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50 Marketers You Should Follow on Social Media Today

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More than ever, marketing is a field that often has as much to do with what you know as how fast you can follow up on new developments. While good marketers gain insights daily based on their own campaigns, that’s simply too small of a sample to stay up to date about all that is required of today’s marketers. Luckily, many prominent marketers have made a name for themselves not only with their clients but with the online marketing community as a whole. Most share many insights daily. (And a even boast their own educational platforms.) Whether you’re a student, aspiring student, or established marketer, staying in the loop relies on following the right marketers. We’ve selected 50 of the most prominent marketers based on the reach of their tweets, how insightful they are, and how many times they share per day. Enjoy our list of the 50 marketers you should follow on social media today! Analytics

Avinash Kaushik

Tweets per Day: 5.31
Avinash Kaushik specializes in data analytics, innovating new statistical models for marketing. He works for Google and is the author of two books about web analytics.
Popular Tweet:
 

A lesson you have learned, rarely follow… because you did not have a sweet graphic posted in your cubicle… let me fix that… you are welcome.

: )#productmanagement #lifemanagement pic.twitter.com/U3KPXW6vrt — Avinash Kaushik (@avinash) January 5, 2018

Branding

Donald Miller

Tweets per Day: 5.66
Donald Miller is a best-selling author and public speaker who has been inspiring entrepreneurs for over a decade. He is currently the founder and CEO of StoryBrand.com, a website that helps new businesses develop effective branding strategies.
Popular Tweet:
 

The closer Mueller gets to Trump, the more the president will ramp up war with North Korea. He will cause a deadly distraction. Congress should impose temporary boundaries given this presidents temperment and mounting evidence.

— Donald Miller (@donaldmiller) December 4, 2017

Jay Baer

Tweets per Day: 15.57
Jay Baer is a New York Times best-selling author who helps create marketing and customer service practices for startup companies. He founded JayBaer.com and ConvinceandConvert.com, which both help companies develop online marketing platforms.
Popular Tweet:
 

A1. Twitter is incredibly important for customer service. For many consumers, it’s the new telephone. #twittersmarter

— Jay Baer (@jaybaer) January 11, 2018

Duane Forrester

Tweets per Day: 13.19
Duane Forrester is the Vice President of Industry Insights at Yext, which helps companies with brand visibility and connecting them with a wider range of clientele.
Popular Tweet:
 

. @RevCiancio and I, in partnership with @LocalSearchAssn, will cohost a webinar on Dec. 14 at 2PM EST on the 5 Services Your Agency Must Provide in 2018. Join us as we discuss DKM, Voice Search, Goal-oriented metrics and more: https://t.co/zlGPBQ5f0N

— duane forrester (@DuaneForrester) November 29, 2017

Nick Westergaard

Tweets per Day: 6.87
Nick Westergaard is the Chief Brand Strategist of Brand Driven Digital. He is also a speaker, educator and the author of “Get Scrappy”.
Popular Tweet:
 

Northern IA friends. Next Friday I’m speaking at NIACC on overcoming social media obstacles. More -> https://t.co/1QAkq15DaN

— Nick Westergaard (@NickWestergaard) October 17, 2017

Business Education

Mark Schaefer

Tweets per Day: 23.14
Mark Schaefer is the founder of Schaefer Marketing Solutions. In addition he is a speaker, author and business professor at Rutgers University with an active social media presence.
Popular Tweet:
 

Why marketing technology is sucking the life out of the marketing profession https://t.co/rrInSgj5RE

— Mark Schaefer (@markwschaefer) January 2, 2018

Communications

Chris Brogan

Tweets per Day: 40.18
Chris Brogan is the CEO of Owner Media Group and a New York Times bestselling author of nine books and counting. He has done marketing consulting for major brands like Disnet, Coke, and Google.
Popular Tweet:
 

I love when companies can push a boundary in a fun and clever way. Good on ya, @ikea – https://t.co/fJehFMUv2t

— Chris Brogan (@chrisbrogan) January 10, 2018

David Meerman Scott

Tweets per Day: 5.04
David Meerman Scott is a marketing strategist and author whose books and blog are great resources for professionals looking to generate attention for their business.
Popular Tweet:
 

