourself informally as a fan who has produced something that was inspired by the recipient goes a long way toward getting someone’s attention.

      This is not to say you should flatter your recipient, especially because doing so can turn off big influencers: many have heard it all before. This is to say that you should strive to offer bits of information that show how they’ve influenced you and your career. Doing so has the potential to establish connections that can lead to continued correspondence with big names in the industry. Make sure that every marketing course, marketing certificate, and marketing degree program that you enroll in covers how to communicate with big-name influencers.

      Even if influencers decide you can’t be of much service to them at the time and say “no thanks,” you’re engaging in good email etiquette that can pay dividends in the future.

      The post How to Nail Email Correspondence During Your Digital Marketing Career appeared first on Best Marketing Degrees.

      ]]>
      50 of the Best Blogs for Marketing Education http://www.bestmarketingdegrees.org/50-best-blogs-marketing-education/ Sat, 29 Apr 2017 01:19:25 +0000 http://www.bestmarketingdegrees.org/?p=1410 Following a set of marketing blogs is an essential part of earning a marketing education. Inside information that was once only available through partnering with marketing agencies or reading marketing […]

      The post 50 of the Best Blogs for Marketing Education appeared first on Best Marketing Degrees.

      ]]>
      Following a set of marketing blogs is an essential part of earning a marketing education. Inside information that was once only available through partnering with marketing agencies or reading marketing magazines is now freely and easily accessible online: a space that allows students of marketing, and especially students of online marketing, to learn about the state of the profession before they even enter it. The value of such an opportunity cannot be understated, because the marketing blogosphere provides a window into an industry that changes by the day. Which is why it is so important that anyone who is interested in marketing as a profession starts paying attention to trends in the industry as soon as possible.

      To help interested marketing professionals accomplish this goal, we’ve compiled a list of 50 of some of the best-known names in the marketing blogosphere. Like our list of internships, these blogs are organized according to 5 common categories in the marketing industry. These categories are also among the most popular and important career categories for people who are earning a marketing education today.

      Table of Contents



      Content Marketing Blogs

      Google’s #1 Search Result for Content Marketing
      Grants Content Marketing Awards annually
      Founded circa 2006
      One of the first go-to sources on content and inbound marketing
      Host #1 event for B2B and Content Marketers
      Trusted by over 600,000 marketing professinals
      A Google Top 10 Search Result for Content Marketing
      “The bible of content marketing”
      A Google Top 10 Search Result for Content Marketing
      Named the best content marketing platform in 2015
      Widely heralded by some of biggest names content marketing
      An up-and-coming blog to watch
      A Google Top 25 Search Result for Content Marketing
      Leaders of the industry with members located across the world
      A Google Top 30 Search Result for Content Marketing
      Run one of world’s largest marketing advice and media companies
      Run by award-winning content marketer Neil Patel
      Devoted solely to fast marketing education
      Powered by largest independent research institute in the world
      Collaborates with Fortune 500 companies

      Business & Marketing Management Blogs

      Run by Harvard University since 1922
      Grants Business Writing Awards Annually
      Run by Forbes Magazine
      Leading source on all things business since 1917
      A Google Top 10 Result for Business and Marketing
      Voice of entrepreneurship around the world
      Interpreting Google rankings since 2004
      A continually growing resource for online marketing managers
      Leading source on young companies since 1979
      Grants Awards to Up-And-Coming Businesses Annually
      Offers one of most downloaded marketing guides online
      Run by marketing expert who has created classes for 3 MBA programs
      Award-winning writing about online marketing
      Rub by best-known thought leader modern marketing
      Award-winning writing on business and marketing management
      Ranked among Top 10 Marketing Blogs by AdAge magazine
      Google’s #2 Search Result for Business and Marketing
      Leading source for small businesses marketers since 1953
      A leader in marketing automation
      Grants awards to most innovative users annually

      Digital & Online Marketing Blogs

      A Google Top 10 Search Result for Online Marketing
      One of first online marketing blogs established in 2003
      A Google Top 10 Search Result for Online Marketing
      Congressional-award winning blogger
      An up-and-coming online marketing blog to watch
      Preferred by Google, IBM, and NYU for online marketing training
      All posts published by credible online marketing experts since 2003
      Grants awards to best search blogs annually
      Run by “one of the world’s most sought-after SEO experts”
      A Google Top 10 Search Result for Backlink
      All posts written by expert on web analytics
      Run by the award-winning Avinash Kaushik
      Leading authority on growth hacking for online marketers
      Run by serial entrepreneur Sean Ellis
      Premier resource for online video marketing
      Honored by 2015 Webby Award for Media Streaming
      Go-to resource for news related to Search Engine Optimization
      Listed by Deloitte as a Fast 50 Company
      Helped online marketers power over 250 million since 2009
      Preferred by Amazon, LinkedIn, and Canon

      Social Media Marketing Blogs

      Over 28 Million Social Media Followers
      Grants awards to best social media marketers annually
      A Google Top 10 Search Result for Social Media Marketing
      The largest social media resource in the world
      A Google Top 10 Search Result for Social Media Marketing
      Leading daily publication on the search and social webs
      A Google Top 20 Search Result for Social Media Marketing
      Run by #1 social media multitasking tool available
      A Google Top 40 Search Result for Social Media Marketing
      Run by award-winning content marketer Neil Patel
      Twice-named #1 Social Media Blog
      Consistently mentioned among best social media marketing blogs since 2012
      Named among Forbes Top 50 Social Media Power Influencers
      Content syndicated Google News, Social Media Today, and Yahoo!
      Run by globally recognized expert in Instagram marketing
      Named among Top 10 Social Media Blogs for 3 years running
      Named among Top 10 for Social Media and Content Marketing
      Featured on CBS, Buzzsumo, and Social Media Examiner
      Named among Top 10 Social Media Blogs
      Featured in AdWeek and Content Marketing Institute

      Graphic Design Blogs

      Leading resource for graphic design and web development
      Research and market-driven content
      Over 100 Graphic Design Screencasts
      Over 22 million page views
      Writing and publishing about graphic design since 2007
      WordPress graphic desing specialists
      Wide-ranging resource for graphic designers
      Writing and publishing about graphic design since 2007
      Features breaking news for designers
      Up-and-coming resource for all things design
      Research-driven and interaction encouraged
      Writing and publishing about graphic design since 2010
      Go-to resource for freelance designers
      Encourages interaction
      Resource for small business graphic designers
      Offers free fonts, icons, and wallpapers
      A Google Top 20 Search Result for Graphic Design
      Grants brand impact awards annually for graphic design
      Graphic design and web development hub since 1999
      For web professionals, by web professionals

      The post 50 of the Best Blogs for Marketing Education appeared first on Best Marketing Degrees.

      ]]>
      The Top 10 Online Masters in Public Relations 2017-2018 http://www.bestmarketingdegrees.org/top-10-online-masters-public-relations-2017-2018/ Fri, 28 Apr 2017 22:29:47 +0000 http://www.bestmarketingdegrees.org/?p=1438 Never before have brands and organizations been more visible to their clients and stakeholders than today. From live chat options on websites, brand social media managers quipping in real time […]

      The post The Top 10 Online Masters in Public Relations 2017-2018 appeared first on Best Marketing Degrees.

      ]]>

      Never before have brands and organizations been more visible to their clients and stakeholders than today. From live chat options on websites, brand social media managers quipping in real time with clients, to instant feedback and even video of experiences at organizations, putting your best foot forward to the public is a full-time job. The stakes have never been higher, as well. From campaign trail gaffs lighting up the 24-hour news cycle, to video of employees physically removing a paying customer from your premises, PR blunders can literally cost billions of dollars. For career marketers and communications professionals, or those who thrive under tight deadlines and great scrutiny, careers in public relations can be incredibly exciting and rewarding. And if that describes you, you’re in luck! Never have there been more or more accessible PR degrees. Here are Best Marketing Degrees we realize the pivotal role public relations plays in a comprehensive marketing strategy. Check out our picks for the 10 best online programs today!

      Methodology
      • Affordability (1/3): the out-of-state tuition per credit hour for programs surveyed.
      • Flexibility (1/3): the number of flexibility-enhancing program components, including the number of concentrations, specializations, and emphases, accelerated course options, and lenient transfer policies.
      • Core Curriculum Areas (1/3): the number of core curriculum areas with coursework offered in the degree, including courses in public relations writing, new media and public relations, research methods, and media relations.

      1.) California Baptist University

      California Baptist University (CBU), established in 1950, is a private, Christian, liberal arts university sitting on a beautiful 160-acre campus in urban Riverside, CA. CBU’s Online and Professional Studies program was designed specifically to serve working professionals with family responsibilities but who require flexibility in education, offering over 25 master’s degrees with 45 concentrations. Accredited by the Western Association of Schools and Colleges–one of six official academic bodies responsible for the accreditation of American universities–CBU ranked #1 “Graduate Education Faculty Credentials and Training” in 2015 and is currently ranked #73 “Best Online MBA program” and #101 “Best Online Graduate Education Programs” by U.S. News & World Report. California Baptist University enrolls approximately 9,100 students and offers a 100% Christian faculty and staff.

      California Baptist University’s online Master of Arts in Public Relations program (MAPR) emphasizes flexibility with a friendly credit-transfer policy, classes starting every 8 weeks, and accelerated online, hybrid, or evening campus-based course offerings. Moreover, CBU’s 33-credit-hour program is affordable with an estimated completion time of only 12 months at an estimated cost of $19,000–in fact, CBU boasts very low student default rates. In addition to a classic MAPR curriculum, California Baptist University’s program emphasizes specialized writing for PR, new and social media strategies, and audience research.

      • Homepage
      • Cost per-credit-hour: $563
      • Flexibility-enhancing components: accelerated
      • Core subject area covered: 3/4
         

      2.) Ball State University

      Ball State University (BSU), established in 1918, is a public, co-ed, research university sitting on a contemporary 1,100-acre campus in suburban Muncie, IN–just an hour northeast of the entertainments of Indianapolis. BSU is touted specifically as a doctoral, high research university and is part of the American Association of State Colleges and Universities, offering over 20 master’s degrees online. Accredited by the Higher Learning Commission–the primary educational accreditation organization of the central United States–BSU is currently ranked #93 “Top Public School” and #176 “Best National University” by U.S. News & World Report. Ball State University enrolls approximately 17,000 undergraduate and 5,000 graduate students, offers a student-faculty ratio of 14:1, and 42.1% of its classes cater to fewer than 20 students.

