California is home to the 6th largest economy in the world. It also hosts one of the largest labor markets in the United States, supporting almost 1.5 million businesses and 17 million employees in 2016, with gross annual wages totaling more than $250 million. And with nine schools offering at least one online marketing degree throughout the state, California houses some of the best online learning opportunities for marketing in the western half of the United States. Due to the ever-increasing size of the marketing infrastructure in almost every industry and governmental body, earning a degree from a top-tier California university goes a long way toward establishing one’s credentials as a professional marketer in fields like business administration, business psychology, communications, and public relations.
Average Salaries for Common Marketing Roles In California
As both a national and international leader in agriculture, technology, tourism, and entertainment, California values marketers and advertisers in all of its industries. This is evidenced by particularly high earnings for those with marketing manager roles in the State of California. But it is also true of other roles, all of which make salaries that are at or above California’s median household income of $64,500:
Social Media Analyst: $64,391
Marketing Specialist: $70,032
Marketing Manager: $102,452
Marketing Director: $144,044
Chief Marketing Officer: $241,204
Indeed, with Marketing Manager and Market Research Analyst jobs projected to grow by over 100,000 openings between now and 2024, jobs such as those above are some of the best an online learner can have, especially in a state where marketers and PR professionals are increasingly needed in every industry.
The Marketing Communication master’s concentration prompts you to analyze consumer behavior, conduct market research, and engage the power of brands and messages in order to develop powerful digital marketing strategies. Evaluate various tactics, measure their effectiveness, and explore the intricacies of working with or in complex, multi-functional teams to execute compelling marketing campaigns.
You’ll learn to:
Design, manage, and measure persuasive, integrated, digital marketing communication campaigns
Assess the current scope and predict future trends in traditional, social, mobile, email, search, and digital marketing
Measure traditional and digital marketing communication efforts and create plans to adjust future campaigns based on results
Create strategies to elevate an organization’s or client’s marketing and branding efforts
The 5 Best Online Marketing Degree Providers in California
There are a total of 9 schools offering marketing education online in California. From community colleges through graduate business schools (and even a PhD program), there are marketing degrees available at every level in California. While future students may find their interest piqued by the “best” universities in the state, they should first and foremost check to make sure that the institution offers the type of degree they’re looking for. After all, marketing roles can be reached through a wide variety of angles, from speech and communication degrees, to business degrees in marketing analytics. We looked at two factors to compile the ranking below: the number of full online marketing degrees offered by an institution of higher learning, and the academic prestige score of an institution. The academic prestige score took into account metrics including the average amount of financial aid met, the average size of classes, admissions standards, and the percentage of professors holding terminal degrees in their field. Check out our 5 favorite institutions for marketing education in California below!
Founded in 1950, California Baptist University (CBU) is a private, Christian liberal arts university located in rural Riverside, California. California Baptist University is well-known for its Christ-centered educational experience, which places emphasis on integrating academic learning opportunities with social and spiritual learning opportunities. It is also known for ranking consistently among U.S. News and World Report’s Best Regional Universities in the West. A growing portion of CBU students attend online classes and earn online degrees.
California Baptist University’s 7 online degrees related to business and marketing offer some of the best Christ-centered graduate and undergraduate programs in marketing in the United States. They include but are not limited to a Bachelor of Science in Marketing, a Bachelor of Arts in Graphic Design and Digital Media, as well as a Master of Arts in Public Relations, and a Master of Arts in Communication. The Bachelor of Arts in Interdisciplinary Studies for Communication Arts also offers a unique opportunity for students who might like to customize their degree with an emphasis on integrated marketing communications, the area of study where many modern marketers are earning qualifications for careers across the marketing spectrum. All of these options, and their attendant flexibilities, make California Baptist University a perfect fit for busy working Californians who are looking to add another bona fide line to their marketing résumés.
Founded in 1880, the University of Southern California (USC) is the oldest non-profit research university in California. Located in Los Angeles, USC is home to one one of the largest and topmost ranking schools of business in the nation, the Marshall School of Education, which places consistently among the Top 20 such schools in the nation and supports online programs for many of its degrees. As the state’s largest, most prestigious institution of higher learning, and one that consistently ranks among the Top 25 in the nation, the University of Southern California enrolls greater than 42,000 students, the vast majority of which are graduate and professional students.
The University of Southern California’s online master’s degree program in communication management offers one of the best graduate degree programs in marketing in the United States. USC’s Master of Communication Management is especially suited to students who want to start or advance careers in corporate communication and marketing strategy, which can lead to careers as Management Consultants, Corporate Communications Officers, Directors of Marketing Communications, Public Relations Specialists, and Market Research Analysts. The degree is sure to go a long way toward securing gainful employment at public and private companies as one of California’s high-paid marketing professionals. And of course, the program’s emphasis on strategizing for real-world business situations will undoubtedly increase both the job prospects and earning potential of marketing professionals who want to become leaders in the industry of their choice.
Founded in 1971, National University (NU) is a private, nonprofit university located in La Jolla, California on the state’s southern border. NU’s four professional schools and two colleges are known for their concentrated course formats that permit online, distance, and adult learners the flexibility to enroll in courses that work best with their own busy schedules. National University maintains one of the largest graduate student institutions in the United States, and its School of Business and Management is well-known for its online programs, which hold accreditation from the International Assembly for Collegiate Business Education (IACBE), a distinction held by only 230 business schools worldwide.
