What is the Difference Between a Marketing MBA and a Master’s in Marketing?
With marketing jobs predicted to grow 9% through 2026, undergraduate and graduate degrees in marketing are becoming one of the most popular specializations in higher education. At the bachelor’s level, you’ll find everything from tracks in marketing to more specific majors like communications and public relations. For students interested in pursuing advanced degrees in marketing, the most common offerings are either a master’s in marketing or an MBA with a concentration in marketing.
But what’s the difference? Let’s examine each to highlight distinguishing factors and help prospective students decide which graduate degree suits their needs.
Master’s Degree in Marketing
A master’s degree in marketing provides a comprehensive review of both theory and practice, with an emphasis on marketing strategy, brand development, consumer behavior, research and analytics, digital media, and public relations, among other disciplines. To give students the ability to tailor the degree, masters in marketing also offer built-in customization features like electives and specializations, and most include a capstone, internship, or practicum requirement to incorporate experiential learning opportunities. While the traditional master’s in marketing is an MS, many universities offer variations, including the popular master’s in Integrated Marketing Communication (IMC) and an MS in Marketing Management, each of which provide students with unique, advanced marketing training.
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University of Denver – University College>Master’s in Marketing Communications
Denver, CO & Online
The Marketing Communication master’s concentration prompts you to analyze consumer behavior, conduct market research, and engage the power of brands and messages in order to develop powerful digital marketing strategies. Evaluate various tactics, measure their effectiveness, and explore the intricacies of working with or in complex, multi-functional teams to execute compelling marketing campaigns.
- Top 100 university
- 100% online
- No GRE
- Examine, analyze, and study potential solutions to a transforming business and marketing landscape
- Develop soft-skills in critical-thinking, organizational leadership, and decision-making to apply in national and international business environments
- Develop hard-skills in areas like SEO and SEM, Google AdWords and Analytics, CRM, CMS, mobile marketing, social media engagement, content, etc.
- Marketing Management
- International Marketing
- Services Marketing
- Public Relations
- Brand Management
- Business Law
MBA in Marketing
In 2014, the MBA became the most popular graduate program in the country, surpassing the MEd with over 190,000 graduates. Obviously, that’s partly due to global business volatility and a workforce that wants to solidify business credentials. But it’s also because the MBA represents 21st century higher education par excellence: rigorous and adaptive, grounded in theory but driven by real-world demands, and highly customizable, with dozens of specializations and concentrations. The MBA in Marketing is a particularly popular choice, combining advanced business and managerial courses with cutting-edge marketing concepts and skill development.MBA in Marketing Objectives
- Gain business skills and acumen required for upper-level management
- Learn to apply marketing concepts to real-life marketing and business situations
- Develop a wide range of hard and soft skills to identify and measure consumer behavior, target demographics, and determine optimal price, promotion, and and distribution
- Business Strategy
- Organizational Behavior
- Marketing Management
- Digital Marketing
- Global Marketing
- Services Marketing
- Marketing Research
Alternatives to a Master’s or MBA in Marketing
If neither an MS nor MBA in Marketing is the right fit, there are plenty of alternatives. Professional marketers may want a certificate in marketing, and if you’re new to marketing, unsure if want to commit to a master’s, or simply want to learn a few specific marketing concepts, excellent MOOCs and digital bootcamps are available for free or a fraction of the cost of a degree (though we’ve highlighted plenty of affordable masters in marketing, too).
Whatever you choose, be sure to make an informed and measured decision, considering degree flexibility, customization, and cost. Most important, find a program that aligns with your career goals and increases your ability to achieve them.