      Ball State University’s online Master of Arts in Public Relations program (MAPR) emphasizes flexibility with self-paced courses, accelerated and blended (online/on-campus) course options, and 12-credit-hour specializations including: business, communication studies, public affairs, and sport communication. BSU’s 33-credit-hour program is relatively affordable with start dates in every semester and an estimated completion time of only 5 semesters. BSU’s program is the nation’s first and only graduate program in public relations certified by the Public Relations Society of America (PRSA). Notably, Ball State University’s MAPR focuses on research, offering students courses like “Statistical Methods in Educational and Psychological Research” and the opportunity to write a thesis for an additional 6 credit-hours.

      • Homepage
      • Cost-per-credit-hour: $590
      • Flexibility Enhancing Components: Accelerated + 4 emphases
      • Core Curriulum Areas Covered: 2/4

      3.) Montana State University – Billings

      Montana State University (MSU), established in 1927, is a public, co-ed university sitting on an 112-acre campus in urban downtown Billings, MT. As the state’s commercial center for business, industry, media, and healthcare, students receive excellent career networking and internship opportunities during their educational career. Accredited by the Northwest Commission on Colleges and Universities–the regional authority on educational quality and institutional effectiveness–MSU is currently ranked #210 “Best National University” and #238 “Best Business Program” by U.S. News & World Report. Ball State University enrolls approximately 3,000 undergraduate and 200 graduate students, offers a student-faculty ratio of 17:1, and 52.7% of its classes cater to fewer than 20 students.

      Montana State University’s online Master of Science in Public Relations program (MSPR) promises flexibility with an accelerated 3- to 4-semester option and 4 program emphases to choose from including: Public Relations Theory, Health Communication, Public Communication, and Media & Society Communication. MSU’s 30-credit-hour program is relatively affordable with an estimated full-time completion in 6 semesters and a nearly 50% reduction in the cost-per-credit for full-time as opposed to part-time students. Notably, Montana State University’s MAPR curriculum offers courses pertaining to writing, contemporary media types, audience research, and media relations specific to each of the 4 program emphases.

      • Homepage
      • Cost per credit hour: $675
      • Flexibility Enhancing Components: accelerated + 4 emphases
      • Core Curriulum Areas Covered: 4/4

      4.) Southern New Hampshire University

      Southern New Hampshire University (SNHU), established in 1932, is a private, not-for-profit, co-ed university sitting on a 300-acre campus between Manchester and Hooksett, NH–two quaint suburbs about one hour south of Concord, NH. As one of the largest online universities in the United States with over 40 graduate online programs and 34,000 online students, SNHU is known for its innovative educational offerings and strong distance learning options. Accredited by the New England Association of Schools and Colleges–the regional authority on educational quality and institutional effectiveness–SNHU is currently ranked #101 “Best Regional University, North” by U.S. News & World Report. Southern New Hampshire University provides approximately 72% of full-time undergraduate students some form of need-based financial aid, offers a student-faculty ratio of 15:1, and 54.6% of its classes cater to fewer than 20 students.

      Southern New Hampshire University’s online Master of Arts in Communication is one of the most rigorous programs on the list, offering an emphasis in Public Relations (MACPR). SNHU’s 36-credit-hour program consists of 7 core courses, 4 electives, and a communication capstone where students learn to strategize and execute a real-life public relations campaign. The program is flexible and affordable, offering self-paced courses and the ability to complete the program in as little as 15 months at an estimated cost of $24,000. Notably, Southern New Hampshire University’s MAPR core curriculum offers courses centered on PR writing skills, social media campaigns, and media relations.

      • Homepage
      • Cost per credit hour:$627
      • Flexibility Enhancing Components: Accelerated
      • Core Curriulum Areas Covered: 3/4

      5.) University of Maryland University College

      The University of Maryland University College (UMUC), established in 1947, is a public research university sitting on a 1,250-acre campus in Adelphi, MD–a suburb of Washington, D.C. UMUC is one of the largest online universities in the United States, offering 17 graduate online programs and enrolling over 90,000 students around the world. With a long-time commitment to active-duty military personnel, UMUC offers reduced tuition rates for members of the military and federal government employees. The University of Maryland University College offers a student-faculty ratio of 22:1, and 64.8% of its classes cater to fewer than 20 students.

      The University of Maryland University College’s online Master of Science in Management with a specialization in Public Relations (MSMPR) is one of the most affordable programs on the list, offering free books for many courses and accepting up to 6 transfer credits for prior college coursework and experience, including military experience and training. UMUC’s 36-credit-hour program consists of 3 core courses, 7 specialization courses, and a strategic management capstone. Notably, The University of Maryland University College’s MAPR curriculum offers courses centered on PR writing skills, audience research, and media relations.

      • Homepage
      • Cost per Credit Hour: $458
      • Flexibility Enhancing Components: Transfer Credits + Hybrid Options
      • Core Curriulum Areas Covered: 3/4

      6.) Webster University

      Webster University (WU), established in 1915, is a private, non-denominational Catholic university sitting on a 47-acre campus in Webster Groves, MO–a prominent suburb of St. Louis. Also accredited by the Higher Learning Commission, WU is currently ranked at #24 “Best Regional University, Midwest” and #19 “Best College for Veterans” by U.S. News & World Report. Webster provides a 50% tuition reduction to veterans and has a global footprint, offering study abroad opportunities and distance learning options to all students. WU only offers online graduate programs and enrolls approximately 12,000 online graduate and 2,000 undergraduate students. Webster University has a total enrollment at its campus in Webster Groves of approximately 3,000 undergraduate students, offers a student-faculty ratio of 9:1, and 87% of its classes cater to fewer than 20 students.

      Webster University’s Master of Arts in Public Relations (MAPR) can be extremely affordable due to the fact that 79% of students receive need-based financial aid and the average award is $9,000. The 36-credit-hour program is highly customizable, consisting of 9 core courses and 3 elective courses to be chosen from 17 options including: Advertising Decision-Making, Crisis Management Communications, and Multinational Public Relations. Notably, Webster University’s MAPR curriculum offers several courses centered on PR writing skills, contemporary media types, audience research, and media relations.

      • Homepage
      • Cost-Per-Credit-Hour: $780
      • Flexibility Enhancing Components: Hybrid Courses
      • Core Curriulum Areas Covered: 4/4

      7.) Full Sail University

      Full Sail University (FSU), established in 1979, is a private, for-profit university sitting on a beautiful 210-acre campus in Winter Park, FL–a suburb of Orlando. Full Sail is more of a technical school, delivering an education through the lens of entertainment media and technology, including PR. Accredited by the Accrediting Commission of Career Schools and Colleges, FSU has recently earned coveted rankings on The Princeton Review’s most-recent lists saluting the top 25 graduate and top 50 undergraduate schools to study game design for 2017. Full Sail graduates 78 percent of its students and all students receive a Macbook Pro.

      Full Sail University’s Master of Arts in Public Relations (MAPR) is one of the most efficient programs on the list allowing students to graduate with 38 credit-hours in 12 months. However, for expedience, Full Sail students sacrifice curriculum flexibility; aside from a personalized final thesis project, all students are required to complete 11 core courses including: Writing for Interactive Media, Market & Consumer Research Analysis, Social Media Metrics & ROI, and Media Relations. Of course, students must remember the primary industry of application for all coursework will be entertainment.

      • Homepage
      • Cost per credit hour: $816
      • Flexibility Enhancing Components: accelerated
      • Core Curriulum Areas Covered: 4/4

      8.) Quinnipiac University

      Quinnipiac University (QU), established in 1929, is a private, co-ed university sitting on a rustic 600-acre campus in suburban Hamden, CT–a classic and quaint New England town. Also accredited by the New England Association of Schools and Colleges, QU is currently ranked #11 “Best Regional University, North” by U.S. News & World Report. Despite its relative inconspicuousness, Hamden is in New Haven County, which surprisingly hosts a high concentration of industry, business, and professional services. Indeed, this access to commerce leads to better internship opportunities and higher employment rates for QU graduates. Quinnipiac University enrolls approximately 7,000 undergraduate students.

      Quinnipiac University’s online Master of Science in Public Relations (MSPR) offers a high degree of flexibility with an accelerated option that allows students to graduate in one year without sacrificing customizability. Aside from 8 required core courses and a senior capstone, QU’s 36-credit-hour program is relatively customizable, requiring students to take 3 electives to choose from 6 course options including: Social Media Concepts & Practices, Investor Relations, and Health & Strategic Communications. Notably, Quinnipiac University’s MSPR curriculum offers courses centered on PR writing skills, contemporary media types, audience research, and media relations. Students who complete the program will also be prepared to sit for the Accreditation in Public Relations (APR) exam from the Public Relations Society of America (PRSA).

      • Homepage
      • Cost per credit hour: $1010
      • Flexibility Enhancing Components : Accelerated
      • Core Curriulum Areas Covered: 4/4

      9.) Mount Saint Vincent University

      Mount Saint Vincent University (MSVU), founded in 1873, is a public liberal arts university, located in Nova Scotia, Canada. Sitting on 40 acres of beautiful greenery and overlooking the Bedford basin, it is only minutes from downtown Halifax. Originally established by the Sisters of Charity, it was the first Canadian higher education institution to admit women. Officially accredited by the Canadian Department of Labour and Advanced Education, Mount Saint Vincent, often referred to as The Mount, enrolls approximately 2,290 students from 50 countries and offers a student-faculty ratio of 20:1.

      Mount Saint Vincent University’s online Master of Public Relations program (MPR) emphasizes professional application rather than academic theory. The program offers flexibility like full- and part-time schedules or evening and distance learning options that allow students to graduate generally between 18 and 24 months. Recognized by the Canadian Public Relations Society for its excellence in public relations education, MSVU’s 10-course program is the one of the most affordable on the list. Notably, Mount Saint Vincent University’s MPR offers courses centered on market and audience research.

