Following a set of marketing blogs is an essential part of earning a marketing education. Inside information that was once only available through partnering with marketing agencies or reading marketing magazines is now freely and easily accessible online: a space that allows students of marketing, and especially students of online marketing, to learn about the state of the profession before they even enter it. The value of such an opportunity cannot be understated, because the marketing blogosphere provides a window into an industry that changes by the day. Which is why it is so important that anyone who is interested in marketing as a profession starts paying attention to trends in the industry as soon as possible.
To help interested marketing professionals accomplish this goal, we’ve compiled a list of 50 of some of the best-known names in the marketing blogosphere. Like our list of internships, these blogs are organized according to 5 common categories in the marketing industry. These categories are also among the most popular and important career categories for people who are earning a marketing education today.
The Marketing Communication master’s concentration prompts you to analyze consumer behavior, conduct market research, and engage the power of brands and messages in order to develop powerful digital marketing strategies. Evaluate various tactics, measure their effectiveness, and explore the intricacies of working with or in complex, multi-functional teams to execute compelling marketing campaigns.
You’ll learn to:
Design, manage, and measure persuasive, integrated, digital marketing communication campaigns
Assess the current scope and predict future trends in traditional, social, mobile, email, search, and digital marketing
Measure traditional and digital marketing communication efforts and create plans to adjust future campaigns based on results
Create strategies to elevate an organization’s or client’s marketing and branding efforts