Awesome to be back in Egypt discussing New Marketing Mastery with #themarketersleague pic.twitter.com/rHTvkMZYxW

— David Meerman Scott (@dmscott) November 6, 2017

Bryan Kramer

Tweets per Day: 22.5
Bryan Kramer is the President and CEO of PureMatter, which helps modern businesses speak “human”. He is also an experienced public speaker, and you can watch his TED talk about “Why sharing is reimagining our future”.
Popular Tweet:
 

Tools I use for all points of #custserv: @trylately @Nimble @freshdesk @SalesforceSMB #SMBExperts

— Bryan Kramer – Keynote Speaker (@bryankramer) January 11, 2018

Content

Ann Handley

Tweets per Day: 3.33
Ann Handley is a leader in developing effective promotional content, as well as a best-selling author. She founded AnnHandley.com and is a partner at MarketingProfs.com, both websites help businesses expand their reach to clintele.
Popular Tweet:
 

SO. MUCH. YES > Reaching People on the Internet in 2017: https://t.co/1XmwLNdvZh via @Oatmeal

— Ann Handley (@annhandley) November 1, 2017

Joe Pulizzi

Tweets per Day: 5.21
Joe Pulizzi is the Founder of Content Marketing Institute, which helps companies market with engaging content. He is also the author of Killing Marketing & Content Inc., and reguarly hosts events and conferences for digital marketing.
Popular Tweet:
 

Amazing list of #contentmarketing books – 11 Insightful Content Marketing Books From 2017 https://t.co/OahYztPcmG #CMWorld

— Joe Pulizzi (@JoePulizzi) November 19, 2017

D.J. Waldow

Tweets per Day: 14.18
DJ Waldow is the founder of 3LTRZ, a marketing company which helps clients with content creation. He is also an avid podcaster, having launched four different podcasts of his own.
Popular Tweet:
 

Nothing to see here #TRexFight // @MSNBC @HallieJackson pic.twitter.com/nxpzH2CdF3

— DJ Waldow (@djwaldow) December 28, 2017

Gini Dietrich

Tweets per Day: 39.1
Gini Dietrich is the CEO at Arment Dietrich, Inc., as well as the founder and CEO of Spin Sucks Pro. She is the author of Spin Sucks and maintains a Spin Sucks blog as well.
Popular Tweet:
 

Seven PR podcasts for ambitious PR professionals https://t.co/tRXe53ItQ9

— Gini Dietrich (@ginidietrich) December 28, 2017

Jason A Miller

Tweets per Day: 7.82
Jason Miller is a Global Content Marketing Leader at LinkedIn. He also pursues a wide range of other interests, including Rock n Roll photography and writing.
Popular Tweet:
 

.@liamgallagher at the @Yourallypally could be the greatest live rock n roll show I’ve ever seen in my life. Holy hell he was on fire last night! A setlist for the ages: classic Oasis songs alongside several off the brilliant new record. #AsYouWere pic.twitter.com/TmEnDGjAWO

— Jason A Miller (@JasonMillerCA) December 8, 2017

Michael Brenner

Tweets per Day: 16.77
Michael Brenner is the CEO of Marketing Insider Group, which helps companies create engaging content to spread their brand. He is also an author and keynote speaker.
Popular Tweet:
 

The Best #Marketing Conferences of 2018 https://t.co/06b4I70IVz @adobesummit @CleverContentDK @TheCMOclub @MarTechConf @marketo @marketingprofs @CMCa2z #SDSummit #GartnerDMC #MozCon

— Michael Brenner (@BrennerMichael) January 5, 2018

Digital Marketing

Mike Street

Tweets per Day: 63.91
Mike Street is the founder of SF1M consulting, and a veteran of the online marketing community. He currently hosts the marketing podcast Smart Brown Voices.
Popular Tweet:
 

Ep. 1: Processing Our Stress and Trauma – #WokePodcast #SmartBrownVoices https://t.co/ezBROKCeI8 #podcast

