intro-student+laptop-1

According to a Fall 2013 survey of 161 companies, conducted by NACE (National Association of Colleges and Employers), recent business graduates appear to have a slight edge for hireability over engineers. Forbes published the results in Apr 2014: 68% of employers surveyed said they were planning for business graduates, 66% for Engineering and 59% for Accounting. Computer Science ranked 4th at 50%.

Marketing is an especially important part of business-related skills. Career-wise, according to the US Bureau of Labor Statistics (BLS), there were 174,010 people employed as “Marketing Managers” alone (May 2013 data), with a mean (average) wage of $133,700/year and an annual median wage of $123,220/year. In the “Market Research Analysts and Marketing Specialists” category, 430,350 people were employed, with a mean wage of $67,780/year and an annual median wage of $60,800/year.

If you’re considering a career in marketing and favor studying online, we present our picks for 15 of the top online marketing degree programs in the United States, below. Our methodology first selected all schools listed at the NCES (National Center for Education Statistics) College Navigator Web site as offering a bachelor’s degree in Marketing in the form of one or more online programs. Next, we matched these “online marketing degrees” schools to US News’ reputable and well-established rankings list of best accredited online bachelor’s degree programs. Finally, we applied a combination of criteria available from both US News and NCES, including relative popularity of Business or Marketing programs in each school, average years online teaching experience for faculty (full- and part-time), graduation rates, and other data points, to arrive at our selection of 15 online bachelor’s degrees in either Marketing or in more generally in Business with a Marketing focus.

Before You Apply

Online degrees of course offer students the flexibility to study from almost anywhere with an Internet connection and a suitable computer and/or tablet — be it due to working full-time, raising a family, being a caregiver for an elderly family member, or being remote due to work or military duty.

Before choosing an online marketing degree program, be sure that it has the proper accreditation and matches your mode of learning for online courses. Online courses often require more discipline to learn from than on-campus courses, so being prepared for the pace of each course is important to success. As well, some institutions offer online programs differently than for on-campus programs, occasionally having students focus on as little as one or two courses before moving to additional courses. This may or may not suit your style of learning, so be sure to find out class schedules for each degree program in which you are interested. Some schools also have sample or demo courses that you can try out, to help you decide whether to apply to the school or not.

Also note: some of the institutions in this list offer only “degree completion” programs for a bachelor’s in Marketing. That is, you need a certain number of requisite credits (often 2-3 years) from either the school in question or from another school (transfer credits).

Methodology:

  • Affordability (1/4): the cost of hte program calculated by the estimated out-of-state tuition per credit hour rate.
  • Maximum Class Size (1/4): the maximum class size for online classes.
  • Online-specific Instructors (1/4): the rate of online instructors to online students.
  • Academic Prestige (1/4): the academic prestige of the parent institution, as measured in other prominent rankings.

15. Florida Institute of Technology

florida-inst-of-tech-clemente-center

Florida Institute of Technology (Florida Tech/ FIT) was founded in 1958 as Brevard Engineering College, switching to the current moniker in 1966. FIT, considered to be a research university, is based in Melbourne, Florida. It has been offering online degree programs since the 2008-2009 academic year, geared particularly for adult learners. Faculty for online courses have an average of 5 years online teaching experience.

FIT offers a BABA (Bachelor of Arts in Business Administration) with Marketing specialization under their Florida Tech University Online banner, which is 100% online. (There is also a graduate certificate Mini MBA Internet Marketing.) Suitable career roles for BABA Marketing graduates include Marketing Manager, Public Relations Specialist, Market Research Analyst, Advertising Manager.

Other School Info:
Website
Founded in: 1958
Location: Melbourne, FL
Online programs started: 2008-2009
Max class size: 30
Online faculty:
#Full-time: 7
#Part-time: 273
US News rank: 48
2013-14 tuition $/credit (in-state): 495
Graduation rate: n/a
IPEDSID (NCES): 480569
OPEID (NCES): 146900
 

 

14. Park University

park_univ-mckay-hall

Park University was founded in 1875 as the religiously-affiliated Park College in Parkville, Missouri, changing to its present name in 2000. They have campuses and campus centers in 21 states, including several military bases. Programs are the traditional 16-week programs, with some being accelerated 8-week programs, particularly for online degrees. Park started their online degree programs in the 1995-1996 academic year — one of the first in the world. Maximum class size is currently 25 students.

