With the increasing prominence of a digital economy, marketing has changed considerably in the past two decades. For people looking to enter the field, this presents a golden opportunity to learn new skills that will be indispensable in a global marketplace, including social media marketing, digital branding, website maintenance, business to business marketing, and much, much more. If you’re interested in marketing, management, sales, or carving out a niche in the business world, a great place to start is with an Associate’s degree in marketing. Here we’ve ranked 10 of the best online Associate programs in that field for your perusal. These schools were chosen based on their affordability (weighted at 33%), the core content areas covered (another 33%), including whether the programs addressed information literacy, advertising, internet marketing, B2C marketing, and B2B marketing, and the final 33% based on their academic quality, defined by their retention rate.
1) Kennebec Valley Community College
KVCC is one of seven colleges that make up the Maine Community College System. It was founded in 1969, and is a public, two-year college conferring certificates (in less than a year or less than two year schedules) and Associates KVCC has over 30 degree, diploma and certificate programs. Over 2,500 students attend the school, which offers them an 18:1 student to faculty ratio. It focuses on education, business and industry outreach degree offerings. The College is accredited by the New England Association of Schools and Colleges, Inc. 89% of KVCC students receive financial aid.
Through its Business Administration Associate program KVCC offers a Marketing/Management program. It requires 63 credits and a C average throughout. The program focuses on “managerial positions in organizations operating in the marketing of a product or in a service capacity.” Students can collaborate with students from other program options (including Accounting and Computer Systems Integration) in a “simulated office environment.” This program utilizes a “Virtual Office” and an “incorporated internship program.” This program prepares students for a variety of positions in marketing, advertising, insurance, human relations, retail management, wholesale sales, among much more.
Create integrated marketing campaigns that are driven by strategic objectives, reach clearly defined audiences, and deliver desired results. You’ll discover the power of brands and determine how to craft, deploy, and measure campaigns from start to finish. Receive hands-on experience as you evaluate traditional and digital marketing communication tactics and dig deep into marketing trends: social, mobile, email, search, and more.
Top 100 university
2) Coastal Pines Technical College
Coastal Pines was founded recently, in 2014. It already has 2,775 students and educates students in thirteen counties in Georgia, as well as online through its distance programs. The school has seven campuses in Alma, Baxley, Brunswick, Hazlehurst, Jesup, Kingsland and Waycross in southeastern Georgia. The school offers associate’s degree, certificate or diploma programs in health, business and computer, personal services, and technical and industrial technology. It’s a member of the Technical College System of Georgia, made up of 28 technical colleges and 31 satellite campuses. It has a 13:1 student to faculty ratio, and 91% of its students receive financial aid.
Coastal Pines offers an Associate of Applied Science in Marketing. Its goal is to prepare students for a variety of marketing and management positions. Students 16 and older are eligible for the program with a high school diploma or GED. Sample courses include Financial Accounting, Principles of Marketing, Business Regulations and Compliance, Professional Selling, Integrated Marketing Communications, and Marketing Research. Students in this program can specialize in marketing management, entrepreneurship, or retail management. A major focus of the program is teaching students how to get jobs, keep them, and advance within them.
DCTC is a public, two-year technical college founded in 1970. The school is headquartered out of Dakota County in the Minneapolis/St. Paul metro area. It’s part of the Minnesota State Colleges and Universities System and is one of five self-sufficient technical colleges in Minnesota. Over 2,500 students attend DCTC, which offers students a 19:1 student-to-faculty ratio. 78% of its students receive financial aid. It offers students 57 distinct instructional programs through six departments: Business and Information Systems, Business and Management, Design, Health and Human Services, Technical Careers, and Transportation Careers. It also offers a long list of universities it’s reached credit transfer agreements with.
DCTC offers a 60 credit A.S. Degree in Marketing. This program goes in depth on marketing and managerial strategies, business law, ethics, proposal writing, and much more. Graduates will be experienced managing related projects, using targeted strategies on desired markets, distributing products and content, research, and building/maintaining an alluring and efficient web presence. This program offers “Credits for Prior Learning,” which can include life experience that is used to hasten degree completion. Core courses include Marketing Research, Business Law, International Marketing, Public Relations, Digital Marketing, Consumer and Professional Buying Behavior, among others. This program is intended for those looking to seek a higher degree afterwards.