      • Homepage
      • Cost per credit hour: $523
      • Flexibility Enhancing Components : part-time/full-time, distance learning, evening
      • Core Curriculum : 1/4

      10.) Marist College

      Marist College (MC), founded in 1929, is a private, co-ed liberal arts college sitting on a beautiful 210-acre campus in suburban Poughkeepsie, NY–about 2 hours north of New York City. Also accredited by the Middle States Commission on Higher Education, Marist is currently ranked #9 “Best Regional University, North” by U.S. News & World Report. MC can boast a special technological project partnership with IBM and offers over 40 undergraduate and 10 graduate degrees. The student-faculty ratio at Marist College is 16:1, and the school has 46.1 percent of its classes with fewer than 20 students.

      Marist College’s Master of Integrated Marketing Communications with a specialization in Public Relations Management (MIMC) can be affordable due to the fact that 56% of students receive need-based financial aid and the average award is $16,000. MC’s MIMC offers flexibility in both directions; students can take advantage of part-time courses or the fastest accelerated option on the list at under one year. The 30-credit-hour program is clearly an integrated marketing degree where public relations is considered a pivotal part of an organization’s marketing strategy. Notably, Marist College’s MIMC curriculum offers courses centered on writing skills, contemporary media types, and audience research.

      • Homepage
      • Cost per credit hour: $780
      • Flexibility Enhancing Components: part-time option
      • Core Curriulum Areas Covered: 2/4

      The post The Top 10 Online Masters in Public Relations 2017-2018 appeared first on Best Marketing Degrees.

      ]]>
      90 Remote Marketing Internships http://www.bestmarketingdegrees.org/90-remote-marketing-internships/ Thu, 20 Apr 2017 14:59:52 +0000 http://www.bestmarketingdegrees.org/?p=1285 Just in time for the Spring and Summer internship season, we’ve made a list of marketing internships that can be worked remotely. This list is specifically designed to help distance […]

      The post 90 Remote Marketing Internships appeared first on Best Marketing Degrees.

      ]]>
      Just in time for the Spring and Summer internship season, we’ve made a list of marketing internships that can be worked remotely. This list is specifically designed to help distance learners apply to marketing internships, become better marketing professionals, and see the bigger picture of remote marketing internships.

      The 90 remote marketing internships below are organized according to the most popular job classifications in the marketing industry, as well as alphabetically and by company. Business & Marketing Management internships are the most popular, with 28% of all internships listed falling under that category. Social Media Marketing internships are the second most popular, with 26% of all internships falling under that category. Meanwhile, Content and Copywriting (23%), Graphic Design (11%), Digital Marketing (9%), and Miscellaneous internships (3%) combine with the other two categories to make up the five most popular job classifications among online marketing internships.

      All of the internships listed include links to their offering company’s websites, as well as to application pages at Internships.com, where they were found.

      Although these internship opportunities are time-sensitive and will close as they are filled, their sampling of role titles, offering companies, time commitments, and seasonal availabilities provide current marketing students and distance learners with a solid snapshot of the kind of internships they should look for, especially when considering internships that allow them to work from a remote location.

      Table of Contents




      Business & Marketing Management

      Company Beloved Streets of America
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
         
      Company Beloved Streets of America
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company Beloved Streets of America
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company Bold Media Inc d/b/a Aider Solutions
      Location Remote
      Commitment Part-Time
      Paid Yes
      Availability Year Round
      Company Cause Forward U.S.
      Location Remote
      Commitment Full-Time
      Paid Yes
      Availability Year Round
      Company Draft Enders
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company Etching-It
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company Etching-It
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company Etching-It
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company Etching-It
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company Expat Services Vietnam
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company Fabulous Life International
      Location Remote
      Commitment Part-Time
      Paid Yes
      Availability Spring-Summer
      Company Free Dreams Management
      Location Remote
      Commitment Part-Time
      Paid Yes
      Availability Spring-Fall
      Company In a Heartbeat
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Spring-Summer
      Company InTouch Health
      Location Remote
      Commitment Full-Time
      Paid Yes
      Availability Year Round
      Company Jetzy
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company jNoS Relations and Consulting
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Summer
      Company Julie’s Realty
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company Klickpicks
      Location Remote
      Commitment Part-Time
      Paid Yes
      Availability Spring-Summer
      Company Parlay Think Tank
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company Producers vs Show
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company Producers vs Show
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company RootMama Maternal Care
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Summer
      Company Spike’s Bite
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company Umbrella Consulting Services
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Summer

      Social Media Marketing

      Company B~STEM Project
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Summer-Fall
      Company Beloved Streets of America
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company Bold Media Inc d/b/a Aider Solutions
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company Chronic Advocacy
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Summer-Fall
      Company Crystal Cave LLC
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Spring-Summer
      Company DC Spotlight Newspaper
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company Dot Five Films
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Spring-Summer
      Company Etching-It
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company FV Magazine
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company Gladeo
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company HealthWellPR
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Summer
      Company Idzea
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company Inner Glow Circle
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Summer
      Company Klickpicks
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Spring-Summer
      Company Osrick Ingredients Cricket
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company Plant Something MA
      Location Remote
      Commitment Part-Time
      Paid Yes
      Availability Summer
      Company Producers vs Show
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company Rachel Travels Enterprise
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Spring-Summer
      Company ReliaMax Holding Company
      Location Remote
      Commitment Full-Time
      Paid Yes
      Availability Spring
      Company Search Consultants International
      Location Remote
      Commitment Part-Time
      Paid Yes
      Availability Year Round
      Company Spike’s Bite
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company The Liberty Theatre & Cultural Center, Inc.
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company ThePhotoBay
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Summer

      Content and Copywriting

      Company ANYA
      Location Remote
      Commitment Full-Time
      Paid Yes
      Availability Year Round
      Company Beloved Streets of America
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company Blasting News
      Location Remote
      Commitment Part-Time
      Paid Yes
      Availability Spring
      Company Contact Light Films
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company Etching-It
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company Fearless Transformation
      Location Remote
      Commitment Part-Time
      Paid Yes
      Availability Year Round
      Company FV Magazine
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company FV Magazine
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company Gladeo
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company Greenhaus College Consulting
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company Market Data Forecast
      Location Remote
      Commitment Full-Time
      Paid Yes
      Availability Summer
      Company Namaya Productions/ B PEace
      Location Remote
      Commitment Full-Time
      Paid Yes
      Availability Summer
      Company OD Marketers
      Location Remote
      Commitment Full-Time
      Paid Yes
      Availability Year Round
      Company Producers vs Show
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company QuicklyReviewUs
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company Rebel Lifestyle Magazine
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company Sostre News
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company Tha Sports Junkies 101
      Location Remote
      Commitment Full-Time
      Paid No
      Availability Year Round
      Company The Imagery Studio
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company Upcoming Trendz
      Location Remote
      Commitment Part-Time
      Paid Yes
      Availability Summer
      Company Words for Hire
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round

      Graphic Design

      Company ACT Leadership
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Spring-Fall
      Company Beloved Streets of America
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company Etching-It
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company Gladeo
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company Producers vs Show
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company Project DragonFruit
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company ReliaMax Holding Company
      Location Remote
      Commitment Part-Time
      Paid Yes
      Availability Summer
      Company RETREAT Magazine
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company SnowSugar Video
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company Society Falls
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round

      Digital Marketing

      Company 757 Media
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Spring-Summer
      Company B~STEM Project
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Summer-Fall
      Company Beloved Streets of America
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company Dyslexic and UN-Stoppable, LLC
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Spring-Summer
      Company Etching-It
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company Etching-It
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company Jetzy
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company OneThing Strategic Marketing Group
      Location Remote
      Commitment Full-Time
      Paid Yes
      Availability Year Round

      Miscellaneous

      Company MyHighSchoolInternship
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round
      Company MyHighSchoolInternship
      Location Remote
      Commitment Full-Time
      Paid No
      Availability Year Round
      Company SoCal Film Festival
      Location Remote
      Commitment Part-Time
      Paid No
      Availability Year Round

      The post 90 Remote Marketing Internships appeared first on Best Marketing Degrees.

      ]]>
      The Best Bootcamps for Digital Marketers http://www.bestmarketingdegrees.org/best-bootcamps-digital-marketers/ Tue, 18 Apr 2017 16:26:04 +0000 http://www.bestmarketingdegrees.org/?p=973 Going on several years now, web development bootcamps have become one of the fastest, most thorough, and efficient ways to earn both an education and a certification in digital marketing, […]

      The post The Best Bootcamps for Digital Marketers appeared first on Best Marketing Degrees.

      ]]>
      Going on several years now, web development bootcamps have become one of the fastest, most thorough, and efficient ways to earn both an education and a certification in digital marketing, analytics, and web design. Founded, funded, and run by entrepreneurs from every corner of the tech industry, these all-in-one learning opportunities provide learners with everything they need to know to hit the ground running and enter the online job market as bona fide digital marketing professionals.

      Although typically grounded in brick-and-mortar locations, bootcamps like those listed below have begun popping up all over the world, mostly to satisfy growing demand for better-trained tech workers in the burgeoning service industry. Cross-listing bootcamp databases, Course Report and SwitchUp, we’ve found the best bootcamps suited to digital marketing professionals across the globe. In addition to free courses in Digital Marketing, most of the bootcamps below offer training and certification in Web Development, which is becoming an essential skill for digital marketers who want their skillsets to rise above the rest in the competitive job market we have today.

