History of Marketing Education
1. Founding the Field (1900-1920)
In the course of their first 20 years, marketing classes sought to teach students that their budding field was an economic institution and a practice in distribution. Which means at its base, the field of marketing was founded on the principle of economic efficiency; or in more simple terms, on finding an answer to the following question: how can we reach the greatest number of people while spending the least amount of money?