Albany Technical College is a part of the Technical College System of Georgia (TCSG). It provides education online, and in seven counties in southwest Georgia. It was founded in 1961, and currently has over 3,250 students enrolled. It has a 15:1 student to faculty ratio. 99% of its students receive financial aid. Albang has programs in Agriculture, Business, Communication Technologies, Computer and Information Science, Construction, Education, Engineering Technology, Health, Homeland Security and much more. The school offers a breadth of certificate programs, and Associate degrees.
Albany’s Marketing Management Associate degree is a 62 credit hour program that requires students to have a high school diploma or GED for admission. The program’s goals are to get students ready to enter jobs in a number of positions in the marketing and management fields. Students can graduate with specializations in marketing management, entrepreneurship, and retail management. Students will also learn extensively about computers, digital technology, accounting, regulations and compliance, consumer behavior, marketing channels among many, many other topics covered.
Like Albany Technical College, Atlanta Tech is part of the Technical College System of Georgia (TCSG). It was created after World War II in 1945 as an adult vocational school, then became a Technical School in 1967. 3,775 students are served by Atlanta Tech, and it has a 15:1 student to faculty ratio. 97% of students receive financial aid. It offers 39 one year certificate programs, 12 1 to 2 year certificate programs, and 11 Associate programs. It also allows students to take 2 to 4 year certificate programs. It is outspoken about its anti-discriminatory philosophy.
Under its Marketing and Entrepreneurship department, Atlanta Tech offers a Marketing Management Associate Degree Program. The program requires at least 5 semesters, and has an estimated cost of $10,256. Students may specialize in Entrepreneurship, Social Media Marketing, e-Business, Professional Selling and Sports Marketing. The curriculum encompasses 64-67 hours. After Gen Ed courses like College Algebra, Public Speaking, Composition and Rhetoric, Introductory Psychology and Intro to Humanities, students dive into an exciting and diverse 38-40 hours of occupational courses. Some standouts include Global Marketing, Marketing Research, Professional Selling, Hospitality Marketing and Project Management. Then students will spend 11-12 hours on the specialization of their choice.
Out-of-State Tuition Per Credit Hour: $4
Core Content Areas Covered: 4/6
6) Northcentral Technical College
This technical college is based out of Wausau, Wisconsin, and was founded in 1912. It’s one of 16 schools in the Wisconsin Technical College System, and serves students online, as well as in Marathon, Lincoln, Taylor, Price, Langlade, Menominee, Clark, Portage, Shawano and Waupaca counties. It grants students associate degrees, technical diplomas, and over 100 certificates in agriculture, business, community services, general studies, health, public safety, tech and trades. Over 4,200 students attend NTC, which has a 18:1 student to faculty ratio. 78% of its students receive financial aid.
NTC offers a Digital Marketing Associates degree that can be accessed completely online. It prepares students to work as SEO Analysts, Managers, Social Networking Specialists, Digital Marketing Analysts, Ecommerce Managers, among much more. The approximate cost of the program is $12,693, according to NTC. It requires 68 credits, and sample classes include two courses in Social Media Campaigns, an Internet Marketing Strategies class, Email Marketing Campaigns, Mobile Marketing, Publishing on the Internet, and much more. The focus of the program is using digital media to attract and retain customers.
Chattahoochee, (also known as Chattahoochee Tech, CTC, or Chatt Tech) was founded in 1963, in Marietta, Georgia. It now has 8 campuses in the north-northwest metro-Atlanta area, with one campus just outside that area. It confers technical certificates of credit, diplomas, and associate degrees to students. Its current incarnation was birthed in 2009 after the merging of Appalachian Technical College, Chattahoochee Technical College, and North Metro Technical College. Just under 10,000 students currently attend Chatt Tech, and it has a 23:1 student to faculty ratio. 86% of its students receive financial aid.
CTC offers a Marketing Management Associate’s degree that focuses on teaching students how to find, keep and get promoted in a variety of management and marketing positions. Students can choose to specialize in marketing management, entrepreneurship or social media. Sample courses include Integrated Marketing Communications, Global Marketing, Information Literacy, Business Regulations and Compliance, Professional Selling, but students also have a wide selection of electives in different areas. For example, they can take Music Appreciation, or World Literature, among other options in the General Education Core on Humanities. This program requires 63 total credit hours.