Park offers a Bachelor of Science in Marketing, which requires a total of 120 credit hours and a cumulative 2.0 GPA. Students must complete 60 credit hours for their major topic, which is declared before starting, as well as 37 credit hours Liberal Education requirement. Their program covers a range of marketing-related subjects, including, marketing management, international marketing, retailing , research and more. Students can following a Marketing undergrad major with a grad program focusing on management, marketing or other business-related options.

Other School Info:
Website
Founded in: 1875
Location: Parkville, MO
Max class size: 25
Online faculty:
#Full-time: n/a
#Part-time: n/a
US News rank: 164
2013-14 tuition $/credit (in-state): 350.0
Graduation rate: 43%
IPEDSID (NCES): 178721
OPEID (NCES): 249800

13. East Carolina University

east_carolina_univ-joyner_library

East Carolina University was founded in 1907, originally as a teacher’s training school, later became a teacher’s college, then a full college. Located in Greenville, North Carolina, it took on its current name in 1967. ECU has been offering distance education for over 60 years, and is one of the first American universities to offer a full online degree, starting in the 1996-97 academic year. To date, they’ve offered a total of 75 online degree and certificate programs. Maximum class size is 25 students. ECU’s online degrees are for “degree completion,” meaning in this case, students need two years of on-campus credit from there, or the equivalent credits from another school.

ECU offers a BSBA (Bachelor of Science Business Administration) with a concentration in Marketing (or operations and supply chain management). Students completing the Marketing concentration can follow up with “management careers in advertising, sales, research, distribution, product planning, and international marketing.” The BSBA degree has a minimum 123 semester credit hours, including 42 hours of foundations curriculum. The Marketing concentration curriculum includes marketing strategy, marketing research, and consumer behavior, plus electives in retail management, business and organizational marketing or distribution management.

Other School Info:
Website
Founded in: 1907
Location: Greenville, NC
Online programs started: 1996-1997
Max class size: 25
Online faculty:
#Full-time: n/a
#Part-time: n/a
US News rank: 141
2013-14 tuition $/credit (in-state): n/a
Graduation rate: 56%
IPEDSID (NCES): 198464
OPEID (NCES): 292300

12. Florida International University

florida_intl_univ-fountain

Florida International University (FIU) was founded in 1965 and is located in University Park, Florida — part of Greater Miami. It is part of the State University of Florida system, is within the top-ten largest universities in the U.S., and is designated as a public research university. FIU started offering online programs in the 2008-09 academic year. Faculty for online courses have an average of 6 years online teaching experience.

FIU offers a BBA (Bachelor of Business Administration) with a concentration in Marketing. The degree has a requirement of 120 credits, and programs are available in Fall, Spring and Summer. Online students each have access to a “success coach.” Graduates of this program have a range of career possibilities, “including retailing, social media and e-marketing, advertising, public relations, communications, logistics, marketing research, and sales management.

Other School Info:
Website
Founded in: 1965
Location: Miami, FL
Online programs started: 2008-2009
Max class size: n/a
Online faculty:
#Full-time: n/a
#Part-time: n/a
US News rank: 124
2013-14 tuition $/credit (in-state): 151.61
Graduation rate: 52%
IPEDSID (NCES): 133951
OPEID (NCES): 963500

11. Davenport University

davenport_univ-livonia_campus

Davenport University was founded as Grand Rapids Business College in 1866 and operated under various names. Between 2000-2009, Davenport College merged with two other colleges, which together formed Davenport University. There are now multiple campuses, including Livonia (pictured above), and Davenport claims to be the second-largest private, non-profit institution of higher education in the state of Michigan. Davenport has had online degree programs since 2001-02.

