How to Use the New Linkedin for Marketing

Good news! Cold calling is dead. According to UNC’s Kenan Flagler Business School, more than 80% of decision makers simply won’t take a cold call. Less than 2% result in […]

The 10 Best Podcasts for Marketers

Podcasts have exploded in popularity in recent years. From widely popular series like Serial and This American Life, to niche products that are tailored for special interest groups, you can […]

What Can I Do with a Public Relations Degree?

Every company, or even many powerful individuals, need a public relations team. Public Relations differs from advertising and marketing in that public relations gains or creates exposure for their chosen […]

How to Market a Crowfunding Campaign

According to Entrepreneur, less than one third of crowdfunding campaigns meet their fundraising goals. A great many of these projects simply weren’t viable in the first place. But many more […]