Online Marketing Education Opportunities in Florida
With a GDP of approximately $930 billion, Florida is home to the fourth largest economy in the United States. In addition to staples like agriculture, fishing, and tourism, the state is a leader in international banking services, finance, real estate, healthcare research, aerospace and defense, and the budding field of commercial space travel. Chief Executive Magazine has ranked Florida third on its “Best State for Business” list. Florida is also a major center for higher education, including nearly 60 public, private, and community colleges, a dozen of which offer online degrees in marketing. As Florida’s economy continues to grow and demand for marketing professionals rises, a degree in marketing from a top-tier Florida university will help you stand out in the highly competitive job market.
Average Salaries for Common Marketing Roles In Florida
Florida matches great marketing education opportunities with high-quality marketing jobs and excellent salaries, particularly at the upper-level and managerial tiers, which command six-figure salaries. Every role is at or near the national median, and Florida residents have the advantage of zero state income taxes and low cost-of-living, meaning a marketing salary in Florida is worth more than the national average. Marketing salaries in Florida also outpace the state’s median household income of $48,825.
Social Media Analyst: $57,608
Marketing Specialist: $65,628
Marketing Manager: $96,016
Marketing Director: $129,127
Chief Marketing Officer: $216,212
Given the national uptick in marketing jobs – the BLS projects faster than average growth over the next decade – Florida marketers are in a great position, with openings expected in financial services, healthcare, aerospace, agriculture, and at marketing agencies.
The 5 Best Online Marketing Degree Providers in Florida
There are a total of 11 schools offering marketing education online in Florida. From community colleges through graduate business schools (and even a doctoral program in communication), there are marketing degrees available at every level in Florida. While future students may find their interest piqued by the “best” universities in the state, they should first and foremost check to make sure that the institution offers the type of degree they’re looking for. After all, marketing roles can be reached through a wide variety of angles, from speech and communication degrees, to business degrees in marketing analytics. We looked at two factors to compile the ranking below: the number of full online marketing degrees offered by an institution of higher learning, and the academic prestige score of an institution. The academic prestige score took into account metrics including the average amount of financial aid met, the average size of classes, admissions standards, and the percentage of professors holding terminal degrees in their field. Check out our 5 favorite institutions for marketing education in Florida below!
Founded in 1958, Florida Institute of Technology is a private university with a total enrollment of 6,500, including students from all 50 states and over 100 countries. Wall Street Journal, Forbes, US News, and Washington Monthly rank Florida Tech among the best schools in the country. It’s also highly affordable: Barron’sPayScale, and the Brookings Institution have highlighted FIT’s return-on-investment numbers. Leveraging the school’s “High Tech with a Human Touch,” Florida Tech emphasizes professional development and personalized instruction. The student-to-faculty ratio is 13:1, and nearly half of classes have under 20 students.
Florida Tech offers both an online associate’s and a bachelor’s in marketing (the latter is a BSBA in Marketing). Example courses include business fundamentals like Macro/Microeconomics, Principles of Management, Finance for Managers, and Organizational Behavior and Development, as well as marketing-specific studies: Consumer Behavior, Marketing Research, Marketing Analysis and Strategy, International Marketing, and more. All courses are 100% online and designed for maximum flexibility to accommodate working professionals, adult learners, and non-traditional students, and built-in elective options allow students to tailor the degree to areas of professional interest. In addition to traditional marketing roles – marketing manager, public relations specialist, market research analyst, and advertising manager – Florida Tech prepares general business professionals and entrepreneurs looking to capitalize on the latest trends in marketing. Both the associate’s and bachelor’s are accredited by the International Assembly for Collegiate Business Education (IACBE).
Founded in 1971, Florida International University is a public research institution with a total enrollment of about 55,000 students, including 30,000 online students. Forbes, Bloomberg BusinessWeek, Financial Times, Fortune, Washington Monthly, and US News each rank FIU among the best universities in the country. The 26:1 student-to-faculty ratio encourages a vibrant, collaborative learning environment, and the school nicely balances the intimacy of a liberal arts education with the resources of a large research university. A fifth of classes have less than 20 students and nearly 60% are between 21-49. Financial aid opportunities are available, as well: 82% of full-time undergraduates receive some form of financial aid.