Davenport offers a BBA (Bachelor of Business Administration) in Marketing, with specialty focus options that include Advertising and Promotion, Business to Business and Sports Marketing, with the latter being a recent offering for top-ten industry. The degree requires 120 credits, and the Sports Marketing specialty has a recommended six credit hours of internship. BBA graduates have a number of career options, including “advertising account exec, customer relations manager, digital marketer, public relations director, director or VP of sales and marketing, ‘green’ marketer, market research analyst, product manager, and sports events and athlete marketing.

Other School Info:
Website
Founded in: 1866
Location: Grand Rapids, MI
Online programs started: 2001-2002
Max class size: 20
Online faculty:
#Full-time: 21
#Part-time: 350
US News rank: 141
2013-14 tuition $/credit (in-state): 574.0
Graduation rate: 39%
IPEDSID (NCES): 169479
OPEID (NCES): 224900

10. University of the Incarnate Word

univ_incarnate_word

The University of the Incarnate Word (UIW) was founded in 1881 as the Incarnate Word School – originally a college for women – and became a university in 1996. Its main campus is located in Alamo Heights and San Antonio, Texas, with satellite campuses in China, Mexico and Germany, plus sister schools – in all, in nearly 40 countries.
-UIW participates in the U.S. Army’s e-learning portal, started an Adult Degree Completion Program in 1995, and launched online programs in the academic year 2000-2001.

UIW offers two BSBA (Bachelor of Science in Business Administration) degrees in marketing: General Marketing and Social Marketing. Both degrees have a total requirement of 120 credit hours, including 46 credit hours for UIW core curriculum and 39 credit hours of major core curriculum. For the General Marketing degree, specialization takes up 18 credit hours and electives 6 hours. For the Social Marketing degree, specialization takes up 21 credit hours and electives 14 hours. The two programs are essentially the same in the Core requirements, differing primarily in the Specialization coursework and Elective coursework. The General Marketing specialization coursework is more focused on traditional marketing-related topics, but offers a course in Social Media. The Social Marketing option has similar traditional topics, although it offers more online marketing subjects, including Social Media, Internet Marketing, and Web Analytics.

Other School Info:
Website
Founded in: 1881
Location: San Antonio, TX
Online programs started: 2000-2001
Max class size: 25
Online faculty:
#Full-time: n/a
#Part-time: n/a
US News rank: 179
2013-14 tuition $/credit (in-state): 485.0
Graduation rate: 40%
IPEDSID (NCES): 225627
OPEID (NCES): 357800

9. University of Louisiana – Monroe

univ-louisiana_monroe-library+conf_center

The University of Louisiana at Monroe (ULM) was founded as Ouachita Parish Junior College in 1931, undergoing various name changes and becoming ULM in 2000. It is part of the U of Louisiana System and is based in Monroe, Louisiana. ULM has been offering online programs since the 2008-09 academic year.

ULM offers two degrees with a Marketing specialization: a BBA (Bachelor of Business Administration) in Marketing, and a BS (Bachelor of Science) in Health Studies with a Healthcare Marketing/ Management specialization. ULM bachelor’s degrees have 102-125 credit hours requirements in total. The BBA has 42 credit hours from core requirements and 30 from the major. The BS has 36 core credit hours and 28 major credit hours.

The BBA Marketing degree prepares students for various careers, including “Advertising, Marketing Management, Professional Selling, Entrepreneurship, Market Research, Management, Sales Management, Marketing Logistics (Physical Distribution), Purchasing, Media Coordinating, Client Service, Event Planning, Trade Show Planning, Copy Writing, E-marketing (Internet and Web site).” The BS Health Studies – Healthcare Marketing/ Management prepares students for a different set of careers, including “Practicum Administrator, Pharmaceutical Sales, Special Project Regulatory Specialist, Administrative Specialist, Director of Quality Assurance, Clinical Allergy Specialist, Residency Coordinator, Office Manager, Community Education Coordinator, Compliance Assistant, Case Manager, Manager of Billing Department.”

