FACT: Bachelor’s Degrees in Marketing Have an Excellent Career Outlook
Every website, company, and governing body you see has practiced the principles of marketing, whether they know it or not. And if they are consciously aware of these practices, then chances are they have a Marketing team or Public Relations (PR) department. And chances are that the people who are part of that team have a marketing education.
FYI: Job Prospects for Marketing Bachelor’s Degree-Holders
Because branded messaging is everywhere, the marketing profession is one of the fastest growing career paths in the world, with job outlook projected to grow 9% between now and 2024 for advertising, promotions and marketing managers. And because every institution that depends on revenue is striving to increase visibility of their public and online profiles, the demand for marketers will only grow, especially for those who possess fundamental skills in digital marketing, communications, market research, product development, and public relations, all of which learners can earn with a bachelor’s degree in marketing.
The Marketing Communication master’s concentration prompts you to analyze consumer behavior, conduct market research, and engage the power of brands and messages in order to develop powerful digital marketing strategies. Evaluate various tactics, measure their effectiveness, and explore the intricacies of working with or in complex, multi-functional teams to execute compelling marketing campaigns.
You’ll learn to:
Design, manage, and measure persuasive, integrated, digital marketing communication campaigns
Assess the current scope and predict future trends in traditional, social, mobile, email, search, and digital marketing
Measure traditional and digital marketing communication efforts and create plans to adjust future campaigns based on results
Create strategies to elevate an organization’s or client’s marketing and branding efforts
The Bureau of Labor Statistics projects a much faster than average job growth rate between now and 2024 for marketing jobs that require a bachelor’s degree to work. These include up-and-coming jobs titles like Market Research Analyst. Professionals who work marketing jobs like this will be on the fast track to the top of the marketing industry, working to study and provide actionable insights on marketing analytics with field-specific knowledge of data science. There are quite a number of other jobs that a bachelor’s degree in marketing can prepare learners to earn, including those on the following list:
5 Marketing Jobs that a Bachelor’s Degree Can Prepare You To Attain and their Median Salaries
Job Description: Create layouts for advertisements, craft company logos, and develop general design mockups for websites.
Median Salary: $47,640
Advertising Sales Agent
Job Description: Sell space for advertisements at online and print publications.
Median Salary: $50,380
Job Description: Plan, propose, revise, and post content to social media, blogs, and other publications.
Median Salary: $57,210
Public Relations Specialist
Job Description: Help Public Relations Managers shape and maintain a strong and favorable public image for their clients.
Median Salary: $58,020
Market Research Analyst*
Job Description: Research study, and propose ideas to affect market trends for products and services across an industry.
Bachelor of Science in Business Administration (B.S.B.A.) and Marketing
A Bachelor of Science in Business Administration and Marketing will arm learners with the range of knowledge they need to earn careers as marketing administrators across a number of industries, including but not limited to tech, finance, healthcare, higher education, and manufacturing. Some affordable and online bachelors programs in marketing may also provide the opportunity to study and earn a graduate certificate in subject areas such as e-commerce, consumer behavior, and multimedia channel development.
Bachelor of Arts (B.A.) in Communications
A Bachelor of Arts in Communications will typically train learners to enter the job market for online media and communications, which includes but is not limited to the industry of new media marketing, content marketing, journalism, and public relations. Some affordable and online B.A. programs in Communications also provide the opportunity to earn graduate certificates in digital media and digital marketing.
Bachelor of Science (B.S.) in Marketing Management
A Bachelor of Science in Marketing Management often requires learners to sample from a wide range of classes in business management, including but not limited to project management, quantitative analysis, and business law. This degree program is ideal for prospective marketing professionals who want to experience a full range of managerial awareness and build a strong foundation in the basics that form the foundation of marketing. Some affordable and online bachelors programs in marketing management may also offer certificates in digital or online marketing.
TIP: Earn Professional Certification and Specialized Graduate Certificates
With the future of marketing so bright and expansive—particularly via the online format that is becoming its natural habitat, considering marketing professionals work and communicate via connected computer systems—the skills that a bachelor’s degree in marketing will prepare online learners to possess are in high demand. The OMCP or certifying body for online marketing professionals, lists the following areas of expertise among their most high-demand skillsets for new employees and partners to possess:
Conversion Rate Optimization
Search Engine Optimization
Social Media Marketing
These skills are also highly tested, which has led marketing certifications to increase immensely in popularity over the past several years, with hundreds of digital marketing certification helping boost the job prospects of degree-holders who need professional credentials to kickstart their careers.
And as more marketing programs emerge to meet growing demand, the certification and regulation processes become more rigorous, meaning it’s more important than ever to earn a bachelor’s degree that will prepare you for certification properly.