Lakeshore is a 2-year, public Technical school that was founded in 1967. It’s based out of Cleveland, Wisconsin, which is between the lakeshore cities of Sheboygan and Manitowoc, right on the banks of Lake Michigan. LTC confers Associate degrees, and has technical diploma programs, among other certifications and adult continuing education programs. The school has over 2,600 students, and an uncommonly low student to faculty ratio at 12:1. 70% of Lakeshore students receive financial aid. It has also invested in wind turbines, boasts a 154 acre campus in Cleveland, Wisconsin, as well as 5 other campuses and 9 community education centers.
LTC offers an Associate’s degree program in Marketing that can be taken entirely online. It requires 60 credits and 4 semesters to complete. It has two starts, in August and January. The program is intended for people curious about what drives consumers to make purchases, and who believe their career path will involve a deeper understanding of this drive. One class that stands out in comparison with comparable programs is Personal Branding, but also Marketing Field Study, Integrated Web Concepts, Promotion in the Social Media Campaign, and Research and Web Analytics. The program costs $140 per credit for Wisconsin residents, and $205 per credit for out-of-state residents.
CCU is a for-profit, private university headquartered in Santa Ana, California. It is strictly a distance education school, offering online and correspondence studies but with no classroom attendance. It offers undergraduate and graduate programs in business administration, management, marketing, psychology, criminal justice, human resource management, health care management, and education. It began in the early 1970’s by accepting students who were in the middle of their careers, and had been employed in jobs related to their prospective major field. From that beginning, CCU has set out to be different from other nontraditional private, for-profit universities. It does so primarily by hiring experienced, respected faculty who hold doctorates from traditional universities. The school has approximately 8,000 students.
CCU offers an Associate’s degree program in Business Marketing through its School of Administration & Management. This program offers interest-free payment plans that may cost as little as $100 per month. Students won’t be expected to participate in group projects, or have set class, meeting or exam times. CCU is also flexible and open to granting academic credit for work experience and training through this program. This program requires 60 semester units, and focuses on “marketing theories and concepts utilized in the global economy. You will focus on implementing marketing strategies within an organization.”
Columbus State (CSCC) is a community college founded in 1963 in Columbus, Ohio. It began with 67 students that year, and now enrolls over 27,000 students over two campuses, nine learning centers and of course, online. 71% of its students receive financial aid, and it has a 19:1 student to faculty ratio. CSCC offers a huge breadth of academic programming, including two-year career programs in over 50 areas of business, health, public service, human service, engineering technologies, and facility maintenance. It also has transfer programs for students trying to complete the first two years of a Bachelor’s degree and then transfer to a four-year school, including Nursing, Architecture, Geographic Information Systems, and Nuclear Medicine Technology. Columbus State also offers Automotive Technology, Applied Technology, Aviation Technology, Real Estate, Law Enforcement, Paralegal Studies, Fire Science, Sport & Exercise Studies (five majors: Sport Management, Physical Education, Exercise Science, Recreation & Leisure Studies and Wellness & Health Promotion), Massage Therapy, Veterinary Technology, and Respiratory Care.
CSCC’s Marketing Associate’s degree is focused on teaching students how to get and keep customers. Graduates will be prepared to enter careers in product management, advertising, market research, public relations, Web-based businesses, customer service and sales. This program requires 5 semesters. Standout courses include Branding, Advertising and Promotion, Negotiation, Digital Media Preparation, Business to Business Marketing, Supply Chain Management Principles, among many others. This program offers a wide variety of learning outcomes, including graduates’ ability to “differentiate between the traditional role of advertising and promotion in marketing communications strategies for an organization and current trends which make use of interactive and digital media advertising and communications strategies in a global and competitive environment.”
Established in 1961, Fayetteville Technical Community College in North Carolina is the area’s leading professional school, serving 42,000 students annually. It is also the state’s largest provider of online associate’s degrees, offering over a dozen degrees in career-oriented areas. The 22:1 student-to-faculty ratio supports a dynamic learning environment while maintaining personalized instruction. Most important, 94% of FTCC graduates find employment within six months of matriculation.
Fayetteville offers an online associate’s in Business Administration with a concentration in Marketing that totals 66 credits. Major coursework includes Fundamentals of Selling, Advertising and Sales Promotion, Principles of Management, Consumer Behavior, Social Media Marketing, and Marketing Applications, among others. All courses are designed for maximum flexibility to accommodate a variety of schedules, including those of working professionals, adult learners, and non-traditional students. Several relevant certificates are available — e-Marketing, Leadership and Management, Sales and Customer Service — other business concentrations are also offered. Support services and resources include employment assistance, academic counseling, and more.