— Mike Street (@MrMikeStreet) January 10, 2018

Matt Heinz

Tweets per Day: 7.06
Matt Heinz is president of Heinz Marketing Inc, which promises to accelerate business outcomes with a specialty in B2B strategies. He is a seasoned speaker and host of Sales Pipeline Radio.
Popular Tweet:
 

Five Reasons You Should Be Willing to Make Mistakes https://t.co/B8jp4qSCpJ

— Matt Heinz (@HeinzMarketing) January 7, 2018

Shelly Kramer

Tweets per Day: 60.03
Shelly Kramer is a digital marketing entrepreneur and founder of her marketing firm V3 Broadsuite. She serves as President of Broadsuite Media Group and founder at Futurum, and still manages to tweet 60 times a day.
Popular Tweet:
 

RT @MarketingScope: Marketing technology isn’t a stack — it’s a matrix. Here’s what that means. https://t.co/JwZVFP1wJO #Martech pic.twitter.com/8SO6ZuBPWb

— Shelly Kramer (@ShellyKramer) January 11, 2018

Christopher Penn

Tweets per Day: 12.18
Christopher Penn is the Vice President of SHIFT Communications as well as a keynote speaker and author . For a taste of his writing you can check out his blog at ChristophersPenn.com
Popular Tweet:
 

#the5: Listen to These 13 Podcasts for a More Informed and Productive 2018 via @Inc @jeremarketer: https://t.co/JFrv2Uf373 pic.twitter.com/53k9XCDTud

— Christopher Penn (@cspenn) January 4, 2018

Will Critchlow

Tweets per Day: 6.34
Will Critchlow is the Founder and CEO of Distilled, which provides online marketing services from offices in New York, London, and Seattle. He also hosts the SearchLove conference series.
Popular Tweet:
 

This thread is fascinating.

Obviously journalism doesn’t work if you pay sources / subjects. Obviously. But it’s not obvious that all these youtubers are wrong. PR doesn’t always work and certainly without big concerted effort may well not drive subscribers for them https://t.co/O9MGaOyHvz — Will Critchlow (@willcritchlow) December 31, 2017

Lee Odden

Tweets per Day: 10.02
Lee Odden is the CEO of TopRank Marketing which offers digital marketing solutions for companies looking to strengthen their online presence. He is also the author of the book “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing”.
Popular Tweet:
 

When @randfish gives SEO advice, you should listen. Or in this case, watch. How to Rank in 2018: The SEO Checklist – Whiteboard Friday https://t.co/0AkUu4SXEn via @Moz pic.twitter.com/hJPxFzZQBf

— Lee Odden (@leeodden) January 1, 2018

C.C. Chapman

Tweets per Day: 32.7
C.C. Chapman is a writer, photographer, teacher, and freelance creative and marketing consultant. He hosts a podcast and a blog at cc-chapman.com, is the co-author of the bestselling book Content Rules, and maintains an active twitter feed.
Popular Tweet:
 

I encourage everyone who comes from or has traveled to one of the “shithole countries” to show the world how wrong @realDonaldTrump is by sharing your photos. pic.twitter.com/4SXAjLwcVr

— C.C. Chapman (@cc_chapman) January 12, 2018

Gary Vaynerchuk

Tweets per Day: 40.77
Gary Vaynerchuk founded VaynerMedia in 2009, which is a full service digital agency that optimizes all digital solutions to help their clients. Gary is also a four time New York Times bestselling author.
Popular Tweet:
 

Patience .. it matters pic.twitter.com/1xtNK2dL1C

— Gary Vaynerchuk (@garyvee) January 7, 2018

Ted Rubin

Tweets per Day: 66.04
Ted Rubin is a social marketing strategist, keynote speaker and Co-Founder of Prevailing Path, which helps connect businesses with non-traditional customer bases. He coined the phrase “Return on Relationship”, which encapsulates his marketing ideologies which he has extolled as the author of two books on digital marketing.
Popular Tweet:
 

Businesses have to stop worrying about how to build their social presence and think more about how to be social. #RonR… #NoLetUp!