National University’s 9 online degrees related to business and marketing range from the associate’s level to the master’s level. They include but are not limited to an Associate of Arts in Communications, an Associate of Arts in Digital Media, a Bachelor of Arts in Integrated Marketing Communications, as well as a Master of Arts in Digital Journalism, and a Master of Arts in Strategic Communication. In addition to these more traditional marketing degree options, National University also offers Bachelor and Master of Fine Arts programs in Creative Writing, an ideal program for prospective marketers who are looking to specialize in writing marketing copy for advertisements and digital promotional materials. At less than $416 per credit hour for in-state graduate and undergraduate students, National University’s degree programs are also a best value.
Founded in 1928, Hope International University (HIU) is a private Christian university located in Fullerton, California. It is particularly well-known for its forward-thinking Christian curriculum, its roots in the Christian Church’s Restoration Movement, and its growing population of online and professional students. True to its name, Hope International University also hosts a greater proportion of international students than many Christian Universities, with its student body representing people from over 40 countries.
Hope International University has only one online degree in marketing, the Master of Business Administration in Marketing Management. The program prepares by teaching them an advanced set of management skills in leadership, ethics, analysis, communication, critical thinking, problem solving, research, and information technology, among many others. Blending theory and practice, the program’s ethics-based model for teaching research training sets it apart from other MBA programs in Marketing Management that don’t place enough emphasis on the importance of social consciousness and personal integrity. The career preparation it affords, along with its Christian influence and all the attendant flexibilities of an online graduate program, make Hope International University a perfect fit for busy working California Christians who are looking to add another bona fide line to their marketing résumés.
Founded in 1901, Golden Gate University (GGU) is a private, nonprofit, nonsectarian and coeducational university located in the Financial District of downtown San Francisco. Golden Gate University is known for specializing in educating working adults and professionals and ranking #1 for Adult Learners. As the city of San Francisco’s most well-known private nonprofit for online and adult learners, Golden Gate University enrolls over 5,300 students, the majority of which are graduate students.
Golden Gate University’s 5 online degree programs in education offer three of the best online graduate degree programs in marketing in California, as well as two of the best undergraduate programs in the same. The Bachelor of Arts in Management with a concentrationin Marketing will undoubtedly increase the job prospects of marketing specialists who want to become leaders in marketing management. In addition to the more traditional MBA program with a concentration in Marketing, Golden Gate University’s Master of Science in Integrated Marketing Communications and Master of Science in Integrated Marketing Communications with a concentration in Public Relations are especially suited to students who want to start careers as Public Relations or Corporate Communications Specialists, which might lead to taking on leadership roles in public or private California companies. All of these degree programs are sure to go a long way toward securing gainful employment for prospective marketing leaders in one of California’s specialty schools for working professionals.
Directory of Online Marketing Degree Providers in California
San Diego, CA
Online M Degrees: 9
ADDRESS & CONTACT INFO (800) 628-8648 9388 Lightwave Ave, San Diego, CA 92123
Associate of Arts in Creative Writing
Associate of Arts in Communications
Associate of Arts in Digital Media Design
Bachelor of Arts in Integrated Marketing Communications
Bachelor of Arts in Digital Journalism
Bachelor of Arts in Strategic
Bachelor of Arts in Digital Media Design
Master of Fine Arts in Creative Writing
Master of Arts in Digital Journalism
Master of Arts in Strategic Communication
California Baptist University
Online M Degrees: 7
ADDRESS & CONTACT INFO (951) 689-5771 8432 Magnolia Ave, Riverside, CA 92504
Bachelor of Arts in Graphic Design And Digital Media
Bachelor of Arts in Public Relations
Bachelor of Science in Marketing
Bachelor of Arts in Communication Studies
Bachelor of Arts in Interdisciplinary Studies – Communication Arts
Master of Arts in Public Relations
Master of Arts in Communication
Golden Gate University-San Francisco
San Francisco, CA
Online M Degrees: 5
ADDRESS & CONTACT INFO (415) 442-7000 536 Mission St, San Francisco, CA 94105
Bachelor of Arts in Management – Marketing
Bachelor of Science in Business – Marketing
Master of Business Administration – Marketing Concentration
Master of Science in Integrated Marketing Communications
Master of Science in Integrated Marketing Communications – Public Relations
Master of Science in Marketing
Online M Degrees: 3
ADDRESS & CONTACT INFO (949) 753-4774 16355 Laguna Canyon Rd, Irvine, CA 92618
Bachelor of Business Administration, Marketing
Bachelor of Business Administration, Organizational Communication
Master of Business Administration, Marketing
University of Southern California
Los Angeles, CA
Online M Degrees: 1
ADDRESS & CONTACT INFO (213) 740-2311 Los Angeles, CA 90007
Communication Management, M.C.M.
Hope International University
Online M Degrees: 1
ADDRESS & CONTACT INFO (866) 722-4673 2500 Nutwood Ave, Fullerton, CA 92831
Master of Business Administration – Marketing Management
Online M Degrees: 1
ADDRESS & CONTACT INFO (310) 506-4000 24255 Pacific Coast Hwy, Malibu, CA 90263
Master of Business Administration in Marketing
The Chicago School of Professional Psychology (Irvine and Westwood)
Westwood & Irvine
Online M Degrees: 1
ADDRESS & CONTACT INFO (949) 769-7700
Ph.D. in Business Psychology
West Los Angeles College
Culver City, CA
Online M Degrees: 1
ADDRESS & CONTACT INFO (310) 287-4200 9000 Overland Ave, Culver City, CA 90230