Other School Info:
Website
Founded in: 1931
Location: Monroe, LA
Online programs started: 2008-2009
Max class size: 40
Online faculty:
#Full-time: 119
#Part-time: 41
US News rank: 160
2013-14 tuition $/credit (in-state): 797.0
Graduation rate: 40%
IPEDSID (NCES): 159993
OPEID (NCES): 202000

8. American Public University System

american_public_univ-jefferson_county_courthouse

American Public University System (APUS) was founded in 1991 and is comprised of American Public University (APU) and (American Military University (AMU). It is situated in Chales Town, West Virginia, in Jefferson County (county courthouse pictured above). APUS started offering online degree programs in the 1995-96 academic year. Faculty for online courses have an average of 3 years online teaching experience, and have a master’s degree at minimum. (All courses are currently 100% online.

APUS offers an online Bachelor of Arts in Marketing degree through APU. The school has a 24/7 online library, mentoring, tutoring and workshops, all aimed at student success. Courses have both 8- and 16-week versions, and the average class size is 14 (max of 25). Because there are no on-campus courses, APUS has ensured that students have a number of channels in which to interact, including Facebook, LinkedIn, Twitter, YouTube, numerous blogs and portals, and has several social and professional communities. More than half of their students work full-time while taking a degree.

Other School Info:
Website
Founded in: 1991
Location: Charles Town, WV
Online programs started: 1995-1996
Max class size: 25
Online faculty:
#Full-time: 421
#Part-time: 1451
US News rank: 34
2013-14 tuition $/credit (in-state): 250.0
Graduation rate: 42%
IPEDSID (NCES): 449339
OPEID (NCES): 3819300

7. Sullivan University

sullivan_univ-kentucky_center_perf_arts

Sullivan University was founded in 1962 as Sullivan Business College, originally a one-year prep school for the career minded, and which later became Sullivan Junior College of Business, then it’s present form in 2000. Situated in Louisville, Kentucky (pictured above is the Kentucky Center for the Performing Arts in downtown Louisville), there are also campuses in Lexington and Fort Knox, as well the online campus. Sullivan received baccalaureate accreditation in 1990, and has been offering online programs since the 2000-2001 academic year. Faculty for online courses have an average of 4 years online teaching experience.

Sullivan offers a BSBA (Bachelor of Science in Business Administration) with a Concentration in Marketing. (It also offers an Associate of Science in Marketing & Sales Management.) BSBA degree requirements total 180 credit hours, including 64 credit hours of electives. Courses include traditional topics for Marketing, including “marketing research, brand management and sales management.”

Other School Info:
Website
Founded in: 1962
Location: Louisville, KY
Online programs started: 2000-2001
Max class size: 25
Online faculty:
#Full-time: 128
#Part-time: 158
US News rank: 141
2013-14 tuition estimated per year: $60,350
Graduation rate: 41%
IPEDSID (NCES): 157793
OPEID (NCES): 461900

6. Upper Iowa University

upper_iowa_univ-andres_center

Upper Iowa University (UIU) was founded in 1857 and is situated in Fayette, Iowa. Its non-online distance education program has 15 centers in the U.S., plus centers for its International Program in a number of countries including Canada, Singapore, Malaysia and Hong Kong. UIU has been offering online programs since the 1999-2000 academic year. Faculty for online courses have an average of 5 years online teaching experience, and more than half of faculty (all tenured or full-time) in general have doctorates.

UIU offers a bachelor’s (BA) in Marketing, as well as two Marketing minors (one for non-business students) and a certificate program in Marketing. The BA in Marketing can also be taken as a “self-paced” program in either paper format (distance) or web format. Both of the latter have six-month enrollment periods, require submitting assignments (in paper or digital form) and enrollment occurs at the beginning of a calendar month during the school year. For the online program, the enrollment period is 8 weeks (semesters are split into two 8-week terms). Maximum class size for the online program is 17 students. UIU BA Marketing grads get prepared for careers including in for-profit and non-profit organizations.

