Good marketing can mean the difference between having a product as popular as Coca-Cola and having a product as obscure as hundreds of other patent medicines that never made it out of the 1800s—that is, the difference between fame and infamy, fortune and financial obscurity. History is full of examples that showcase products that survive much longer and retain more market value than their competitors when they have the best marketers promoting them.
A bachelor’s degree in marketing can make the difference between those who market well and those who, well, market. Today’s modern marketer needs to know the foundations of current conversations about marketing, why it is important to study not only consumer behavior but also every aspect of business development, as well as how, when, and where to place content and advertisements in an ever-shifting digital landscape. And because so much of today’s advertising methods are practiced online, there has never been a time more ripe for busy students and working professionals to earn their bachelor’s in marketing entirely online. The virtual medium of delivery prepares such learners to work remotely and as a team in an increasingly digital field, as well as allows them the freedom to transfer earned credit to and from similarly accredited institutions nearly anywhere in the world. Gaining this competitive edge will lend a lot of value to marketing careers in the coming years, which the Bureau of Labor Statistics expects to grow at a faster-than-average rate of 9% between 2014 and 2024.