Online Marketing Education Opportunities in North Carolina
North Carolina has the 10th largest economy of any state in America. In 2015, it would have been the 30th largest economy in the world. There are nearly 5 million civilian workers in the state, with major sectors in agriculture, manufacturing, finance, technology, research and much more. Fortunately for you, all of these sectors need marketers to work for them. In fact, the skills you’ll earn in a Marketing Associate’s, Bachelor’s, or Master’s program will be applicable to most jobs in North Carolina, and the world at large. In 2017, Forbes ranked North Carolina the best state for business in the country. They noted low labor costs, diminished unions, and booming migration to the state. North Carolina is rapidly innovating its tech culture, leading to increasing online education options, and a multitude of marketing opportunities in fields like business administration, business psychology, communications, and public relations.
Average Salaries for Common Marketing Roles In North Carolina
As noted, wages in North Carolina aren’t particularly high. This has obvious drawbacks, but is also alluring for businesses that hire marketers, who can use their experience at those businesses to expand their career opportunities and potential earnings. Additionally, cost of living in North Carolina is below many other states in the nation.
Social Media Analyst: $59,615
Marketing Specialist: $49,482
Marketing Manager: $93,096
Marketing Director: $131,179
Chief Marketing Officer: $160,000
Remember, these numbers are below national averages, but sometimes what you sacrifice in salary you can make up in job opportunities. Also, there’s nothing stopping you from earning an online marketing degree from a North Carolina institution and then plying your trade somewhere else. Additionally, Marketing Manager and Market Research Analyst jobs are projected to grow by over 100,000 openings between now and 2024 nationwide.
The 5 Best Online Marketing Degree Providers in North Carolina
In order to compile this list, we looked at the online degree providers in North Carolina, then delved further into those offering online Marketing degrees. We found excellent online marketing degree offerings at the Associate’s, Bachelor’s, and Master’s levels. Make sure these degrees and specific programs align with your career goals, what you can afford, your ability to commit time and effort, and any other factors that impact you personally. We looked at two factors in creating the below ranking: the number of full online marketing degrees offered by an institution of higher learning, and the academic prestige score of an institution. The academic prestige score took into account metrics including the average amount of financial aid met, the average size of classes, admissions standards, and the percentage of professors holding terminal degrees in their field. Check out our 5 favorite colleges offering marketing education in North Carolina now!
WPU is a private, non-profit, intimate liberal arts college in downtown Raleigh, North Carolina. It’s aligned with the Presbyterian Church. WPU offers undergraduate degrees in 26 majors. Over 1,000 students attend WPU, which has a 15:1 student-to-faculty ratio. All Bachelor of Arts majors at WPU have to complete an internship. The school has an extensive study abroad program, and encourages students to take advantage of it by paying 15% of their costs (for qualified students) who study outside of America. The school is known for its communications and marketing programs.
WPU offers an online Bachelor’s in Marketing. The program should appeal to creative and analytical people who are looking to build a career in marketing. The program’s curriculum tackles a wide number of disciplines, including “advertising, public relations, media planning, sales strategy and more.” The program significantly builds students’ communication and computer skills, as well as collaborative team-work. This program is taught by faculty that are professionals in the field. WPU notes their connections within the marketing industry, which can lead students to spots on professional-level projects and internships. This program will prepare students to work in a wide cross-section of positions, including in non-profits, for-profit companies, and the public sector.
East Carolina University is a public, doctoral/research university based in Greenville, North Carolina. It’s the third-largest university of its kind in the state. ECU serves over 28,900 students, and an 18:1 student-to-faculty ratio. ECU’s graduate programs include 85 master’s degrees, 21 doctoral programs and 62 certificates. It has been commended by a number of publications. In 2012, East Carolina was classified by U.S. News & World Report as a National University in its second-tier rankings. In 2010, Forbes ranked the school 36th in its America’s Best College Buys story.
ECU offers two degrees in marketing, a Bachelor’s in Marketing and a Master’s in Communication. The Bachelor’s in Marketing let students choose concentrations in marketing, operations and supply chain management, and electronic commerce. Select students in this program may be able to earn an MBA degree in just an extra year of study. The Master’s in marketing focuses on health communication, which covers “computer-mediated communication, doctor-patient interactions, health advertising, and critical-cultural studies.” Graduates of the Master’s program are often recruited to work in the health care industry and not-for-profit sector. At ECU you’ll be able to earn a marketing degree aimed at for-profit employment, or explore your more altruistic communication/marketing skills.