Other School Info:
Website
Founded in: 1857
Location: Fayette, IA
Online programs started: 1999-2000
Max class size: 17
Online faculty:
#Full-time: 8
#Part-time: 257
US News rank: 61
2013-14 tuition $/credit (in-state): 378.0
Graduation rate: 40%
IPEDSID (NCES): 154493
OPEID (NCES): 189300

5. Concordia University – St. Paul

concordia_univ

Concordia University was founded in 1893 as a ministry prep school for high school students. It is based in St. Paul, Minnesota and is a member of the Lutheran-based Concordia University System. Concordia has been offering online programs since the 1998-1999 academic year. Faculty for online courses have an average of 5 years online teaching experience.

Concordia offers a BA (Bachelor of Arts) in Marketing. Course lengths are 7 weeks, total program credit hours are 40, and tuition is $420 per credit hour. Total credit requirements are 128 to earn a bachelor’s degree. The program is aimed at adult students who need flexibility with class schedules. Study options include fully online or blended learning, with an an accelerated option that allows degree completion in 24 months. Courses include traditional marketing and business related courses, as well a course in Interactive & Mobile Marketing. From the school website: “This online marketing degree program will help students: become effective marketing and project managers; analyze critical factors driving business; enhance their opportunity to enter into business and marketing careers; apply their knowledge to current marketplace challenges and opportunities.”

Other School Info:
Website
Founded in: 1893
Location: Saint Paul, MN
Online programs started: 1998-1999
Max class size: 24
Online faculty:
#Full-time: 16
#Part-time: 115
US News rank: 56
2013-14 tuition $/credit (in-state): 420.0
Graduation rate: 46%
IPEDSID (NCES): 173328
OPEID (NCES): 234700

4. Fort Hays State University

fort_hayes_state_u

Fort Hays State University (FHSU) was founded in 1902 as Kansas state Normal School in Fort Hays. Now situated in Hays, Kansas, it went through a number of incarnations, including being a teacher’s college. FHSU has been offering online programs since the 2000-2001 academic year. Faculty for online courses have an average of 6 years online teaching experience.

FHSU offers a BBA (Bachelor of Business Administration) in Marketing. Business core requirements are 27 credit hours; major core requirements are 18 credit hours; marketing electives are 12 credit hours; marketing-related electives are 6 credit hours. Courses cover traditional business and marketing topics (non-Internet marketing). Classes are taught by full-time professors, and all students have a full-time academic advisor. An online BBA degree allows for “a seamless transition into FHSU’s online MBA program.” Graduates of this program have career options including “Product Management, Brand Management, Advertising Executive, Sales Manager, and Marketing Research Consultant.”

Other School Info:
Website
Founded in: 1902
Location: Hays, KS
Online programs started: 2000-2001
Max class size: 25
Online faculty:
#Full-time: 241
#Part-time: 170
US News rank: 16
2011-12 net price: $ 11,207
2013-14 tuition $/credit (in-state): 182.0
Graduation rate: 45%
IPEDSID (NCES): 155061
OPEID (NCES): 191500

3. Columbia College

columbia_college-missouri_hall

Columbia College was founded in 1851, originally as Christian Female College, in Columbia, Missouri. It is affiliated with the Christian Church/ Disciple of Christ (but is now nonsectarian) and has 9 campuses in the state, 34 campuses/extended campuses, total, in the U.S. A total of 18 campuses are on military bases, including Guantanamo Bay. Columbia College has been offering online degree programs since the 2000-2001 academic year. Faculty for online courses have an average of 7 years online teaching experience. Classes are set up for five 8-week sessions per year, with the flexibility intended for students with obligations for work, military or family.

Columbia College offers two ways to get an online Marketing degree, as well as options for a Marketing minor or Marketing Management Certificate. For a Marketing major, there is a BABA (Bachelor of Arts in Business Administration) or a BSBA (Bachelor of Science in Business Administration). Both Marketing degrees have a total requirement of 120 semester hours (s.h.), with 38-41 s.h. in General Education. Both have General Education, Multicultural and Core requirements with the same course options. Where the degrees differ is in the electives. As well, the BA has a foreign language requirement of 6 s.h. Students of either degree can take up to two internships in business administration. Students of either degree can choose “majors in accounting, financial services, healthcare, human resource management, international business, management, marketing, public relations and advertising, and sports management.”

