Image is everything, and a great marketing campaign can make all the difference in a brand’s visibility, relevance, and reputation. But what’s in the “secret sauce” of a successful marketing […]
If you’re reading this, you’re likely aware that data is currency in marketing. Data is how you know your marketing worked, how you know it didn’t work, and how you […]
The digital economy has disrupted nearly every industry, but none more than media and marketing. Traditional “analog” campaigns are all but irrelevant; and if you don’t have a digital strategy, […]
Michigan has the 12th largest economy of any state in America. In 2015, it would have been the 37th largest economy in the world. There are nearly 4.9 million civilian […]
North Carolina has the 10th largest economy of any state in America. In 2015, it would have been the 30th largest economy in the world. There are nearly 5 million […]
In today’s connected world, every organization needs a digital strategy. How do you stand out in a saturated online market? How do you develop an effective inbound marketing plan? How […]
Community management is a critical part of any organization’s marketing strategy. Whether it’s developing a blog presence, building social media channels, or monitoring discussion forums, community managers have a hand […]
While technology has radically changed marketing methodologies, basic practices and procedures remain the same, especially high-quality communication. Enter the marketing communications coordinator, whose responsibilities span everything from public relations and […]
In the 18th and 19th centuries, it was the the Industrial Revolution that launched professional marketing. Innovators like Josiah Wedgwood (and hucksters like Timothy Dexter), helped develop standard practices and […]
The sovereignty of the search engine remains unchallenged. In 2017, 47% of the global population accessed the internet. By 2021, that’s expected to reach 53%. Following analysis by Smart Insights, […]