      Bootcamp Provider Locations Where Offered Cost on Location (USD) Cost Online (USD) Course Length Number of Reviews Overall Average Rating Job Assistance Job Guarantee
      General Assembly Online, New York City, San Franscisco, Sydney, Austin, Seattle, Atlanta, Melbourne, Denver $3,950 $750 10 weeks (Part-Time) 185 4.1 Yes No

         
      Bootcamp Provider Locations Where Offered Cost on Location (USD) Cost Online (USD) Course Length Number of Reviews Overall Average Rating Job Assistance Job Guarantee
      Skillcrush Online N/A Free 10 days 169 4.76 No No

      Bootcamp Provider Locations Where Offered Cost on Location (USD) Cost Online (USD) Course Length Number of Reviews Overall Average Rating Job Assistance Job Guarantee
      AcadGuild Online, Bangalore $600 $600 12 weeks (Part-Time) 121 4.22 Yes No

      Bootcamp Provider Locations Where Offered Cost on Location (USD) Cost Online (USD) Course Length Number of Reviews Overall Average Rating Job Assistance Job Guarantee
      Product School San Francisco, New York City, Silicon Valley, Los Angeles $3,995 N/A 8 weeks (Full-Time) 102 4.9 Yes No

      Bootcamp Provider Locations Where Offered Cost on Location (USD) Cost Online (USD) Course Length Number of Reviews Overall Average Rating Job Assistance Job Guarantee
      tradecraft San Francisco $14,000 N/A 12 weeks (Full-Time) 75 4.99 Yes No

      Bootcamp Provider Locations Where Offered Cost on Location (USD) Cost Online (USD) Course Length Number of Reviews Overall Average Rating Job Assistance Job Guarantee
      Starup Institute Boston, New York City $859 N/A 12 weeks (Part-Time) 65 4.66 Yes No

      Bootcamp Provider Locations Where Offered Cost on Location (USD) Cost Online (USD) Course Length Number of Reviews Overall Average Rating Job Assistance Job Guarantee
      NEXT Academy Kuala Lumpur, Malaysia $594N/A 5 weeks (Part-Time) 61 3.97 No No

      Bootcamp Provider Locations Where Offered Cost on Location (USD) Cost Online (USD) Course Length Number of Reviews Overall Average Rating Job Assistance Job Guarantee
      BrainStation New York City $2,200 N/A 10 weeks (Part-Time) 604.36 Yes No

      Bootcamp Provider Locations Where Offered Cost on Location (USD) Cost Online (USD) Course Length Number of Reviews Overall Average Rating Job Assistance Job Guarantee
      HackerYou Toronto $8,500 N/A 9 weeks (Full-Time) 41 5 Yes No

      Bootcamp Provider Locations Where Offered Cost on Location (USD) Cost Online (USD) Course Length Number of Reviews Overall Average Rating Job Assistance Job Guarantee
      DESIGNATION Online, Chicago $15,800 N/A 12 weeks (Full-Time) 41 4.8 Yes No

      Bootcamp Provider Locations Where Offered Cost on Location (USD) Cost Online (USD) Course Length Number of Reviews Overall Average Rating Job Assistance Job Guarantee
      Bitmaker Toronto $699 N/A 4 weeks (Part-Time) 39 4.46 Yes No

      Bootcamp Provider Locations Where Offered Cost on Location (USD) Cost Online (USD) Course Length Number of Reviews Overall Average Rating Job Assistance Job Guarantee
      RED Academy Toronto, Vancouver $6,293 N/A 12 weeks (Full-Time) 23 4.48 Yes No

      Bootcamp Provider Locations Where Offered Cost on Location (USD) Cost Online (USD) Course Length Number of Reviews Overall Average Rating Job Assistance Job Guarantee
      GrowthX Academy San Francisco $15,000 N/A 12 weeks (Full-Time) 11 5 No Yes

      Bootcamp Provider Locations Where Offered Cost on Location (USD) Cost Online (USD) Course Length Number of Reviews Overall Average Rating Job Assistance Job Guarantee
      Market Campus Online, Provo, Salt Lake City $1,999 2500 8 weeks (Full-Time) 8 5 No No

      Bootcamp Provider Locations Where Offered Cost on Location (USD) Cost Online (USD) Course Length Number of Reviews Overall Average Rating Job Assistance Job Guarantee
      Grand Circus Detroit $7,000 N/A 10 weeks (Part-Time) 8 4.63 Yes No

      Bootcamp Provider Locations Where Offered Cost on Location (USD) Cost Online (USD) Course Length Number of Reviews Overall Average Rating Job Assistance Job Guarantee
      Elevation Academy Tel Aviv $1,001 N/A 7 weeks (Full-Time) 3 4.67 Yes No

      Bootcamp Provider Locations Where Offered Cost on Location (USD) Cost Online (USD) Course Length Number of Reviews Overall Average Rating Job Assistance Job Guarantee
      Startup Ignition Provo $3,995 N/A 13 weeks (Full-Time) 25 No No

      Bootcamp Provider Locations Where Offered Cost on Location (USD) Cost Online (USD) Course Length Number of Reviews Overall Average Rating Job Assistance Job Guarantee
      Mente Argentina Buenos Aires $8,490 N/A 21 weeks (Full-Time) 0 0 No No

      Bootcamp Provider Locations Where Offered Cost on Location (USD) Cost Online (USD) Course Length Number of Reviews Overall Average Rating Job Assistance Job Guarantee
      Smart Factory Minneapolis Free N/A Half-Day 0 0 No No

      Bootcamp Provider Locations Where Offered Cost on Location (USD) Cost Online (USD) Course Length Number of Reviews Overall Average Rating Job Assistance Job Guarantee
      EHD Academy London $1,750 N/A 8 weeks (Part-Time) 0 0 Yes No

      Bootcamp Provider Locations Where Offered Cost on Location (USD) Cost Online (USD) Course Length Number of Reviews Overall Average Rating Job Assistance Job Guarantee
      ECOTECH Miami Free N/A 8 weeks (Full-Time) 0 0 No No

      Bootcamp Provider Locations Where Offered Cost on Location (USD) Cost Online (USD) Course Length Number of Reviews Overall Average Rating Job Assistance Job Guarantee
      TAG Innovation School Milan, Rome $3,919 N/A 12 weeks (Full-Time) 0 0 Yes No

      Bootcamp Provider Locations Where Offered Cost on Location (USD) Cost Online (USD) Course Length Number of Reviews Overall Average Rating Job Assistance Job Guarantee
      Coderhouse Buenos Aires, Santiago, Montevideo $Pending N/A 10 weeks (Part-Time) 0 0 Yes No

      Bootcamp Provider Locations Where Offered Cost on Location (USD) Cost Online (USD) Course Length Number of Reviews Overall Average Rating Job Assistance Job Guarantee
      Thinkful Online N/A $1,500 12 weeks (Part-Time) 206 4.59 Yes Yes

      Bootcamp Provider Locations Where Offered Cost on Location (USD) Cost Online (USD) Course Length Number of Reviews Overall Average Rating Job Assistance Job Guarantee
      Tech Talent South Asheville, Atlanta, Charlotte, Columbus, Dallas, New Orleans, Phoenix, Raleigh, San Antonio, Wilmington $2,250 N/A 8 weeks (Part-Time) 524.71 Yes No

      Bootcamp Provider Locations Where Offered Cost on Location (USD) Cost Online (USD) Course Length Number of Reviews Overall Average Rating Job Assistance Job Guarantee
      Starter League Chicago $2,000 N/A 11 weeks (Part-Time) 6 4.33 Yes No

      Bootcamp Provider Locations Where Offered Cost on Location (USD) Cost Online (USD) Course Length Number of Reviews Overall Average Rating Job Assistance Job Guarantee
      Elium Academy Brussels $3,300 N/A 26 weeks (Part-Time) 14 4.62 Yes No

      Bootcamp Provider Locations Where Offered Cost on Location (USD) Cost Online (USD) Course Length Number of Reviews Overall Average Rating Job Assistance Job Guarantee
      EDIT Disruptive Madrid, Lisbon, Porto $2,160 N/A 18 weeks (Part-Time) 0 0 No No

      Bootcamp Provider Locations Where Offered Cost on Location (USD) Cost Online (USD) Course Length Number of Reviews Overall Average Rating Job Assistance Job Guarantee
      Boulder Digital Arts Boulder $479 N/A Two Days 0 0 No No

      Bootcamp Provider Locations Where Offered Cost on Location (USD) Cost Online (USD) Course Length Number of Reviews Overall Average Rating Job Assistance Job Guarantee
      Code Chicago Chicago $2,000 N/A 12 weeks 0 0 No No

      The post The Best Bootcamps for Digital Marketers appeared first on Best Marketing Degrees.

      ]]>
      The 60 Best MOOCs on Marketing http://www.bestmarketingdegrees.org/best-moocs-marketing/ Mon, 17 Apr 2017 17:38:58 +0000 http://www.bestmarketingdegrees.org/?p=962 Since their debut in 2008, massive open online courses (MOOCs) funded by some of the best sponsoring institutions in the world, including Stanford, Yale, Harvard, and MIT, have led the […]

      The post The 60 Best MOOCs on Marketing appeared first on Best Marketing Degrees.

      ]]>
      Since their debut in 2008, massive open online courses (MOOCs) funded by some of the best sponsoring institutions in the world, including Stanford, Yale, Harvard, and MIT, have led the charge for increasing accessibility to quality education for a fraction of the cost. Due to its movement online, the subject of marketing has become a prime candidate for these institutions to teach via the medium that a substantial portion of today’s marketing reaches us: digital.

      We’ve organized the following 60 MOOCs alphabetically and by sponsoring institution, so that online learners can find the course they’re looking for according to institutional names they recognize and trust. If you have any questions about this resource or our organization, please feel free to contact us.


      Arizona State University

      MOOC Platform Coursera
      Course Length 6 weeks
      Paid Certificate Offered Yes
      Content Areas Covered Business Writing, Marketing and Sales, Marketing and Communications
         

      California State University, Dominguez Hills

      MOOC Platform World Mentoring Academy (WMA)
      Course Length Self-Paced
      Paid Certificate Offered No
      Content Areas Covered International Marketing, Marketing Analysis, Business-to-Consumer Marketing

      Cambridge Judge Business School

      MOOC Platform Digital Business Academy
      Course Length Self-Paced
      Paid Certificate Offered Yes
      Content Areas Covered Marketing Strategy, Marketing Analytics, Marketing Management

      Eduonix

      MOOC Platform Eduonix
      Course Length Self-Paced
      Paid Certificate Offered Yes
      Content Areas Covered Digital Marketing, Mobile Marketing, Design Marketing
      MOOC Platform Eduonix
      Course Length Self-Paced
      Paid Certificate Offered Yes
      Content Areas Covered SEO Marketing, Online Marketing, Design Marketing

      EIT Digital

      MOOC Platform Coursera
      Course Length 7 weeks
      Paid Certificate Offered Yes
      Content Areas Covered Marketing Management, Strategic Marketing, Brand Marketing

