The 10 Funniest Infomercials To Grace Your Screen
It was Rob Thomas from Matchbox 20 who once sang “It’s 3am, I must be lonely.” He forgot to add “because I’m watching infomercials, at least they’re funny.” (We’ve all been there, Rob. Take a note from The Doors and break on through to the other side. Besides, they’re much funnier when you watch with others). But much like these songs, infomercials increasingly feel like they come from another space and time—and that’s not just because they feature people who are so bad at doing things they could come from another planet. In fact, infomercials comprise a large part of the foundation on which modern content marketing was built. Before the Internet allowed this last decade’s content boom to surge in the direction of inbound marketing, infomercials were one of the first marketing genres to rely substantially on mixed media and persuasive appeals to logic and information rather than audience emotion, impulse, and whimsy. Not without a fair share of whimsy, we can almost think of infomercials as ancestors to the infographic, albeit in a very “distant cousins” sort of way. Where the infographic relies on simple illustrations, hard numbers and soft sell tactics to address societal issues like race, gender and class, the infomercial relies on simple numbers, hard illustrations and hard sell tactics to address everyday problems like how to workout at the office, how to pick up after your pet, and literally how to squeeze the most out of going to the bathroom for number two (see: our #1). Of course, when it comes to humor and corny moments, infomercials are in a league of their own, which is why BestMarketingDegrees has used its expertise to rank the funniest infomercial marketing campaigns to ever grace your screen. Enjoy.
10. SnuggieⓇWhere do we begin with an infomercial this phenomenal? Its status as a pop culture icon that swept the nation by storm from 2008 to 2009 would scratch the surface. A large part of the silliness behind Snuggie’s commercial is not the infomercial or even the product itself, but the sheer volume of the chord it struck in America’s kitsch-loving heart. Almost before it even reached the Internet in late 2008, it had taken on a life of its own, making several appearances on the bodies of talk show hosts and television actors. From there, it rocketed into the halls of infamy, becoming one of the most parodied products in YouTube history. Of course, this mainstream following did much to derail Snuggie from its destiny of becoming the perfect gift for your wacky, tacky, cat lady of an aunt because it transformed what was an inside joke into a hokey gimmick almost overnight. But watching infomercial people wear their longsleeved, fleece hospital gowns from their infomercial homes to roast marshmallows over their infomercial fires and high-sleeving each other at their infomercial sporting events will probably stir fond memories of LOLing away the tears as the global economy melted like a hot slice of butter down a big ole pile of flapjacks—which coincidentally, is the perfect meal to eat while nestled in your Snuggie.
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