— Ted Rubin (@TedRubin) January 8, 2018

Mitch Joel

Tweets per Day: 4.28
Mitch Joel is the President of Mirum, a global digital marketing agency that operates in close to 20 different countries. He is also an author, blogger, podcaster, and passionate speaker.
Popular Tweet:
 

I’m a big fan of the Muji brand. Curious to see how this plays out – First Look: Muji’s Debut Hotel (And Restaurant!) https://t.co/CiW9yPipow pic.twitter.com/frou9kDZEu

— Mitch Joel (@mitchjoel) January 8, 2018

Jeffrey K. Rohrs

Tweets per Day: 3.33
Jeffrey Rohrs is the CMO for Yext, a digital knowledge management pioneer. He recently co-authored the ebook “The Everywhere Brand”.
Popular Tweet:
 

“Tenacity is almost always more important than talent.” — @HamillHimself at @yext #ONWARD17 pic.twitter.com/2Zn60DJQ2R

— Jeffrey K. Rohrs (@jkrohrs) November 2, 2017

Entertainment

John Shahidi

Tweets per Day: 0.58
John Shahidi founded Shots Studios, Inc. with his brother Sam in 2011. The company promotes musicians, actors, and comedians and also develops video games and phone apps, and will continue to send shockwaves through the online entertainment industry.
Popular Tweet:
 

2018 is a sun shining year.

I hope 2018 will bring the best in everyone’s health, spirituality, and success. I hope its light will end many of our global conflicts, and may the conflict on individuality be eliminated. I hope 2018 will be the best year of your life. — John Shahidi (@john) January 1, 2018

Entrepreneurship

Peter Shankman

Tweets per Day: 8.75
Peter Shankman has been paving his own way in the business world, founding Help A Reporter Out (HARO) in 2008, authoring four books, and appearing on television news shows including Fox, MSNBC, and CNN. He currently runs the entrepreneurial incubation website ShankMinds.com, and hosts The Mistake Podcast.
Popular Tweet:
 

January 1, 2018 is a Monday. It’s the first day of the year, month, AND week. If you were looking for a sign from the universe telling you when to shake shit up and reboot yourself, it doesn’t get much clearer than Monday, 1/1/18.

— Peter Shankman (@petershankman) December 27, 2017

John Rampton

Tweets per Day: 6.89
John Rampton is an entrepreneur and frequent contributer to Inc.com, TechCrunch, and Mashable. You can find his latest articles and exploits at JohnRampton.com.
Popular Tweet:
 

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” — Warren Buffett

— John Rampton (@johnrampton) January 1, 2018

Scott Stratten

Tweets per Day: 32.9
Scott Stratten is a marketing strategist who founded UnMarketing.com, which uses social media to promote resonant content. He is also a keynote speaker who has gone viral.
Popular Tweet:
 

Generation Screwed https://t.co/vcDMGyIoGE by @RottenInDenmark is thought provoking and visually genius.

— Scott Stratten (@unmarketing) December 17, 2017

Ghostwriting

Mary C Long

Tweets per Day: 10
Mary Long is a ghostwriter and digital marketer who runs Digital Media Ghost, one of the top ghostwriting sites in the world, and has been featured on sites like Forbes.com and Inc.com, among many others.
Popular Tweet:
 

#SocialNews Today: https://t.co/KuX0VKZGi9 – top stories by @tgarcianyc

— Mary C Long (@MaryCLong) January 7, 2018

Mobile Marketing

Scott Monty

Tweets per Day: 14.78
Scott Monty is the CEO and co-managing partner of Brain+Trust Partners, and has advised businesses about the power of ethical marketing strategies. You can find his writing at ScottMonty.com, where you can also listen to his podcast The Full Monty.
Popular Tweet:
 

Zuckerberg’s Dilemma: When Facebook’s Success Is Bad for Society https://t.co/m1LH6Amlyi

— Scott Monty (@ScottMonty) January 7, 2018

Networking

Brett Tabke

Tweets per Day: 3.52
Brett Tabke is the Founder and CEO of Pubcon Inc, which brings digital marketers from across the world together multiple times a year in a collaborative environment to share ideas about new digital marketing.
Popular Tweet:
 