      Emory University

      MOOC Platform Coursera
      Course Length 3 weeks
      Paid Certificate Offered Yes
      Content Areas Covered Marketing Research, Marketing Insight, Marketing Measurement Strategy
      MOOC Platform Coursera
      Course Length 4 weeks
      Paid Certificate Offered Yes
      Content Areas Covered Marketing Research, Marketing Strategy, Predictive Marketing
      MOOC Platform Coursera
      Course Length 5 weeks
      Paid Certificate Offered Yes
      Content Areas Covered Marketing Research, Marketing Insight, Marketing Measurement Strategy
      MOOC Platform Coursera
      Course Length 4 weeks
      Paid Certificate Offered Yes
      Content Areas Covered Marketing Analytics, Marketing Strategy, Predictive Marketing

      ESSEC Business School

      MOOC Platform Coursera
      Course Length 5 weeks
      Paid Certificate Offered Yes
      Content Areas Covered Marketing Analytics, Marketing Strategy, Predictive Marketing

      FounderCentric

      MOOC Platform Digital Business Academy
      Course Length Self-Paced
      Paid Certificate Offered Yes
      Content Areas Covered Digital Marketing, Channel Marketing, Social Media Marketing
      MOOC Platform Digital Business Academy
      Course Length Self-Paced
      Paid Certificate Offered Yes
      Content Areas Covered Marketing Strategy, Marketing Management, Marketing Campaigns

      Goethe-Institut

      MOOC Platform Leuphana
      Course Length 14 weeks
      Paid Certificate Offered Yes
      Content Areas Covered Marketing Entrepreneurship, Cultural Marketing, International Marketing

      HubSpot

      MOOC Platform HubSpot
      Course Length Self-Paced
      Paid Certificate Offered Yes
      Content Areas Covered Inbound Marketing, Content Marketing, Online Marketing

      IE Business School

      MOOC Platform Coursera
      Course Length 4 weeks
      Paid Certificate Offered Yes
      Content Areas Covered Channel Marketing, Social Media Marketing, Marketing Management
      MOOC Platform Coursera
      Course Length 4 weeks
      Paid Certificate Offered Yes
      Content Areas Covered Strategic Marketing, Marketing Management, Marketing Strategy
      MOOC Platform Coursera
      Course Length 4 weeks
      Paid Certificate Offered Yes
      Content Areas Covered Marketing and Communications, Business-to-Consumer Marketing, Business-to-Business Marketing
      MOOC Platform Coursera
      Course Length 4 weeks
      Paid Certificate Offered Yes
      Content Areas Covered Marketing Strategy, Marketing Management, Marketing Campaign
      MOOC Platform Coursera
      Course Length 4 weeks
      Paid Certificate Offered Yes
      Content Areas Covered Integrated Marketing Communications, Advertising, Digital Marketing
      MOOC Platform Coursera
      Course Length 4 weeks
      Paid Certificate Offered Yes
      Content Areas Covered Marketing Research, Marketing Analytics, Marketing Psychology

      IESE Business School

      MOOC Platform Coursera
      Course Length 4 weeks
      Paid Certificate Offered Yes
      Content Areas Covered Marketing Psychology, Marketing Research, Social Marketing

      iversity

      MOOC Platform iversity
      Course Length 6 weeks
      Paid Certificate Offered Yes
      Content Areas Covered Retail Marketing, Shopper Marketing, Design Marketing

      Northwestern University

      MOOC Platform Coursera
      Course Length 4 weeks
      Paid Certificate Offered Yes
      Content Areas Covered Marketing Management, Strategic Marketing, Brand Marketing
      MOOC Platform Coursera
      Course Length 4 weeks
      Paid Certificate Offered Yes
      Content Areas Covered Relationship Marketing, Strategic Marketing, Viral Marketing
      MOOC Platform Coursera
      Course Length 4 weeks
      Paid Certificate Offered Yes
      Content Areas Covered Social Marketing, Social Media Marketing, Inbound Marketing
      MOOC Platform Coursera
      Course Length 4 weeks
      Paid Certificate Offered Yes
      Content Areas Covered Content Marketing, Advertising, Integrated Marketing Communications

      Open2Study

      MOOC Platform Coursera
      Course Length 4 weeks
      Paid Certificate Offered Yes
      Content Areas Covered Marketing Analytics, Marketing Strategy, Predictive Marketing

      RMIT Universtity

      MOOC Platform FutureLearn
      Course Length 4 weeks
      Paid Certificate Offered Yes
      Content Areas Covered Digital Marketing, Inbound Marketing, Business-to-Business Marketing

      Salford University Business School

      MOOC Platform iversity
      Course Length 6 weeks
      Paid Certificate Offered Yes
      Content Areas Covered Digital Marketing, Social Media Marketing, Inbound Marketing

      The State University of New York

      MOOC Platform Coursera
      Course Length 4 weeks
      Paid Certificate Offered Yes
      Content Areas Covered Personal Marketing, Brand Marketing, Social Marketing

      The Open University

      MOOC Platform FutureLearn
      Course Length 4 weeks
      Paid Certificate Offered Yes
      Content Areas Covered Business-to-Consumer Marketing, Relationship Marketing, Social Marketing

      University of California, Davis

      MOOC Platform Coursera
      Course Length 5 weeks
      Paid Certificate Offered Yes
      Content Areas Covered Marketing Strategy, Content Marketing, Marketing Management

      University of California, Berkeley

      MOOC Platform edX
      Course Length 4 weeks
      Paid Certificate Offered Yes
      Content Areas Covered Marketing Analytics, Retail Marketing, Shopper Marketing
      MOOC Platform edX
      Course Length 4 weeks
      Paid Certificate Offered Yes
      Content Areas Covered Marketing Analytics, Retail Marketing, Shopper Marketing
      MOOC Platform edX
      Course Length 4 weeks
      Paid Certificate Offered Yes
      Content Areas Covered Marketing Analytics, Retail Marketing, Shopper Marketing
      MOOC Platform edX
      Course Length 4 weeks
      Paid Certificate Offered Yes
      Content Areas Covered Marketing Analytics, Retail Marketing, Shopper Marketing
      MOOC Platform edX
      Course Length 4 weeks
      Paid Certificate Offered Yes
      Content Areas Covered Marketing Analytics, Retail Marketing, Shopper Marketing

      University of Edinburgh

      MOOC Platform edX
      Course Length 6 weeks
      Paid Certificate Offered Yes
      Content Areas Covered Marketing and Communications, Business-to-Consumer Marketing, Business-to-Business Marketing

      University of Illinois at Urbana-Champaign

      MOOC Platform Coursera
      Course Length 4 weeks
      Paid Certificate Offered Yes
      Content Areas Covered Digital Marketing, Marketing Management, Marketing Strategy
      MOOC Platform Coursera
      Course Length 4 weeks
      Paid Certificate Offered Yes
      Content Areas Covered Digital Marketing, Marketing Management, Marketing Strategy
      MOOC Platform Coursera
      Course Length 4 weeks
      Paid Certificate Offered Yes
      Content Areas Covered Digital Marketing, Marketing Management, Marketing Strategy
      MOOC Platform Coursera
      Course Length 4 weeks
      Paid Certificate Offered Yes
      Content Areas Covered Digital Marketing, Marketing Management, Marketing Strategy
      MOOC Platform Coursera
      Course Length 4 weeks
      Paid Certificate Offered Yes
      Content Areas Covered Digital Marketing, Marketing Management, Marketing Strategy
      MOOC Platform Coursera
      Course Length 4 weeks
      Paid Certificate Offered Yes
      Content Areas Covered Digital Marketing, Marketing Management, Marketing Strategy
      MOOC Platform Coursera
      Course Length 4 weeks
      Paid Certificate Offered Yes
      Content Areas Covered Digital Marketing, Marketing Management, Marketing Strategy

      University of Maryland, College Park

      MOOC Platform Coursera
      Course Length 6 weeks
      Paid Certificate Offered Yes
      Content Areas Covered Cultural Marketing, Content Marketing, International Marketing

      University of Pennsylvania

      MOOC Platform Coursera
      Course Length 5 weeks
      Paid Certificate Offered Yes
      Content Areas Covered Online Marketing, Business-to-Consumer Marketing, Business-to-Business Marketing
      MOOC Platform Coursera
      Course Length 4 weeks
      Paid Certificate Offered Yes
      Content Areas Covered Viral Marketing, Content Marketing, Social Marketing

      University of Salford

      MOOC Platform Salford
      Course Length Self-Paced
      Paid Certificate Offered No
      Content Areas Covered SEO Marketing, Online Marketing, International Marketing

      University of Southampton

      MOOC Platform FutureLearn
      Course Length 3 weeks
      Paid Certificate Offered Yes
      Content Areas Covered Digital Marketing, Insight Marketing, Marketing Research

      University of Virginia

      MOOC Platform Coursera
      Course Length 5 weeks
      Paid Certificate Offered Yes
      Content Areas Covered Marketing Analytics, Predictive Marketing, Social Marketing

      UNSW Australia (The University of New South Wales)

      MOOC Platform OpenLearning
      Course Length Self-Paced
      Paid Certificate Offered Yes
      Content Areas Covered Business-to-Business Marketing, Content Marketing, Online Marketing

      Yahoo

      MOOC Platform Yahoo
      Course Length Self-Paced
      Paid Certificate Offered Yes
      Content Areas Covered Digital Marketing, SEO Marketing, Marketing Strategy

      Yonsei University

      MOOC Platform Coursera
      Course Length 4 weeks
      Paid Certificate Offered Yes
      Content Areas Covered International Marketing, Marketing Analysis, Marketing Strategy
      MOOC Platform Coursera
      Course Length 3 weeks
      Paid Certificate Offered Yes
      Content Areas Covered International Marketing, Marketing Analysis, Marketing Strategy
      MOOC Platform Coursera
      Course Length 3 weeks
      Paid Certificate Offered Yes
      Content Areas Covered International Marketing, Business-to-Business Marketing, Marketing Strategy
      MOOC Platform Coursera
      Course Length 3 weeks
      Paid Certificate Offered Yes
      Content Areas Covered International Marketing, Business-to-Business Marketing, Marketing Strategy
      MOOC Platform Coursera
      Course Length 3 weeks
      Paid Certificate Offered Yes
      Content Areas Covered International Marketing, Business-to-Business Marketing, Sports Marketing

      The post The 60 Best MOOCs on Marketing appeared first on Best Marketing Degrees.

