Posts

What’s the Difference between Inbound Marketing and Outbound Marketing?

Although the line that professional marketers have drawn in the sand is increasingly disappearing, the difference between inbound marketing and outbound marketing could almost be described as the difference in conversion strategies between paid content marketing and display banner advertising. That description may be in the right ballpark, but it only lands us on first base.

There are in fact a myriad of differences between inbound and outbound marketing (of which differing conversion strategies are only one small part), differences which even the most celebrated thought leaders among us are sometimes guilty of boiling down to the timeworn distinction between “old” and “new”.” Such comparisons may be helpful to digital marketers young and old who want to believe in the goodness of their profession, but they rarely move the ball forward for the rest of the marketing world.

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10 Free Tools for Broken Backlink Marketing

Fixing broken backlinks is one of the best ways to raise a site’s profile in our race for search engine optimization. That’s because Google, Bing, and other smaller search engines actually penalize sites with content that hosts dead links, while they reward sites with content that hosts links alive and well-connected to similar sites thriving with user activity.

Like Moz’s Broken Backlink Building Bible notes, we do good for the web when we help our fellow collaborators and competitors fix links that have stopped working. We are doing what essentially amounts to rebuilding broken infrastructure. Or, as I like to think of it in more organic terms, participating in a symbiotic relationship, one in which everybody’s back earns a pleasant scratch.
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How to Get a Top Marketing Education for a Fraction of the Top Cost

The average annual cost of attending one of the Top 25 Business Schools in 2017 is $55,593.

Compare that with the cost of attending courses that are comparable to (and sometimes even the same as) those provided by many of those institutions online? $837. That’s 1.5% of the cost of attending business school onsite at some some of the world’s most prestigious institutions.

Too good to be true? In an education economy where public and private universities are working to bridge gaps in accessibility and help create opportunity for learners who don’t have the luxury of attending their schools, these courses are offered as potential goldmines of fast information tailor-made for practical application. In other words, they are the perfect resource for new skill seekers who are willing to make short-term investments of time and energy and financial resources, which can lead to jobs and careers in the long-term, especially for those who choose fields that have largely moved online, like marketing.

In this post, we’ve put together two tables for marketers interested in how it’s possible to cobble together a set of skills and bona fides in their field for a fraction of the cost of a comparable education at a top-tier, global university.

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Editor’s Choice: The 10 Best Books on Neuromarketing

Through times of critical hype and times of heightened criticism, neuromarketing has been with us since the late 1990s, and going strong. Countless strides have been made in psychiatric studies of consumer behavior since that time, especially in the realms of neuroimaging and Google Adwords, which in 2002, opened up a new world of consumer behavior studies. Coincidentally, 2002 was the same year the word “neuromarketing” made its premier. In marketing years, this means that neuromarketing is standing the test of time. For indeed, what started out as a theory of behavioral economics, a tentative branch of marketing whose research methods were commonly dismissed as pseudoscientific, has become one of the most practiced academic fields in the business discipline: a field which, instead of catching flack for supposed inaccuracy, has grown to be feared in some circles as almost too accurate.

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