Other School Info:
Website
Founded in: 1851
Location: Columbia, MO
Online programs started: 2000-2001
Max class size: 25
Online faculty:
#Full-time: 3
#Part-time: 163
US News rank: 69
2013-14 tuition $/credit (in-state): 245.0
Graduation rate: 41%
IPEDSID (NCES): 177065
OPEID (NCES): 245600

2. Malone University

malone_univ-blossom_hall

Malone University was founded in 1892, originally as Cleveland Bible College, later changing to Malone College in 1957, and its current moniker in 2008. It is located in Canton, Ohio, and is affiliated with Evangelical Friends Church (Eastern Region). Employees, faculty and staff are of diverse religious backgrounds, and all must sign a statement of faith. (Students do not have to declare any religious affiliation.)

Malone has been offering online degree programs since the 2005-2006 academic year. Faculty for online courses have an average of 4 years online teaching experience. The university offers a BA (Bachelor of Arts) in Marketing Management, which can also be taken as a minor. The major option has a 36 credit hour requirement in a number of traditional marketing and business topics. The Marketing Management program is offered with a degree completion option for non-traditional students with previously-gained college credits. Students are prepared for “careers related to advertising, promotions, and sales.”

Other School Info:
Website
Founded in: 1892
Location: Canton, OH
Online programs started: 2005-2006
Max class size: 25
Online faculty:
#Full-time: 7
#Part-time: 12
US News rank: 81
2013-14 tuition $/credit (in-state): 485.0
Graduation rate: 59%
IPEDSID (NCES): 203775
OPEID (NCES): 307200

1. Regis University

regis_univ-main_hall

Regis University was founded in 1877 as Las Vegas College, in Las Vegas, Nevada, by Jesuit priests, undergoing named changes including Regis College and to its current moniker (1992). It is presently named after a French Jesuit Priest, St. John Francis Regis (born 1597). The school has had a number of notable visitors include President Bill Clinton, Pope John Paul II, His Holiness the Dalai Lama, and a number of Nobel laureates. Regis has been offering online degree programs since the 1997-1998 academic year through their College for Professional Studies and Reuckert-Hartman College for Health Professions. Faculty for online courses have an average of 8 years online teaching experience, and the school has ranked highly in US News for a number of online program categories.

Regis offers a BS (Bachelor of Science) in Marketing. BS Marketing degree requirements total 128 credit hours, including 45 credit hours in core studies, 28 in foundational courses, 30 in upper division requirements, and general electives. If you select a minor, 12 credit hours are required, in which case electives total 13 credit hours — otherwise electives are 25 credit hours. Regis has an option for completing a BS Marketing and a Master’s in Management (MBA) jointly, in which case total credit hours required are 152 instead of 128.

From the school Web site: “The B.S. in Marketing degree program teaches students how to coordinate market research, marketing strategy, sales, advertising, promotion, pricing, product development, brand management and public relations activities for their companies. The degree curriculum incorporates the most current trends, techniques and practices of contemporary marketing including strategic management, consumer behavior, advertising and promotion and e-marketing fundamentals.”

Other School Info:
Website
Founded in: 1877
Location: Denver, CO
Online programs started: 1997-1998
Max class size: 15
Online faculty:
#Full-time: 47
#Part-time: 414
US News rank: 65
2013-14 tuition $/credit (in-state): 460.0
Graduation rate: 58%
IPEDSID (NCES): 127918
OPEID (NCES): 136300

Additional References

In addition to school Web sites already linked above, additional information for this list comes from the following Web sites and pages.

  1. http://www.bls.gov/oes/current/oes112021.htm
  2. http://www.forbes.com/sites/susanadams/2014/04/16/the-college-degrees-and-skills-employers-most-want/
  3. http://www.usnews.com/education/online-education/bachelors/rankings and relevant school profile pages