Bing vs. Google: How Microsoft could catch up http://t.co/0XeA7f7J32

— Brett Tabke (@btabke) May 9, 2015

Public Relations

Drew Hendricks

Tweets per Day: 2.86
Drew Hendricks has been a strong voice in the marketing community since becoming the SEO and Social Media Specialist for PlattForm Advertising. He is currently the CEO of Super Duper PR and contributes articles to Forbes, National Wildlife Federation, and The Huffington Post.
Popular Tweet:
 

Startup Advice To Millennials, From Millennials Who Have Made It @DrewAHendricks https://t.co/SFn7RYrIDI via @Inc

— Drew Hendricks (@DrewAHendricks) February 23, 2017

Ben Kaplan

Tweets per Day: 0.51
Ben Kaplan is the founder of PRhacker.com, a data-driven marketing agency that specializes in viral marketing. He is also a speaker and a columnist with lots to say about digital marketing.
Popular Tweet:
 

Strategizing Your #Brand: 5 Online Brand Protection Steps https://t.co/o3NhMl2cEi via @BrandQuarterly

— Ben Kaplan (@benjaminkaplan) November 14, 2017

Danny Sullivan

Tweets per Day: 22.35
Danny Sullivan is a liason between Google and the public, looking to connect the search engine with its user base.
Popular Tweet:
 

The war on Merry Christmas, 1800-2017. Yeah, Merry Christmas has been doing just fine. Merry Christmas to all celebrating this day! pic.twitter.com/RaCoItpN9z

— Danny Sullivan (@dannysullivan) December 26, 2017

Sales

Tabitha Naylor

Tweets per Day: 7.21
Tabitha Naylor is a marketing veteran who founded TabithaNaylor.com, which helps startups develop their online marketing strategies. She is also President of KodasChoice.org, which rescues injured and abandoned dogs.
Popular Tweet:
 

Discover the #webdesign trends that will define website design in 2018 – and beyond. https://t.co/LKQ5NyV33w pic.twitter.com/wn48cDJsnk

— Tabitha Naylor (@tabithanaylor) January 6, 2018

Marcus Sheridan

Tweets per Day: 3.57
Marcus Sheridan is a keynote speaker, author, and parter at IMPACT. He is also the founder of his sales, marketing, and personal development blog, The Sales Lion.
Popular Tweet:
 

Google says searches for “Best” and “Reviews” just keep on exploding, with an 80% rise on mobile over the last 2 years. Check out the study, it’s wild. #BeenSayingThisFor7YearsYall!! https://t.co/xLpen2FIQl

— Marcus Sheridan (@TheSalesLion) December 14, 2017

Search Engine Optimization

Rand Fishkin

Tweets per Day: 11.05
Rand Fishkin is a specialist in search engine optimization, helping websites gain visibility through optimization of google results. He is the co-founder of Moz and Inbound.org.
Popular Tweet:
 

The folks @Branded_3 put together an SEO Ranking Factors piece for 2018: https://t.co/MTTcVOtu6W I’m sad Moz couldn’t get one out last year, but this is a solid take.

— Rand Fishkin (@randfish) January 3, 2018

Greg Gifford

Tweets per Day: 12.08
Greg Gifford is the Vice President of Search at Dealer on Inc, where he helps companies gain visibility on search engines. He maintains an active and funny twitter feed, which has built him a base of 12,000 followers.
Popular Tweet:
 

hey y’all – if you’re in the Dallas area and you’re into SEO or digital marketing, we’re hiring… In fact, I need to hire 6 people ASAP!

We’re a kickass company, super laid back office, and we’re growing fast – that means you’ll have a great SEO gig with lots of opportunity! — Greg Gifford (@GregGifford) January 9, 2018

Ann Smarty

Tweets per Day: 17.19
Ann Smarty is an SEO wizard and the founder of MyBlogU.com, which focuses on content marketing and connecting advertisers with writers to promote their content in accessible and engagine ways.
Popular Tweet:
 

14 Great Content Marketing Tools You’ve Got to Try In 2018 https://t.co/c8YAURqnZb via @msocialbusiness feat @SalesmateIO @cyfe @ZestisApp @Wyzerr @Skillshare @Leadberry @tryinteract @getmixapp @FlippingBook @BrandMentions pic.twitter.com/NOhNE6HaFs

