Social media marketing refers to the process of gaining traffic and online attention for an organization or company through its social media sites. This entails many different social interactions, often specific to the type of social media site. With that in mind, social media marketing degrees teach their students general marketing concepts and specific techniques specific to social media. Most social media marketing degrees cover how to implement and assess social media strategies in order to create effective social media marketing campaigns across multiple platforms.
Job Prospects for Social Media Marketing Degree-Holders
Many social media marketing degree holders eventually progress into managerial positions. The Bureau of Labor Statistics estimates that Advertising, Promotions, and Marketing Managers will see a 9% employment increase between now and 2026. The steady increase in the need for marketing managers, especially ones who understand social media marketing, is largely due to the rapid changes technology has made to the field of marketing. The growing reliance on technology and the internet to convey marketing materials to consumers means that social media marketers will continue to be in need for years to come.
Many social media marketing degree holders start their careers as social media specialists or social media coordinators. Depending on the type of degree they hold, and any additional specializations they may have, some social media marketing degree holders might start their careers in digital marketing or branding. After gaining additional experience and potentially completing a marketing master’s degree program, many social media specialists move up into positions as social media managers, marketing directors, or marketing communications managers.
The Marketing Communication master’s concentration prompts you to analyze consumer behavior, conduct market research, and engage the power of brands and messages in order to develop powerful digital marketing strategies. Evaluate various tactics, measure their effectiveness, and explore the intricacies of working with or in complex, multi-functional teams to execute compelling marketing campaigns.
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5 Social Media Marketing Jobs that a Degree Prepares You For
Social Media Specialist
Communicate with the public through social media platforms, including posting content to spark interest in brand-related topics and interact with customers via social media avenues
Median Salary: $46,000
Digital Marketing Specialist
Create effective digital advertising to promote products and services through advanced understanding of e-commerce, internet regulations, SEO, and maintaining brand recognition.
Social Media Manager
Responsible for developing social media strategy and communicating with customers through social media pages, profiles, and sites. Manage all electronic correspondence and track analytics according to company’s needs.
Focuses on the promotion and protection of their client’s public image across communication platforms
3 Common Specializations for a Social Media Marketing Degree
A general social media marketing degree will often include coursework in communications, business, and marketing. Often, social media marketing degrees also include classes on strategic communications, social media measurement, public relations, interactive advertising, and computer mediated information, as well as certifications for Google Analytics and Hootsuite. A general social media marketing degree will prepare you to start your career as a social media specialist, to work for small business as their digital marketing coordinator, and to work across multiple industries like entertainment, journalism, politics, and business.
At the bachelor’s level, social media marketing degrees often come in the form of specializations within general marketing degrees. This might be the path for you if you know you want to have a wider range of career options, including as a marketing analyst or digital marketer. Typically this programs include a focus on more marketing classes, like marketing research, strategic marketing planning, and consumer behavior. From there students electing to take the social media marketing concentration would take courses in social media marketing strategy and social media marketing management.
Sometimes at the bachelor’s level social media marketing is folded under digital marketing. In this case, students would again take general courses in marketing, but then take additional courses in digital branding, digital advertising, and digital promotions. Often digital marketing specializations include courses on social media marketing, and prepare students to gain certification in social media marketing tools like Google Analytics and Hootsuite. You might elect to take this path if you want career options outside of social media marketing or are interested in all online marketing tools in addition to social media.
Earn Professional Certifications and Specialized Graduate Certificates
Perhaps the most significant change to the field of marketing in recent years has been how companies use social media to connect with its audience. These changes are reflected in the type of skills and specializations social media marketers are expected to hold. The following skills are in the highest demand for new employees in social media marketing jobs:
Implement consistent marketing strategies across social media platforms like Twitter and Instagram
Knowledge of Google Analytics, SEO, and other web analytics
Proficient in social media analytics platforms like Hootsuite
Viral marketing strategies and mobile technologies
Write and develop online content production and scheduling
Respond quickly to crisis and negative news
Develop outreach and partner programs with relevant individuals and communities
Work collaboratively to identify social media content, topics, and information flow