At a time when the marketing world is undergoing radical changes, the industry needs leaders to tackle the day’s most pressing challenges. How do you attract new consumers? How do […]
Marketing is the influential, evolving field where organizations and consumers intersect. At the heart of marketing is the drive to connect consumers to the right product or service to meet […]
Information about consumer markets is of great value to any business. Therefore, understanding the motivation behind consumer’s decisions to purchase certain products, and how advertising influences decision-making is a key […]
The access is unfettered, but not only is the market saturated, marketers have to deal with an increasingly disillusioned, skeptical public whose ability to discern the difference between desirable, relevant […]
Never before have brands and organizations been more visible to their clients and stakeholders than today. From live chat options on websites, brand social media managers quipping in real time […]
Ever dream of creating engaging media, monitoring campaigns, informing the world, and making a good paycheck? Media and communications managers make an average salary of over $125k nationwide according to […]
Q: You’re a highly talented writer and skilled speaker, which are essential skills for digital marketers and online learners. Where did you learn to write so well, and how […]
We’ve published an infographic and a ranking about neuromarketing before, but we’d never seen what first appeared to be a combination infographic and ranking like this one. That was until […]
In 2016, marketers made 3.8% more than they did in 2015—an increase which follows a general hike in marketing budgets across the board last year. As job opportunities expand to […]
When most people think of the term “marketing,” words like “staying power” don’t usually also come to mind. That’s because, aside from some painful experiments with infomercials that may prove […]