BRCC is a state-run, two-year community college with several campuses in North Carolina. It was founded in 1969. Its main campus is in Henderson County campus, and it also has campuses in Flat Rock, North Carolina, and a Transylvania County campus in Brevard, North Carolina Almost 2,200 students attend BRCC, which has an extremely low 8:1 student-to-faculty ratio. BRCC offers the Associate in Arts degree (A.A.), the Associate in Science degree (A.S.), the Associate in Fine Arts degree (A.F.A.), the Associate in General Education degree (A.G.E.), and the Associate in Applied Science degree (A.A.Sc.). The college is a member of the North Carolina Community College System. While BRCC is a public school, it enjoys private support from the Blue Ridge Community College Educational Foundation, Inc.
Blue Ridge offers a Bachelor’s in Business Administration with a Marketing and Retailing Pathway. Courses cover topics including marketing, retailing, merchandising, selling, advertising, computer technology, management, and more. The curriculum has been approved by the State Board of Community Colleges. Graduates of the program will be qualified to work in marketing positions within manufacturing, retailing, and service organizations. This program is preceded by a Business Administration/Marketing and Retailing Pathway: Associate in Applied Science Degree.
FTCC is a community college in Fayetteville, North Carolina. It’s accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) and is a member of the North Carolina Community College System. FTCC was established in 1961. Nearly 11,400 students attend FTCC, which has a 19:1 student-to-faculty ratio. Fay Tech offers more than 190 occupational, technical, general education, college transfer, and continuing education programs, and is the 4th largest community college in North Carolina. It’s known for having a robust Continuing Education department, one of the best in the state.
Fay Tech offers an online Associates in Business Administration Marketing. The program builds students’ skills in marketing, promotion, advertising, and customer service. It’s aimed at people who are looking to build or grow a business. Students will learn how to build competitive advantages, writing and executing a great marketing plan, advertising, social media and much more. Coursework covers advertising, retailing, selling, customer service, management, marketing principles, research, social media marketing, visual merchandising and more.
PCC is a public, two-year community college in Winterville, North Carolina. It was founded in 1961. Pitt is one of the 58 members in the North Carolina Community College System. Nearly 8,300 students attend Pitt, which has a 15:1 student-to-faculty ratio. The school offers 3,000 classes through the Internet, 465 hybrid classes, and 2,700 traditional courses, in addition to 44 associate degree programs, certificate programs, 22 diploma programs, and 18 University Transfer programs that lead to bachelor’s degrees at four-year institutions. Its programs are conferred through divisions of Arts and Sciences, Business, Construction and Industrial Technology, Health Sciences, and Legal Science and Public Services.
Pitt offers an Associates in Marketing. It requires 5 semesters, one of which is a shortened summer program. Overall, the program requires 69 credit hours. Students begin in the first semester with courses like Principles of Marketing, Retailing, Writing and Inquiry and others. Students then move on to courses like the Fundamentals of Selling, Visual Merchandising, Business Math, Principles of Management and more in the second semester. In the third semester (the shortened summer one) students take Public Speaking and the Principles of Microeconomics, in addition to an elective. The last two semesters move on to more advanced courses in marketing including Business Law, Customer Service, Social Media Marketing, Advertising and Sales Promotion, Marketing Applications and much more.
Directory of Online Marketing Degree Providers in North Carolina
William Peace University
Online M Degrees: 1
ADDRESS & CONTACT INFO(919) 508-2000
15 E Peace St, Raleigh, North Carolina 27604-1194
Bachelor’s in Marketing
East Carolina University
Online M Degrees: 2
ADDRESS & CONTACT INFO(252) 328-6131
East 5th Street, Greenville, North Carolina 27858-4353
Bachelor’s in Marketing
Master’s in Communications
Blue Ridge Community College
Flat Rock, NC
Online M Degrees: 1
ADDRESS & CONTACT INFO(828) 694-1700
180 West Campus Drive, Flat Rock, North Carolina 28731-4728