      ]]>
      The Top 20 Online Masters in Communications Degree Programs http://www.bestmarketingdegrees.org/top-20-online-masters-communications-degree-programs/ Wed, 22 Mar 2017 00:36:08 +0000 http://www.bestmarketingdegrees.org/?p=999 Ever dream of creating engaging media, monitoring campaigns, informing the world, and making a good paycheck? Media and communications managers make an average salary of over $125k nationwide according to […]

      The post The Top 20 Online Masters in Communications Degree Programs appeared first on Best Marketing Degrees.

      ]]>

      Ever dream of creating engaging media, monitoring campaigns, informing the world, and making a good paycheck? Media and communications managers make an average salary of over $125k nationwide according to the Bureau of Labor Statistics, and with the recent growth in importance of online content in marketing and engagement efforts, there are more positions in the field than ever. While you can enter into the marketing or media department of an organization and work your way up to management, a number of specialized skills and frameworks can be hard to come by on the job, and a masters in communications degree can fast track your progress towards your goals. As with many degree types, an ever-increasing number of masters in communications degrees may now be completed online and with greater flexibility than ever before. We’ve taken a look at all online masters in communications programs available as of March 2017, and have ranked them according to the following three user-verified and trusted metrics:

      Methodology
        Affordability (1/3): the out-of-state tuition per credit hour for programs surveyed.
      • Flexibility (1/3): the number of flexibility-enhancing program components, including the number of concentrations, specializations, and emphases, accelerated course options, and lenient transfer policies.
      • Core Curriculum Areas (1/3): the number of core curriculum areas with coursework offered in the degree, including strategic communication, conflict management, audience research, and courses on new/online media.

      1.) Missouri State University

      Missouri State University is a public, state university located in Springfield, Missouri. Home to some 26,000 students, the university is the second largest in the state. The university was established in 1906 as a normal school (teacher college) and has been growing ever since. The university offers over 100 majors at the undergraduate and graduate levels, and is reasonably priced (even for a public, state institution) across the boards. As a whole, the university is a regionally ranked institution according to US News, and is also ranked as one of the top 20 public schools in the nation. A wide range of online offerings are also available from the university.

      The fully online Master in Communications offered by Missouri State University places as the number one program in this years ranking due to high marks in flexibility-enhancing components as well as full marks in core curriculum ares covered. Accordingly, students in the program are afforded the opportunity to pursue coursework in all four of the subject matter areas surveyed in this ranking: strategic communication, conflict management, audience research, and new/online media. Furthermore, students may specialize their degrees, with eight focus areas (the second most of any program survyed). Focus areas include Conflict and mediation, Family communication, Health communication, Interpersonal communication, Organizational communication, Public relations, Rhetoric and argumentation, or Small group communication. Coursework is a mixture of theory and practice, with “book learning” balanced with opportunities for group learning, internships and practicums. While the many focus areas allow for greater flexibility as to what setting graduates may work in the future, it’s also of note that the program is great preperation for further research, phd programs, or opportunities teaching communications (with several graduated moving on to teach at top universities after finishing their communications degree at MSU).

      • Homepage
      • Estimated Tuition Per Credit Hour: $568
      • Flexibility-Enhanding Components: Accelerated and three tracks
      • Core Curriclum Score: 4/4
         

      2.) University of Florida

      The University of Florida is a public land-grant, sea-grant, space-grant research university with a main campus located in Gainesville, Florida. Home to almost 50,000 students at the graduate and undergraduate levels, the university is the 8th largest university by student body size in the United States. Classified as a very high research level university, Florida is a great location at which to pursue postgraduate work, and is regularly ranked as one of the top 15 public schools in the nation. The University of Florida’s name also holds clout internationally, with the University recently being assessed as the 90th best university in the world according to research grants procured and faculty output. In recent years the university has expanded dramatically expanded the number of students it can reach with its world class facilities and faculty through the unveiling of a wide range of online degrees. A wide host of online degrees are offered by UF at the graduate and undergraduate level, including a particularly impressive 9 degree specializations in Mass Communication.

      The fully online Mass Communication degree offered by the University of Florida ranks highly in all three metrics surveyed for our ranking: flexibility, core curriculum areas, and price point. With 9 specialization areas available in the Mass Communication Masters, there are more ways to tailor the UF degree than any other surveyed. Specialization areas include audience anaytics, digital strategy, global strategic communications, political communications, public interest communications, public relations and communications management, social media, and web design and online communication. Many degree options also equip students with job-ready certifications in technical and widely recognized skillsets. Some icing on the cake, UF’s program comes in at the middle of the pack in terms of out-of-state tuition, making the program a great deal for one of the best in the nation.

      • Homepage
      • Estimated Tuition Per Credit Hour: $552
      • Flexibility-Enhanding Components: Two Communications Programs
      • Core Curriclum Score: 4/4

      3.) Ohio University

      Ohio University is a public research university with a main campus located in Athens, Ohio. Home to some 26,000 students at the graduate and undergraduate levels, the university has one of the 25 largest residential enrollments of colleges in the United States. Originally charted in 1787, Ohio University is also one of the oldest universities in the United States. Almost 300 total degree types are offered by the university, making it a storied, historical, and practical choice for strong students in many disciplines. In recent years the university has been noted as a prominent high-quality online degree provider as well. Over 5,000 students are currently enrolled in only online courses at the university. Accolades of the university include being a top 100 university in the United States, as well as being noted as one of the top Fulbright Scholar participants in the United States (alongside the likes of UCLA, Boston College, and Princeton University). Other awards are commonly brought home by OU graduates as well, with over 70 prominant award recipients in a number of recent years.

      The fully online Masters in organizational communication offered by Ohio University places highly in our ranking due to its very affordable price point, as well as one of the few programs surveyed that offer all core curriculum areas we looked for in our ranking. The degree is also flexible, as it was built from the ground up specifically to serve those already working in some communications field and looking to advance their career with a degree while working. Don’t let the additional flexibility lead you to think the program is lacking in support or academic rigor, however. Courses are designed with plenty of room for interaction with fellow students and instructors through video conferencing, and the degree may be completed in as few as 15 months. A capstone experience affords students a culminative experience with the choice of a comprehensive exam, an applied project, or a master’s thesis. An additional selling point of the program is the price point, coming in at the more affordable of all programs surveyed!

      • Homepage
      • Estimated Tuition Per Credit Hour: $243
      • Flexibility-Enhanding Components: N/A
      • Core Curriclum Score: 4/4

      4.) Concordia University – Saint Paul

      Concordia University in Saint Paul is a private university member of the Concordia University System, a ten-member group of universities affiliated with the Lutheran Church – Missouri Synod. Home to some 4,000 students, the university is known for liberal arts programming, and has been around since 1893. The University is classified as a regionally ranked university by organizations such as US News. Located in the Twin Cities — a thriving and multifaceted market — students enjoy connections to many opportunities within the region, for research projects, internships, and service learning opportunities. In other news, the University was recently known for considerable tuition cuts for their students and potential students during and in the aftermath of the great recession.

      The fully online Master of Arts in Strategic Communications Management offered by Concordia University of Saint Paul ranks highly in all three metrics surveyed for this ranking: affordability, flexibility, and subject matter areas covered by the program. The program is the 5th most affordable of those surveyed for our ranking, with a tuition rate of $575 per credit hour. As a private university offering the full complement of support services this makes the program quite a steal. On the flexibility front, the degree is presented for working adults, and offers accelerated 7 week classes to help students structure course work around their busy home or work lives. Three of four surveyed core subject matter areas were covered in the program, including strategic communications, crisis management, and new media/online communications.

      • Homepage
      • Estimated Tuition Per Credit Hour: $475
      • Flexibility-Enhanding Components: Accelerated courses
      • Core Curriclum Score: 3/4

      5.) Northeastern University

      Northeastern University is a private research university with a main campus located in Boston, Massachusetts. Home to some 25,000 students, the university is regularly ranked as one of the top 50 schools in the nation and is designated a very high research level institution. With a number of top programs particularly in practical disciplines, the university has expanded to offer graduate programming at a number of satellite campuses located in hubs of business and innovation: Silicon Valley, Seattle, Charlotte, and Toronto. Many courses of study at the university are known as being interdisciplinary and entrepreneurial, with undergraduate level “co-ops” in which students work in real world settings expected. In line with this type of hands-on problem solving education, recent years have seen substantial growth in the university’s student-led Venture Accelerateor, a startup incubator.

      The fully online Master of Science in Corporate and Organizational Communication program offered by Northeastern University scores highly in two metrics surveyed by our rankings: flexibility and core subject areas covered. The flexibility score for the program is bolstered by a wide range of career-centered concentrations including Social Media, Public Relations, Human Resource Management, Project Management, or Leadership. Professors in the program further augment the practical focus of the program, bringing real world experience to students as practicioners in the field themself. All core subject matter areas surveyed in our ranking were offered in courses within the program, including crisis management, new media communications, strategic communications, and audience research. While the program is on the pricier end of programs surveyed, it’s also a world class education from one of the top ranked schools in the nation. The program also offers a unique benefit to current PR professionals holding an accreditation in public relations, offering a 20% tuition discount and accelerated time until degree.

      • Homepage
      • Estimated Tuition Per Credit Hour: $646
      • Flexibility-Enhanding Components: Specializations
      • Core Curriclum Score: 4/4

      6.) Bellevue University

      Bellevue University is a private not-for-profit university with a main campus located in Bellevue, Nebraska. The university is home to some 10,000+ students, and from its outset has been known as a provider of educational outreach, adult education, and career-centered academic offerings. In line with the Universities focus on practical and adult education, a great deal of the university programming is offered with the choice of taking classes online or in-person, in a cohort-based model or in an accelerated model. In short, the university seeks to provide flexible programming often crucial for adult learners across the range of its academic offerings. BU is a regionally classified school according to US News, and is regionally accredited (the highest form of accreditation) by the Higher Learning Commission.

      The fully online Master of Arts in Business and Professional Communication degree offered by Bellevue University ranks highly in all three metrics surveyed: affordability, flexibility, and number of curriculum areas covered. Particularly for a private university, tuition is affordable, and comes in as the 10th most affordable of programs surveyed at $545 per credit hour. Programming for the degree is flexible as well, offering a wide range of practical concentrations including Business, Computer Information Systems, Executive Coaching, Human Resource Management, Project Management, Transnational and Cross-cultural Communication, and Interdisciplinary Studies. Almost 2000 students and formar students have ranked the program 4/5 stars on the program homepage. It’s also noteworthy that the course of study covers all major curriculum areas surveyed: conflict management, strategic communications, new media communications, and audience research methods.