Florida International offers three online bachelor’s degrees that might be of interest to current and prospective marketers: a BA in Communication Studies; BS in Public Relations, Advertising, and Applied Communication; and a Bachelor’s of Business in Marketing. Common core courses include business and management fundamentals such as Financial Management, Organization and Management, Strategic Management, and Quantitative Methods in Business. From there, students may take specialized classes in area like Consumer Behavior, Personal Selling, Marketing Strategy, Business and Professional Communication, Strategic Branding and Social Media, and Digital Editing and Design, among others. Capstone requirements provide an experiential, real-world component to the the degree, and elective and concentration options allow students to develop a customized curriculum to fit their professional interests. All courses are designed for flexibility, and FIU’s learning platform supports group discussion threads, live chats, and video conferencing to simulate in-class instruction.
Founded in 1962, Lynn University has a total enrollment of just under 2,900, including students from 100 countries and a growing population of online students. Ranked among the best schools in the South according to US News, Lynn has a 20:1 student-to-faculty ratio, promoting a vibrant, collaborative educational community that combines individualized instruction with real-world learning opportunities, peer-to-peer course work, innovative teaching technologies, and more. Nearly half of classes have fewer than 20 students and less than 1% have 50. As a general indicator of financial aid opportunities, 43% of full-time undergrads receive some form of tuition assistance.
Lynn offers four online degrees that current and prospective marketing professionals might be interested in. At the undergraduate level, a BA in Communication Arts includes courses in Persuasion and Propaganda, Communication Law & Ethics, and Advertising, Public Relations and Society. At the graduate level, Lynn offers an MBA in Marketing, master’s in Media Management, and master’s in Multimedia Design. All classes are designed for maximum flexibility to accommodate a wide variety of full- and part-time students, and Lynn’s unique online model features iPad-powered learning, accelerated course work, a generous transfer policy, and credits for prior work experience. Industry-expert professors lead all classes, and neither undergraduate or graduate students need to submit test scores for admission. All business programs are accredited by the International Accreditation Council for Business Education (IACBE).
Founded in 1889, Saint Leo University is a private Catholic school with a total enrollment of about 6,000 students, over 60% of whom take online classes. Ranked among the top 65 schools in the South by US News, Saint Leo also comes in 23rd for overall value and is routinely recognized for veteran services. With a 14:1 student-to-faculty ratio, the university fosters intimate classes, individualized instruction, and a tight-knit learning community. Most important, all Saint Leo undergrads receive some form of financial aid, and 96% of graduates say they would recommend the Saint Leo to friends.
Saint Leo offers both an online undergraduate and graduate degree in marketing. The BSBA in Marketing explores a variety of subjects: advertising management, personal selling, market research, consumer behavior, international business, and entrepreneurship, among others. Meanwhile an MBA in Marketing is a 36-credit program which can be completed in as little as one year on accelerated track. Courses include Brand Management, E-marketing, Global Marketing, Sales Management, Advertising and Promotion, and Marketing Innovations and New Product Development. All of Saint Leo’s online course work is built for maximum flexibility to fit the needs of adult learners and working professionals. Other resources include career services, student advising, and more. Both online degrees are accredited by the Accreditation Council for Business Schools & Programs (ACBSP) and the International Assembly for Collegiate Business Education (IACBE).
Full Sail University, founded in 1979, is a private institution with an enrollment of about 15,000, offering nearly 80 certificate, associate, bachelor, and master programs in creative fields. Emphasizing a career-oriented approach, Full Sail’s programs feature immersive, hands-on learning to prepare students for careers in marketing, advertising, media, design, and entertainment. In recent years, the university has expanded its online programs to promote flexible, affordable, and personalized tracks, including accelerated and hyper-accelerated degrees. With a 23:1 student-to-faculty, Full Sail combines a vibrant creative community with personalized instruction and critical feedback. The university is accredited by the Accrediting Commission of Career Schools and Colleges.
At least four marketing-related degrees are worth checking out at Full Sail. First, an online bachelor’s in Internet Marketing that can be completed in as little as 29 months. At the graduate level, online students have their pick between an MFA in Writing, MS in Internet Marketing, and MA in Public Relations, all of which can be completed in as little as a year. Course highlights include Consumer Behavior and Analysis, Marketing Strategies, Writing for Interactive Media, Reputation Management Strategies, Events Marketing and Production, and Public Relations in a Digital World, among others. Every program includes Full Sail’s Project LaunchBox, a creative studio setup that comes with a MacBook Pro and essential creative software, and student support services include career development, student advising, library assistance, and more.
Directory of Online Marketing Degree Providers in Florida
Florida Institute of Technology-Online
Online M Degrees: 2
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Associates in MarketingBachelor’s in Business Administration in Marketing