Milwaukee Area Technical College is a two-year vocational school with a total enrollment of about 60,000. MATC offers 18 different degrees and certificates in professional fields, and emphasis is placed on skill-building and practical career development. With a 13-to-1 student-to-faculty ratio, MATC combines a collaborative atmosphere with personalized instruction. The majority of students are part-time.
MATC offers an online Marketing Specialist technical diploma that consists of 25 credits. Example major coursework includes Selling Principles, Marketing Principles, Business Career Management, Marketing Research, Advertising, Negotiation Skills for Business, and Sales Management. Courses are 100% online and deliver through the Blackboard learning platform, featuring group discussion threads, live chat rooms, web conferencing, streamlined communications, and more. Additional resources include careers services, counseling, academic advising, financial aid opportunities, tutoring, and transfer planning services.
Established in 1987 as Professional Career Development Institute, Ashworth College offers a variety of higher and secondary education programs, with a focus on online learning. All programs are designed for maximum flexibility to fit schedules for adult learners, working professionals, and non-traditional students, and Ashworth places an emphasis on affordability. The school is accredited by the Distance Education Accrediting Commission and partners with over a dozen major partners.
Ashworth offers an online Associate Degree in Marketing that includes major coursework like Principles of Selling, Consumer Buying Behavior, Social Impact of Technology, Microeconomics, Business Communication, Principles of Public Speaking, and more. Self-paced asynchronous classes allow students to complete the degree on their own time, and the program balances rigorous academics with practical skill development. Support services include personalized career guidance, exclusive career tools, tech assistance, and more. According to a survey, 96% of graduates achieve their program goals; 95% would recommend these studies to a friend; and 96% are satisfied with their studies.
Founded in 1966, North Hennepin Community College has a total enrollment of about 7,600. Wallet Hub ranks North Hennepin among the best community colleges in the country, and the school has one of the lowest tuition rates in Minnesota, including in-state tuition for out-of-state students. With a 25:1 student-to-faculty ratio, NHCC combines the resources and atmosphere of a research institution with the tight-learning community of a liberal arts school. The majority of students are part-time, and open admissions include credit for life experiences.
North Hennepin offers an online Associate of Applied Science in Marketing designed for students interested in pursuing careers in professional sales, marketing, or marketing research. Business coursework includes Financial Accounting, Human Relations & Professional Skills, Effective Supervision, and Principles of Marketing. From there, the marketing specialization features studies in Consumer Behavior, Advertising and Sales Promotion, Entrepreneurship, and Professional Sales and Management. Articulations are available at Concordia University, Kaplan University, Minnesota State University Moorhead, and University of Minnesota Crookston, and the program is accredited by the Accreditation Council for Business Schools and Programs.
Penn Foster College specializes online education, offering associate’s degrees, undergraduate certificates, and individual courses. Programs focus on skill-building and career development to improve employment prospects, and classes are designed for maximum flexibility to accommodate working professionals, adult learners, and non-traditional students. Numerous corporations and organizations are PFC partners, and the school is accredited by the Distance Education Accrediting Commission.
Penn Foster’s online Marketing Associate prepares students to work in wide range of marketing-related careers. Major coursework includes Principles of Management, Financial Accounting, Managerial Accounting, Advertising Principles,
Business Statistics, Consumer Behavior, and Marketing Research, among others. In addition to in-depth instruction, numerous education tools enhance the learning experience: customized payment plans with 0% interest; goal-setting and progress-tracking tools; 24/7 access to PFC’s online community; and tailored career advising. In particular, marketing students will learn to develop new ad campaigns, oversee and manage product development, and monitor trends for new products and services.
Pitt Community College is public institution in Winterville, North Carolina, with a total enrollment of about 8,900. Accredited by the Southern Association of Colleges and Schools, PCC offers a wide range of career-oriented programs, all tailored to accommodate working professionals, adult learners, and non-traditional students with busy schedules. The 15:1 student-to-faculty ratio promotes a vibrant, dynamic learning environment and instruction is personalized. The student population is evenly divided between full- and part-time students.