— Ann Smarty (@seosmarty) January 9, 2018

Social Media

Jason Falls

Tweets per Day: 14.87
Jason Falls is a speaker and author who shares his insider secrets of Digital Marketing with the public. He is the founder of JasonFalls.com, which focuses on social media marketing.
Popular Tweet:
 

Honored @Brandwatch asked me to chime in on the Top 10 Marketing Trends for 2018 – Check it out (with input from many other smarter folks!): https://t.co/V90zNBmDQp

— Jason Falls (@JasonFalls) November 30, 2017

Jeff Bullas

Tweets per Day: 97.77
Jeff Bullas was named one of Forbes Top 50 Social Media Influencer, partially because of his very active twitter feed. He is also the founder of JeffBullas.com.
Popular Tweet:
 

5 Ways Video Content Can Dramatically Boost Your SEO Efforts https://t.co/aYQcSIDl6r #SEO #videocontent pic.twitter.com/F6aUBvwkng

— Jeff Bullas (@jeffbullas) January 11, 2018

Amber Naslund

Tweets per Day: 27.45
Amber Naslund is a Senior Director at Hootsuite marketing, which focuses on social media. She is also an author and speaker with a consistently interesting twitter feed.
Popular Tweet:
 

At least if history repeats itself, there was a Renaissance after the Dark Ages.

— Amber Naslund (@AmberCadabra) May 6, 2017

Mike Stelzner

Tweets per Day: 8.1
Mike Stelzner is the Founder of Social Media Examiner and Social Media Marketing World. He also hosts the Social Media Marketing podcast, and maintains an active and interesting twitter feed for online marketers.
Popular Tweet:
 

How Your Employees Can Use Instagram to Benefit Your Business https://t.co/n8xNnWKPtl by @kristihines via @smexaminer 📸 #employeeadvocacy #instagrammarketing

— Michael A. Stelzner (@Mike_Stelzner) January 3, 2018

Mack Collier

Tweets per Day: 29
Mack Collier is a freelance Digital Marketing strategist that helps connect businesses reach new customers. He runs MackCollier.com where you can find Mack’s blog, and information about hiring him as a speaker or marketing consultant.
Popular Tweet:
 

The Two Keys to Creating Amazing Content in 2018: Empathy and Relevance https://t.co/mESelvTx6L

— Mack Collier (@MackCollier) January 3, 2018

Justin Levy

Tweets per Day: 14.43
Justin Levy is the head of global social media at Citrix, and an author who writes about social media marketing strategies, you can find his writing at BulitUnstoppable.com.
Popular Tweet:
 

If you’re doing content marketing correctly, your homepage shouldn’t show up as your top viewed page – @TheSalesLion #CMWorld pic.twitter.com/srHyR0BHXB

— Justin Levy (@justinlevy) September 6, 2017

Brian Fanzo

Tweets per Day: 80.98
Brian Fanzo is the founder of ISOCIALFANZ, where he offers his keynote speaking services, as well as his blog and podcast. He comes from a background in cybersecurity and maintains an extremely active twitter feed, tweeting an average of 80 times per day.
Popular Tweet:
 

Facebook News Feed Change = Massive Shift In Social Strategy & More Focus On #ThinkLikeAFan https://t.co/C8479OrJKX

— Brian Fanzo 😎Keynote Speaker (@iSocialFanz) January 12, 2018

Startups

Dharmesh Shah

Tweets per Day: 4.71
Dharmesh Shah is the Founder and CTO of HubSpot, which offers digital marketing solutions for startup companies. He is also a blogger at OnStartups.com.
Popular Tweet:
 

Customer support is not an expense to be minimized, but an opportunity to be maximized.

— Dharmesh Shah (@dharmesh) January 2, 2018

John Jantsch

Tweets per Day: 6.04
John Jantsch is the founder of Duct Tape Marketing, where he does marketing consulting for small businesses. He is also a speaker and best-selling author.
Popular Tweet:
 

The 10 Best #LinkBuilding Services & Backlink Building Packages in 2018 https://t.co/C4wbsslH2M pic.twitter.com/xFcDxS2abE

— John Jantsch (@ducttape) November 25, 2017

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