      • Homepage
      • Estimated Tuition Per Credit Hour: $545
      • Flexibility-Enhanding Components: Concentrations
      • Core Curriclum Score: 3/4

      7.) Lasell College

      Lasell College is a private, non-religious college with a main campus located in Newton, Massachusetts. Enrollment at the college is small, with just under 2,000 students. A wide range of offerings are available, however, including undergraduate and graduate offerings in the liberal arts and professional preperation fields. Though small, the college has been recognized as one of the 10 fastest growing in the country, and is well positioned for future growth with a prime location 10 miles from Boston and close to quality public transportation. The school is known for service learning, with over 85% of students participating in some form of service learning. Classes are small, with almost 70% of classes having less than 20 students. The most popular majors include Sport and Fitness Administration/Management, and Fashion Merchandising and Business Administration and Management. Lasell College is regionally accredited, and classified as a regionally ranked university.

      The fully online Master in Science in Communication Degree places highly in our ranking due to its high marks in flexibility and core curriculum areas covered. Flexibility-enhancing components include three concentrations including health communications, integrated marketing communications, and public relations. The program is also flexible through the amount of time students may complete it in, ranging from 12-24 months depending on a students availability. Instructional quality is upheld in the program through capping courses at 23 students, to allow one-on-one attention in-person and through online delivery. Of core curriculum surveyed, the program offered courses in 3/4 areas: crisis management, new/online media communications, and strategic communications. The program is the 15th most affordable of programs surveyed, coming in at $600 per credit hour.

      • Homepage
      • Estimated Tuition Per Credit Hour: $600
      • Flexibility-Enhanding Components: N/A
      • Core Curriclum Score: 3/4

      8.) National University

      National University is a private, non-profit university with a main campus located in San Diego, California. Home to some 29,000 students, the university also have campuses through California, one in Nevada, and a large online presence. NU is particularly noted for its focus on vocational skills, as well as on adult students. This adult student focus is particularly evident through their online offerings, in which students can choose from a whopping 1,500 online courses. Degrees are available at the associates through masters levels, as well as teaching certifications. The university has a noted military presence, which comprises 9% of one of the largest student bodies of the United States. Other accolades include being one of the largest producers of teachers in the state of California, one of the largest graduaters of minority students in the United States, and being named one of the best universities to work for by the Chronicle of Higher Education.

      The fully online Master of Arts in Strategic Communication offered by National University places highly in our ranking due to its affordable price point and coverage of major curriculum areas. Currently priced at $416 per credit hour, National University is the third most affordable program of those surveyed. The program covers three of the four major major curriculum areas, including strategic communication, crisis management, and research of audience. Additional flexibility may be gained in the program through electing to choose any graduate level course with the program (per approval of major faculty members). Additional support services include the third largest digital library in the United States, and an accelerated course format. Servicemembers recieve additional support as well as a tuition break.

      • Homepage
      • Estimated Tuition Per Credit Hour: $416
      • Flexibility-Enhanding Components: N/A
      • Core Curriclum Score: 3/4

      9.) Quincy University

      Quincy University is a private Catholic, liberal arts university located in Quincy, Illinois. 1,100 students call QU home. Built in the Franciscan tradition, the school has been a practicioner of service learning since it’s inception in 1860. Academic offerings are primarily available at the undergraduate level with several exceptions including a Masters in Theology program, a Masters in Business Administration program, and a Master of Science in Education program. The University is known for its focus on education, instead of research, with an average class size of 15 students and a student/faculty ratio of 14 to 1. 70% of faculty at QU hold terminal degrees in their fields. QU is regionall accredited, as well as classified as a regionally ranked university by US News.

      The fully online Master of Arts in Communication degree offered by Quincy University recieved top marks in our ranking due to its affordable price point and coverage of key curriculum areas. At $460 per credit hour, the university’s program is the fourth most affordable of those surveyed. Three of four core curriculum areas surveyed are covered in the degree plan, including Strategic Communication, New/Online Media, and Crisis Management. The overall focus of the program is to advance proficiency in writing as applied across media platforms, “leading to fluency in verbal, visual, and digital storytelling.” The degree offers courses in traditional 16-week increments, and may be pursued on a part-time or full-time basis.

      • Homepage
      • Estimated Tuition Per Credit Hour: $460
      • Flexibility-Enhanding Components: N/A
      • Core Curriclum Score: 3/4

      10.) Washington State University

      Washington State University is a public research and land-grant University with a main campus located in Pullman, Washington. The University is the second largest in the state with almost 30,000 students systemwide. Over 200 fields of study are available at the bachelors through doctoral levels, including all major fields typically represented at large research institutions. Ranked as one of the 70 best public universities in the nation, WSU undergraduate business, international business, undergraduate engineering, and vetirenary programs are particularly well ranked. With $100’s of millions of dollars in research funding annually, the unviersity is annually in the 50 most research intensive universities in the United States. This amounts to many opportunities for students (even at the undergraduate level) to become involved with professor research.

      The fully online Masters in Strategic Communication offered by Washington State University ranks highly among surveyed schools due to its affordable price point as well as its coverage of key curriculum areas. At $509 per credit hour, the university is the 9th most affordable of programs surveyed for out-of-state tuition. If you’re lucky enough to live in state, this price drops even more, making the program a steal from a top research university. Core curriculum areas covered by the degree include three of four surveyed: crisis management, new/online media communications, and strategic communication. A further selling point is the how up-to-date the degree is, teaching a host of modern platforms, softwares, and multimedia tools. By the end of the program, students have created a host of professional grade and peer-reviewed multimedia deliverables that may be stored online in a portfolio. Accolades of the program include being named one of the 25 best communications programs in the nation by the National Research Council.

      • Homepage
      • Estimated Tuition Per Credit Hour: $509
      • Flexibility-Enhanding Components: N/A
      • Core Curriclum Score: 3/4

      11.) American University

      American University is a private research university located in Washington, D.C. Home to some 13,000 students, the University is affiliated with the United Methodist Church, though courses are secular. The University is known for a particularly politically active student body, as well as top notch academics and research. In line with its location and the political nature of the student body, the school has the largest school of international service in the nation. Other top ranked programs include the school of communication, international relations, and public affairs. In line with the many top ranked programs that may prepare students for non-profit or civil service work, the University has been noted as one of the ten top producers of future foreign policy workers in the United States. Another notable aspect of the University is it’s commitment to sustainability. Many LEED certified buildings, sustianable energy, and lack of waste led the university to be ranked #2 on the Sierra Club’s “Greenest Colleges in the US” in 2014.

      The fully online Master of Arts in Strategic Commuication from American University is highly ranked due to its extremely flexible nature as well as its coverage of all core curriculum areas surveyed. The flexible nature of the degree may be seen from the range of specializations offered by this top ranked communications department. Concentrations may be used by students to tailor their degree to their unique interests and goals. For the strategic Communications degree, concentrations are available in advocacy and social impact, digital strategies and analytics, corporate communication and reputation management, and public diplomacy and global affairs. A second communications degree offers some online courses, and is centered around political communications. Even for online students, the number of D.C. connections the program may confer is a great boon for a budding communications professional. That coupled with a top department serving up classes in all of the core curriculum areas we surveyed makes for a great opportunity for ambitious communications professionals.

      • Homepage
      • Estimated Tuition Per Credit Hour: $1579
      • Flexibility-Enhanding Components: Concentrations
      • Core Curriclum Score: 4/4

      12.) Regent University

      Regent University is a private Christian research university with a main campus located in Virginia Beach, Virginia. Home to some 8,000 students in-person and via distance learning, the university offers degrees at the associates through doctoral level. Originally founded as the Christian Broadcasting Network University, the school has historically been known as “the Harvard of the Christian Right.” Accordingly, recent surveys have ranked the school as having the 10th best faculty of schools in the nation, and as having the 2nd most conservative students in the nation. Among online providers, Regent shows out even more, ranked as the 11th best undergraduate online provider in the nation by US News, and with the best online MBA faculty in the nation. The univerity is also known as a particularly military friendly school, as well as having a quality financial aid system.

      The M.A. in Strategic Communication offered fully online by Regent University places highly in our rankings due to solid rankings in all three categories, and particularly for coverage of all core curriculum areas surveyed. While the degree is open to those of all backgrounds and faiths, it’s particularly noted for its focus on providing Christian leaders with an enhanced ability to share their message and effectively impact attitudes and beliefs. The approved degree plan requires 33 credit hours for completion, including courses in crisis management, new/online media, strategic communication, and audience research. A capstone project is required, and students may choose between a thesis option and a directed project. While tuition is slightly pricier than some schools in our ranking, for one of the better private schools surveyed, still worth the plunge. Tuition per credit hour is currently set at $685 per credit hour.

      • Homepage
      • Estimated Tuition Per Credit Hour: $685
      • Flexibility-Enhanding Components: N/A
      • Core Curriclum Score: 4/4

      13.) Purdue University

      Purdue University is a public land-grant, sea-grant, space-grant, research university located in West Lafayette, Indiana. The West Lafayette campus is the flagship campus of the Purdue University system and is home to some 40,000 students at the undergraduate and graduate levels. Over 270 programs of study are available on campus, on what is the largest student body campus in Indiana as well as the largest international student body in the United States. Purdue is known for both undergraduate teaching as well as graduate-level research. Routinely ranked among the best schools in the nation for undergraduate teaching, the University prides itself on fostering individual achievement. To this point, an amazing 23 graduates have become astronauts, multiple Nobel Prize-winning graduates in physics and chemistry, three recipients of the Presidential Medal of Freedom, and many notable alumni in business and government. The university is also noted for its commitment to high quality affordable education, and has held its tuition flat instead of increasing it for the last few calendar years.

      The fully online online Master of Science in Communication offered by Purdue University ranks highly due to good rankings across the board, and particularly among core curriculum areas covered. Core curriculum areas covered in the degree include crisis management, new/online media, strategic communications, and audience research. As with many universities with strong and accomplished alumni networks, Purdue’s communications program prides itself on connections students may make with organizations such as UNICEF, United Way, NCAA, Boeing, Coca-Cola, Time Warner Cable News, and John Deere among others. While slightly pricier than other options in our ranking, tuition per credit hour is reasonable at Purdue, one of the highest quality schools in our ranking. Tuition per credit hour is currently set at $731.

