What Marketers Need to Know about Data Science

Data science has been called many things, including the “sexiest job of the 21st century” and “the latest in-demand skill for marketers.” “Big data” has captivated the popular imagination. And […]

What is a Business Intelligence Analyst?

If you’re reading this, you’re likely aware that data is currency in marketing. Data is how you know your marketing worked, how you know it didn’t work, and how you […]

How Do I Become a Digital Strategist?

In today’s connected world, every organization needs a digital strategy. How do you stand out in a saturated online market? How do you develop an effective inbound marketing plan? How […]

How Do I Become a Community Manager?

Community management is a critical part of any organization’s marketing strategy. Whether it’s developing a blog presence, building social media channels, or monitoring discussion forums, community managers have a hand […]

How Do I Become a Marketing Communications Coordinator?

While technology has radically changed marketing methodologies, basic practices and procedures remain the same, especially high-quality communication. Enter the marketing communications coordinator, whose responsibilities span everything from public relations and […]

How Do I Become a Marketing Manager?

In the 18th and 19th centuries, it was the the Industrial Revolution that launched professional marketing. Innovators like Josiah Wedgwood (and hucksters like Timothy Dexter), helped develop standard practices and […]

Tips for Using Linkedin For Self-Marketing

Video content has been shown to drastically outperform social media posts that only feature text or images in terms of user engagement, retainment, and ROI. Marketers, influencers and posters everywhere […]

The 10 Best Podcasts for Marketers

Podcasts have exploded in popularity in recent years. From widely popular series like Serial and This American Life, to niche products that are tailored for special interest groups, you can […]

The Most In-Demand Marketing Skills of 2018

Marketing is one of the most lucrative fields that utilizes creative skills. The internet has provided a dynamic platform for marketers, and requires a whole slew of skills that are […]