Pitt’s online Marketing AAS consists of 69 total program hours. Major coursework includes Principles of Marketing, Retailing, Principles of Management, Visual Merchandising, Fundamentals of Selling, Public Speaking, Advertising and Sales Promotion, Social Media Marketing, and Marketing Applications, among others. The program’s hands-on approach develops several practical marketing skills, from how to prepare a marketing plan to media and advertising production, display creation, sales management, and product package designs. Admissions are open, and PCC offers credit for life experiences. Other support services include career assistance and academic advising.
Established in 1954, Macomb Community College is a multi-campus school with a total enrollment of 23,500, including 16,000 part-time students. The college offers over 20 programs and certificates in an array of fields, with an emphasis in professional areas, and schedule flexibility is a major point of emphasis to fit the needs of adult learners, working professionals, and non-traditional students. With a 27:1 student-to-faculty ratio, Macomb supports a vibrant, collaborative educational environment alongside individualized instruction from expert faculty. It is accredited by the Higher Learning Commission.
Macomb offers an online associate’s in Marketing that helps aspiring marketing professionals to identify and understand target markets, develop marketing strategies, and create profitable relationships with your customers. Major coursework includes Business Enterprise, Business Communications, E-Marketing, Small Business Marketing, Professional Selling, Advertising & Promotion Management, and Consumer Behavior, among others. Experiential components integrate real-world practice, and MCC’s support services include career services, advising, transfer options, and counseling. Most important, 80% of students leave debt free. For those interested, certificates are also offered in Advertising, Professional Selling, and E-Marketing.
Founded in 1965, Mesa Community College is the largest of the 10 community colleges in Maricopa County, with an enrollment of about 26,000. The average student age is 25, and 70% attend classes on a part-time basis, underscoring Mesa Community’s focus on schedule flexibility for working professionals, adult learners, and non-traditional students. The 19:1 student-to-faculty ratio fosters a tight-learning environment. 96% of MCC students say they would recommend MCC to a friend or family member; 98% of 2014-15 MCC graduates said they were satisfied or very satisfied with their instructors.
Mesa offers an online AAS in Business with a Marketing track that’s a total of 67–72 credits and can be completed in as little as 5 semesters. Major courses cover Accounting Concepts, Business Communication, Advertising Principles, Introduction to Public Relations, Human Relations in Business, and Project Management In Quality Organizations, among others. All students have the opportunity to meet with an academic advisor, program director, or counselor to help develop a study plan. Graduates of the program will be prepared for an array of entry-level marketing and business roles: bookkeeping, business communication, management, marketing, management information systems, and project management.
James A Rhodes State College is a public institution with a total enrollment of about 3,600, including about 2,200 part-time students. In addition to open admissions, the school offers credit for life experiences, and a third of students are 25-64. Degrees tend to focus on professional disciplines and combine rigorous academics with real-world skill development to improve students’ career prospects. The 15:1 student-to-faculty ratio encourages a collaborative learning setting, but individualized and tailored instruction is still a point of emphasis.
James A Rhodes’s online Marketing major consists fo 60 credits and prepares students for careers as sales representatives, community relations managers, marketing specialists, customer service representatives, retail managers, and other business roles. Major courses are Principles of Management, Business Law, Public Speaking, Corporate Accounting Principles, Customer Relations and PR, Digital Marketing, and Advertising and Sales Promotion, among others. Several courses contribute to a portfolio, and practicum and seminar requirements add a practical hands-on component to the degree. For those interested, certificates are also available in Marketing and Digital Marketing. The program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
Blue Ridge Community College is a two-year comprehensive institution with a total enrollment of 2,300, including 1,600 part-time students. With an emphasis on professional fields, Blue Ridge offers over a dozen degrees and certificates and keeps an open admissions policy. The 11:1 student-to-faculty is a major advantage, ensuring small class sizes, individualized instruction, and a tight-knit educational community. It is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
Blue Ridge offers an online AAS in Business with a Marketing and Retailing Pathway that totals 70-71 credits. Major course requirements include Principles of Marketing, Principles of Management, Business Ethics, Business Law, Advertising and Sales Promotion, Marketing Applications, and Social Media Marketing, among others. Electives allow students to customize the degree to areas of professional interest, and hands-on coursework helps students develop skills for marketing careers in manufacturing, retailing, and service organizations. Support services include academic and career counseling, online tutoring, and a student success center.