      • Homepage
      • Estimated Tuition Per Credit Hour: $731
      • Flexibility-Enhanding Components: N/A
      • Core Curriclum Score: 4/4

      14.) University of Alabama

      The University of Alabama is a public, sea-grant, space-grant research university located in Tuscaloosa, Alabama. The University was one of the first established on the –then– western frontier of the United States, and has had a large cultural influence on the region since its inception in 1820. Home to almost 40,000 students, the university is routinelly ranked as one of the 50 best public universities in the Nation, with particularly noted schools in law, business, nursing, and engineering. Also noteworthy is the University’s football team, one of the winningest in the history of college football, including recent national championships in 2015, 2012, 2011, and 2009. Bama by Distance, Alabama’s online offering branch provides a wide range of online offerings at the bachelors through doctoral levels with 47 fully online degrees at the present.

      The fully online Master of Arts in Communication Studies with a concentration in leadership studies offered by University of Alabama ranks highly due to solid ranks in all three categories, and particularly affordability. Currently costing $367 per credit hour, this communications degree from a top school is definitely a steal. The program of study consists of 30 hours of study total, which may be completed in under two years by taking two courses at once. A capstone project is required and centers around the submission of a portfolio of communications work developed in conjunction with courses or an internship/work experience. Requirements for admission include a GRE or MAT score less than five years old and above 300 or 50th percentile, respectively. Also, an undergraduate GPA above 3.0 is required for admittance.

      • Homepage
      • Estimated Tuition Per Credit Hour: $367
      • Flexibility-Enhanding Components: N/A
      • Core Curriclum Score: 2/4

      15.) University of Nebraska

      The University of Nebraska at Lincoln is a public, flagship, land-grant, and research university located in Lincoln, Nebraska. Home to some 25,000 students, the university is the oldest and largest in the University of Nebraska system. Over 150 courses of study are available at the university. The university has also long supported distane learning — particularly to support the education of those in rural areas through the mid and mountain west regions. Today online courses may be taken through this preeminent state university in a wide range of fields from the bachelors through doctoral levels. The largest share of online degrees, 46 in total, are available at the masters and doctoral levels. UNL’s online education programs are particularly highly regarded.

      The fully online Master of Arts in Journalism and Mass Communication degree offered by the University of Nebraska ranks highly due to its flexibility and coverage of key curriculum areas. A number of specializations add to the degrees flexibility, including integrated media studies, media studies, and professional journalism. The three specializations focus on rapidly adapting media types for advertising and PR, the study of media in a scholarly context, and journalism, respectively. A thesis and non-thesis option are available, though may be dictated by what specialization students pursue. In additional to the regional accreditation of the larger university, the degree is also accredited by the Accrediting Council on Education in Journalism & Mass Communications, the highest subject-specific form of accreditation for Communications degrees.

      • Homepage
      • Estimated Tuition Per Credit Hour: $990
      • Flexibility-Enhanding Components: Specializations
      • Core Curriclum Score: 3/4

      16.) Liberty University

      Liberty University is a private, Christian, nonprofit, research University with a main campus located in Lynchburg, Virginia. Affiliated with the Southern Baptist Conservatives of Virginia, the University is the second great choice for students wanting to study in a Christian atmosphere in our list. LU is home to some 15,000+ students on campus, but combined with online learning is regularly hailed as the “largest Christian university in the world.” Over 100,000 students study online at Liberty University, which is particularly noted for programming for adult learners and servicemember support services. Accolades of the university include being a regionally ranked university, a top university for military servicemembers, one of the most conservative universities in America, and having ranked programs in business, criminal justice, and nursing.

      The fully online Master of Arts in Communications offered by Liberty University ranks highly due to flexibility and affordability. With the cost per credit hour set at $565, the program is the 16th most affordable surveyed. As a private university, however, this is quite a good rate, and one that lowers even further for servicemembers and their family. Flexibility-granting components of the program include a generous transfer policy (up to 1/4th of the degree may be transferred in) as well as the ability to accelerate time until degree through intensives and life experience credits. This is a great way for those with experience in a given field to work their way through masters programming quickly. The program is both geared towards those seeking to pursue professional communications roles or head into research in the field.

      • Homepage
      • Estimated Tuition Per Credit Hour: $565
      • Flexibility-Enhanding Components: Can Accelerate Degree
      • Core Curriclum Score: 1/4

      17.) South Dakota State University

      South Dakota State University is a public land-grant, sun-grant, space-grant research university with a main campus located in Brookings, South Dakota. The university is the state’s largest, with 12,000 students. Focus areas for the university include agriculture, engineering, nursing, and pharmacy, as well as the liberal arts. The university is classified as a very high research level university, particularly in math and applied sciences. 21 degree programs are available fully online, ranging from an associates degree to a large number of specialized masters programs. While tuition is generally affordable — even for out-of-state students — students from other great plains states can save even more at this well established research university. The student-faculty ratio at the university is low for a large university at 17:1, with over 30% of courses — particularly at the graduate level — consisting of less than 20 students.

      The fully online Master of Mass Communication offered by South Dakota State University ranks highly due to the program’s affordability and flexibility. At $565 per credit hour, the program is the 12th most affordable of those surveyed. Course work for the degree is practical and skill based, with plenty of one-on-one attention from professors due to an average class size of only 15 students. Eight-week sessions allow students to pursue courses in shorter bursts if needed to balance work, school, and life responsibilities. By taking two courses at a time and one during each summer, student may graduate in two years time. New media and related tools are central to the program’s focus, making the program a great place for those potentially already in the field who would like to make sure their skills are up to date.

      • Homepage
      • Estimated Tuition Per Credit Hour: $565
      • Flexibility-Enhanding Components: Accelerated Courses
      • Core Curriclum Score: 1/4

      18.) Southern New Hampshire University

      Southern New Hampshire University is a private, non-profit and non-sectarian university with a main campus located between Manchester and Hooksett, New Hampshire. Home to close to 3,000 students on campus, the university is largely known for its innovative online delivery, where over 60,000 students attend. As one would assume due to the size of the student body, a wide range of program types may be taken online, from the associates through doctoral levels. Innovative undergraduate offerings include accelerated 3-years honors degrees in business, criminal justice, and writing. Through the College Unbound program, students may obtain credit through apprenticeships, project learning, and group exercises, and accelerate their degree by spending some time online and some time in-person. The university is regularly regaled as potentially the most innovative university in America by the likes of Fast Company and US News. In line with SNHU’s dedication to doing things their own way, they have been carbon neutral since 2007 (the earliest university in their state to become so), and are regularly listed as one of the best universities to work for in America.

      The fully online Master of Arts in Communication offered by Southern New Hampshire University ranks highly due to its flexibility and affordability. Flexibility-enhancing components of the program include the ability for students to pursue three concentrations: health communication, new media & marketing, and public relations. Furthermore, time until degree may be accelerated for students who push through multiple 10-week classes at once. This enables students to graduate in as few as 15 months. A further flexibility-enhancing program element is the ability to apply without taking the GRE or GMAT. As the 18th most affordable program of those surveyed, Southern New Hampshire University ranks well in affordability for a private university.

      • Homepage
      • Estimated Tuition Per Credit Hour: $627
      • Flexibility-Enhanding Components: Concentrations
      • Core Curriclum Score: 1/4

      19.) Stevenson University

      Stevenson University is a private coeducational university located in the Greenspring Area of Baltimore County, Maryland. Historically a two-year college, Stevenson University expanded in 2007 to attain the university status, opening up new colleges of business and leadership, and design. A new school of education is also slated to open in the coming years. The university operates according to a unique career-centered angle called “career architecture.” Career architecture involves a liberal arts core curriculum paired with a career emphasis. Throughout their schooling, students develop practical skills, resumes, get hands-on practice, and have a number of opportunities for interviews, internships, or apprenticeships. The university is currently home to over 4,000 students, including several hundred non-traditional adult learners.

      The fully online Masters in Communication Studies is offered through Stevenson University’s graduate and professional studies school. The program places in our ranking due to strong showings in the core curriculum covered and affordable price point. Currently three of four core curriculum areas surveyed are available through the Stevenson University program, including crisis management, Strategic Communications, and audience research. Students may select between a capstone project and a thesis. The following aspects of communication are taught and may be integrated into the culiminating project or thesis: Interpersonal, Intercultural, Organizational, Nonverbal, Conflict Resolution, Small Group, Rhetorical and Speech. All department faculty members have terminal degrees in their field. The current tuition per credit hour for the program is $670, quite affordable for a graduate level program at a private university.

      • Homepage
      • Estimated Tuition Per Credit Hour: $670
      • Flexibility-Enhanding Components: N/A
      • Core Curriclum Score: 3/4

      20.) Park University

      Park University is a private university with a flagship campus located in Parkville, Missouri. The university, founded in 1875, has around 1,600 students who attend the main campus, however there are satallite campuses and online programming options which swell the student body to 23,000 students. PU has been noted as one of the most affordable private schools in the nation. The university has also recieved extensive recognition for its ability to support and cater to the needs of both adult non-traditional students and servicemember students. To this aim, many of the satalitte campuses of PU are located near military bases throughout the nation. A military degree completion program was initially established as far back as 1972, and grew when the university was an early adopter of online education in 1996. Park University is regionally accredited — the highest form of accreditation — across all 40 of its campuses as well as online.

      The fully online Master of Arts in Communication and Leadership offered by Park University places in our ranking due to its strong scores in affordability and core curriculum areas covered. As previously mentioned, Park U as a whole is known for being one of the most affordable private schools in the nation. In our ranking, the school rates as the 9th most affordable program of those surveyed, both public and private. Flexibility-enhancing components of the program include the ability to take courses as needed in-person and online, as well as a variety of term lengths even for the same course. While attending in-person is often much more of a stretch for universities with one or fewer locations, Park University is located across the nation, making it easier to become a hybrid student if needed. Other noteworthy components of the program include the strong international student base, as well as small classes that aid in the providing of one-on-one attention.

      • Homepage
      • Estimated Tuition Per Credit Hour: $535
      • Flexibility-Enhanding Components: N/A
      • Core Curriclum Score: 2/4

      The post The Top 20 Online Masters in Communications Degree Programs appeared first on Best Marketing Degrees.

      ]]>