Today marketing is a multi-faceted pursuit combining good old-fashioned salesmanship, quality content, social media, and site metrics. If you’re an all around marketing guru, you’re going to need to streamline your process in order to manage a a many-tiered marketing campaign. Luckily, there are a ton of tools out there to help. Hack your way to the top by working smarter, not harder at online marketing with our 50 essential online marketing tools.Link Popularity, Tracking, and Backlink Tools
Ahrefs: view SEO reports, backlinks and subnets over time, and visitor data.
MailChimp: drag and drop multimedia email editor for marketing campaigns.
Campaign Monitor: build email templates, manage lists, and integrate A/B testing with your email manager.
Benchmark Email: over 400 templates optimized for any screen size, and A/B testing for as little as $9.99 a month.
Constant Contact: edit templates, track interactions like email opens or donations, and connect customers to your social media.
Scope: go behind the scenes of competitors emails, seeing how other campaigns make beautiful and compelling messages.
Premailer: convert traditional HTML into email-ready inline-css HTML.
Site Popularity and Traffic Tools
Alexa: see if your site performs against key industry metrics. Uncover competitor strategies to increase competitive intelligence.
Lodgy: real-time analytics and statistics on your site’s visitors. Just paste a small JS code onto your pages.
Pagealizer: a tool that not only provides pertinent data on your site’s visitors, but suggests changes to optimize your site.
clicktale: view heatmaps and user interaction stories for your site. Even watch movies of hat site visitors are doing.
Social Media Tools
Canva offers user friendly image editing and illustration tools (think easier to use, but with less functionality Adobe Creative Cloud). A number of templates are available including their “social graphics” tool.
Mention:Listen to what’s being said online and on social media. Analyze your online presence and react instantly.
Commun.itmanages your site’s twitter account, giving you a look at top influencers in your field, tweet analytics, and letting you know who to un/follow.
Komfo: analyze your Facebook comparing fan penetration, and viral amplification across your posts. Also get a reading on whether you’re coming off as “spammy.”
Rignite: monitor your presence on Facebook, Twitter, and Youtube (more platforms being added currently), share accounts with teams of 3-6 people, view social media stats in a graphic interface.
Social Oomph: track keywords, utilize url shortening, purge previous tweets, and make recurring tweets on up to five Twitter accounts.